SlideShare a Scribd company logo
Use Facebook Polls for Effective Marketing
By: Rajkuwar Naik Nimbalkar

 Typically when we think about market research surveys, we think of questionnaires that have 20,
 30, or even more questions. Getting qualified people to complete these questionnaires has
 become a serious challenge. One alternative is the single-question poll. After all, you’re much
 more likely to get high response and low dropout rates if you can simply say, “Hi, we have a
 single question we’d like your opinion on”, rather than requesting a novel’s worth of responses.

 Facebook is making polling insanely easy these days, and several polling applications are
 available on Facebook. Creating a single-question poll is a snap, and then you can make it
 available on your fan page or your personal page, or you might invite friends to take it.

 Let’s say your company has a fan page with hundreds or thousands of fans. You can simply post
 the poll on the page. No fan page? Facebook also gives you the option to “purchase
 sample.” Only want men and women from the U.S., or only interested in men from Mexico for
 your particular poll? No problem. While gender and country are currently the only 2 options
 offered, I wouldn’t be surprised if Facebook came out with more powerful select options soon.

 Facebook Polls: The Good News

    1. Speed. A key advantage of Facebook polls, clearly, is speed. Results may be available
       within an hour.
    2. Numbers. With over 600,000,000 users as of early 2011 (compare that to the US
       population of 310,000,000), you’ve got a lot of potential respondents.
    3. Cost. Having done some experimenting with Facebook polls, I can tell you it’s very
       affordable and perfectly appropriate for certain types of topics. Placing a poll on
       Facebook is free as of March 2011 (though of course that’s subject to change), and their
       current sample pricing is very low.

 Facebook Poll Limitations

    1. Limited selects. Currently, you can choose from just gender and country (though again, I
       am sure this will change soon given how many options they offer for selecting audience
       members for their ads).
    2. It’s “only” Facebook. Obviously, not everybody is on Facebook. While it does represent
       a broad mix of ages and countries and has a pretty even gender mix, it’s likely not the
       best match for specific groups such as business decision makers. My experience so far is
       that it’s good for consumer-type topics more than business-to-business polling. But if
       you’re running a business-to-business company and you’ve got a fan page, it’s worth
       testing.
The Challenges of Polls in General

   1. One Question. It’s a single question, so you have to craft that question carefully and
      understand who’s responding, keeping in mind that there’s a lot you don’t know about
      those respondents.
   2. Polls don’t represent everyone. Some skeptics would say that the people who opt into
      these types of polls may not be representative of the broader population. Seems to me a
      single-question poll has a higher probability of broad response than a longer survey, so
      perhaps it balances out.
   3. It may raise more questions. When you look at the results of a single-question poll it
      can raise more questions. You don’t have the benefit of a logical branching or skip
      pattern to follow up on specific answers. You have little context. Imagine a scenario
      where we ask participants to select which of a list of 5 features is most important when
      buying a tablet device. Say the poll finds that one item markedly stands out. On one hand
      that’s great, but on the other it raises the question of “why”? And how might that have
      varied by customer type, etc.? Cool data, but it leaves us begging for more.
   4. Limited Uses. A single question can give you directional data, maybe even help you
      uncover some interesting things worth further investigation. But you aren’t going to make
      a million-dollar decision based on such data.

A Simple Test

I did a test the other day for $15.00. I selected ‘men and women from the U.S.’ and had
50 responses within two hours (that’s 30 cents per response). Granted I don’t know much about
these people, and I asked a pretty generic question, but it was very fast and affordable. For
topics where some data is better than no data, that can be totally appropriate.

Polls Are a Viable Option for Fast, Directional Data

Given the caveats that we don’t know much about the respondents and we don’t know enough to
make extrapolations, there’s nothing wrong with asking a quick question of the Facebook
population. Not every project warrants a big budget or weeks of effort. And with 600,000,000
users, there is a huge sample source just clicks away.

