<ul><li>Robert Sharp & Associates </li></ul><ul><li>Interactive Media Services </li></ul>
 
Radio took 38 years to reach 50 million users, Facebook took only 2
What do you want to accomplish?
<ul><ul><li>Where do you focus your efforts?  </li></ul></ul><ul><ul><li>How do you engage? </li></ul></ul><ul><ul><li>Wha...
Clear the clutter: <ul><ul><li>1. Monitor the social web </li></ul></ul><ul><ul><li>2. Aggregate content  </li></ul></ul><...
1. Monitor the social web <ul><li>Free </li></ul><ul><li>Google Alerts </li></ul><ul><li>search.twitter.com </li></ul><ul>...
Google  Reader <ul><li>Aggregate feeds </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul>...
3. Most commonly used types of social media sites: <ul><ul><li>Media sharing  </li></ul></ul><ul><ul><ul><li>YouTube </li>...
<ul><li>77% of total US Internet audience views online video </li></ul><ul><li>Average length of video on YouTube – 3.5 mi...
<ul><li>Largest age group on Twitter: 35 – 49 </li></ul><ul><li>Ranked the third most used social network with roughly 6 m...
LinkedIn <ul><li>Find people in your industry - colleagues, clients, prospects, new employee or employer. </li></ul><ul><l...
<ul><li>More than 200 million active users </li></ul><ul><li>More than 30 million users access Facebook through mobile dev...
<ul><li>Dashboard or “portal” </li></ul><ul><li>Keep up to date on social sites, mail, blog, twitter feeds, and news </li>...
Connect
The Future
Integrated
Simplified
Shatter the Corporate Website - Jeremiah Owyang, Forrrester Research
Intelligent  & Intuitive
Relevant Advertising
Upcoming SlideShare
Loading in …5
×

Hands-On Social Media

788 views

Published on

Accompanying slide deck for RSA's presentation "Hands-on Social Media," given at the SDTA conference in Deadwood, SD on May 20, 2009.

Published in: Business, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
788
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
24
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Hands-On Social Media

    1. 1. <ul><li>Robert Sharp & Associates </li></ul><ul><li>Interactive Media Services </li></ul>
    2. 3. Radio took 38 years to reach 50 million users, Facebook took only 2
    3. 4. What do you want to accomplish?
    4. 5. <ul><ul><li>Where do you focus your efforts? </li></ul></ul><ul><ul><li>How do you engage? </li></ul></ul><ul><ul><li>What are the best sites and tools to use? </li></ul></ul><ul><ul><li>How do you make the most of your time? </li></ul></ul><ul><ul><li>Is it possible to tie all your different social media efforts together? </li></ul></ul>
    5. 6. Clear the clutter: <ul><ul><li>1. Monitor the social web </li></ul></ul><ul><ul><li>2. Aggregate content </li></ul></ul><ul><ul><li>3. Use a range of social tools </li></ul></ul><ul><ul><li>to establish your presence </li></ul></ul><ul><ul><li>4. Manage your information </li></ul></ul>
    6. 7. 1. Monitor the social web <ul><li>Free </li></ul><ul><li>Google Alerts </li></ul><ul><li>search.twitter.com </li></ul><ul><li>blogsearch.google.com </li></ul><ul><li>boardtracker.com </li></ul><ul><li>socialmention.com </li></ul><ul><li>twazzup.com </li></ul><ul><li>Premium </li></ul><ul><li>Radian6 </li></ul><ul><li>Vocus </li></ul><ul><li>Cision </li></ul><ul><li>Spiral16 </li></ul><ul><li>Andiamo </li></ul><ul><li>Trackur </li></ul><ul><li>Raven </li></ul>
    7. 8. Google Reader <ul><li>Aggregate feeds </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Alerts </li></ul></ul><ul><ul><li>Search results RSS </li></ul></ul><ul><li>Share content </li></ul>
    8. 9. 3. Most commonly used types of social media sites: <ul><ul><li>Media sharing </li></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Identi.ca </li></ul></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul>
    9. 10. <ul><li>77% of total US Internet audience views online video </li></ul><ul><li>Average length of video on YouTube – 3.5 minutes </li></ul><ul><li>13 hours of video are uploaded to YouTube every minute </li></ul>
    10. 11. <ul><li>Largest age group on Twitter: 35 – 49 </li></ul><ul><li>Ranked the third most used social network with roughly 6 million unique monthly visitors (Compete.com). </li></ul><ul><li>In February 2009, Twitter had a growth of 1382% </li></ul><ul><li>The ability to twitter via a mobile phone is a driving factor in the social network’s success. </li></ul><ul><li>Number of tweets to date: 2 billion (and counting) </li></ul>
    11. 12. LinkedIn <ul><li>Find people in your industry - colleagues, clients, prospects, new employee or employer. </li></ul><ul><li>Improve your own personal search engine rankings. </li></ul><ul><li>Develop your professional image. </li></ul>
    12. 13. <ul><li>More than 200 million active users </li></ul><ul><li>More than 30 million users access Facebook through mobile devices </li></ul><ul><li>Fastest growing demographic is over 35 </li></ul><ul><li>February 2009 – People used social network sites more than they used web-based e-mail (Nielson report) </li></ul>Email Social Media
    13. 14. <ul><li>Dashboard or “portal” </li></ul><ul><li>Keep up to date on social sites, mail, blog, twitter feeds, and news </li></ul><ul><li>Find the information you want without the need to visit multiple sites </li></ul>
    14. 15. Connect
    15. 16. The Future
    16. 17. Integrated
    17. 18. Simplified
    18. 19. Shatter the Corporate Website - Jeremiah Owyang, Forrrester Research
    19. 20. Intelligent & Intuitive
    20. 21. Relevant Advertising

    ×