This document discusses social media platforms and their advantages for businesses. It begins by defining social media as websites that allow people to connect by sharing information, photos, and chatting. Popular social media platforms include Facebook, Twitter, and Pinterest. Facebook is the most popular site for both personal and business use, while Twitter focuses on brief updates and conversations. Pinterest allows users to create boards to collect images by theme. The key advantages of social media for businesses are its broad reach to find potential customers worldwide, ability to precisely target audiences interested in a company's products or services, facilitating more personal conversations than other advertising methods, and capability for companies to monitor engagement and traffic on their social media pages.

1. Social Media Solutions
Different Social Platform and Tips

2. Social media is now one of the most powerful tools that you
can use as an advantage for your business. More and more
businesses today are leveraging the power of this tool to
improve their business. So what is social media? People
refer to this as websites that allows them to connect to each
other. This can be by sharing information, posting content,
posting photos, chatting, etc. We know how much social
media has changed the world today. It has changed on how
people connect to each other and it also change on how
business communicate to its consumers.

3. Yes! Social media has also changed how businesses
communicate to their consumer. But let us talk first
about the different platform that can be used to your
business. Basically social media is a broad term but is
commonly referred to as social networking sites.

4. Here are some of the most
popular social networking
sites today.

5. Platform #1: Facebook
This is the most popular social networking site today.
Basically, this is a social networking service that has
different features designed for normal internet users and
for business. There are already thousands of millions that
joined this site although there are also some countries
that can’t use this site. There are lots of feature of
facebook that is especially designed for business.

6. Platform #2: Twitter
This is also one of the most popular networking sites, but
basically this is also called a Microblogging site because
unlike facebook, the posting feature of twitter only allows
140 characters. Twitter is less focused on “What are you
doing?” but is more about “What’s going on?” Basically,
twitter allows you to see all ongoing conversation and also
allows you to read tweets of other people.

7. Platform #3: Pinterest
Pinterest is a growing social networking with a
pinboard-style; it is more focused on photo.
Basically it allows its user to create and
manage their board; they can make a board
with theme-based image collection such as
events, interest, hobbies.

8. That are some of the social media platforms that
are commonly used for business. We know
that social media has a lot of benefits if used
right.
So what are the Advantages of Social media for
your business?

9. Broad Reach
It is no secret that social media has the largest percentage on where people
choose to stay on the web. Unlike other websites, people often stay more on
social media platforms where they can connect to another person. It just
human nature, just like the saying that “no man is an island” social media
tend to make people communicate in a different way.
So how can this help the business? Basically, as a business you also need to
know where the consumers are. Since social media is composed by different
people around the world there is a higher chance that there will be someone
that will be interested in your business. Social media has a broad reach when
it comes to finding consumers. With social media, they tend to put their
interest in their profiles making it easy for you business to find out if they will
be interested in your offer. A good example is facebook wherein it allows you
to connect to different people around the world and you can even send them
message.

10. Ability to Target
The best advantage of a social media is its ability to target your target
audience. What do you mean by that? Let us take it this way, example
you are in a kid’s birthday party. It is not appropriate that you invite old
people to that party because they are not fit with the event. Just like with
any business, you need to have the appropriate audience or visitor for it.
This is kind of hard if you do it manually, but with the help of social media
it can be done easily. Remember what is stated above? You can notice
that with every profile in social media there are also information on who is
who and what interest them. With that in mind it is easy to target
audience that can be interested on what you offer.
Facebook is the best example for this, we are all aware that facebook also
run ads within its platform. But did you know that you can target specific
people for that? Yes you can! Facebook allows your ads to target only
those people who might be interested in your offer.

11. More Personal
Having a personal conversation is way better than other types of
conversation. A person can determine the credibility of a business
by looking the way on how they respond to him. So how can you
make a conversation more personal? Obviously by using social
media, this can make your audience feel the conversation more
personal compared to responding to them with macro’s and scripted
material.
Are you familiar with direct message on social media? Basically this is
the private version of messaging a person. Unlike posting in public,
there are chances that there are things unsaid because some
people want it more private and personal when doing business.
Social media has their own feature of private message making a
customer feel more private and the conversation seems more
personal.

12. Ability to Monitor
Every website has the ability to track all the things
that happens inside it. This is also a way to allow
business owner on how many people are actually
going to the website to visit. How about social
media? Social media has also the ability to
monitor all things that happen in the platform. The
best example of this is the Facebook. Are you
familiar with facebook insights? This is a feature of
facebook wherein it allows you to see or monitor
the traffic or visits of your page. It also shows on
what time they are most online, making it easy for
business to know when to post or when to
advertise their products.

13. THAT’S ALL. 
THANK YOU!