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Asset Based Collaborative Strategies for Rural Community Economic DevelopmentCooperative Extension Conference “Connections and Engagement” October 19-21, 2010Madison, WisconsinLaura Brown, Dan Kuzlik, and Bill  Pinkovitz
What to expect WelcomeWhat is asset based economic development? Tools for knowing our assets Examples on the ground:Multicounty rural transportation systemInventors and Entrepreneurs ClubsCommunity FundsQuestions and sharing
What is economic development?“The process of retaining, expanding, and attracting jobs, income and wealth in a manner that improves individual economic opportunities and the quality of human life.”
Economic development touches many aspects of the communityEntrepreneurship Business retentionWorkforce developmentTransportationHousingLeadership developmentFinancial planningYouth development
The Schaffer Star and Progress TriangleDECISION-MAKING“WHAT WE DO”Schaffer, Ron, Steven Deller, and Dave Marcouiller. (2004) Community Economics Linking Theory and Practice.  Blackwell, Ames, Iowa.RESOURCESMARKETSSPACEVisibleInvisibleSOCIETY“WHO”INSTITUTIONS/RULES“HOW”
The Asset-Based Community Development (ABCD) considers local assets as the primary building blocks of sustainable community development. ABCD builds upon existing community strengths to build stronger, more sustainable communities for the future.http://www.abcdinstitute.org/about/staff/
ABCD – John McKnightAsset Based Community Development INSTITUTIONSBusinesses SchoolsParksCollegesHospitalsASSSOCIATIONSChurchesBlock ClubsCultural OrgsINDIVDUALSYouth Elderly Artists People with Disabilities
HomeTown Competitiveness (HTC) is a comprehensive approach to long-term rural community sustainability that focuses on:Building Local LeadershipExpanding Community PhilanthropyEnergizing EntrepreneurshipEngaging Youth and Young Peoplehttp://www.htccommunity.org/
There are existing and potential competitive advantages of inner cities that can support viable businesses and jobs. The inner city can only prosper if it is integrated into the regional and national economy. Inner city distress is as much an economic as a social problem.http://www.isc.hbs.edu/econ-innercities.htm
http://www.isc.hbs.edu/econ-innercities.htmhttp://www.soc.iastate.edu/staff/cflora/ncrcrd/capitals.html
Most people think of the rural Midwest as one big farm.Yet industry and manufacturing have always been a key part of the rural Midwest economy. In fact, today more smokestacks than silos dot the rural landscape.http://www.thechicagocouncil.org
Tools for assessing assets
HOW WELL DO YOU KNOWCommunity, Customers, Potential Customers, Visitors, Potential Visitors, Residents, New Residents, Workers, Labor Force, Commuters, Congregation, Students, Constituents….
HOW WELL DO YOU KNOWThe people who live and work in your community, and the people who visit your community.
It ain’t what you don’t know that gets you into trouble.It’s what you know for sure that just ain’t so.”Mark Twain
“I’ve lived here all my life and I know what this town needs”
“I’ve lived here all my life and I know what this town needs”“Nuthin ever changes around here”
“We just moved here from the Twin Citiesand we know just what this town needs”
Using secondary data to identify assets, opportunities and changes within your community  AND Focus discussion on real issues.
