Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in the market?
The research that is carried out before introducing a new trend is called fashion forecast, also known as trend forecast. Fashion Forecasting is crucial for a brand when it comes to deciding what majority prefers to wear at a certain time. It’s a process of researching and forming predictions on future consumer habits, which involves the intact monitoring of market trends to make effective decisions on how to move forward for designing a new collection.
Let’s align perspectives here – yours and the course we are opting for.You aim here is to put them in your shoes. Ask them if they were you with a career goal specific to yours in a niche sector, what would the top 1-2 assets in the school’s MBA programme be that would be advantageous to you.
You are seeking information that supports your goals here, vital to understand that their answer here will offer you information that can be key to your final decision.
This aspect also lets them know you are serious about achieving a specific goal of your MBA, hence, putting forth your choice of school.
The overall process to get into an MBA school is an exhaustive one that has many layers like an onion you need to carefully peel to get to the core. One of the key layers in this process is the interview stage, for it is one step away from that dream school admission you have been waiting for. Remember, the interview is not just for the school to know you better but also for you to know the school. It allows you the opportunity to connect with the key figures at the school so as you can evaluate how their specific MBA programme and the school offerings will support you to achieve your career goals.
This is your one of its kind and unique opportunity to gain more information about the school from the faculty, present students, alumni, staff or anyone else who represents the school in the interview. The goal is to make a practical decision on how the programme will benefit your goals, but also to help yourself make an impression on the interviewers that you are serious about your choice of school and want to determine what would fit best for your b-school goals and hopes.
A number of docuseries have been offering us insights into the world of sports – from football controversies to the greatest of all time NBA player to the world of Tennis and Formula 1. You name it and one or the other streaming platform has a sports movie, documentary or docu-series that has an undeniable appeal. These are true stories of some of the world-renowned athletes, teams, and sports staff – they gripped us, inspired us, left us in shock and awe at times and also showed us how not everything has a happy ending after all.
If you are a luxury buff and enthusiast, this article is your key page in the luxury bible of most iconic luxury handbags and the stories behind them. For a handbag to be iconic, timelessness is a vital factor to punch in – since many bags do lose their momentum over a period. Only a few of them seem to get better with age – remain as strong as ever. Most of these come from iconic legacy luxury fashion houses and have established themselves as the most classic, timeless, and iconic bags of our day and age.Do you know the stories behind each? How some of the most famous celebrities and social figures have played a crucial role to make these handbags classic and iconic? Let’s learn.
Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in the market?
The research carried out before introducing a new trend is called fashion forecast, also known as trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at a certain time.
It’s a process of researching and forming predictions on future consumer habits. It involves the intact monitoring of market trends to make effective decisions in designing a new collection.
Are you on the fence about joining a B-school for your MBA?
Are you confused about what an MBA offers you and how it sets you apart?
From recent graduates to working professionals, we sometimes find ourselves asking if we want to join a B-school and take the leap of faith. The decision to go for one involves a substantial commitment of time, money and energy, whether to get a traditional MBA or a specialized business-specific master’s degree. A specialization can make you a professional master of Finance, Marketing Management, Fashion and Luxury Brand Management, Sports Management, Healthcare Management, Agri Business, International Business, HRM, Big Data and Analytics, Sustainability, Energy Management and more. While the decision may be daunting for some, there are plenty of professionals that take the plunge each year for several reasons and here are some of the compelling reasons why you should consider joining a B-school
Luxury fashion houses have been key to defining their showcase each year with a spectacle event. There is no doubt fashion today is no less than modern art itself. Designers and creative heads have worked diligently to put together some of the most memorable fashion shows in history to get their work noticed, build strong cultural relationships with different communities, and most essentially showcase their expertise and designs to be some of the finest and iconic. These showcase and fashion shows have featured innovative sets, backdrops and set designs that sometimes have taken weeks and years of permission from various governments and other authorities to access one-of-its-kind locations.
