Fambit is a service that allows families to easily and privately share photos. It began as a free service with premium features available by subscription. Fambit has grown its userbase to over 6,000 families and is cash flow positive with sustainable external costs. The market for digital photo frames and photo sharing services is large and growing significantly as tablets replace dedicated frames. Fambit's competitive advantages include its low cost, ease of use across multiple devices, private sharing focus within families, and implementation of various monetization models. Fambit is seeking 300k euros in funding to support its international growth and establish new marketing channels.

1. FAMBIT
Useful and fun services for Families
Money Talks Forum, November 2011
Pertti Kasanen, CEO
www.fambit.com

2. Fambit Now – Freemium
Safety and peace-of-mind
Making family life easier
Location sharing
Calendar and tasks sharing
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3. Fambit Growth
Fambit
cash-flow
positive
External
cost level
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4. Problem for Families
Easy sharing of photos
privately
within the (extended) family
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5. Fambit Photoframe
★ Instant, casual, private, easy and fun
★ 90% reuse of the Fambit proven implementation
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6. Market Opportunity
3rd wave ongoing Fambit will lead the biggest market segment of
photo-frame usage – the private family sharing
in photo-sharing 2011
2012
Digital Photo Frame 42 million
18 million
sales (units)
(IDC)
iPad and Android tablet 64 million 104 million
sales (units)
(Gartner)
(66% iPad)
Instagram,
Path, Picplz
% of tablets used as
1 %
5 %
photo frames
Facebook, % of tablet photo frames
5 %
20 %
Twitter
using a premium service
Premium photo sharing
Flickr, Picasa
32 000
1 million
market (units)
Revenue (per unit, year)
20 €
€3 – €10
Fambit addressable €2 – €10
2000
2005
2010
640 000 €
market
million
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7. Competitive Advantages
Competition example:
1. Cheap tablets will replace dedicated Ceiva’s DPF + service
costs $80 – $120 each year
Digital Photo Frames (DPF)
- Price
- DPF photos updated 1/year
2. Differentiators: Easy private.
Many phones, multiple Photoframes.
3. Too complicated: Picasa, Flickr,
Photobucket, …
4. Instagram, Color etc. focus in friends
http://photo-sharing-services-review.toptenreviews.com/
http://en.wikipedia.org/wiki/List_of_photo_sharing_websites
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8. Fambit Go To Market
Media sponsored,
Partnerships co-branding
Operator tablet +
in Finland
revenue share
3G bundles
Mobile operator
integration
Photoframe
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9. Assets for Growth
Learning from 6000 dependant family users. Available
in English, German, French, Portuguese and Finnish.
www.fambit.com
www.perhetutka.com
Local distribution and Scalable and robust, in Implemented earning models:
marketing partnerships. Amazon AWS. Mobile bank payments, credit card
First NSN’s Creatory operators through subscriptions, scratch cards,
broker pilot ongoing in aggregators. Facebook SMS payments, mobile ads,
Switzerland.
integration viral App Store payments,
features. Co-branding.
Facebook credits…
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10. The Core Team
Pertti Kasanen
- 4 years in Nokia/NSN
director, end user services
Company
- 11 years as entrepreneur
(Akumiitti Oy...)
. M.Sc. (tech)
• Founded in May 2009
• Fambit.com in June 2010
Markku Ranta
• Perhetutka.com in August 2011
-14 years in Nokia
director, technology validation • iOS and Android September 2011
- lic. tech, MBA
• Financing: two founders and public
support
Joel Kasslin
- User interface
- Web programming
Office: Hiilikatu 3, Helsinki
email: firstname.familyname@fambit.com
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11. Investor Proposition
★ Fambit seeks 300k€ of funding
★ for international growth and go-to-market
★ to match the private share of the NIY project application
★ Desired investor
★ Supports Fambit in growth and establishing channels
★ Exit strategy
★ Fambit is a ”buyable startup”, in terms of Steve Blank
★ Likely exit: existing players in photo-sharing / family services
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12. Thank you!
Follow us on: /fambit
/fambit
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