Ext conference lb 9 24-10
Ext conference lb 9 24-10
Ext conference lb 9 24-10
He uses statistics as a drunken man uses lamp-postsfor support rather than illuminationAndrew Lang (1844-1912)
Ext conference lb 9 24-10
Lafayette County, Wi(pop. 16,419) Between 1960 and 2000 the population of Lafayette County declined by -11 percent During the same period, the State’s Population grew by 36 percent. http://www.census.gov/population/cencounts/wi190090.txt
Lafayette County, WiThe Wisconsin DOA estimates that between 2000 and 2035, Lafayette County’s population will increase by 3.4 percent (≈15 per year)Wisconsin’s  population is projected to  increase by 24 percent during the same periodhttp://www.doa.state.wi.us/
Lafayette County, WiBetween 2000 and 2035 Lafayette County is projected to lose a net of -775 residents through out-migration (≈22 per year)http://www.doa.state.wi.us/
Lafayette County, WiThe County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035.How many people moved into Lafayette County between 2007 and 2008?	a)   12		b)   123c)   413		d)   758
Lafayette County, WiThe County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035.How many people move into Lafayette County between 2007 and 2008?	a)   12		b)   123c)   413		d)   758 (5 percent)
758 people may not sound like many, butLafayette County, Wi
758 people may not sound like many, butin ten years that’s equal to almost half of the county’s estimated 2010 population of 16,149.Lafayette County, Wi
Shullsburg, WI642 Shullsburg residents were employed in 2008.  What percentage of worked outside of Lafayette County? 		a)  about 1/3		b)  Almost 1/2		c)   59%		d)   About 70%http://lehd.did.census.gov/led/
Shullsburg, WI720 Shullsburg residents were employed in 2008.  What percentage of worked outside of Lafayette County? 		a)  about 1/3		b)  Almost 1/2		c)   59%d)   about 70%
http://lehd.did.census.gov/led/
Shullsburg, WiWhat percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? 		a)  67 percent		b)  about half		c)  1/3d)  less than 1/4
Shullsburg, WiWhat percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? 		a)  67 percent		b)  about half		c)  1/3d)  less than 1/4
Shullsburg, Wi437 employed Shullsburg residents worked outside of Lafayette County in 2008.
Lafayette County, Wi5,329 employed Lafayette County residents worked outside of Lafayette County in 2008.According to the BEA, Lafayette County residents working outside the county earned $143 million in 2008.http://bea.gov/regional/reis/drill.cfm
Lafayette County, Wi1,318 people worked in Lafayette County in 2008, but lived outside the county.They earned $27 million in 2008.
Lafayette CountyIn what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work?		a)  59%		b)  66%		c)  81%http://factfinder.census.gov
Lafayette CountyIn what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work?		a)  59%		b)  66%		c)  81%http://factfinder.census.gov
Shullsburg, WIThere are more married couple households with children than single person households in Shullsburg, WIa)  Trueb)  False
Shullsburg, WIThere are more married couple households with children than single person households in Shullsburg, WIa)  Trueb)  False
Lafayette, CountyIn 2006 there were 346 businesses with employees in Lafayette County.      During the previous twelve months 59 businesses with employees either were “born” or “died”.http://www.census.gov/econ/susb/
Lafayette, CountyIn 2006 there were 346 businesses with employees in Lafayette County.  	During the previous twelve months 59 businesses with employees either were “born” or “died”	59 businesses in one year may not sound like many, but in 5 years, that is equivalent to 85% of the businesses in the countyhttp://www.census.gov/econ/susb/
Interesting, but, SO WHAT?758 people moved into Lafayette County      between 2007 and 2008   613 moved out of the county during the same       period   71% of employed county residents work outside     the county   38% of the people working in the county, live     outside the county
Interesting, but, SO WHAT?County residents working in the county earned       $143 million in 2008   Both parents are employed in 81% of the     married couple families with children under the     age of 18   There are more single person households than     married couples with children    59 businesses appeared or disappeared from      the employment rolls in 2006
CEDPI
The Schaffer Star and Progress TriangleDECISION-MAKING“WHAT WE DO”RESOURCESMARKETSSPACEVisibleInvisibleSOCIETY“WHO”INSTITUTIONS/RULES“HOW”
Appreciative Inquiry
Introduction to Appreciative Inquiry– Focus on the Positive  Assumptions of Appreciative InquiryIn every society, organization, or group, something works.
What we focus on becomes our reality.
Reality is created in the moment, and there are multiple realities.
The act of asking questions of an organization or group influences the group in some way.
People have more confidence and comfort to journey to the future (the unknown) when they carry forward parts of the past (the known).
If we carry parts of the past forward, they should be what is best about the past.
It is important to value differences.
The language we use creates our reality.Problem Solving“Felt Need”Identification of ProblemAnalysis of CausesAnalysis of Possible SolutionsAction Planning(Treatment)BASIC ASSUMPTION:AN ORGANIZATION IS A PROBLEM TO BE SOLVEDAppreciative InquiryAppreciation and ValuingThe Best of “What Is”Envisioning “What Might Be”Dialoguing “What Should Be”Innovating “What Will Be”BASIC ASSUMPTION:AN ORGANIZATION IS A MYSTERY TO BE EMBRACED
Appreciative Inquiry in Action
Asset mappingto mobilize local leadersCrawford County Tourism Assessment
Asset Mapping
More from ABCD on asset mapping..
Building A Multicounty Rural Transportation System
Inventors and Entrepreneurs ClubsEducation about the right steps to take
Inventors and Entrepreneurs ClubsA supportive environmentPeer learningInventors and Entrepreneurs Clubs
Inventors and Entrepreneurs ClubsUsing and growing networksI&E Evaluation results 2009
Gregs I&E Club study
Community Funds: Capturing Community WealthCrawford County Community Fund
Crawford County 10 year TOW:  $220 Million

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Ext conference lb 9 24-10

  • 1. Asset Based Collaborative Strategies for Rural Community Economic DevelopmentCooperative Extension Conference “Connections and Engagement” October 19-21, 2010Madison, WisconsinLaura Brown, Dan Kuzlik, and Bill Pinkovitz
  • 2. What to expect WelcomeWhat is asset based economic development? Tools for knowing our assets Examples on the ground:Multicounty rural transportation systemInventors and Entrepreneurs ClubsCommunity FundsQuestions and sharing
  • 3. What is economic development?“The process of retaining, expanding, and attracting jobs, income and wealth in a manner that improves individual economic opportunities and the quality of human life.”
  • 4. Economic development touches many aspects of the communityEntrepreneurship Business retentionWorkforce developmentTransportationHousingLeadership developmentFinancial planningYouth development
  • 5. The Schaffer Star and Progress TriangleDECISION-MAKING“WHAT WE DO”Schaffer, Ron, Steven Deller, and Dave Marcouiller. (2004) Community Economics Linking Theory and Practice. Blackwell, Ames, Iowa.RESOURCESMARKETSSPACEVisibleInvisibleSOCIETY“WHO”INSTITUTIONS/RULES“HOW”
  • 6. The Asset-Based Community Development (ABCD) considers local assets as the primary building blocks of sustainable community development. ABCD builds upon existing community strengths to build stronger, more sustainable communities for the future.http://www.abcdinstitute.org/about/staff/
  • 7. ABCD – John McKnightAsset Based Community Development INSTITUTIONSBusinesses SchoolsParksCollegesHospitalsASSSOCIATIONSChurchesBlock ClubsCultural OrgsINDIVDUALSYouth Elderly Artists People with Disabilities
  • 8. HomeTown Competitiveness (HTC) is a comprehensive approach to long-term rural community sustainability that focuses on:Building Local LeadershipExpanding Community PhilanthropyEnergizing EntrepreneurshipEngaging Youth and Young Peoplehttp://www.htccommunity.org/
  • 9. There are existing and potential competitive advantages of inner cities that can support viable businesses and jobs. The inner city can only prosper if it is integrated into the regional and national economy. Inner city distress is as much an economic as a social problem.http://www.isc.hbs.edu/econ-innercities.htm
  • 11. Most people think of the rural Midwest as one big farm.Yet industry and manufacturing have always been a key part of the rural Midwest economy. In fact, today more smokestacks than silos dot the rural landscape.http://www.thechicagocouncil.org
  • 13. HOW WELL DO YOU KNOWCommunity, Customers, Potential Customers, Visitors, Potential Visitors, Residents, New Residents, Workers, Labor Force, Commuters, Congregation, Students, Constituents….
  • 14. HOW WELL DO YOU KNOWThe people who live and work in your community, and the people who visit your community.
