This summary provides an overview of the key information from the document: The document discusses several types of informational materials, including an instruction manual, leaflet, 'how to' guide, and magazine spread. It analyzes the design, formatting, use of images and text, and other stylistic elements of each material. Across the different materials, the document examines best practices like using clear and concise language, consistent formatting, descriptive diagrams and illustrations, and structuring information for easy comprehension. It also notes some areas for improvement, such as providing references for cited facts.

1. FACTUAL WRITING
By Chris Bailey

2. INSTRUCTION
MANUAL
This is a page from the GoPro 3+ Black
Edition instruction manual. The manual is
quite simplistic, similar to the camera itself.
Following the manual is easy for the users
due to the recognisable icons being used
in the walkthroughs. The icons used are
identical to those in the camera digitally
and on the camera physically. This allows
the user to simply match each step to what
they see on the screen/camera body.
The manual also has multiple ‘Pro Tips’
which are little sub sections that contain
shooting tips which explain how, when or
why to use certain features.

3. INSTRUCTION
MANUAL
The information on this page is explained
using textual and visual descriptions.
Simple diagrams of the device can be seen
in a step by step order showing the
process of ‘Getting Started’ with the GoPro
3+ Black Edition. The diagrams also have
arrows indicating the direction of moving
parts on the camera body/housing to direct
the user more clearly and correctly.
The text is mainly written in a bold black
font to hold the readers attention and make
the text clearer. Some of the text is written
in a fine black font, this is used when less
important or less relevant information is
being explained. Each section of text is
also very short and simple, leaving more
room for imagery and making the
information easier to absorb.

4. LEAFLET
The leaflet follows a strict font style throughout. This
includes text against a highly contrasting
background such as black or white. This font style
makes the text appear very important and impactful,
creating a reactive response in the reader.
The imagery used on the leaflet differs, with the
front page following a silhouette image alongside
similarly styled text. The middle page contain a
washed out B&W image of a boy who appears
distressed. Using a real image of a person as
opposed to a silhouette on the second page is likely
to give the reader a more personal feeling with the
subject at hand.
The final page of the leaflet is very subtle and only
contains text. The text is bold and very clear, and
gives an important final message to the readers of
the leaflet.
The colours used throughout the leaflet are all very
bold and bounce off each other. This creates an
effect of suddenness and urgency. The red
connotes danger, harm or victimisation. The black
and white connotes the clearly defined issues and
lack of support behind cyberbullying.
The image on the right is very dry and not as
effective as it could be, it looks very unprofessional
which ruins the overall feeling of the leaflet.

5. ‘HOW TO’ GUIDE
This how to guide follows a sleek and smart infographic styling.
The entire guide design is very consistent in its choice of
colours and icon styles.
The guide has lines which flow around the page, guiding the
readers eyes step by step through the process, as without
these lines it would appear too cluttered and un-structured.
The colours used are very calming, yet appear modern and
intellectual. This not only makes it easier on they eyes, but also
gives the reader confidence in the validity of the guide.
The fonts used are very rounded and inviting, making a
complicated subject appear simple. There are only 3 text
colours, but the vast majority is one colour. This aids the
constancy and professionalism of the guide.
The flow chart characteristics found after step 11 give the guide
a more personal and custom touch, allowing room for mistake
and what you should do about it.
There is a lot of detail in the guide, with 15 steps to follow that
include target growth and product user numbers. This gives the
reader key details to focus on without the risk of being side
tracked.
The guide does not contain references to the locations of their
information, such as where the AirBnB launching fact was
found, or the 5% growth information.

6. JOURNALISM
This TopGear magazine double page spread is largely made up by images. The
reason for this is the overall styling of the TopGear TV show and the magazine
itself. They focus largely upon creating visually appealing content, and not
necessarily the written/factual content. The images used are all of very high quality
and non of them are stock, this keeps the magazine up to date and promises high
quality images.
There is an average amount of text on the first page, but it is condensed very
tightly. It is likely that someone will skim through this information and then move
onto the small chunks of information on the next page.
Colour wise orange seems to be used frequently, such as on the first letter of the
main text, on the mini text box and as the background to the speech marks behind
the ‘$20K A Metre’ quote.
The fonts used are quite elegant and intellectual, this allows for a sleek and
professional styling which likely suits the article itself. The font used on the pull
quote on the right is quite ‘techy’ and modern, this is likely used due to the futuristic
and advanced road surface that it is mentioning.
The text is all quite casual and informal, a good example of this is the section which
reads “now in a zillion pieces”. This is a quote that would never be used in a formal
piece of writing, instead it is used in over exaggerated and even humorous writing.
Legal constraints are very prominent amongst journalism, making it a very
dangerous game when a journalist is writing about a controversial person and or
subject. These constraints include libel, contempt of court and gagging orders.
These are possible for any genres of journalism.
The article mentions a series of facts such as the costs of the tarmac, although
there is no source for this information which can devalue the validity of the
information.
Editors codes of practice are set rules which editors/journalists must obey. There
are many rules regarding subjects such as accuracy, piracy, harassment etc. It is
important for people to follow these rules or they risk facing punishment and
potential job loss.