4. From Physical to Digital
And From Digital to Physical
The Hyper-Connected FASHION METAVERSE
that nourishes existing both universes where people can experience
the “Fashion Phygital” values
5. Fashion is one of the largest market segments ($1.7T today) that have ever existed in human history. Not
only is it one of the basic necessities it also fulfills our desire for self expression
only is it one of the basic necessities, it also fulfills our desire for self-expression.
Self-expression in the digital era has been evolving with the advent of smartphone technology and AR
filters. Hundreds of millions of users are engaging with AR filters on Snapchat, Instagram, and Tik Tok.
Currently these filters are mostly applied on the face, but once mixed reality devices hit the market, the
trend is bound to continue for full-body transformations with digital fashion. Digital fashion is the next big
wave coming for the fashion industry.
The global counterfeiting industry is expected to hit the $4.2 trillion mark by 2022.
According to Ghost Data, about 20 percent of fashion products advertised on social media platforms are
g , p p p
fake.
The fashion industry lost more than $50 billion in 2020 due to the sale of fake products.
Clothing appears to be the most counterfeited product followed by cosmetics and personal care watches
Clothing appears to be the most counterfeited product followed by cosmetics and personal care, watches
and jewelry, handbags and luggage.
6. FASHION NFT i f th i t d ibl “P d t d S i ”
FASHION NFT is one of the easiest and accessible “Products and Services”
for MASS ADOPTION, the hottest issue on the globe, 2022.
The “IDEAL” of Blockchain and NFTs
The “Necessary and sufficient
diti ” t hi th “IDEAL”
MASS ADOPTION Accelerated
Web 3.0 enables users
to take “OWNERSHIP” of
conditions” to achieve the “IDEAL”
REAL UTILITY ACCESSIBILTY and
to take OWNERSHIP of
their data and privacy
and to be ethically “COMPENSATED”
for their data and usage.
REAL UTILITY, ACCESSIBILTY and
INTEROPERABILITY
Are the “KEY” factors for Mass Adoption
Monetization Ecosystem accelerates
the “Web 3.0 Mass Adoption”
7. For Creators
For Creators
• Verify “Creation” Originality
• Support the “authenticity of creation”
Through smart utilization of
Fashion NFT along with its core advantages,
“
• Fair compensation for creators
• Direct engagement with potential customers
• Generate efficiency with (smart) contracts by streamlining
processes and eliminating intermediaries
Fashion NFT along with its core advantages,
The entire fashion ecosystem can be
“changed “ dramatically and “advanced” fairly and further
”
processes and eliminating intermediaries.
• Powered by Blockchain technology,
• impossible to be hacked, altered or deleted
For Users
V if h “O hi f ” Bl k h i
Active Participation and Strong backing
• Verify the “Ownership of assets” on Blockchain
• Secured by Blockchain, impossible to be hacked, altered or
deleted
• Provide diversification benefits to investment portfolio
Web 2.0
Key Industry Players
Web 2.0
Customers
(Potential NFT Holders/Metaverse Users)
p
• Direct engagement with potential customers
• Powered by Blockchain technology,
• impossible to be hacked, altered or deleted IRL (In Real World) Values Community and Fandom
• Give users real-world perks such as access to high-end events,
groups or associations depending on who the creators are.
8. Integrated digitization
services transforming
h i l i 2
Fashion NFT
Crowdfunding
b h h i l
Physical Resources into 2D /
3D Interactive Digital
Garments
to meet both physical
and digital Needs
META
COLLABORATION
Hyper Connected Fashion
Marketplace
Collaborated NFTs to
collect, enjoy and play
where e-commerce is
strongly connected with
Metaverse/NFT
Commerce
in various Metaverses
and Games
Commerce
10. 45+ 65+ 140+ 6000+
45+ 65+ 140+ 6000+
Renowned
Fashion Designers
New & Rising
Fashion Designers
Digitalized
Fashion Resources
Social Network
Members & Followers
11. Integrated services from Physical to Digital Garments
Traditional Fashion Garments
(Sketches, Drawings, Physical Samples)
Digitalized Fashion Items Digital Fashion Items on Avatars
And more.