  • 15. It ain’t what you don’t know that gets you into trouble.It’s what you know for sure that just ain’t so.”Mark Twain
  • 16. “I’ve lived here all my life and I know what this town needs”
  • 17. “I’ve lived here all my life and I know what this town needs”“Nuthin ever changes around here”
  • 18. “We just moved here from the Twin Citiesand we know just what this town needs”
  • 19. Using secondary data to identify assets, opportunities and changes within your community AND Focus discussion on real issues.
  • 23. He uses statistics as a drunken man uses lamp-postsfor support rather than illuminationAndrew Lang (1844-1912)
  • 25. Lafayette County, Wi(pop. 16,419) Between 1960 and 2000 the population of Lafayette County declined by -11 percent During the same period, the State’s Population grew by 36 percent. http://www.census.gov/population/cencounts/wi190090.txt
  • 26. Lafayette County, WiThe Wisconsin DOA estimates that between 2000 and 2035, Lafayette County’s population will increase by 3.4 percent (≈15 per year)Wisconsin’s population is projected to increase by 24 percent during the same periodhttp://www.doa.state.wi.us/
  • 27. Lafayette County, WiBetween 2000 and 2035 Lafayette County is projected to lose a net of -775 residents through out-migration (≈22 per year)http://www.doa.state.wi.us/
  • 28. Lafayette County, WiThe County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035.How many people moved into Lafayette County between 2007 and 2008? a) 12 b) 123c) 413 d) 758
  • 29. Lafayette County, WiThe County is projected to lose an average of -22 people per year through out-migration between 2000 and 2035.How many people move into Lafayette County between 2007 and 2008? a) 12 b) 123c) 413 d) 758 (5 percent)
  • 30. 758 people may not sound like many, butLafayette County, Wi
  • 31. 758 people may not sound like many, butin ten years that’s equal to almost half of the county’s estimated 2010 population of 16,149.Lafayette County, Wi
  • 32. Shullsburg, WI642 Shullsburg residents were employed in 2008. What percentage of worked outside of Lafayette County? a) about 1/3 b) Almost 1/2 c) 59% d) About 70%http://lehd.did.census.gov/led/
  • 33. Shullsburg, WI720 Shullsburg residents were employed in 2008. What percentage of worked outside of Lafayette County? a) about 1/3 b) Almost 1/2 c) 59%d) about 70%
  • 35. Shullsburg, WiWhat percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? a) 67 percent b) about half c) 1/3d) less than 1/4
  • 36. Shullsburg, WiWhat percentage of the 268 people working in Shullsburg in 2008 lived outside of the county? a) 67 percent b) about half c) 1/3d) less than 1/4
  • 37. Shullsburg, Wi437 employed Shullsburg residents worked outside of Lafayette County in 2008.
  • 38. Lafayette County, Wi5,329 employed Lafayette County residents worked outside of Lafayette County in 2008.According to the BEA, Lafayette County residents working outside the county earned $143 million in 2008.http://bea.gov/regional/reis/drill.cfm
  • 39. Lafayette County, Wi1,318 people worked in Lafayette County in 2008, but lived outside the county.They earned $27 million in 2008.
  • 40. Lafayette CountyIn what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work? a) 59% b) 66% c) 81%http://factfinder.census.gov
  • 41. Lafayette CountyIn what percentage of the Lafayette County families with children under 18 and both mother and father present in the home do both mom and dad work? a) 59% b) 66% c) 81%http://factfinder.census.gov
  • 42. Shullsburg, WIThere are more married couple households with children than single person households in Shullsburg, WIa) Trueb) False
  • 43. Shullsburg, WIThere are more married couple households with children than single person households in Shullsburg, WIa) Trueb) False
  • 44. Lafayette, CountyIn 2006 there were 346 businesses with employees in Lafayette County. During the previous twelve months 59 businesses with employees either were “born” or “died”.http://www.census.gov/econ/susb/
  • 45. Lafayette, CountyIn 2006 there were 346 businesses with employees in Lafayette County. During the previous twelve months 59 businesses with employees either were “born” or “died” 59 businesses in one year may not sound like many, but in 5 years, that is equivalent to 85% of the businesses in the countyhttp://www.census.gov/econ/susb/
  • 46. Interesting, but, SO WHAT?758 people moved into Lafayette County between 2007 and 2008 613 moved out of the county during the same period 71% of employed county residents work outside the county 38% of the people working in the county, live outside the county
  • 47. Interesting, but, SO WHAT?County residents working in the county earned $143 million in 2008 Both parents are employed in 81% of the married couple families with children under the age of 18 There are more single person households than married couples with children 59 businesses appeared or disappeared from the employment rolls in 2006
  • 48. CEDPI
  • 49. The Schaffer Star and Progress TriangleDECISION-MAKING“WHAT WE DO”RESOURCESMARKETSSPACEVisibleInvisibleSOCIETY“WHO”INSTITUTIONS/RULES“HOW”
  • 51. Introduction to Appreciative Inquiry– Focus on the Positive Assumptions of Appreciative InquiryIn every society, organization, or group, something works.
  • 52. What we focus on becomes our reality.
  • 53. Reality is created in the moment, and there are multiple realities.
  • 54. The act of asking questions of an organization or group influences the group in some way.
  • 55. People have more confidence and comfort to journey to the future (the unknown) when they carry forward parts of the past (the known).
  • 56. If we carry parts of the past forward, they should be what is best about the past.
  • 57. It is important to value differences.
  • 58. The language we use creates our reality.Problem Solving“Felt Need”Identification of ProblemAnalysis of CausesAnalysis of Possible SolutionsAction Planning(Treatment)BASIC ASSUMPTION:AN ORGANIZATION IS A PROBLEM TO BE SOLVEDAppreciative InquiryAppreciation and ValuingThe Best of “What Is”Envisioning “What Might Be”Dialoguing “What Should Be”Innovating “What Will Be”BASIC ASSUMPTION:AN ORGANIZATION IS A MYSTERY TO BE EMBRACED
  • 60. Asset mappingto mobilize local leadersCrawford County Tourism Assessment
  • 62. More from ABCD on asset mapping..
  • 63. Building A Multicounty Rural Transportation System
  • 64. Inventors and Entrepreneurs ClubsEducation about the right steps to take
  • 65. Inventors and Entrepreneurs ClubsA supportive environmentPeer learningInventors and Entrepreneurs Clubs
  • 66. Inventors and Entrepreneurs ClubsUsing and growing networksI&E Evaluation results 2009
  • 68. Community Funds: Capturing Community WealthCrawford County Community Fund
  • 69. Crawford County 10 year TOW: $220 Million
  • 70. 5% Capture: $11 Million
  • 71. Yield: $550,000 for community & economic developmentCapturing Community WealthCrawford County’s Big Break!
  • 73. Capturing Community WealthCrawford County’s Big Break!
  • 76. Thank you!Laura BrownCrawford CountyLaura.brown@ces.uwex.eduDan KuzlikBill Pinkovitz

Editor's Notes

  1. Sometimes discussions about economic dev focus on “tax base”. I see tax base as a bi-product of the creation of jobs, income, and wealth. And….one cannot talk about tax base without some discussion of the cost of public services. And….there are certainly examples where the addition of businesses and employers can in fact have a negative impact on tax base…The adult book store on Main StreetAn industry that has a negative impact on the air, water or land….i.e. the paper industry…Oscar Meyers in Madison- A business that dominates a market, pays low wages and benefits, and crowds out existing businesses that paid livable wages
  2. Describe what an “asset based strategy” is and how it is different from other strategies. There are a number of asset based economic development strategies that have emerged in recent years – and several that groups and organizations are pursuing on our area- including - “Economic Gardening”- Littleton Colorado, “Enterprise Facilitation”- pioneered by Ernesto Sirolli and “HomeTown Competitiveness” - a model being piloted in the entire state of Nebraska.
