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How to Grow Your Startup - Google Marketing Platform Sydney

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Learn how Google Marketing Platform and other tools can help you grow your startup with Albert Mai, Head of Growth at Glam Corner. You'll learn how to get started and leverage Google Marketing Platform, learn which tools to use and when and hear personal success stories.

Key Takeaways:
*How to get started with Google Marketing Platform
*How to grow your startup
*Which tools to use and when

Published in: Marketing
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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How to Grow Your Startup - Google Marketing Platform Sydney

  1. 1. CLICKTOCONTINUE GOOGLE MARKETING PLATFORM SYDNEY JULY 2019 1
  2. 2. ENTERPRISE DIGITAL MARKETING & ANALYTICS | Thank you for joining us today. ● Ed Jones ● GMP Sydney Organising Team ● Head of Growth @ In Marketing We Trust CLICKTOCONTINUE ED ED JONES ORGANISER + HOST
  3. 3. DIGITAL MARKETING & ANALYTICS |CONVERSION RATE OPTIMISATION | OUR SPONSORS IN MARKETING WE TRUST EVENT SPONSOR EDGE VENUE SPONSOR
  4. 4. DIGITAL MARKETING & ANALYTICS |ENTERPRISE DIGITAL MARKETING & ANALYTICS | OUR MEETUP OBJECTIVES 1. Share Google product expertise 2. Share digital marketing expertise 3. Increase the adoption of best practices 4. Build a community of Google marketers
  5. 5. ENTERPRISE DIGITAL MARKETING & ANALYTICS | SPEAKER NEXT MONTH… IS ACTUALLY ME! ED JONES HEAD OF GROWTH HOW TO CREATE WINNING AD CAMPAIGNS AUGUST
  6. 6. ENTERPRISE DIGITAL MARKETING & ANALYTICS |6 GOOGLE NEWS
  7. 7. ENTERPRISE DIGITAL MARKETING & ANALYTICS | NEW SEARCH MENU New icons and design, no new features have been released
  8. 8. ENTERPRISE DIGITAL MARKETING & ANALYTICS | CAROUSEL LOCAL PACK ON MOBILE Instead of listings, Google showed up to 3 carousels with local companies for some queries.
  9. 9. ENTERPRISE DIGITAL MARKETING & ANALYTICS | MORE LOCAL PACK TESTING A helpful feature being tested offers several cities near the user's location to specify the search. Can be updated in GMB with short names and vanity urls
  10. 10. ENTERPRISE DIGITAL MARKETING & ANALYTICS | SEARCH CONSOLE DATA UPDATE
  11. 11. ENTERPRISE DIGITAL MARKETING & ANALYTICS | GOOGLE CANCELS SUPPORT FOR ROBOTS.txt NO INDEX “Today we’re saying goodbye to undocumented and unsupported rules in robots.txt If you were relying on these rules, learn about your options in our blog post.” “In the interest of maintaining a healthy ecosystem and preparing for potential future open source releases, we’re retiring all code that handles unsupported and unpublished rules (such as noindex) on September 1, 2019. “ 5 WAYS OF CONTROLLING CRAWLING: ● Noindex in robots meta tags ● 404 and 410 HTTP status codes ● Password protection ● Disallow in robots.txt ● Search Console Remove URL tool ● GOOGLE BLOG POST:
  12. 12. ENTERPRISE DIGITAL MARKETING & ANALYTICS | ● Background in Information Systems ● Moved to digital under the wing of IMWT starting with SEO ● Head of Growth and Data at Glamcorner ● Work in growth and marketing for 7 startups across VN, SG and AU. ● Loves data, cooking, peaceful nature and adrenaline activities. CLICKTOCONTINUE ALBERT ALBERT MAI HEAD OF GROWTH
  13. 13. How to grow your startup with GMP Albert Mai Head of Growth @ GlamCorner https://www.linkedin.com/in/albertmai/ @_albertmai
  14. 14. Google Marketing Platform
  15. 15. Who Am I? @_albertmai
  16. 16. T-shaped Skillset
  17. 17. My Skillset Journey Event marketing & Partnership 2012 2013 2014 2015 2016 2017 2018 2019 Wireframing & Landing page Analytics SEO Growth marketing SQL & BI Performance marketing (SEM & SMM) CRO Marketing Automation Programm atic Ads @_albertmai
  18. 18. The construction of a pizza Base Sauce Cheese Protein Green
  19. 19. The Base @_albertmai
  20. 20. Acquisition Channel & Campaign tracking The Base for the funnel @_albertmai
  21. 21. Acquisition Channel & Campaign tracking Activation Page & content performance, Funnel, User Flow, User Explorer, Site Search The Base for the funnel @_albertmai
  22. 22. The Base for the funnel @_albertmai
  23. 23. Acquisition Channel & Campaign tracking Activation Page & content performance, Funnel, User Flow, User Explorer, Site Search Revenue Goal tracking, Product Performance, Coupon The Base for the funnel @_albertmai
  24. 24. Acquisition Channel & Campaign tracking Activation Page & content performance, Funnel, User Flow, User Explorer, Site Search Revenue Goal tracking, Product Performance, Coupon Retention Cohort, Lifetime Value, Return vs Returning User The Base for the funnel @_albertmai
  25. 25. Acquisition Channel & Campaign tracking Activation Page & content performance, Funnel, User Flow, User Explorer, Site Search Revenue Goal tracking, Product Performance, Coupon Retention Cohort, Lifetime Value, Return vs Returning User Expansion Assisted Conversions, Top Conversion Paths, Time Lag The Base for the funnel @_albertmai
  26. 26. The Base and beyond Complexity Basic Dashboard Event & Behaviour Business Intelligence Custom @_albertmai
  27. 27. The Sauce
  28. 28. The Cheese @_albertmai
  29. 29. The Cheese @_albertmai
  30. 30. The Protein @_albertmai
  31. 31. Reach target audience Display, Search, Lookalike, Competitor, Youtube, Gmail, Shopping, Smart Shopping, Smart Display: exclude converted customers 1 Convince and convert visitors RLSA, Youtube, Gmail, Dynamic retargeting of non-converted website visitors 2 Awareness Retargeting Retention Resurrection Referral 3 Turn happy customers into loyal customers RLSA, App Install, Audience retargeting of converted customers for Display, Youtube, Gmail 4 Reconnect with inactive customers RLSA, Audience retargeting of inactive converted customers for Display, Youtube, Gmail 5 Encourage customers to spread the word Audience retargeting of happy converted customers for Display, Youtube, Gmail The Protein for the funnel @_albertmai
  32. 32. The Green
  33. 33. The Green @_albertmai
  34. 34. The Seasoning
  35. 35. The Seasoning
  36. 36. The Seasoning
  37. 37. 5 Visualisation 3 Search Engine 1 Data 4Ads 2Tagging Recap @_albertmai
  38. 38. Thank you for your time and attention Let’s connect on LinkedIn https://www.linkedin.com/in/albertmai/ @_albertmai

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