Both sports and athleisure brands are known to enter partnerships with designers, iconic luxury brands and celebrities over the past few years to produce exclusive content, limited edition collections, capsule lines and a new line of products for the athleisure market. These curated strategic partnerships for Nike and Adidas have taken them from the high streets to iconic luxury houses and art galleries.
Let’s align perspectives here – yours and the course we are opting for.You aim here is to put them in your shoes. Ask them if they were you with a career goal specific to yours in a niche sector, what would the top 1-2 assets in the school’s MBA programme be that would be advantageous to you.
You are seeking information that supports your goals here, vital to understand that their answer here will offer you information that can be key to your final decision.
This aspect also lets them know you are serious about achieving a specific goal of your MBA, hence, putting forth your choice of school.
The overall process to get into an MBA school is an exhaustive one that has many layers like an onion you need to carefully peel to get to the core. One of the key layers in this process is the interview stage, for it is one step away from that dream school admission you have been waiting for. Remember, the interview is not just for the school to know you better but also for you to know the school. It allows you the opportunity to connect with the key figures at the school so as you can evaluate how their specific MBA programme and the school offerings will support you to achieve your career goals.
This is your one of its kind and unique opportunity to gain more information about the school from the faculty, present students, alumni, staff or anyone else who represents the school in the interview. The goal is to make a practical decision on how the programme will benefit your goals, but also to help yourself make an impression on the interviewers that you are serious about your choice of school and want to determine what would fit best for your b-school goals and hopes.
A number of docuseries have been offering us insights into the world of sports – from football controversies to the greatest of all time NBA player to the world of Tennis and Formula 1. You name it and one or the other streaming platform has a sports movie, documentary or docu-series that has an undeniable appeal. These are true stories of some of the world-renowned athletes, teams, and sports staff – they gripped us, inspired us, left us in shock and awe at times and also showed us how not everything has a happy ending after all.
If you are a luxury buff and enthusiast, this article is your key page in the luxury bible of most iconic luxury handbags and the stories behind them. For a handbag to be iconic, timelessness is a vital factor to punch in – since many bags do lose their momentum over a period. Only a few of them seem to get better with age – remain as strong as ever. Most of these come from iconic legacy luxury fashion houses and have established themselves as the most classic, timeless, and iconic bags of our day and age.Do you know the stories behind each? How some of the most famous celebrities and social figures have played a crucial role to make these handbags classic and iconic? Let’s learn.
Have you ever wondered how brands make it possible to understand and implement seasonal trends and establish new styles in the market?
The research carried out before introducing a new trend is called fashion forecast, also known as trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at a certain time.
It’s a process of researching and forming predictions on future consumer habits. It involves the intact monitoring of market trends to make effective decisions in designing a new collection.
Are you on the fence about joining a B-school for your MBA?
Are you confused about what an MBA offers you and how it sets you apart?
From recent graduates to working professionals, we sometimes find ourselves asking if we want to join a B-school and take the leap of faith. The decision to go for one involves a substantial commitment of time, money and energy, whether to get a traditional MBA or a specialized business-specific master’s degree. A specialization can make you a professional master of Finance, Marketing Management, Fashion and Luxury Brand Management, Sports Management, Healthcare Management, Agri Business, International Business, HRM, Big Data and Analytics, Sustainability, Energy Management and more. While the decision may be daunting for some, there are plenty of professionals that take the plunge each year for several reasons and here are some of the compelling reasons why you should consider joining a B-school
Luxury fashion houses have been key to defining their showcase each year with a spectacle event. There is no doubt fashion today is no less than modern art itself. Designers and creative heads have worked diligently to put together some of the most memorable fashion shows in history to get their work noticed, build strong cultural relationships with different communities, and most essentially showcase their expertise and designs to be some of the finest and iconic. These showcase and fashion shows have featured innovative sets, backdrops and set designs that sometimes have taken weeks and years of permission from various governments and other authorities to access one-of-its-kind locations.
