1. Lasse Leppäkorpi Just Sleep and Login It Changes Your Life Accurate measurement of sleep quality and stress. Life-style coaching and motivating feedback for solving sleep problems, and improving well-being and health.
2. Sleep - The Ultimate Problem Over 30% of consumers suffer from sleeping problems. Majority of people use products for tracking their exercise, nutrition or health. Beddit.com adds the previously missing important factors: Sleep and stress. Lasse Leppäkorpi
3. Lasse Leppäkorpi Just Sleep in Your Bed & Login to Beddit A unique sensor is in the bed – Data is automatically sent to Beddit Micro-Movements Incl. Heart& Breathing Web WLAN Scalable Cloud Service Analysis Data Bank Temperature, Noise, Light
4. Lasse Leppäkorpi Beddit.com Coaching Problems Solving Trends & Reports Wellbeing Diary Sleep: Time & Efficiency Deep & REM Sleep Snoring, Apnea Restlessness Heart Rate Stress Level Temp., Noise, Light
5. The Opportunity Premium bed mfrs. struggle for the prices and margins seeking for differentiation and after-sales. Over 3 million high priced premium beds are sold annually in Europe and North America – People are willing to invest in sleep. With selected bed mfr. channels 200,000 beds are intelligent by the Beddit offering 26M€ revenue in 2015. Lasse Leppäkorpi
6. Beddit Business Revenue 2010 over 100k€ (product launched in September) 2011: Beddit volume 1 200 units, revenue 500k€ 2012: Volume 10 000 units, revenue over 3M€ The leading Finnish premium bed mfr. Unikulma sells Beddit intelligent beds with significant investments in marketing. Beddit has been introduced in TV and papers. Sales starting in Sweden early 2011. Piloting and some sales already also in Germany. European large markets UK and/or Germany opened yet in 2011. Lasse Leppäkorpi
7. Lasse Leppäkorpi Beddit is Unique Just sleep. No sensors or wires attached to you. No device or software installations. Login to Beddit.com anywhere. Patents, publications and clinical studies. Analysis with the leading sleep specialists. Competitors are complicatedor inaccurate without guidance, but still successful.
8. Lasse Leppäkorpi Beddit Key Team LasseLeppäkorpi, CEO, M.Sc. Research Scientist in Helsinki Univ. of Tech; Research Officer in Datex-Ohmeda (GE Healthcare), Marketing Department, Sydney, Australia. MikkoWaris, CTO, Web Service Director, M.Sc Extensive experience in user interaction and software design. JoonasPaalasmaa, Chief Scientist, M.Sc., Ph.D. Student R&D team leader in Nokia Several patents and publications. Machine learning, algorithm development, and IPR. Kim Dikert, Mobile & Server SW, B.Sc., M.Sc. Student Cofounder and entrepreneur in RovioMobile that created Angry Birds.
9. Lasse Leppäkorpi The Board and Advisors Advisors MarkkuPartinen Chief Physician, Vitalmed Sleep Research Centre, President 2005 – 2007, World Association of Sleep Medicine, (over 600 Intl. publications) Michael “Monty” Widenius Founder and original developer of MySQL HannuToivonen Professor of Computer Science University of Helsinki Samuel Kaski Professor of Bioinformatics, Helsinki University of Technology Board of Directors HannuMartolaCEO of Detection Technologies Prev. CEO of VTI MattiKleimola Former CTO of WärtsiläProfessor in Helsinki University of Tech. Ralf Wahlsten CEO Sirius Consulting. Partner in Open Ocean Capital
10. Financing Lasse Leppäkorpi Support and investments totaling 1,3M€ / to date. 200k€ with current shareholders closed in December 2010. R&D for high-volume, low-cost production of Beddit equipment on-going with Tekes 160k€ financing granted. YIC Tekes support 250k€ applied. Now seeking 200k€ – 300k€ 100k€ - 150k€ angel investments. Aloitusrahasto Vera co-investment resolution exists Total financing ~1M€ for 2011 Financing is used for Nordic sales resources (account managers) and European channel opening.
11. LasseLeppäkorpi, CEOTel. +358-50-582-6074lasse.leppakorpi@beddit.com Beddit.com / FinsorLtd. Tekniikantie 21 FI-02150 Espoo Finland www.beddit.com Lasse Leppäkorpi Contact Beddit 2015 10,000 Beddit intelligent beds purchased every month Near 200,000 customers using Beddit.com regularly Revenue from Europe and North America over 26 million euro leaving near 6 million euro or 25% profit before tax Heading for mainstream bedding and medical markets