1. The webinar discusses search engine optimization and digital marketing strategies. 2. It provides an agenda covering topics like search engine marketing, measuring ROI, and conducting site analyses. 3. The presentation emphasizes the importance of search and how search behaviors have changed the purchasing process, requiring marketers to focus more efforts higher in the sales funnel.

1. Facetime with a
SEO Expert
Webinar | June 4, 2013
Helsi Gonzales-Schlaefli, Business Development Manager

2. Are the slides available?
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seo@webmarketing123.com
Frequently Asked Questions (FAQs)

3. Upcoming Webinar on June 18
Remarket & Win: Crash
Course with Google
Visit our homepage and click “Register Now” link
Join us and learn:
ü Remarketing types (site, search, etc.) and use cases
ü In-depth explanation of Google’s remarketing capabilities
ü Beginner to advanced strategies for success
ü Detailed success stories from actual client campaigns
+

4. 4
Search Engine Optimization
Paid Search / Display Advertising
Social Media
Website Design
International Expansion
Custom Measurement and Attribution
Our Services
Since 2004, we’ve employed a
metrics-based approach to
converting online visibility into
measurable business results

5. 5
Fast Growing.
Award Winning.
Top 10 of Bay Area’s 100
Fastest Growing Companies
Top 500 Fastest Growing
Private US Companies

6. 6
We are experts at growing
revenue for our clients.

7. 7
We have unique
experience driving
lead generation
campaigns for
global Fortune 500
companies.
Across multiple business units and 4 countries we produced 34,356
new leads for a group of operating companies, including:

8. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

9. @webmarketing123 #wm123
In July, we surveyed over 500 U.S. marketing professionals
2nd annual State of Digital
Marketing Report
/ 2012 State of Digital Marketing

10. @webmarketing123 #wm123
When compared to Social Media and Paid
Search, SEO makes the biggest impact on
Lead Generation for both B2B and B2C.
Top objective for B2B: Lead Generation
Top objective for B2C: Generating Awareness
/ 2012 State of Digital Marketing

11. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

12. @webmarketing123 #wm123
Your target audience is searching
for you.
Your target audience is searching for you.

13. @webmarketing123 #wm123
There’s 4 Billion Daily Searches on Google
*SEOmoz
4 Billion
(2012)
2.4 Billion
(2010)
3 Billion
(2011)
/ State of Search

14. @webmarketing123 #wm123
90% of all clicks
happen on Page 1
*Optify Study,
Position CTR
1 45.46%
2 15.69%
3 10.09%
4 5.49%
5 5.00%
6 3.94%
7 2.51%
Eye tracking data from official Google blog
/ State of Search

15. @webmarketing123 #wm123
*Google and Compete B2B Customer Study
/ State of Search
Search engines are increasingly used and found useful
for making decisions.

16. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

17. @webmarketing123 #wm123
On average, B2B decision maker will
wait two weeks after their initial
visit before converting.
(Google, Compete B2B Customer Study)
B2B Buyers are moving 60-70%
of the way through the sales funnel before they
engage directly with sales reps (Forrester)
/ Shift in Purchasing Process

18. @webmarketing123 #wm123
Introducers
Influencers
Closers
ü Keyword searches
(Broad/generic)
ü Display
advertising
ü Email marketing
ü Social media
ü Brand names
ü Search advertising
ü Remarketing
ü Search marketing
ü Model numbers
ü Branded terms
Decisions are being made higher in the funnel
/ Shift in Purchasing Process

19. @webmarketing123 #wm123
Lead-to-Customer Close % by Channel
Inbound Channels Close More Deals
/ Shift in Purchasing Process

20. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

21. @webmarketing123 #wm123
STRATEGIC SEO by
Strategy Implementation Tracking & Adjustment
1
2
3
Business Research,
Competitive Audit
and
Opportunity Analysis
Reporting with
KPI Scorecard,
Attribution
and Optimization
Keywords
Selection and
Mapping
Content
Blog, Press Releases,
White Papers,
“How-To”, News
Inbound
Links
Social
Signals
Meta
Content
Page Titles, URL’s
Site
Architecture

22. @webmarketing123 #wm123
Importance of Keyword Selection
/ Proven Process for Strategic SEO

23. @webmarketing123 #wm123
Use Google tools to Measure Demand
Adwords Keyword Tool
Keyword list with search volume
/ Proven Process for Strategic SEO

24. @webmarketing123 #wm123
Keyword Mapping
/ Proven Process for Strategic SEO

25. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

26. @webmarketing123 #wm123
More than half of CMOs
feel insufficiently
prepared to provide hard
numbers regarding
marketing program ROI.
Source: Deloitte CMO Summit, 2012
/ Measurement and Attribution

27. @webmarketing123 #wm123
7 in 10 marketers can’t attribute ROI from SEO –
the #1 channel for lead generation.
Source:Webmarketing123 State of Digital Marketing Survey, 2012
Hundreds of SEO keywords get potential
customers to your website, but only a handful of
those keywords lead to closed deals.
/ Measurement and Attribution

28. @webmarketing123 #wm123
From search to CRM, justify your SEO investment
GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - |
KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- |
/ Measurement and Attribution

29. @webmarketing123 #wm123
Sample Report
Actionable insight into which campaigns generate revenue:
/ Measurement and Attribution

30. @webmarketing123 #wm123
1. 2012 State of Digital Marketing Survey
2. State of Search Marketing
3. A Shift in the Purchasing Process
4. Proven Process for Strategic SEO
5. Importance of Measurement and Attribution
6. Live Site Analyses
/ AGENDA

31. @webmarketing123 #wm123
LIVE SITE ANALYSES

32. Upcoming Webinar on June 18
Remarket & Win: Crash
Course with Google
Visit our homepage and click “Register Now” link
Join us and learn:
ü Remarketing types (site, search, etc.) and use cases
ü In-depth explanation of Google’s remarketing capabilities
ü Beginner to advanced strategies for success
ü Detailed success stories from actual client campaigns
+

33. OVERVIEW
33
Get a second opinion on your SEO.
Thanks!
Helsi Gonzales-Schlaefli | Helsi.g@webmarketing123.com
In a 30 minute consultation, learn:
ü Where you rank in relation to competitors
ü How much revenue opportunity is available from
Search (we’ll do the research)
ü What actions you can take today to accelerate results
from your SEO program
Simply email Results@webmarketing123.com or call 800.619.1570