Both sports and athleisure brands are known to enter partnerships with designers, iconic luxury brands and celebrities over the past few years to produce exclusive content, limited edition collections, capsule lines and a new line of products for the athleisure market. These curated strategic partnerships for Nike and Adidas have taken them from the high streets to iconic luxury houses and art galleries.
Wearing the logo of a particular brand signifies sophistication, success, and a certain status in the society. These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their value in luxury items and how affluent they are.Logos hold the power of instant brand recognition and particular logos over the past few decades to a century have become a strong symbol of luxury and affluence. When it comes to luxury fashion houses, their legacy is defined with their logos and the unique stories behind them. Here are some stories of the most iconic luxury fashion brand logos.
The Chanel logo is known to be designed by Coco Chanel herself in 1925. It is also one logo that has been unchanged since its first design. Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have housed an orphanage where the designer had spent part of her youth.
RECEIVED THE CFDA (COUNCIL OF FASHION DESIGNERS OF AMERICA)
LIFETIME ACHIEVEMENT AWARD IN 1995.
HE WAS SELECTED AS THE MOST ELEGANT MAN OF THE YEAR BY THE BEST
MAGAZINE IN 1979.
IN 1982, GIVENCHY WAS NAMED « Chevalier De La Légion D’Honneur »
IN 1985, JACQUES LANG, HE WAS AWARDED BY THE FRENCH MINISTER OF CULTURE.
In 1988, GIVENCHY JOINED LVMH MOET HENNESSY LOUIS VUITTON
Emirates Shaping Ultra-Luxury Experiences In Air Travel.pptxMarketingTeamiNurtur
Air travel has continued to be an essential luxury experience that continues to evolve its inflight services. Emirates is a key airline player known to have redefined what a luxury experience truly means when you fly.
Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world.
From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.
Bernard Arnault is the chairman and CEO of LVMH Moet Henessey Group. His rise can be called meteoric first by acquiring a nearly bankrupt firm Financière Agache.
Forts and palaces have played a vital role in the history of Indian Luxury. While the era of monarchies ended in India's subcontinent a while ago, the breathtaking and ostentatious spectacle of the Indian palaces has been transformed into some of the most luxurious and private hotels of the world. The fierce Rajput dynasty, known for its courage, is also known for building some of the most royal properties across Rajasthan. These forts and palaces now turned into sprawling luxury hotels, offer an intimate uber-luxury experience to its high-profile clientele. Drop-dead gorgeous interiors, detailed outdoor gardens, and opulent detailing in service and room offerings are filled with a colorful cultural history to explore, experiences to unravel and stories to be lived.
Built in 1820 for Prince Alexander Yakovlevich Lobanov-Rostovsky, the palace-turned-hotel gets its name from the magnificent four white marble Medici lion sculptures at the entrance. From initially serving as a government office building, an academy with a museum and dormitory, in 2014, the palace was converted into a luxury adobe, the Four Seasons Hotel Lion Palace.
With 26 unique suites and over 15 regal rooms, the hotel also has an award-winning spa. Experience the grand luxury living in the central heart of Russia with crafted Vodka tasting sessions to an exclusive Tea lounge and multiple cuisine restaurants, including Asian and Italian.
Marc Jacobs is the head designer for his fashion brand Marc Jacobs.
He was the youngest designer to receive the Council of Fashion Designers of America’s Perry Ellis Award for New fashion talent.
Here are some cool facts about Marc Jacob
Domenico Dolce is one of the world’s most influential fashion designers and is the co-founder of Dolce and Gabbana. Here are some cool facts about his life and career. Image Source: The Economic Times
These are fabrics that are built or made to sense the environment on one hand – this includes considering thermal, mechanical, electrical, magnetic or any other source – and how they (smart textiles) respond to it on the other hand..Integrating technology – sensors, software, and electronics into textiles – is precisely what smart textiles are.
