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Ticket Summit 2009 Joe Koufman Engauge Digital

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Joe Koufman, VP of Business Development and Marketing for Engauge Digital talks at the 2009 Ticket Summit in Las Vegas about how ticket brokers and other ticketing industry professionals can leverage social marketing to sell more tickets.

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Ticket Summit 2009 Joe Koufman Engauge Digital

  1. 1. Joe Koufman VP of BD and Marketing Engauge Digital
  2. 2. <ul><li>Follow us and ask questions by using “hash tag”: </li></ul><ul><li>#ticketsummit </li></ul><ul><li>http://twitter.com/#search?q=%23ticketsummit </li></ul>
  3. 3. Forrester Forecast: US Online Secondary Ticket Sales, 2007 To 2012 (February 2009)
  4. 4. The Online Secondary Ticketing Market Is Fragmented (Forrester 2009)
  5. 5. First a Poll <ul><li>Raise your hand if you have watched a YouTube video. </li></ul><ul><li>Raise your hand if you are on Facebook. </li></ul><ul><li>Raise your hand if you are on LinkedIn. </li></ul><ul><li>Raise your hand if you have a blog on your website. </li></ul><ul><li>Raise your hand if you Tweet (or even know what that is)... </li></ul><ul><li>Raise your hand if you are on 5 or more Social Networking sites. 10? </li></ul><ul><li>Raise your hand if your company has a presence on Social Networks. </li></ul>
  6. 6. What is Social Networking? <ul><li>Social Networking is a Web 2.0 phenomenon in which people can connect with one another via new tools on the internet. </li></ul><ul><li>The Web is no longer just about linking to information, it is also about linking people to each other. </li></ul>
  7. 7. Web 1.0 - Broadcast
  8. 8. Web 2.0 – Dialog
  9. 9. <ul><li>Your customers are using Social Networking sites, </li></ul><ul><li>are you there? </li></ul>
  10. 10. Web 2.0 Sites
  11. 11. What matters most:
  12. 12. Top Social Networking Sites Source: comScore, December 2008
  13. 13. Size / Growth of Twitter Population = about 10,000,000 VS. Both = 1,000,000 followers
  14. 14. Twitter – Twitter Users More Active Music Consumers
  15. 15. Twitter – See Tickets
  16. 16. Twitter – SeatsPro.com
  17. 17. Twitter – MyCityRocks.com
  18. 18. Size of Facebook Population = 200,000,000 + Population = 159,000,000 Source: TechCrunch, December 2008 +
  19. 19. Agenda
  20. 20. Facebook – SaveFans
  21. 21. Blog – ClickitTicket.com
  22. 22. Flickr
  23. 23. YouTube
  24. 24. LinkedIn
  25. 25. MySpace
  26. 26. US Media Spend (Online and Total) by Year
  27. 27. US Media Spend (Online and Total) by Year
  28. 28. Resources <ul><li>http://www.CommonCraft.com </li></ul><ul><li>Read these blogs: </li></ul><ul><li>http://Blog.Engauge.com </li></ul><ul><li>http://SethGodin.typepad.com </li></ul><ul><li>http://ChrisBrogan.com </li></ul><ul><li>http://SocialMediaEcosystem.blogspot.com </li></ul><ul><li>http://BloombergMarketing.blogs.com </li></ul><ul><li>http://EmpoweringConcepts.net </li></ul>
  29. 29. Thank You! <ul><li>Joe Koufman </li></ul><ul><li>Vice President of Business Development and Marketing </li></ul><ul><li>Engauge Digital </li></ul><ul><li>[email_address] </li></ul><ul><li>404.601.4367 </li></ul><ul><li>Twitter.com/GumboShowJoe </li></ul><ul><li>Facebook.com/JoeKoufman </li></ul><ul><li>LinkedIn.com/in/JoeKoufman </li></ul>

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