This is my A2 media presentation on the music video 'Fake It' by Bastille which I presented to the class. Here I highlight aspects of Goodwin's theory as well as analysis of mice-en-scene, editing, sound and camera.

2. ‘Fake It’ Bastille and its application
to Goodwin’s Theory
https://www.youtube.com/watch?v=GIwyqsqHsic

3. Mise-en-scene
This music video starts with a TV, with this
motif being carried on repeatedly throughout,
implying voyeurism. The in comparison to
the dark, dim, wooden themed background.
This set up also indicates the time main
focus for the first few seconds of the video is
this image, which indicates that the director
wants the viewer to recognise the image and
think about it. The viewers would notice the
bright blue colour on the screen with a
strong symbol of the music video be around
50/60s era, whilst the high quality of
televised equipment and picture quality
suggests a more 21st century era.

4. Rather than the audience experience 'a
notion of looking' upon people in the music
video, the audience themselves feel watched.
This installs fear or uncertainty into the
audience. However, it can be a quick set up
for the news report style that quickly follows.
Whilst it is typical that in 'Goodwins' theory
that the notion of looking is men watching
sexualised women, in this case it is non-
gender specific viewer
watching businessman-esc character.
Furthermore, Goodwin's notion of looking
includes screens within screens, which is a
feature highlighted repeatedly throughout the
music video, which once again backs up the
notion of looking and voyeurism, as well as
running with the motif of television.
We quickly understand that this is the central
character to the music video, a businessman,
looking like a typical televised news reporter.
The costume includes a steel grey suit with a
white shirt and striped tie, a clean and polished
style, implying that it is particularly constructed
for an audience to have a specific view.
Typically a news reporter would present
themselves in such clothing to highlight the
importance of topics they talk about on TV,
which is mirrored in this music video. It can be
said that this follows Goodwin's feature of
intertextual references and the typical news
report is constructed exactly the same, and it is
a format that people globally know.

5. Multiple times in the music video, as it progresses, this character shows multiple facial
expressions, including that of worry, anger, mockery. This can imply that this man is angered by his
need to keep up pretences to the camera, indicating how media falsely influences viewers. The
change of colour fits in with the facial expressions, with red symbolising evil, black with anger,
white with trepidation and blue with worry. All this suggests the many different layers to media
corporations nowadays, which are controlled by a capitalist hierarchy, with the news reporter in this
case represented all those feeling of people involved in media consumption. This links with
'Goodwins' feature of relationship between lyrics and visuals, as the title 'fake it' very much mimics
the visuals presented to the viewer, showing how much news reporters have to fake happiness and
portraying horrible news has negative impacts on the soul and society.

6. At the end of the music video, the news reporter is shown to leave the studio and go out onto the
balcony with the backdrop of London. The setting of London implies importance, power, political
inferences and pretences in relation to news reports and media. As the news reporter fixes his tie
and faces the camera and smiles, this shows that despite his lack of enthusiasm as being
controlled by the media, he still keeps up appearances.
The only other character that is seen in this music video is a brief interaction between the news
report and a make up artist. This includes both characters happily having a conversation as the
make up artist applies powder to the news reporters face before he goes on air, but as soon as the
woman leaves the mans facial expression goes completely dead pan. I think this gives the
indication of the male hierarchy in the media industry as well, which is a continuation of the ruling
class power theme in the rest of the music video.

7. Sound
The music video opens with a
voiceover sampled from a 1971
short film called "Social Seminar:
Changing":
And I don't think that that's a selfish
want, I really don’t
I'm not saying that I have this
capacity
Because it's hard to develop that
capacity on your own
When you're being stopped at
every turn
Then the song starts. I think this
voiceover is used to link with the
theme of media input into society
and controlling/changing the way
people think.
The main character in the music video tends to create
thought beats, a feature following Goodwin's theory, as
when lyrics like "still want to waste all my time, I want
to waste all my time" the character uses hand
motions mimicking time passing. This is further used
when lyrics like "oh my lover my lover my love", the
character uses fist hand gestures as if he is making a
point to the audience which coincides with the harsh
drum beats and when "destroy each mistake that we
make" is sung, the character is shown scribbling out
words on a piece of notes, indicating that news
reporters can easily structure their words and that they
can be easily erased if a mistake is made. Notably,
when the title "fake it" is sung, the character smiles,
indicating smiles on television are fake and are not to
be trusted due to the media easily being able to
manipulate emotions.

8. Camera
Throughout the music video,
there are many shots that
gradually zoom in, giving the
effect of focusing and also the
theme of voyeurism. There are
also many extreme close up
shots of the character to
enhance his facial expressions
in relation to his 'job' and the
questioning of his own morality.
There is a low angle of a shot of a television, implies that
this is from a child perspective who is watching this news
broadcast, suggesting that children watch the news and
are vulnerable to current affairs that may affect them
negatively.

9. Editing A news banner is added onto further the storyline of a
newspaper report, with credits like 'LIVE' on the banner, which
gives information for the viewer on the storyline. Additionally a
visual effect is added when the news story is happening which
once again implies an older era, suggesting that whilst
technology has grown, the media and how it is distributed is
lacking in honesty and manipulating like it always has. The
use of slow motion reoccurs throughout the music video,
making the viewer focused on the character and his facial
expressions in a sense of understanding.
Cutaways are also used, notably at the start of the music video when the news reporter approaches
the stand and centre screen in preparation for the news broadcast to start, then cuts away to a shot
of the camera then goes to the television that begins the music video with the news reporter
becoming live on air, allowing the viewer to comprehend the storyline a lot better: