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Regional Creative
Economy Strategies
Diane Dalto Woosnam, Moderator
            Chairman, Pennsylvania Council on the Arts

                          Gary Steuer
             Chief Cultural Officer, City of Philadelphia

                      Peter Kageyama
              Board of Directors, Creative Tampa Bay

                     Jason Schupbach
Creative Economy Industry Director, Massachusetts Dept of Business
                          Development

                        Karen Gagnon
     Project Manager, Cool Cities, Urban Revitalization Division
Gary Steuer

Chief Cultural Office
City of Philadelphia
Peter Kageyama

 Board of Directors
Creative Tampa Bay
Jason Schupbach

 Creative Economy Industry Director
Massachusetts Department of Business
             Development
THE MASSACHUSETTS STORY
               Global Creative Economy Convergence

               October 2009
               Jason Schupbach
               Creative Economy Industry Director
               @CreateMA

Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
o




  How does the Massachusetts
Administration Support the Creative
             Economy?




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
•Nonprofit Operating and Capital $$
                                            • Creative Economy Community Fund
                                                          •ArtistLink
                                                         •Matchbook
                                                         •Hireculture




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
2




    EOHED




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
EOHED


MOTT




  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
EOHED


                                                                   #1
MOTT                        MOBD




  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
EOHED


MOTT                        MOBD




  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
EOHED


MOTT                        MOBD


                                                                   Creative
                                                                   Economy
                                                                    Council
  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
LEGISLATURE
     EOHED


MOTT
     $$ & Policies
         MOBD


                                                                  Creative
                                                                  Economy
                                                                   Council
 Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Regional Initiatives




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
o




             So, what are you up to?




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
For-profit Creative Enterprises

We are focused on:

•Entertainment-Based industries: Film, TV, Digital
Media, Videogames, Music and Publishing;

•Design: Architecture, Industrial Product Design,
Graphic Design, Fashion and other design fields; and

•Advertising and Digital Advertising.




  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Tax Credits, Incentives & Programs



  • Workforce Training Grants & Services

  • Tax Incentives
        – Aggressive Film/TV/Commercials Tax Credit

  • Financing Solutions

  • Infrastructure Financing

  • Other State Resources



Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Targeting Creative Industries/ Surrogate Orgs


Film — Mass Film Office/Major Film Studio Projects


Video Games — Create Boston, MTLC, Boston Post Mortem, MIT


Design — Design Industry Group of MA (DIGMA)


Advertising and Digital Media — MITX /Ad Club




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Targeting Creative Industries/ Surrogate Orgs

Film — Mass Film Office


Video Games — Create Boston, MTLC, Boston Post Mortem,
  MIT


Design — DIGMA, Massachusetts College of Art and Design

Advertising and Digital Media — MITX /Ad Club




  Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Creative Economy Council



  • Researching and evaluating studies
  • Restructuring state programs
  • Establishing metrics
  • Fostering education and workforce
    development
  • Online Resource Directory
  • Comprehensive Communications Program
  • Branding



Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
o




             Here’s where we started.




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
o




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
o




Here’s what we’ve heard about the
 needs of Creative Businesses.




Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Big Issues

 • Workforce initiatives
 • Talent retention
 • Entrepreneurship support
 • Financing
 • Tax policies
 • Rebranding MA as a creative state
 • Need to focus on export/trade missions
 • Need a signature event like SXSW

Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
Karen Gagnon

            Program Manager
Cool Cities, Urban Revitalization Division
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




                               Michigan Cool Cities
                                     Initiative




                                                                                                                                 Karen Gagnon
   Michigan State Housing Development Authority                                             Global Creative Economy Convergence Summit
   Michigan State Housing Development Authority                                                                         October 5-6, 2009
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




   Michigan State Housing Development Authority
100 Years
Canary in a Coal Mine
Regional Creative Economy Strategies
Regional Creative Economy Strategies
Government Can NOT Mandate Cool!
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




   The Cool Cities Coordinating Team




   Michigan State Housing Development Authority
Regional Creative Economy Strategies
111 Cool Cities
Neighborhoods
Award
Designations
in 79 Cities
Port Huron: Studio 1219
      Early 1900’s
Port Huron: Studio 1219
        1970’s
Port Huron: Studio 1219
        Current
Portland




BEFORE
Portland




AFTER
Portland




AFTER
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




                                                         Success

                  Overall, the findings show that the Cool
                  Cities ideas and goals are shared by the
                  general public…”
                  2008 Cool Cities Community Survey Report




   Michigan State Housing Development Authority
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




                                                         Success
           Michigan’s ranking jumped from 34th to 19th in its
           overall transition away from a "smokestack
           chasing" economy to the New Economy.
           2007 State New Economy Index reports

           “Michigan is putting emphasis on the right things
           in a big way in order to transform our economy to
           better compete in the global marketplace.”
           Governor Jennifer M. Granholm



   Michigan State Housing Development Authority
coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com




                                                         Success

              ■     Talent – Innovation – Diversity – Environment
              ■     Cities of Promise
              ■     Centers for Regional Excellence
              ■     Michigan Ports Collaborative
              ■     Cool Cities Internship Program
              ■     www.coolcities.com