MOST SUCCESSFUL Celebrity Ambassadors for luxury brands.pptxMarketingTeamiNurtur
For decades now celebrities have been known to endorse luxury brands. Whether it’s a new perfume from Chanel or another editorial advertisement from Louis Vuitton, the right celebrity holds the power of influence to encourage people towards buying from luxury brands. Acting has a key ingredient of their marketing mix, these celebrities sometimes become decade long brand ambassadors and spokesperson of the luxury houses.
Affluent luxury brands use celebrities that best connect with the image of the brand. These celebrities range from movie stars to singers, globally known models, and pro-athletes to leading social influencers. Here are some of the most impactful celebrity ambassadors for a few leading iconic luxury brands.
Bernard Arnault moved from real estate to luxury goods. He first acquired the nearly bankrupt company Financiere Agache, a luxury goods company. He turned it around and then won the bidding for Boussac Saint-Frère, the textile and retail conglomerate that contained the brand, Christian Dior.
The luxury sector is becoming increasingly aware and conscious of its role as a stakeholder in making the industry more conscious of responsible and sustainable consumption and practices. Moreso when stakeholders and consumers are driven by purpose.
In 2018, Italy's global iconic luxury house committed to stop using animal skins in its pieces, especially kangaroo skins – their star material.
Versace has been at the forefront of fashion and luxury houses, promoting the cause of responsible luxury.
Cristobal Balenciaga created designs for Aline Griffith, Meye Allende de Maier, Kylie Minogue, and Jennifer Connelly. Nicole Kidman and others. By 1959, he had earned a decent, irreplaceable place in the fashion world.
In this slideshow, we have presented some cool facts about Cristobal Balenciaga
Original Name: Ralph Lauren, original name Ralph Rueben Lipschitz was born on October 14, 1939, in New York. He started his career as a tie maker, selling wide ties out of a drawer in a showroom at Empire State Building. While reflecting on his career, Ralph Lauren stated in an interview with WWD that “It was a tie that started me on this journey 50 years ago.
My ties were different, made out of fabrics I found myself in. They were handmade and, in those early days, Ricky and her parents would sew in the labels.
Several emperors and monarchies have ruled over India in the past few millennia. From the Mauryan Empire, Indo-greeks, Gupta Empire, Mughal Sultanate in north, British Raj among others. Each empire is known for its own heritage, battles, culture, forts and palaces with marvelous engineering and architecture for their times. Post Indian independence while the royalty was abolished, their residences have since been conserved by the royal families and some by private owners and government bodies. These palaces today are India’s finest luxury heritage hotels.
Our last article dwelled in the Rajasthan chapter of luxury palace hotels, and as promised, we are here with some of India’s finest luxury palace hotels for you.
“You can have anything you want in life if you dress for it.” —Edith Head.
Well, the value of the fashion industry in the world, which amounts to 3000 billion dollars, is a testimony that people do think like Edith Head when it comes to cladding themselves. Fashion is a statement of confidence, asserting one’s identity, a reflection of your personality and moods. The fashion statement you wear intertwines with your soul and your very being, so much so that it influences how you lead your life.
Karl Lagerfield was the creative director of the reputed French luxury house- Chanel. Lagerfield was responsible for taking Chanel to its fame and was the person behind integrating the interlocked “CC” monograph of Coco Chanel into a style pattern for the House of Chanel. Lagerfield made Chanel’s ready-to-wear fashion line a huge success. Lagerfield collaborated with Renzo Rosso, the founder of Diesel, for a special denim collection for the Lagerfield gallery, which became a huge success and was sold in highly limited editions. From 1955, when Lagerfeld won the coat design competition by International Wool Secretariat, Karl Lagerfeld’s career saw a meteoric rise, and finally, by 1984, he had become a sensation in the luxury fashion and style industry, establishing his own Karl Lagerfield brand
MBA ESG is committed to bring excellence in the employable scenario of luxury and fashion sectors by producing management professionals who can lead these sectors and provide massive growth to the luxury brands in the country and abroad. Join our MBA in Luxury Brand Management.
