The document introduces new features for Facebook brand pages including the ability to share a visual story through cover photos, milestones and graphics. It outlines how tabs will become apps and how brands can feature important content. The document also provides guidance on using the new timeline format to manage the page, create premium advertising opportunities and engage with fans.

1. Introducing
Facebook Timeline
Brand Pages
KCSA March 13, 2012
Strategic Communications

2. KCSA Strategic Communications
42
Independent corporate INDEPENDENT AGENCY
YEARS
communications firm
specializing in the
integration of public
OFFICES
New York | Boston | Chicago | Tel Aviv
relations, investor relations
OLD and marketing services 35+ EMPLOYEES
TOP 5 TOP 25
IR/FINANCIAL INDEPENDENT PR FIRM
AWARD
WINNING
CREATIVE &
MARKETING
COMMUNICATIONS FIRM IN THE COUNTRY GROUP
EXPERTISE IN
corporate image,
brand building and product/
service marketing
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3. Agenda
1. Facebook brand pages
2. Share a visual story
3. Tabs become apps
4. Feature content
5. Manage your page
6. Create a timeline
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4. Facebook: Then…
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5. Facebook: Then…
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6. Facebook: …and Now
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7. Facebook: …and Now
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8. Facebook: …and Now
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9. Share a Visual Story
• Use graphics to tell your brand story
• Images are more important than ever
• Cover photo: Emphasize brand (B2B) instead of product (B2C)
• Fan gates are dead
• No contact or purchase information
• No calls to action (order, download, like, share, etc.)
• Milestones build history and a personal touch
• Date you were founded, your first customers, an important event,
when you added new services or increased staff, etc.
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10. Feature Content
• Pin posts
• Feature a call to action for up to 7 days
• Stop reposting the same content
• Showcase important posts
• Highlighted posts expand across timeline
• Add a caption with a call to action and
contact information
• Take conversations offline
• Activate private messages
• Fans can share concerns and feedback
without posting to the wall
• Manage content with an Activity Log
• Monitor multiple user activity
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11. Tabs Become Apps
• Tabs won’t work
• Get people to like you  Get people to connect
• Application boxes
• Access up to 12 apps in drop-down
• Choose 4 apps to feature – 1 must be photos
• Make 1 promotional
• Opportunity: Post a fan gate on apps and content
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12. Premium Advertising
• Ads will now begin as content posted to a brand’s Page
• Current ad posts seen by 16% of fans
• Reach Generator guaranteed to reach at least 75% of fans each month
• Ads will appear in four places
• User’s news feed
• Right-hand side of the homepage
• Mobile news feed
• Logout page (April)
 37 million people log out of Facebook every day

13. Managing Your Page
• Admin Panel
• Notifications
• Insights – now in real time
• Timeline settings
• Private message
• Moderation
• Untick the option to have user posts at the top of the timeline
• Manage crises by premoderating posts
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14. Create Your Timeline
• Cover photo: 851 x 315
• Profile picture: 180 x 180
• App image: 111 x 74
• Thumbnail: 32 x 32
• Wall post images: 404 x 404
• Highlight / milestone images: 843 x 403
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15. For More Information Contact:
KCSA Strategic Communications
http://www.facebook.com/kcsastrategic
Chi-Chi Millaway
Social Media Director
cmillaway@kcsa.com
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