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BUMGT2615 – Designing Effective Organisations

         GROUP PRESENTATION
       The Environment and Structure
            “Royal Dutch Shell”
    GROUP MEMBERS:

    SITI RIZKY MARDHANI   30109011
    NURUL FARHANA         30109077
    NUR FARIDA            30109154
    RITHANYA              30109108
COMPANY OVERVIEW


 Royal Dutch Shell is a multinational oil and gas

 company

 Second largest company in the world

 One of the six oil and gas super majors

 Vertically integrated and active in every area of the oil

 and gas industry
HISTORY/OWNERSHIP

 Ownership of Royal Dutch Shell is centralised
 Decision making has made by top management
 Highly Bureaucratic

SIZE
 Large organisation with 90,000 employees and more than 80
  countries operating
 Highly formalisation
 Highly centralisation
 Vertical differentiation
TECHNOLOGY

 As a technology leader, Shell is the world’s biggest distributor
 They provide innovative way to bring more efficient energy for
  their customer
 Invest in developing vital technology

STRATEGY
 Generate profitable growth
 Aims to deliver benefits by making more energy efficient
  products by reducing the impact of their operations
 To improve the way they design, build and run their operations
ENVIRONMENT

 Shell Company attract and deliver profitability in an environmentally
  and socially responsible ways.
 They work closely to their customers and partners
 To advance more efficient and sustainable use of energy and natural
  resources.
PEOPLE

 Their people are working steadily around the world

 The varied skills and experience of people from different cultures benefits

  business in Shell Company.

 Helping them to better understand their customer across the world
BURNS AND STALKER

 Two structure that can be define:-

    Mechanistic structure

    Organic structure

 Mechanistic structure has relate to Shell because:-

    Large company

    Have many employees

 It is also known as bureaucratic organisation
DUNCAN’S COMPLEXITY AND CHANGE
                FRAMEWORK

 Two dimension of work :

    The rate of change of environments

    Environmental complexity

 Shell  combination of a stable environment and low

 complexity leads to low uncertainty for organisation

 Nature of the environment they face permits them to

 centralize their operations
Key Considerations Of Designing Structures

  Shell  really large organisation with enormous size

  Large organisation is usually bureaucratic

  2 out of 6 key considerations of designing structures in Shell
      Formalisation
      Centralisation

  Formalisation of Shell
      Highly formalised because it is a large organisation
      Used mechanistic structure that characterised by high complexity,
       formalisation and centralisation
Key Considerations Of Designing Structures

  Centralisation of Shell
     Decision making concentrated in a single point, usually the top
      management

     Highly centralised because Shell applying formal structure
      which only concerned by the centralisation

     Top management of Shell used formal authority to make
      discretionary choices to permit employees minimum input to
      their work
Impact On Organisational Effectiveness

 Large organization applying bureaucracy like Shell hardly to be

  effective but can be effective

 Shell less complex but high in formalization and centralization

 Less complexity, Shell has few forces in environmental changing Still

  can be effective even centralised because of less complexity

 Highly formalized, all job descriptions and rules are clear stated to be

  followed

     Employees producing products and services day to day and try to be
      close to customers, which lead to the company effectiveness
Conclusion

 Shell Company is a large size organisation

 Once government owned and highly bureaucratized, it had become

  one of the world’s most dynamic, profitable, and widely admired oil
  majors

 Stability of Shell environment leads to centralisation and high

  formalisation

 Operations are mechanistic in nature, Shell differentiates itself into

  many different departments to meet the environmental elements as
  Shell has more than 80 countries operating the organisation
 Based on Burns & Stalker

     Shell used mechanistic structures in their organisation

     Characterized by high complexity, formalisation and centralisation

 Duncan’s complexity theory

     Dimension identified is environmental complexity. The greater the number
      of elements there are in environment, the more complex the environment

     Oil companies like Shell face a complex environment because of the large
      number of environment elements they face

     Shell Company has a stable environment combined with a low level of
      complexity leads to low uncertainty
THE ENVIRONMENT AND STRUCTURE - ROYAL DUTCH  SHELL COMPANY

