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What is a Digital Audit?    Why your business needs a Digital Marketing Audit?    As a digital marketing consultancy, one ...
*In depth review of historical analytics*Identification of key areas of concern*Presentation of results, key findings and ...
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Digital marketing audit

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Digital marketing audit

  1. 1. What is a Digital Audit? Why your business needs a Digital Marketing Audit? As a digital marketing consultancy, one of the most integral aspects of liaising with a new client is the digital strategy. Prior to compiling this strategy, a digital marketing audit is needed. Some of the components of the digital audit include: Digital Presence – Does your brand have a presence on relevant social media channels? Do you have a website? Are you blogging? Digital Reach – Are you measuring how you rank on industry keywords and phrases across major search engines? Do you know your Google Page Rank? Are you analysing your brand’s engagement on Facebook and Twitter? Are you running PPC campaigns? Content Strategy – Do you have a content strategy in place? How varied is your content? Are you using text, pictures, videos, etc? Competitor Research - Can you learn and improve by studying your competitors? UX – Is your digital set up (the website, social media channels, the content) focused on the user experience? Reporting Structure – Do you have goals for influence, engagement and action? What metrics are being utilized to measure performance? What is the frequency of reporting, analysis and modification? Sometimes it can be difficult to know if your online activity is having the effect you desire for your business. This is why a Digital Marketing Audit is essential for all successful future online marketing campaigns. Weaving together the elements of our audit gives you the platform from which to build a relevant, engaging, profitable and sustainable digital marketing strategy The Digital Marketing Audit process involves: *High level review of current website and social media
  2. 2. *In depth review of historical analytics*Identification of key areas of concern*Presentation of results, key findings and recommendationsThe Audit usually takes about 2-3 weeks to complete. Remember, this report is the result of theour team looking at your site in-depth. Not an automated analysis that’ll just give you two thingsthat are wrong in your HTML without looking at the overall picture. We will spend over 30hourson your site finding what’s good and bad and then some more explaining to you in clear prosewhat you should do, why you should do it and how you should do it. To order your Digital Marketing Audit Please check out our website www.digital-marketing-audit.com Or Email info@digital-marketing-audit.com

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