This document discusses alternative music genres and provides examples. It notes that alternative music originated in the early 1980s as a break from pop and hair metal, and includes subgenres like grunge, hard rock, punk rock, and new wave. It lists many popular alternative artists and bands. It then summarizes three alternative music videos, noting they focus mainly on uplifting narratives and storylines over footage of the performing artists. The document concludes it will create its own alternative music video focused entirely on narrative with an inspiring and relatable character.

1. Alternative Music Genre
Different Types:
 Alternative rock, also known as "alternative music" or simply "alternative"
 Alternative country
 Alternative dance
 Alternative hip hop
 Alternative metal
 Alternative pop, an alternative name for indie pop
 Alternative R&B
 Alternative soul, an alternative name for neo soul
 Alternative house
 Alternative folk, an alternative name for indie folk
Alternative music was a phraseinvented in early 80s describing bands which brokefromthe
barrageof pop and hair metal and formed a new direction of more focused and honest
subgenres. Itincludes many subcategories including but not limited to; Grunge, Hard Rock,
Rock, Experimental Rock, ProgressiveRock, Gothic Rock, Punk Rock, HardcorePunk and
New Wave.
Artists Include:
 TwentyOnePilots
 OneRepublic
 Coldplay
 Jamiroquai
 The Killers
 Bastille
 Artic Monkeys
 Pet Shop Boys
 Gnarls Barkley
 Radiohead
 Kings Of Leon
 Oasis
 ImagineDragons
 Gorillaz
 Grimes
 Panic! At The Disco
 Catfish and the Bottlemen
 WALK THE MOON
 Hozier

2. Alternative Music Videos:
‘Wastea Moment’ by Kings of Leon, ‘Radioactive’ by ImagineDragons and ‘If I LoseMyself’
by OneRepublic.
 All three music videos focus mainly on the narrative, with severalshots of the
storylineand characters dominating the majority of the music videos with the artist
never making an appearance. If the artist does appear their shots arekept to the very
minimum.
 Often, when the artist is depicted, they are either performing live or singing into
microphones with their instruments.
 These storylines all tend to follow a rather uplifting or important moral. ‘Radioactive’
tells of the moral of never underestimating thosewho seem smaller or ‘less capable’,
whilst ‘If I LoseMyself’ depicts people having fun, letting go and justmaking the most
of their lives. Similarly, ‘Wastea Moment’ reveals a protagonistwho appears to be
judged and belittled, yet later develops exquisite powers and proves his worth.
 Taking on this fact, we have decided to focus entirely on the narrativeof the music
video, with no mining or playing of instruments. We also hope to create a story which
is inspiring, emotional and deep and creates a character who many people can relate
to and identify themselves in.