Wearing the logo of a particular brand signifies sophistication, success, and a certain status in the society. These logos are in one way the outward marking of one’s sartorial tribe revealing hints about their personal style, their value in luxury items and how affluent they are.Logos hold the power of instant brand recognition and particular logos over the past few decades to a century have become a strong symbol of luxury and affluence. When it comes to luxury fashion houses, their legacy is defined with their logos and the unique stories behind them. Here are some stories of the most iconic luxury fashion brand logos.
The Chanel logo is known to be designed by Coco Chanel herself in 1925. It is also one logo that has been unchanged since its first design. Chanel’s double Cs logo design is on one hand rumoured to come from the insignia on the Chateau de Cremat, a vineyard villa in South of France where Chanel stayed for a while on the other hand it is also said that the double Cs of the logo are derived from quasi-Celtic interlocking stained glass window design at the Aubazine Chapel – known to have housed an orphanage where the designer had spent part of her youth.
RECEIVED THE CFDA (COUNCIL OF FASHION DESIGNERS OF AMERICA)
LIFETIME ACHIEVEMENT AWARD IN 1995.
HE WAS SELECTED AS THE MOST ELEGANT MAN OF THE YEAR BY THE BEST
MAGAZINE IN 1979.
IN 1982, GIVENCHY WAS NAMED « Chevalier De La Légion D’Honneur »
IN 1985, JACQUES LANG, HE WAS AWARDED BY THE FRENCH MINISTER OF CULTURE.
In 1988, GIVENCHY JOINED LVMH MOET HENNESSY LOUIS VUITTON
Emirates Shaping Ultra-Luxury Experiences In Air Travel.pptxMarketingTeamiNurtur
Air travel has continued to be an essential luxury experience that continues to evolve its inflight services. Emirates is a key airline player known to have redefined what a luxury experience truly means when you fly.
Rolex has been a brand that offers a status symbol and prestige. The world of Rolex as they state in their own words is about accompanying explorers and achievers around the world.
From the highest mountains to the deepest oceans, Rolex designs are about resilience, durability, and accomplishments. Today when we speak of Rolex, we are immediately reminded of either elite sports personalities or the world of sports at large.
Bernard Arnault is the chairman and CEO of LVMH Moet Henessey Group. His rise can be called meteoric first by acquiring a nearly bankrupt firm Financière Agache.
Forts and palaces have played a vital role in the history of Indian Luxury. While the era of monarchies ended in India's subcontinent a while ago, the breathtaking and ostentatious spectacle of the Indian palaces has been transformed into some of the most luxurious and private hotels of the world. The fierce Rajput dynasty, known for its courage, is also known for building some of the most royal properties across Rajasthan. These forts and palaces now turned into sprawling luxury hotels, offer an intimate uber-luxury experience to its high-profile clientele. Drop-dead gorgeous interiors, detailed outdoor gardens, and opulent detailing in service and room offerings are filled with a colorful cultural history to explore, experiences to unravel and stories to be lived.
Built in 1820 for Prince Alexander Yakovlevich Lobanov-Rostovsky, the palace-turned-hotel gets its name from the magnificent four white marble Medici lion sculptures at the entrance. From initially serving as a government office building, an academy with a museum and dormitory, in 2014, the palace was converted into a luxury adobe, the Four Seasons Hotel Lion Palace.
With 26 unique suites and over 15 regal rooms, the hotel also has an award-winning spa. Experience the grand luxury living in the central heart of Russia with crafted Vodka tasting sessions to an exclusive Tea lounge and multiple cuisine restaurants, including Asian and Italian.
Marc Jacobs is the head designer for his fashion brand Marc Jacobs.
He was the youngest designer to receive the Council of Fashion Designers of America’s Perry Ellis Award for New fashion talent.
Here are some cool facts about Marc Jacob
Domenico Dolce is one of the world’s most influential fashion designers and is the co-founder of Dolce and Gabbana. Here are some cool facts about his life and career. Image Source: The Economic Times
These are fabrics that are built or made to sense the environment on one hand – this includes considering thermal, mechanical, electrical, magnetic or any other source – and how they (smart textiles) respond to it on the other hand..Integrating technology – sensors, software, and electronics into textiles – is precisely what smart textiles are.
