1. Bronte Parsons proposes a documentary titled "The Yakuza" to be uploaded to YouTube. The 3-4 minute video will provide an overview of the Japanese organized crime syndicate known as the Yakuza through clips, images, and animated reenactments. 2. The target audience is men aged 16-24 who enjoy action and violence. English and Japanese speakers will be targeted. The documentary aims to inform and entertain viewers through its dramatic subject matter. 3. Parsons draws on skills learned in previous multimedia projects to produce, edit, and animate segments of the documentary using Adobe software. Feedback will be gathered to evaluate the final product against classmates' and professional work.

1. Proposal
1
Student Name and Number:
Bronte Parsons
Project proposal title and date:
The Yakuza 29 September 2020
Main area of activity
Video
Target Audience
My product will be targeted at men because it will feature violent and action-packed content which
is common trait of most products aimed at men for example action movies, comic books, and video
games. The video will also appeal to men because the characters depict within the video will most
likely all be males because there aren’t many female members of the yakuza. In terms of social
grades the product will appeal to C2DE because it is free as it is on YouTube and the enjoyment
and relevance of it does not rely on the viewer to have bought another product. In terms of
psychographics I the video will appeal to an achiever because they will motivated be by things like
wealth and power similar to the Yakuza themselves. It may also appeal to an emulator who wants
to have a more exciting life. The video will probably appeal to people from English speaking
countries the most because the voice over is speaking English but it may also appeal to a
Japanese audience because it is about Japan and I might consider writing Japanese subtitles on
the YouTube video if I have time. The needs and gratifications of the product would obviously
gratify the need for Information because it is a documentary and it’s likely that most of my
audience will have not gone to Japan so might watch documentaries about it as a replacement.
Another gratification would be entertainment due to the dramatic subject of the documentary and
the choice to include film clips only real goal will to Entertaiment the viewers as it is likely they will
not be a depict of the information narrated as the time. The product will appeal to the age group of
16-24 as this age group is more likely to watch anime than older age groups, a lot animes will often
feature Yakuza characters so they will be familiar with the concept of a Yakuza. It is most likely to
appeal more so to the 16-20 age group as some studies show that people of these ages and
younger have a short attention span so the extremely short length of the documentary will suit
them.
Rationale:
The music video projects have l prepared me for the editing my documentary as making the music
introduced me to the Premiere Pro software and I learn some skills and techniques such as colour
correction, layering videos and audio, and using Premiere Pro’s effects. I also learn how to create
immerse environment through sound in the Horror Podcast using Adobe Audition and audio
recording equipment. For the animation parts of my video I will use the skills I have learnt during
the Video game project as it taught me how to tween frames together to save time, how to use
onion skin to remind me what the previous frame looked like so I could make the appropriate
adjustments, the technique of creating a layer for each limp and switching between the layers
depending what stance I want the character be positioned. However, for this animation I will
brushes instead of using pixels as it will look more real.
Project Concept:
My documentary will be an overview of the Yakuza. I will start of talking about the origins of the
Yakuza through groups of peddlers and gamblers. I will then talk about the ways in which the
yakuza make money I will talk some of the gang wars that the yakuza have had and assassination
of important Yakuza members. I will also make a dramatic re-enactment of these scenes using
photoshop animation so I will need to research the crime scenes of these killings in order to make
the re-enactment accurate. I will also talk how the current yakuza isn’t as powerful as it used to be,
the Yamaguchi-gumi split, the rise of non-affiliate gangs during corona-virus lockdown. Other than
animation I will use news broadcasts, film clips, interviews, and images. I will download this

2. Proposal
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content from the internet then I import it to and sequence it in Premiere Pro. For my sound effects I
will use Adobe Audition and I may edit some of the songs I will use in Audition as well. For my
recreation animation will try to create a realistic sounding environment using Audition effects such
as reverb.
How will the project be evaluated and reviewed:
I will probably evaluate my work by comparing to the work of people in my class and I will use
feedback to evaluate my work. I will also compare my work to a professional short documentary.
As I am doing my production work, I will write it down in the Production Reflection in the power
point after that particular section of it is completed.

3. Proposal
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Bibliography:
1. Bronte Parsons (2020) Target Audience Research Survey (3 October)
2. Torran Bridge. (2020) Target Audience Interviews (4 October)
3. BBC News(2015) Who are Japan’s Yakuza? In sixty seconds-BBCNews
https://youtu.be/U_xPQf3vd6w
4. Tapakapa (2017) WhyYakuza Don’t Needto Hide https://youtu.be/my2FQK5hHic
5. American Heroes Channel (2016) The Origin and Organization of the Japanese
Yakuza https://youtu.be/OiMyVX4DUjU
6. Secret Wars (2017) On the Japanese Yakuza Yamaguchi-Gumi Split
https://youtu.be/EyOxH9gaxfU
7. UKEssays. (November 2018). YakuzaA Changing Institution History Essay
https://www.ukessays.com/essays/history/yakuza-a-changing-institution-history-essay.php?vref=1
8. Kallie Szczepanski (2019) History of Japanese Organized Crime, the Yakuza
https://www.thoughtco.com/the-yakuza-organized-crime-195571
9. Encyclopaedia Britannica (2020) Yakuza, Japanese organized crime
https://www.britannica.com/topic/yakuza
10. Alessia Cerantola, OOCRP (2020) Japanese Gangs Vie for Power Amid Pandemic
https://www.occrp.org/en/coronavirus/japanese-gangs-vie-for-power-amid-pandemic
11. Jefferey Hays (2013) YAKUZA VIOLENCE: BAR SHOOTINGS, MURDERS,GANG
WARS http://factsanddetails.com/japan/cat22/sub147/item1787.html
Week Specific Tasks
1 Production [in/out?]  Gather clip film clips, news broadcast interviews,
and images of yakuza and sequence it on a
timeline. Record voice over.
2 Production [in/out?]  Add sound effects to the sequence and add visual
effects/transitions to the clips.
3 Production [in/out?]  Make shortanimation sequences based off certain
sections of the scriptand insertitinto the premire
pro sequence where nessasary
4 Production [in/out?]  Improve everything until happy with end resultand
export to YouTube
Be aware which of those weeks are in or out of college,as you may need to plan different tasks around other
work when workingremotely. Budget for approximately 30 hours for production – which is roughly two weeks
of your in collegetime.