  3. There are a number of asset based economic development strategies that have emerged in recent years – and several that groups and organizations are pursuing on our area- including - “Economic Gardening”- Littleton Colorado, “Enterprise Facilitation”- pioneered by Ernesto Sirolli and “HomeTown Competitiveness” - a model being piloted in the entire state of Nebraska. This is a partnership between the Heartland Center for Leadership Development, the Nebraska Community Foundation and the Center for Rural Entrepreneurship.The Hometown CompetetivenessModel is a partnership between the Heartland Center for Leadership Development, the Nebraska Community Foundation and the Center for Rural Entrepreneurship. We chose to highlight this model in particular because it is a more systematic strategy for rural economic development and focuses on areas that are almost always under developed in rural communities. This approach rejects traditional tunnel vision of “smokestack chasing” for economic development to focus instead on:Leadership development strives to strengthen the capacity of residents to improve and sustain their community. The goal of youth development is to support and enhance the idea of adults and youth working together to create opportunities for youth to stay in or return to the community. The purpose of developing charitable assets is to strengthen and sustain charitable giving at the local level in order to build an endowment that will sustain local civic institutions and create a new source of opportunity capital for community economic development efforts. The efforts of entrepreneurial development work to identify and assess entrepreneurial talent in the community and to devise an economic development strategy to increase entrepreneurial business development.I’d like to touch briefly on some of the programs we are working on in Crawford County to address these four areas- Tourism Development, Inventors and Entrepreneurs Club, and the Crawford County Community FundI’d like to note that while there are project in the works in of these areas in Crawford County these have become our areas of focus not so much because we read about how its working elsewhere but more because we are starting with what we have and these are the areas that are working on the ground.
  4. NOT SURE WHAT TODO WITH THIS SLIDE??
  5. The Community Capitals FrameworkCornelia and Jan Flora (2008) developed the Community Capitals Framework as an approach to analyze how communities work. Based on their research to uncover characteristics of entrepreneurial and sustainable communities, they found that the communities most successful in supporting healthy sustainable community and economic development paid attention to all seven types of capital: natural, cultural, human, social, political, financial and built. In addition to identifying the capitals and the role each plays in community economic development, this approach also focuses on the interaction among these seven capitals as well as how investments in one capital can build assets in others. The seven capitals include: Naturalcapital: Those assets that abide in a location, including resources, amenities and natural beauty.Cultural capital: Reflects the way people “know the world” and how to act within it. Cultural capital includes the dynamics of who we know and feel comfortable with, what heritages are valued, collaboration across races, ethnicities, and generations, etc. Cultural capital influences what voices are heard and listened to, which voices have influence in what areas, and how creativity, innovation, and influence emerge and are nurtured. Cultural capital might include ethnic festivals, multi-lingual populations or a strong work ethic.Human capital: The skills and abilities of people, as well as the ability to access outside resources and bodies of knowledge in order to increase understanding and to identify promising practices. Human capital also addresses leadership’s ability to “lead across differences,” to focus on assets, to be inclusive and participatory, and to be proactive in shaping the future of the community or group.  Social capital: Reflects the connections among people and organizations or the social glue to make things happen.Bonding social capital refers to those close ties that build community cohesion. Bridging social capital involves weak ties that create and maintain bridges among organizations and communities. Political capital: The ability to influence standards, rules, regulations and their enforcement. It reflects access to power and power brokers, such as access to a local office of a member of Congress, access to local, county, state, or tribal government officials, or leverage with a regional company.  Financial capital: The financial resources available to invest in community capacity building, to underwrite businesses development, to support civic and social entrepreneurship, and to accumulate wealth for future community development. Built capital: The infrastructure that supports the community, such as telecommunications, industrial parks, mainstreets, water and sewer systems, roads, etc. Built capital is often a focus of community development efforts.
  6. This section represents the “Decision Making” part of the Schaffer Star
  7. Unfortunately, this is often how we receive data and too often, how we deliver data.WOW, he/she sure knows a lot about data and data sources. Wish I was that smart.
  8. This section represents the “WHO” part of the Schaffer Star
  9. More from ABCD on asset mapping..
  10. DAN!