MOST SUCCESSFUL Celebrity Ambassadors for luxury brands.pptxMarketingTeamiNurtur
For decades now celebrities have been known to endorse luxury brands. Whether it’s a new perfume from Chanel or another editorial advertisement from Louis Vuitton, the right celebrity holds the power of influence to encourage people towards buying from luxury brands. Acting has a key ingredient of their marketing mix, these celebrities sometimes become decade long brand ambassadors and spokesperson of the luxury houses.
Affluent luxury brands use celebrities that best connect with the image of the brand. These celebrities range from movie stars to singers, globally known models, and pro-athletes to leading social influencers. Here are some of the most impactful celebrity ambassadors for a few leading iconic luxury brands.
Bernard Arnault moved from real estate to luxury goods. He first acquired the nearly bankrupt company Financiere Agache, a luxury goods company. He turned it around and then won the bidding for Boussac Saint-Frère, the textile and retail conglomerate that contained the brand, Christian Dior.
The luxury sector is becoming increasingly aware and conscious of its role as a stakeholder in making the industry more conscious of responsible and sustainable consumption and practices. Moreso when stakeholders and consumers are driven by purpose.
In 2018, Italy's global iconic luxury house committed to stop using animal skins in its pieces, especially kangaroo skins – their star material.
Versace has been at the forefront of fashion and luxury houses, promoting the cause of responsible luxury.
Cristobal Balenciaga created designs for Aline Griffith, Meye Allende de Maier, Kylie Minogue, and Jennifer Connelly. Nicole Kidman and others. By 1959, he had earned a decent, irreplaceable place in the fashion world.
In this slideshow, we have presented some cool facts about Cristobal Balenciaga
Original Name: Ralph Lauren, original name Ralph Rueben Lipschitz was born on October 14, 1939, in New York. He started his career as a tie maker, selling wide ties out of a drawer in a showroom at Empire State Building. While reflecting on his career, Ralph Lauren stated in an interview with WWD that “It was a tie that started me on this journey 50 years ago.
My ties were different, made out of fabrics I found myself in. They were handmade and, in those early days, Ricky and her parents would sew in the labels.
Several emperors and monarchies have ruled over India in the past few millennia. From the Mauryan Empire, Indo-greeks, Gupta Empire, Mughal Sultanate in north, British Raj among others. Each empire is known for its own heritage, battles, culture, forts and palaces with marvelous engineering and architecture for their times. Post Indian independence while the royalty was abolished, their residences have since been conserved by the royal families and some by private owners and government bodies. These palaces today are India’s finest luxury heritage hotels.
Our last article dwelled in the Rajasthan chapter of luxury palace hotels, and as promised, we are here with some of India’s finest luxury palace hotels for you.
“You can have anything you want in life if you dress for it.” —Edith Head.
Well, the value of the fashion industry in the world, which amounts to 3000 billion dollars, is a testimony that people do think like Edith Head when it comes to cladding themselves. Fashion is a statement of confidence, asserting one’s identity, a reflection of your personality and moods. The fashion statement you wear intertwines with your soul and your very being, so much so that it influences how you lead your life.
Karl Lagerfield was the creative director of the reputed French luxury house- Chanel. Lagerfield was responsible for taking Chanel to its fame and was the person behind integrating the interlocked “CC” monograph of Coco Chanel into a style pattern for the House of Chanel. Lagerfield made Chanel’s ready-to-wear fashion line a huge success. Lagerfield collaborated with Renzo Rosso, the founder of Diesel, for a special denim collection for the Lagerfield gallery, which became a huge success and was sold in highly limited editions. From 1955, when Lagerfeld won the coat design competition by International Wool Secretariat, Karl Lagerfeld’s career saw a meteoric rise, and finally, by 1984, he had become a sensation in the luxury fashion and style industry, establishing his own Karl Lagerfield brand
MBA ESG is committed to bring excellence in the employable scenario of luxury and fashion sectors by producing management professionals who can lead these sectors and provide massive growth to the luxury brands in the country and abroad. Join our MBA in Luxury Brand Management.
