1. The document discusses using single-question polls on Facebook for effective and low-cost market research. 2. Facebook polls provide fast results from its large user base and allow targeting by gender and country. They are free to create and inexpensive to boost the audience. 3. However, Facebook polls are limited in that they allow selection by only gender and country currently. They also may not be representative of all audiences as they only capture Facebook users. The single question also does not provide deep context about responses.