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THE ENVIRONMENT AND STRUCTURE - ROYAL DUTCH SHELL COMPANY

  • 1. BUMGT2615 – Designing Effective Organisations GROUP PRESENTATION The Environment and Structure “Royal Dutch Shell” GROUP MEMBERS: SITI RIZKY MARDHANI 30109011 NURUL FARHANA 30109077 NUR FARIDA 30109154 RITHANYA 30109108
  • 2. COMPANY OVERVIEW  Royal Dutch Shell is a multinational oil and gas company  Second largest company in the world  One of the six oil and gas super majors  Vertically integrated and active in every area of the oil and gas industry
  • 3. HISTORY/OWNERSHIP  Ownership of Royal Dutch Shell is centralised  Decision making has made by top management  Highly Bureaucratic SIZE  Large organisation with 90,000 employees and more than 80 countries operating  Highly formalisation  Highly centralisation  Vertical differentiation
  • 4. TECHNOLOGY  As a technology leader, Shell is the world’s biggest distributor  They provide innovative way to bring more efficient energy for their customer  Invest in developing vital technology STRATEGY  Generate profitable growth  Aims to deliver benefits by making more energy efficient products by reducing the impact of their operations  To improve the way they design, build and run their operations
  • 5. ENVIRONMENT  Shell Company attract and deliver profitability in an environmentally and socially responsible ways.  They work closely to their customers and partners  To advance more efficient and sustainable use of energy and natural resources. PEOPLE  Their people are working steadily around the world  The varied skills and experience of people from different cultures benefits business in Shell Company.  Helping them to better understand their customer across the world
  • 6. BURNS AND STALKER  Two structure that can be define:-  Mechanistic structure  Organic structure  Mechanistic structure has relate to Shell because:-  Large company  Have many employees  It is also known as bureaucratic organisation
  • 7. DUNCAN’S COMPLEXITY AND CHANGE FRAMEWORK  Two dimension of work :  The rate of change of environments  Environmental complexity  Shell  combination of a stable environment and low complexity leads to low uncertainty for organisation  Nature of the environment they face permits them to centralize their operations
  • 8. Key Considerations Of Designing Structures  Shell  really large organisation with enormous size  Large organisation is usually bureaucratic  2 out of 6 key considerations of designing structures in Shell  Formalisation  Centralisation  Formalisation of Shell  Highly formalised because it is a large organisation  Used mechanistic structure that characterised by high complexity, formalisation and centralisation
  • 9. Key Considerations Of Designing Structures  Centralisation of Shell  Decision making concentrated in a single point, usually the top management  Highly centralised because Shell applying formal structure which only concerned by the centralisation  Top management of Shell used formal authority to make discretionary choices to permit employees minimum input to their work
  • 10. Impact On Organisational Effectiveness  Large organization applying bureaucracy like Shell hardly to be effective but can be effective  Shell less complex but high in formalization and centralization  Less complexity, Shell has few forces in environmental changing Still can be effective even centralised because of less complexity  Highly formalized, all job descriptions and rules are clear stated to be followed  Employees producing products and services day to day and try to be close to customers, which lead to the company effectiveness
  • 11. Conclusion  Shell Company is a large size organisation  Once government owned and highly bureaucratized, it had become one of the world’s most dynamic, profitable, and widely admired oil majors  Stability of Shell environment leads to centralisation and high formalisation  Operations are mechanistic in nature, Shell differentiates itself into many different departments to meet the environmental elements as Shell has more than 80 countries operating the organisation
  • 12.  Based on Burns & Stalker  Shell used mechanistic structures in their organisation  Characterized by high complexity, formalisation and centralisation  Duncan’s complexity theory  Dimension identified is environmental complexity. The greater the number of elements there are in environment, the more complex the environment  Oil companies like Shell face a complex environment because of the large number of environment elements they face  Shell Company has a stable environment combined with a low level of complexity leads to low uncertainty