From Inspirations, Sketches and Patterns to 3D Interactive Digital Fashion Garments
- FAME META Studio supports designers to transform their traditional designs into digital fashion garments (Items, Digital assets)
- Digital Fashion designs can be sold as a form of NFT, worn on Avatars in various Metaverse and to be played with in social media and
games
12. “TRANSFORMATION” f Ph i l G Di i l G
“TRANSFORMATION” from Physical Garment to Digital Garment
(Assets)
14. [AFORM x Fame] Universal Digital Wearables - Fashion NFTs Automatization for various Metaverses
[AFORM x Fame] Universal Digital Wearables Fashion NFTs Automatization for various Metaverses
Digitalized Fashion (Resources -> NFTs) Avatar Wearables Automatization in collaboration
with AFORM (ex Sandbox Avatars)
with AFORM (ex. Sandbox Avatars)
15. Universal Digital Wearables - Fashion NFTs Automatization for various Metaverses
Universal Digital Wearables Fashion NFTs Automatization for various Metaverses
Digitalized Fashion (Resources -> NFTs) Supports Higher Resolution Voxels Ex) Crypto Voxels
16. U il C df d d P d i i “Ph it l E i ” t
Unveil, Crowdfund and Produce, giving “Phygital Experiences” to users
and “Monetization” ecosystem for Fashion designers (creators)
Fashion NFTs secured in users Digital Wallets
Creators (Fashion Designers)
Unveil the designs for NFTs
crowdfund
crowdfund
Limited Physical Garments are delivered to Users
Users Participation
By NFTs Minting
17. FAME F hi L h d
FAME Fashion Launchpad
designed for accessible UI/UX and Easy & Fun to Participate (https://xfame.net/)
Launch on FAME FASHION
L h d
Digital and Physical Lookbook Product details (accessible layout) Designer Information
Launchpad
Digital and Physical Lookbook Product details (accessible layout) Designer Information
18. A h b id t f NFT M k t l
A hybrid type of NFTs Marketplace
which nourishes existing web2.0 e-commerce and web3.0 Metaverse commerce
From e-Commerce customers to Hybrid
customers through xFAME Marketplace
Users
• XOIN (The xFAME Point) is accumulated in
specific proportions when customers
Register
Partnership
specific proportions when customers
purchase products on e-commerce,
partnered with FAME
XOIN b d i t FMX(F
E-Commerce
Shop products
FAME Users
Registration
FMX TOKEN
Fame Membership
• XOIN can be swapped into FMX(Fame
Tokens), ready to purchase various NFTs and
dive into the world of fashion metaverse
FAMEPASS i b hi NFT f FAME
XOIN Points
Accumulated
Membership
Benefits
NFT FMX FMX TOKEN
• Xoin points accumulated when purchasing NFTs
• Authorized to participate FAME Fashion
Launchpad
• FAMEPASS is a membership NFT of FAME,
which enables users(holders) to participate
in to FAME Fashion Launchpad while being
favored with diverse benefits in
FAME F hi
FAME
Funding
FMX TOKEN
Purchased
XOIN
Accumulated
TOKEN
NFTS
Physical Garments
favored with diverse benefits in
physical/metaverse universes
FAME Fashion
Launchpad
xFAME
Marketplace
19. M lti l A ti t C ll b ti t k i bl i t th k t
Multiple Artists Collaboration, to make incomparable impacts on the market,
Consumed by global “Fandom and Community”
Traditional,
Digital Artists
Achieving
Traditional,
Digital Fashion
Designers
“FANOCRACY”
Turning FANS into Customers and
CUSTOMERS into FANS
Designers
CUSTOMERS into FANS
Powered by global fandom
Music,
Stage
Artists
20. In the End, it’s all about fun and easy to play with
Actual case, Collaboration with
MetaAxel P2E Project
Digital Fashion, Fashion NFTs for “Fun” and “Utility”
FAME Fashion NFTs purchased are to be utilized in various projects such as PFP projects Metaverses and Games
- FAME Fashion NFTs purchased are to be utilized in various projects such as PFP projects, Metaverses and Games
- In various Metaverses, Fashion NFTs can be worn on Avatars, through “Claim” for “Wearable Fashion Items(matched)” certain
amount of Tokens maybe needed when claiming for wearable items
22. FAME x AFORM
FAME x OnePlanet
FAME partnered with OnePlanet, an iconic NFT marketplace
on Polygon Chain for NFTs Marketplace and FAME Fashion
FAME x AFORM
FAME collaborates and co-develop the universal digital
wearables
i h AFORM di i i h h i
on Polygon Chain for NFTs Marketplace and FAME Fashion
Launchpad
with AFORM, expanding its services throughout various
Metaverses
FAME x TREASURE LABS FAME x Pulse9
FAME partnered with TREASURE LABS(formerly, Treasures club)
to collaborate various fashion related NFT collaborations
strongly rooted in physical universe.
