The document discusses two ideas for a PTSD awareness campaign. Idea 1 focuses on using military-style fonts and impactful colors like greens, browns, oranges and yellows to represent the armed forces and danger in an attention-grabbing way. Idea 2 takes a more calming approach using relaxing fonts and neutral pale colors to provoke thoughtful consideration of PTSD in a laid-back manner. Both ideas consider fonts, color schemes, and layout designs to effectively raise awareness while expressing different tones.

1. By Chris Bailey
IDEA GENERATION

2. IDEA 1

3. PTSD AWARENESS - FONTS
I have chosen a series of fonts that will be
applicable to my campaign design. I have used
the phrase ‘PTSD Awareness’ in order to trial
each one. The fonts I have gone for are
military/eroded style, giving it a rough combat
look. I looked through many fonts and chose
my favourite 10 based on which would grab
someone's attention and represent the cause
the best. The military look expresses the armed
forces/service induced PTSD I will be focusing
on. The eroded look expresses the stress and
discomfort that a person feels when tackling
PTSD, as it erodes their lives, family and
friends. The texts are very bold and impactful,
which will allow them to stand out harshly
against many backgrounds.
Idea 1

4. COLOUR SCHEME
I have created a colour sphere to trial my
chosen colour schemes. I have decided to go
for colours that represent the military and
danger, these include greens, browns, oranges
and yellows. These colours are also quite
impactful and vibrant, meaning they will capture
peoples attention greatly and when mixed will
express a messy and out of control style. I have
avoided colours such as blue, pink and purple
purely because they are least identifiable in
relation to my campaign cause, they are too
relaxed and calming, and that is not the feeling I
am hoping to express from this campaign. The
oranges, reds and yellows especially represent
the hazardousness of PTSD, the greens and
browns express the job role that can often
induce the illness.
Idea 1

5. LAYOUT
Here are 4 different PTSD posters, 3 of which are from
the same campaigner. I really like the cluttered style the
designers have gone for, as it truly expresses the masses
of thoughts, memories and feelings filling up the minds
and lives of someone living with PTSD. The colours used
in the ‘Stay strong, seek help’ posters are very impactful
and eye catching, the images are almost like a collage in
the way they have been stacked. The layers of images
represent the layers of negative emotions, anger,
sadness, regret and guilt clouding their minds, the flashes
of memories that can spawn without notice at any
moment. The main motto text is backed by a red box,
making it the first thing to read, secondly comes the short
quote from someone who suffered/suffers from PTSD,
describing it’s cause or effect on their lives.
Idea 1

6. IDEA 2

7. DON’T FIGHT PTSD ALONE- FONTS
I chose this series of fonts for my second idea, a
campaign surrounding PTSD, but with a calming
and relaxing approach to raising
awareness/engaging with those tackling the illness.
The letters are very approachable and light, making
them easy to read and a little more thought
provoking. This approach is very laid back
compared to the shock tactic often used in mental
health campaigns. The text expresses an openness
and the chance to think about the illness rather than
feeling under attack by information feeling bad for
maybe not knowing as much as you should about
the illness.

8. COLOUR SCHEME
This colour scheme focuses on neutral
and calming colours, many are pale and
relaxing, creating a very soft approach to
the campaign. The advantages of this is
that it provokes careful thinking by those
who view the poster, but on the other
hand it makes it less impactful at first.
This approach is good for tugging
peoples heart strings and coming across
calmly and genuinely. The pale blues and
greens represent tranquility, and the pale
yellow and oranges express hope and
light.

9. LAYOUT
These campaign posters take a
relaxed approach to raising PTSD
awareness. They give the viewer
time to think about the illness
themselves, rather than being
bombarded with text that scares
them away. The