The document discusses considerations for research on a social action campaign. It will involve examining 2 similar past campaigns, their materials, approaches, and what aspects led to success or failure. Primary research will include online surveys and personal interviews of 20 people about their opinions on various campaigns and issues. Sensitive issues will need to be handled carefully to avoid offending those affected. Lack of public knowledge or stigma around the chosen social issue could limit available information, but will be addressed through personal experience and in-depth research. The finished pieces could be distributed online or in military publications to raise awareness.

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
I will be lookingatat least2 similarcampaignsthatmayhave the same targetaudience.Iwill be
researchingwhichof theircampaignsfailed,andwhichsucceeded.Researchingintoatleast2
campaignswill allowme tocompare whichaspectstheyhadinsimilarwhentheybothwere
successful raisingawarenessforthe causes.
What kindsof artefactsare youexpectingtolookat?
I expecttobe lookingata varietyof artefactsto assistmyresearch.The reasonfor thisisto
broadenmyknowledge of the range of social issuespeople are interestedandmostpassionate
about.I will focusonthe way theyare presented,whethertheyaimtosimplytugonthe heart
stringsor full onshockpeople. Examplesof these wouldbe posterssurroundingarange of causes,
fromAnimal CrueltytoAlzheimer’sdisease.
What elementswill youlook attohelpyouwithyourresearch?
I will be lookingatthe approachtaken,whetheritbe relaxed,subtle,shockingordemanding.Iwill
alsofocuson the lay outand informationincluded,suchaswhetheritislongdescriptionsorbrief
statistics. These willhelpme findouthow Ishouldgoaboutpresentingmyowncampaign
dependingonitscontent.
Primary Research:
How manypeople wouldyouhope toquestionaspartof your primaryresearch?
I planon asking20 people questionsregardingmyprimaryresearchintocampaignmaterial. This
will give me alarge span of opinionsandpreferencesonthe subject. Iwill ask whatcampaignsthey
are interestedin,andwhy.
What methodswill youuse?
I will use online questionnairestofindoutpeople’sopinions,these will containatleast15
questionstonarrowdownthe informationthatIrequire.Iwill personallyask people whoare inmy
closersurroundingsthe questionsIneedformyresearch,Iwill askthese subjectsmore detailed
questionsandhopefullyreceive more indepthandpersonal answers.
Couldthere be issuesingettingaccesstopeople affectedbyyour chosensocial issue?
The social issue Iwill likelybe focusingonisnotwidelyspokenabout,butIknow someone
personallywhohassufferedfromthe issue,andIhave beenveryinvolvedwithit.Ihave seenfirst-
handthe effectsof mychosenissue and feel Iamalreadywell educatedonthe matter.

2. How will youknowif yourresearchhasbeensuccessful?
My researchwill be successful once Ihave beenable toproduce a mockup that people will find
memorable andeducational.
Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
People have verystrongfeelingsonsocial issues,soitisimportantto be aware of all the different
viewssurroundingthem,itisalsoimportantto focuson how it makesotherpeople feel,tomake
sure your campaigndoesn’toffendthose youare tryingtohelp,bymakinga bad impression.
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these?
One of the majorproblemswhentryingtoresearcha social issue iscontent,the social issue Iplan
on researchinghasverylittle onlinecontent,asitisunfortunatelyaproblemthatcanbe over
lookedorevenseenasa signof weakness. Oftenthe subjectsthatsodesperatelyneedto
campaignaboutdon’thave much publicknowledge,meaningthereisn’tasubstantial amountof
informationonline. Iwill be able toovercome these byusingmyownknowledge andindepth
researchintothe problemtoovercome the lackof obviouscontent.
Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
My finishedpiecescouldbe displayedinmilitarymagazines,popularmilitaryareasorinside
barracks. It couldbe distributedonlinetoraise awarenessfromthe massestoo,byusingretweets
and shares.
What fundingissues mightasocial actionorganisationface?
A social actionorganisationmayface fundingissuesif there issuddenlyalackof supportfrom the
public.Forexample there maybe acertaintime of year whenone charitysuffers income issues,
thiscan oftenbe resurrectedbypartakinginnational charityeventssuchasrednose day, a day
whichfocusesonraisingawarenessandraisingmoneyforavarietyof charitiesandsocial issues.

3. `
How couldsocial,personal andpolitical issuesaffectyourresearch?
Social,political andpersonal issues couldeasilyeffectmyresearch.Ona personal level,thosewho
sufferfrommychosenissue are unlikelytoeverspeakaboutit,sociallytooitisnot somethingthat
issharedamongstfriendsandfamilyveryfreely.Politicscaneffectittoo,differentpolitical parties
and governmentsare muchmore opentoacceptinga problemoftenrelatedtoitsmilitarythan
others.
How couldthe communitycharacteristicsandtheirresourcesaffectyourresearch?
The characteristicsof the community surroundingmysocial issue andtheirresources will affectmy
researchbecause theymaynothave the confidence tospeakaboutthe problem, orthe resources
to educate othersorshare the informationpublicallyonline.