"Once every hundred years, media changes. Thelast hundred years have been defined by the massmedia. In the next hundred years, information wontbe just pushed out to people: it will be sharedamong the millions of connections people have."- Mark Zuckerberg, Facebook founder (Rolling Stone, June 26,2008)
Social: living or disposed to livein companionship with others orin a community
Information is controlled by themembers of the community.The members decide who to letinto the community.
PERSONAL BLOGS VIDEOFacebook Wordpress YouTubeMySpace Typepad SkypeTwitter Blogsmith PodcastsEons IMAGES OTHERBUSINESS Flickr WikipediaLinked In Shutterfly SquidooNingIn every case, the members of the community a) controlthe content and b) invite the content into their lives.
These “new” media are powerfultools for creating communitiesand building relationships.
Millennials now outnumber Baby Boomers; 96% of them join social networks. Years to reach 50 million users:radio (38 Years), TV (13 Years), internet (4 Years), iPod (3 Years); Facebook added 100 million users in less than 9 months. If Facebook were a country it would be the world’s 4th largest after the USA.
Social media for financial institutions.Facebook has more than 400 million active users. The average Facebook user has 130 “friends”and is connected to 60 pages, groups, and events.Business pages add 4.5 million new “fans” per day. The fastest-growing group on Facebook Is women over age 30.
Facebook users spend an average of 22 minutes per day on Facebook.Facebook is adding almost 1 million users per day.