More Related Content

What's hot

Unit 1 worksheet
Unit 1 worksheetUnit 1 worksheet
Unit 1 worksheet
feartom
 
Question Types in Natural Language Processing
Question Types in Natural Language ProcessingQuestion Types in Natural Language Processing
Question Types in Natural Language Processing
Craig Trim
 
Newspaper questionnaire results
Newspaper questionnaire resultsNewspaper questionnaire results
Newspaper questionnaire results
Plang_Thailand1
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
edwincameron
 
regional Newspaper questionnaire results
regional Newspaper questionnaire resultsregional Newspaper questionnaire results
regional Newspaper questionnaire results
bdr628
 
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
Wolfgang Digital
 
Social Media Case Studies and Education
Social Media Case Studies and EducationSocial Media Case Studies and Education
Social Media Case Studies and Education
Panoramic Power
 
6 Winning Posts When Your Mind Draws a Blank on Facebook
6 Winning Posts When Your Mind Draws a Blank on Facebook6 Winning Posts When Your Mind Draws a Blank on Facebook
6 Winning Posts When Your Mind Draws a Blank on Facebook
PLMarketing
 
Getting Strategic with Digital: Intro to Analytics
Getting Strategic with Digital: Intro to AnalyticsGetting Strategic with Digital: Intro to Analytics
Getting Strategic with Digital: Intro to Analytics
nForm User Experience
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshop
Noam Izhaki
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
elliecorbett
 
Twitter and EWOM Branding
Twitter and EWOM BrandingTwitter and EWOM Branding
Twitter and EWOM Branding
Jim Jansen
 
Audience research & Survey Analysis
Audience research & Survey AnalysisAudience research & Survey Analysis
Audience research & Survey Analysis
Natt Suchecki
 
Evaluation question 5 part 2
Evaluation question 5   part 2Evaluation question 5   part 2
Evaluation question 5 part 2
Alistair Bertram
 
Unit 1 research methods worksheet for year 10
Unit 1 research methods worksheet for year 10Unit 1 research methods worksheet for year 10
Unit 1 research methods worksheet for year 10
Chickenboi8
 
Being a Data-Driven Communicator
Being a Data-Driven CommunicatorBeing a Data-Driven Communicator
Being a Data-Driven Communicator
James Valentine, MSC
 
Questionnaire final results
Questionnaire final resultsQuestionnaire final results
Questionnaire final results
charliewhitmore
 
Survey Monkey: Best Practices Survey Design
Survey Monkey: Best Practices Survey DesignSurvey Monkey: Best Practices Survey Design
Survey Monkey: Best Practices Survey Design
Vickie Mobley
 

What's hot (18)

Unit 1 worksheet
Unit 1 worksheetUnit 1 worksheet
Unit 1 worksheet
 
Question Types in Natural Language Processing
Question Types in Natural Language ProcessingQuestion Types in Natural Language Processing
Question Types in Natural Language Processing
 
Newspaper questionnaire results
Newspaper questionnaire resultsNewspaper questionnaire results
Newspaper questionnaire results
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
regional Newspaper questionnaire results
regional Newspaper questionnaire resultsregional Newspaper questionnaire results
regional Newspaper questionnaire results
 
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
3XE and HeroConf Workshop: Sentiment Analysis and Machine Learning
 
Social Media Case Studies and Education
Social Media Case Studies and EducationSocial Media Case Studies and Education
Social Media Case Studies and Education
 
6 Winning Posts When Your Mind Draws a Blank on Facebook
6 Winning Posts When Your Mind Draws a Blank on Facebook6 Winning Posts When Your Mind Draws a Blank on Facebook
6 Winning Posts When Your Mind Draws a Blank on Facebook
 
Getting Strategic with Digital: Intro to Analytics
Getting Strategic with Digital: Intro to AnalyticsGetting Strategic with Digital: Intro to Analytics
Getting Strategic with Digital: Intro to Analytics
 