1. What is in
How do
fashion
brands
predict what
is in vogue?
2. How do fashion brands predict what is
in vogue?
Have you ever wondered how brands make it possible to understand and implement seasonal
trends and establish new styles in the market?
The research carried out before introducing a new trend is called fashion forecast, also known as
trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at a
certain time.
It’s a process of researching and forming predictions on future consumer habits, which involves the
intact monitoring of market trends to make effective decisions on how to move forward in designing
a new collection.
4. The research carried out before introducing a new trend is called a fashion forecast, also
known as a trend forecast.
Fashion Forecasting is crucial for a brand when deciding what the majority prefers to wear at
a certain time.
It’s a process of researching and forming predictions on future consumer habits, which
involves the intact monitoring of market trends to make effective decisions on how to move
forward in designing a new collection.
5. Fashion forecasting changes silhouettes, design details, colors, fabrics, and trims that are
followed by people at a certain time.
The forecasters study and evaluate how the social, cultural, or environmental shifts are
anticipated to influence future consumer behavior and based on that they decide the trend
they’re going to launch in the market.
Consequently, the process assists in identifying products and services that consumers would
be interested in buying.
FASHION FORECASTING
7. The Process of Fashion Forecasting is different for
different brands.
By looking at other industries: Although big or renowned brands carry out their own forecasting, small independent
fashion designers are usually seen creating mood boards based on art, film, and nature to inspire their unique
collections.
Hiring in-house trend forecasters: Large fast-fashion brands are often vertically integrated; hence their trend
forecasting is done in-house. This allows them to work directly with product development teams to create new
products.
By observing popular fashion shows: Before the rise of the Internet and social media, trend forecasters did most
of their research at fashion shows, where they would observe the most promising looks, and then bring that
information from the catwalk to chain-store products.
8.
9. This is called “top-down” forecasting, and it has to do with the way fashion trends trickle
down from haute couture runways to high street shops.
By following influencers: Nowadays trend forecasters are more likely to look at influencers,
street style, and blogs for information on the latest trends.
This is called “bottom-up” forecasting, and it involves close monitoring of a target market
to predict demand for future trends.
10.
11. Let’s check some of the reliable ways brands forecast trends.
By looking at other industries: Although big or renowned brands carry out their own
forecasting, small independent fashion designers are usually seen creating mood
boards based on art, film, and nature to inspire their unique collections.
12. Hiring in-house trend forecasters
Large fast-fashion brands are often vertically integrated; hence their trend
forecasting is done in-house.
This allows them to work directly with product development teams to create new
products.
13. By observing popular fashion
shows
Before the rise of the Internet and social media, trend forecasters did most of their
research at fashion shows, where they would observe the most promising looks, and
then bring that information from the catwalk to chain-store products.
This is called “top-down” forecasting, and it has to do with the way fashion trends
trickle down from haute couture runways to high street shops.
14. By following influencers
Now a days trend forecasters are more likely to look at influencers, street style, and
blogs for information on the latest trends.
This is called “bottom-up” forecasting, and it involves close monitoring of a target
market to predict demand for future trends.
16. Besides “top-down” and “bottom-up” forecasting, an intimate understanding of fashion
scenes and a keen interest in various subjects such as art, colour and design make it
possible for brands to predict the future trend.
With a precise understanding of consumer fashion behaviour, brands can avoid bad product
choices and capture the market with their unique style.
Identifying a fashion trend entails pedantic
observations.
17. MBA ESG is committed to bringing excellence in luxury and fashion business education in India.
With a teaching and grooming lineage of more than 14 years, the top French luxury and fashion
business school is now in India.
Admissions are open for 2023.