2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs
3. #123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.
4. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda
8. #123webinar | @webmarketing123
SERPs get a makeover.
/ Catch Up on the Most Crucial Updates of 2014
Before
After
Source: Moz Blog
Tip: Revise title tags to
be 55 characters or less.
9. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
2014 Search Timeline.
/ Catch Up on the Most Crucial Updates of 2014
11. #123webinar | @webmarketing123
Matt Cutts announced 4.0.1
An announced update is a hint at major
shifts to come.
/ Catch Up on the Most Crucial Updates of 2014
12. #123webinar | @webmarketing123
This Panda is GIANT.2
4.0 affects 7.5% of English queries
compared to 1-2% from previous
Pandas.
/ Catch Up on the Most Crucial Updates of 2014
13. #123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates.3
4.0 lays the ground work for
future iteration.
14. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author Photo
Drop
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014
16. #123webinar | @webmarketing123
February 6th
Page Layout
#3
March 13th
SERPs
Redesign
May 20th
Panda 4.0
June 25th
Author Photo
Drop
2014 Search Timeline
/ Catch Up on the Most Crucial Updates of 2014
July 3rd
Cutts announces
leave
17. #123webinar | @webmarketing123
What should you do now?
4.0 eats weak content for
breakfast.
/ Catch Up on the Most Crucial Updates of 2014
Focus on UX and quality content.
18. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda
19. #123webinar | @webmarketing123
Marketers struggle with digital ROI.
“2/3 of CMOs think ROI will be the primary measure
of marketing effectiveness by 2015. But, HALF feel
insufficiently prepared to provide hard numbers.”
Source: IBM Global CMO Study
/ Prove ROI by Tying Campaigns to CRM
20. #123webinar | @webmarketing123
Track digital campaigns to revenue.1
It’s not enough to measure leads alone.
/ Prove ROI by Tying Campaigns to CRM
21. #123webinar | @webmarketing123
Evaluate success by tying digital campaigns to revenue in CRM.
1 Track digital campaigns to revenue.
/ Prove ROI by Tying Campaigns to CRM
22. #123webinar | @webmarketing123
1 Get Ahead of the Curve
Catch Up on the Most Crucial Updates of 2014
2 Track Digital Campaigns to Revenue
Prove ROI by Tying Campaigns to CRM
3 Live Q&A Session
Get Answers to Your Toughest SEO Questions
On the Agenda
23. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