Producrt driven marketing workshop
Producrt driven marketing workshopProducrt driven marketing workshop
Producrt driven marketing workshop
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Twitter and EWOM Branding
Twitter and EWOM BrandingTwitter and EWOM Branding
Twitter and EWOM Branding
 
Audience research & Survey Analysis
Audience research & Survey AnalysisAudience research & Survey Analysis
Audience research & Survey Analysis
 
Evaluation question 5 part 2
Evaluation question 5   part 2Evaluation question 5   part 2
Evaluation question 5 part 2
 
Unit 1 research methods worksheet for year 10
Unit 1 research methods worksheet for year 10Unit 1 research methods worksheet for year 10
Unit 1 research methods worksheet for year 10
 
Being a Data-Driven Communicator
Being a Data-Driven CommunicatorBeing a Data-Driven Communicator
Being a Data-Driven Communicator
 
Questionnaire final results
Questionnaire final resultsQuestionnaire final results
Questionnaire final results
 
Survey Monkey: Best Practices Survey Design
Survey Monkey: Best Practices Survey DesignSurvey Monkey: Best Practices Survey Design
Survey Monkey: Best Practices Survey Design
 

Similar to facebook polls_ Rajkuwar N

Online Survey Creation Guide
Online Survey Creation GuideOnline Survey Creation Guide
Online Survey Creation Guide
SimplyCast
 
Designing a survey questionnaire
Designing a survey questionnaireDesigning a survey questionnaire
Designing a survey questionnaire
Argie Ray Butalid
 
Http1
Http1Http1
Recipe cards task 5 pro forma
Recipe cards task 5 pro formaRecipe cards task 5 pro forma
Recipe cards task 5 pro forma
PJG123
 
Recipe cards task 5 pro forma
Recipe cards task 5 pro formaRecipe cards task 5 pro forma
Recipe cards task 5 pro forma
PJG123
 
Writing surveysthatwork
Writing surveysthatworkWriting surveysthatwork
Writing surveysthatwork
rebeccaweiss
 
11 Ways To Leverage Crowdvibe
11 Ways To Leverage Crowdvibe11 Ways To Leverage Crowdvibe
11 Ways To Leverage Crowdvibe
Peanut Labs
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviews
HJ Kwon
 
Research sampling
Research samplingResearch sampling
Research sampling
Lewis Appleton
 
Audience Feedback Techniques
Audience Feedback TechniquesAudience Feedback Techniques
Audience Feedback Techniques
Rhys Ward
 
should facebook add a dislike button?
should facebook add a dislike button?should facebook add a dislike button?
should facebook add a dislike button?
Waleed Ahmed
 
Critical Approches 1-Research
Critical Approches 1-Research Critical Approches 1-Research
Critical Approches 1-Research
Jamie Mellors
 
LIB300 Week 9 finding, analyzing, and documenting information
LIB300 Week 9 finding, analyzing, and documenting informationLIB300 Week 9 finding, analyzing, and documenting information
LIB300 Week 9 finding, analyzing, and documenting information
Dr. Russell Rodrigo
 
Creating an audience profile
Creating an audience profileCreating an audience profile
Creating an audience profile
Tom-Brett
 
How to Conduct a Survey gf form to anylyz
How to Conduct a Survey gf form to anylyzHow to Conduct a Survey gf form to anylyz
How to Conduct a Survey gf form to anylyz
edenjrodrigo
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review Points
Ohio University
 
Using Facebook insights to create target customer and buyer personas
Using Facebook insights to create target customer and buyer personas Using Facebook insights to create target customer and buyer personas
Using Facebook insights to create target customer and buyer personas
Duncan Connor
 
Ali (survey research) confirm data
Ali (survey research) confirm dataAli (survey research) confirm data
Ali (survey research) confirm data
Ali Imran
 
Starbucks Survey Report
Starbucks Survey ReportStarbucks Survey Report
Starbucks Survey Report
crmowbray
 
