A presentation on Facebook. It's 1)Mission and Vision 2)History 3)Services 4)Revenue 5)Competitor 6)SWOT analysis 7)Strength 8)Weakness 9)Opportunity 10)Threats Designed for college and professionals.

1. CASE STUDY ON
Facebook helps you to connect and share
With the people in your life

3. 3
History:
• Founders: Mark Zuckerberg, Eduardo Saverin,
Dustin Moskovitz, and Chris Hughes
• Year founded: February 4th, 2004
• Headquarter :California, U.S
• The founders of Facebook initially limited
membership to Harvard students.
• Membership was expanded to Columbia, Stanford,
and Yale and then all over America.
• Number of Employees (FY2019): 44,942

4. Products & Services:
• Social Media Platform
• News Feed
• Watch
• Marketplace
• Stories
• Messenger
• Lasso
• Instagram
• WhatsApp
• Oculus – Virtual Reality
Device
• Workplace – Business Tool
• Portal – Video Calling
Device
• Electronic Payment System

5. Competitors:
• Social Media & Messaging – Tencent (WeChat) | Twitter | Pinterest |
Snapchat | Bytedance | Vkontakte | LinkedIn
• Advertisement – Google | Amazon
• Business tools – Microsoft Teams | Slack | Zoom
• Videos – YouTube |Tik Tok
• Electronic Payment – PayPal | Venmo
• Peer to Peer Marketplace – Letgo | OfferUp | Craigslist | eBay

6. Revenue:
• Facebook has over 7 million advertisers.
• 93% of marketers use Facebook advertising regularly.
• In 2015, 71% of teens were active on Facebook. Currently, only 51% of
American teenagers between 13 and 17 years old, use Facebook.
• 94% of Facebook Ad revenue is from mobile.
• The average cost per click for a Facebook Ad is $1.72
• Annual Revenue (FY2019): $70.7 billion
• Profit | Net income (FY2019): US$18.5 billion

7. Fun Fact: Did you know that the blue color scheme for Facebook was chosen because it is the
color that Mark Zuckerberg can see most clearly due to his red-green color-blindness.

8. S W
O T
Strength, Weakness, Opportunity, Threat:

9. Facebook’s Strengths:
1) Strong Brand
2) Diversified Portfolio
3) Market Dominance
4) Loyal Customer Base
5) World’s Best Employer
6) Visionary Leadership
7) Focus on R&D
8) Strong Advertising Business
9) Effective Marketing Strategy

10. Facebook’s Weaknesses:
1) User’s Privacy Concerns
2) Overdependence on Advertising
3) Spreading Fake News
4) Friction in Management

11. Facebook’s Opportunities:
1) Diversify Portfolio
2) Expansion of Existing Platforms
3) Increasing Integration to other Applications
4) Target Different Audience
5) Exploit Changes in Advertising Trends

12. Facebook’s Threats:
• 1) Competition
• 2) Increased Regulations
• 3) Bans in Several Countries
• 4) Data Breach
• 5) New Digital Tax
• 6) Tainted Reputation
• 7) Duplicate & False Accounts

13. Thank You