The document discusses various conventions used on the NHS (National Health Service) website front page to help users navigate and find information. These include navigation bars with drop-down menus linking to popular topics, embedded videos providing insider information, a search box to easily find relevant articles, icons for sharing content, comments sections for user feedback, images to catch attention, and boxes with advice. Additional conventions are subheadings, bullet points, and hyperlinks to related pages to aid research, as well as a logo linking back to the main page and a slogan to advertise the site.

1. Factual website

2. Conventions NHS front page.
• One of the conventions on NHS front page is navigation bars with tabs , they all have drop down
menus to most popular topics, which helps you finding more information about the NHS website.
• The embedded videos, help people to get inside information about NHS.
• Another convention is the search box where you can type anything you want to know about the
NHS and all the relevant stories will pop up, this is very helpful because people will find it easier to
find what they searching for.
• Sharing, saving ,printing icons is part of advertisement they want people to share it and tell other
people about it.
• The name of the article is convention because usually they would make the title sound interesting
so the readers can carry on reading .
• Comments are convention as well you comment on story you like, and give your opinion.
• Images, catches people attention the most, because sometimes they put really affective pictures
which catches the eye.
• Advisee box/boxed information is there to help people with their research and find things they
need on the website.
• Subheading, Bullet points, hyperlinks these are used in every website as convention, when you
click on hyperlink it takes you to another page, which is very helpful instead of looking for it. Bullet
points makes it look clear and easier to read which is also helpful and they have specific topic as
well as a subheading.
• Logo with hyperlink to main page, helps the readers on their research and make it very easy for
them to find what they looking for.
• Slogan is a short and striking or memorable phrase used in advertising.