The document summarizes key findings from research on Philadelphia's cultural sector and its economic impact. It finds that: 1) The cultural sector generates $1.3 billion in annual expenditures and $158 million in tax revenue, supporting 19,000 jobs and 24,000 volunteers. 2) Ten key findings from further research include that personal arts practice is a gateway to engagement, families play a key role, and marketing must be multi-channel. 3) There are also five next steps proposed, including continuing research, developing new funding resources, publicizing findings, and integrating arts into civic planning.

1. Facts and Stats of the
Creative Economy

2. Harvey Seifter, Moderator
CEO, Seifter Associates
John McInerney
Vice President of Marketing & Communications, Greater
Philadelphia Cultural Alliance
Jennifer Cover-Payne
President, Cultural Alliance of Greater Washington
Cynthia Lambert
Executive Director, South Jersey Cultural Alliance

3. John McInerney
Vice President of Marketing &
Communications
Greater Philadelphia Cultural Alliance

4. Philadelphia’s Cultural Sector
Driving Economic Development
Building Quality of Life
Increasing Cultural Engagement

5. John McInerney, Vice President of
Marketing & Communications, Greater
Philadelphia Cultural Alliance

6. Overview of Presentation
Scope of Cultural Sector
Pathways to New Opportunities

7. Scope of Cultural Sector
$1.3 Billion in Annual Expenditures
$158 Million State & City Tax Revenue
19,000 employees
24,000 volunteer positions
15 million total visits
43% free of charge
1.8 million visits by school-aged children
All information based on Cultural Alliance Research 2006-2008

8. meals & lodging
$250 Million on restaurants
$184 Million on lodging
All information based on Cultural Alliance Research 2006-2008

9. employment
This is equivalent to 10 jobs for every 1,000 residents in the region.
In similar regions, arts and culture generates 4 jobs for every 1,000 residents.
All information based on Cultural Alliance Research 2006-2008

10. Where Does Funding Come From?
Other
Corporations 10%
2%
Local Government 2%
State Government
5%
Federal Government 1%
Contributed Foundation 14% 50% Earned
16%
Individuals
All information based on Cultural Alliance Research 2006-2008

11. affordable…
…and accessible
vibrant valuable vulnerable

12. Accessibility and affordability
keep margins thin
vibrant valuable vulnerable

13. Key Findings
Arts & Culture are vital to residents and visitors
Cultural sector is a significant economic engine in
the Philadelphia region
Cultural organizations run on lean budgets

15. The 5 Studies
The Cultural Engagement Index
Demographic Trends and Forecasts
in the Philadelphia Region Study
Culture & the Arts Survey
Paid Patronage Study
Engage 2020 Focus Groups

16. 1 Philly scores well…

17. 1 Philly scores well…

18. 2 Our bucket is leaking

19. 2 Our bucket is leaking

20. 3 Personal practice is a gateway

21. 4 People of color…engaged & growing

22. 4 People of color…engaged & growing

23. 5 Family matters

24. 5 Family matters

25. 5 Family matters

26. 6 Role models are key

27. 7 Marketing is multi-channel

28. 7 Marketing is multi-channel

29. 8 Product matters

30. 9 Social connection is huge

31. 10 Service is central

32. 10 key findings
1) Philly scores well

33. 10 key findings
1) Philly scores well
2) Our bucket is leaking

34. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway

35. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing

36. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters

37. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key

38. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel

39. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters

40. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters
9) Social connection is huge

41. 10 key findings
1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters
9) Social connection is huge
10) Service is central

42. 5 next steps
1) Continue to research state of the sector
2) Develop new resources for venture capital
3) Publicize the research
4) Support Innovation
5) Integrate the arts into civic planning and debate

44. Jennifer Cover-Payne
President
Cultural Alliance of Greater
Washington

45. Cynthia Lambert
Executive Director
South Jersey Cultural Alliance

46. The Role of the Arts and Culture
in building
Creative Global Economies
A view from Southern New Jersey

63. Budget Size February 2009

64. Budget Size September 2009

65. Contributed Income February 2009

66. Contributed Income September 2009

70. Question &
Answer

71. Please complete the survey being
distributed by the volunteers.
Surveys may be returned to the
volunteers or at the Registration
Desk in Ballroom A.

72. Thank you to our sponsors