FAME transformed traditional fashion garments into 3D digital
Fashion garments, worn by Jane, member of Eternity – Cyber K-pop
idols
FAME x CONLAB
When met with strong IP characters such as Ryan (Kakao
Friends), digital fashion and NFTs can present ‘another’ type of
FAME x ART IMPACT
Collaboration for FAME Fashion Launchpad, Hyper-Connected Fashion
Fund and Incubation of Fashion Brands in Web 2.0 and Web 3.0
collaborations appealing to both universes, Physical and
Metaverse.
24. WHY JAY
'Mass production and fast fash
Digitalization by FAME STUDIO
p
ion are taken for granted and
"WHY?" A brand name that co
ntains the brand's philosophy
th t i ti
that raises questions.
25. LIE
Digitalization by FAME STUDIO
The avant-garde Parisienne style,
With the minimal mood of New York
at the same time
'Everyday Wear Luxury With a Twist'
We deliver a sensual design under the
We deliver a sensual design under the
brand concept.
26. Digitalization by FAME STUDIO
Digitalization by FAME STUDIO
KWAK HYUNJOO
A new concept engages in the
profession as a brand, You can enjoy
various cultures that love fashion.
It is a brand for its own concept.
27. Digitali ation b FAME STUDIO
The brand name HOLY NUMBER 7
Digitalization by FAME STUDIO
HOLY NUMBER 7
means the sacred number 7 in
Christianity.
The fish-shaped symbol also
symbolizes a variant of ICTUS in
y
Christianity.
28. Digitali ation b FAME STUDIO
Presenting a collection on the theme
Digitalization by FAME STUDIO
SYZ
of human psychology. As a high-end
contemporary brand,
Every season based on a classic
silhouette New signature prints, patterns
by adding an object
29. 66+ New & Young Designers from Seoul
20+ New & Young Designers from France
(Scheduled)
31. FAME Business I Road Map
p
Our Endeavor to Hyper-Connect industries/parties/people from Traditional world and Metaverse is ceaseless
S l F hi H b
MOU i h
Selected as
upcoming Global
Metaverse and
Seoul Fashion Hub
Digital Fashion Project
Collaboration
MOU with
SeWORKS
On Cyber Security
web 3.0 Project,
Hanwha
Dreamplus
1st Listing,
Global Exchanges
2021.4 2021. Q2 2021. Q3 2021. Q4 2022. Q1 2022. Q2 2023
L h f E l i MOU
Establishment Collaboration MOU
2022. Q3 2022. Q4
MOU with
Launch of
the project
Project
Master Plan
Exclusive MOU
Seoul Showroom
stab s e t
xFAME INC.
(Miami, USA)
Collaboration MOU
with NXDF
Co abo at o OU
with Treasure Labs FAME PASS Minting
FAME Fashion
Launchpad
Launch
MOU with
Streaming
Blockchain
Data Center
Collaboration MOU
with DIVE
32. Team & Advisors
CEO
James Gee Sin Hong
現 CEO, FAME UNIVERSE
前 Co-President, SYZ
前 Founder/CEO, Korea Speakers Bureau
前 Chief Regional Director, Major Events
CDO
Justin Jung
現 CDO, FAME UNIVERSE
前 Vice President, Gold Bank
前 CEO, KCBC
前 Vice Chairman, Trinity IB
Chief Evangelist
Alex G. Lee
現 TechIPm, LLC CEO & Founder
Ph.D., Johns Hopkins University
J.D., Suffolk University Law School
New York State Attorney
CFO
Jeff Heo
現 CEO, UB Partners
現 CEO, Flowasset Company
現 CTO, GolfStadium
Advisor / Global Business
Jihoon Jeong
現 General Partner, K2G Tech Fund
現 Advisor, Kakao Entertainment
現 Chief Vision Officer, Modulabs
Professor, DGIST University
g j
International London
y
前 Vice Chairman, UB Partners
y y
CTO
Antonio Kim
Advisor / Global Alliances
Tammy Ahn
Advisor / Global Designers
Vikram Menon
Advisor / Cyber Security
Minpyo Hong
現 Founder, NXDF
現 CTO, TREASURES CLUB
前 Co-founder of LodstarT
前 Co-founder of JengaK
前 Citibank Asia Pacific Wealth Management
Investment Strategist
現 Director, Fashionex (London)
Chartered Accountant
現 Founder/CEO, SEWORKS Inc.
現 Founder, WOWHACKER
現 Founder, SHIFTWORKS Co., Ltd.
33. The Hyper Connected Fashion Metaverse
(www famegroup io)
(www.famegroup.io)
(www.xfame.net)
Alex G Lee Chief Evangelist
Alex G. Lee, Chief Evangelist
(https://www.linkedin.com/in/alexgeunholee/)
(alexglee@fameuniverse.xyz)
FAME UNIVERSE Co., Ltd. All Rights Reserved.