   Michigan State Housing Development Authority
Office Space - Milton
Office Space
IMAGE…
Whether it is the Rust
   Belt image…
Regional Creative Economy Strategies
IMAGE…
Or the Dust Bowl image…
Regional Creative Economy Strategies
We say…
Regional Creative Economy Strategies
Regional Creative Economy Strategies
Question &
 Answer
Please complete the survey being
  distributed by the volunteers.
 Surveys may be returned to the
 volunteers or at the Registration
       Desk in Ballroom A.
Thank you to our sponsors

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Regional Creative Economy Strategies

  • 2. Diane Dalto Woosnam, Moderator Chairman, Pennsylvania Council on the Arts Gary Steuer Chief Cultural Officer, City of Philadelphia Peter Kageyama Board of Directors, Creative Tampa Bay Jason Schupbach Creative Economy Industry Director, Massachusetts Dept of Business Development Karen Gagnon Project Manager, Cool Cities, Urban Revitalization Division
  • 3. Gary Steuer Chief Cultural Office City of Philadelphia
  • 4. Peter Kageyama Board of Directors Creative Tampa Bay
  • 5. Jason Schupbach Creative Economy Industry Director Massachusetts Department of Business Development
  • 6. THE MASSACHUSETTS STORY Global Creative Economy Convergence October 2009 Jason Schupbach Creative Economy Industry Director @CreateMA Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 7. o How does the Massachusetts Administration Support the Creative Economy? Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 8. •Nonprofit Operating and Capital $$ • Creative Economy Community Fund •ArtistLink •Matchbook •Hireculture Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 9. 2 EOHED Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 10. EOHED MOTT Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 11. EOHED #1 MOTT MOBD Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 12. EOHED MOTT MOBD Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 13. EOHED MOTT MOBD Creative Economy Council Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 14. LEGISLATURE EOHED MOTT $$ & Policies MOBD Creative Economy Council Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 15. Regional Initiatives Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 16. o So, what are you up to? Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 17. For-profit Creative Enterprises We are focused on: •Entertainment-Based industries: Film, TV, Digital Media, Videogames, Music and Publishing; •Design: Architecture, Industrial Product Design, Graphic Design, Fashion and other design fields; and •Advertising and Digital Advertising. Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 18. Tax Credits, Incentives & Programs • Workforce Training Grants & Services • Tax Incentives – Aggressive Film/TV/Commercials Tax Credit • Financing Solutions • Infrastructure Financing • Other State Resources Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 19. Targeting Creative Industries/ Surrogate Orgs Film — Mass Film Office/Major Film Studio Projects Video Games — Create Boston, MTLC, Boston Post Mortem, MIT Design — Design Industry Group of MA (DIGMA) Advertising and Digital Media — MITX /Ad Club Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 20. Targeting Creative Industries/ Surrogate Orgs Film — Mass Film Office Video Games — Create Boston, MTLC, Boston Post Mortem, MIT Design — DIGMA, Massachusetts College of Art and Design Advertising and Digital Media — MITX /Ad Club Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 21. Creative Economy Council • Researching and evaluating studies • Restructuring state programs • Establishing metrics • Fostering education and workforce development • Online Resource Directory • Comprehensive Communications Program • Branding Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 22. o Here’s where we started. Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 23. o Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 24. o Here’s what we’ve heard about the needs of Creative Businesses. Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 25. Big Issues • Workforce initiatives • Talent retention • Entrepreneurship support • Financing • Tax policies • Rebranding MA as a creative state • Need to focus on export/trade missions • Need a signature event like SXSW Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 26. Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 27. Business Resource Team | 877 - BIZ TEAM | www.Mass.Gov/BizTeam
  • 28. Karen Gagnon Program Manager Cool Cities, Urban Revitalization Division
  • 29. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com Michigan Cool Cities Initiative Karen Gagnon Michigan State Housing Development Authority Global Creative Economy Convergence Summit Michigan State Housing Development Authority October 5-6, 2009
  • 30. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com Michigan State Housing Development Authority
  • 32. Canary in a Coal Mine
  • 35. Government Can NOT Mandate Cool!
  • 36. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com The Cool Cities Coordinating Team Michigan State Housing Development Authority
  • 39. Port Huron: Studio 1219 Early 1900’s
  • 40. Port Huron: Studio 1219 1970’s
  • 41. Port Huron: Studio 1219 Current
  • 45. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com Success Overall, the findings show that the Cool Cities ideas and goals are shared by the general public…” 2008 Cool Cities Community Survey Report Michigan State Housing Development Authority
  • 46. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com Success Michigan’s ranking jumped from 34th to 19th in its overall transition away from a "smokestack chasing" economy to the New Economy. 2007 State New Economy Index reports “Michigan is putting emphasis on the right things in a big way in order to transform our economy to better compete in the global marketplace.” Governor Jennifer M. Granholm Michigan State Housing Development Authority
  • 47. coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com • coolcities.com Success ■ Talent – Innovation – Diversity – Environment ■ Cities of Promise ■ Centers for Regional Excellence ■ Michigan Ports Collaborative ■ Cool Cities Internship Program ■ www.coolcities.com Michigan State Housing Development Authority
  • 48. Office Space - Milton
  • 50. IMAGE… Whether it is the Rust Belt image…
  • 52. IMAGE… Or the Dust Bowl image…
  • 58. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  • 59. Thank you to our sponsors