Research table
Research tableResearch table
Research table
11275712
 

Similar to facebook polls_ Rajkuwar N (20)

Online Survey Creation Guide
Online Survey Creation GuideOnline Survey Creation Guide
Online Survey Creation Guide
 
Designing a survey questionnaire
Designing a survey questionnaireDesigning a survey questionnaire
Designing a survey questionnaire
 
Http1
Http1Http1
Http1
 
Recipe cards task 5 pro forma
Recipe cards task 5 pro formaRecipe cards task 5 pro forma
Recipe cards task 5 pro forma
 
Recipe cards task 5 pro forma
Recipe cards task 5 pro formaRecipe cards task 5 pro forma
Recipe cards task 5 pro forma
 
Writing surveysthatwork
Writing surveysthatworkWriting surveysthatwork
Writing surveysthatwork
 
11 Ways To Leverage Crowdvibe
11 Ways To Leverage Crowdvibe11 Ways To Leverage Crowdvibe
11 Ways To Leverage Crowdvibe
 
How to conduct design research interviews
How to conduct design research interviewsHow to conduct design research interviews
How to conduct design research interviews
 
Research sampling
Research samplingResearch sampling
Research sampling
 
Audience Feedback Techniques
Audience Feedback TechniquesAudience Feedback Techniques
Audience Feedback Techniques
 
should facebook add a dislike button?
should facebook add a dislike button?should facebook add a dislike button?
should facebook add a dislike button?
 
Critical Approches 1-Research
Critical Approches 1-Research Critical Approches 1-Research
Critical Approches 1-Research
 
LIB300 Week 9 finding, analyzing, and documenting information
LIB300 Week 9 finding, analyzing, and documenting informationLIB300 Week 9 finding, analyzing, and documenting information
LIB300 Week 9 finding, analyzing, and documenting information
 
Creating an audience profile
Creating an audience profileCreating an audience profile
Creating an audience profile
 
How to Conduct a Survey gf form to anylyz
How to Conduct a Survey gf form to anylyzHow to Conduct a Survey gf form to anylyz
How to Conduct a Survey gf form to anylyz
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review Points
 
Using Facebook insights to create target customer and buyer personas
Using Facebook insights to create target customer and buyer personas Using Facebook insights to create target customer and buyer personas
Using Facebook insights to create target customer and buyer personas
 
Ali (survey research) confirm data
Ali (survey research) confirm dataAli (survey research) confirm data
Ali (survey research) confirm data
 
Starbucks Survey Report
Starbucks Survey ReportStarbucks Survey Report
Starbucks Survey Report
 
Research table
Research tableResearch table
Research table
 

Recently uploaded

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
KAMESHS29
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Vladimir Iglovikov, Ph.D.
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Zilliz
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
mikeeftimakis1
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
James Anderson
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
sonjaschweigert1
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 

Recently uploaded (20)

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
RESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for studentsRESUME BUILDER APPLICATION Project for students
RESUME BUILDER APPLICATION Project for students
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIEnchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...Building RAG with self-deployed Milvus vector database and Snowpark Container...
Building RAG with self-deployed Milvus vector database and Snowpark Container...
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Introduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - CybersecurityIntroduction to CHERI technology - Cybersecurity
Introduction to CHERI technology - Cybersecurity
 
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
 
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 

facebook polls_ Rajkuwar N

  • 1. Use Facebook Polls for Effective Marketing By: Rajkuwar Naik Nimbalkar Typically when we think about market research surveys, we think of questionnaires that have 20, 30, or even more questions. Getting qualified people to complete these questionnaires has become a serious challenge. One alternative is the single-question poll. After all, you’re much more likely to get high response and low dropout rates if you can simply say, “Hi, we have a single question we’d like your opinion on”, rather than requesting a novel’s worth of responses. Facebook is making polling insanely easy these days, and several polling applications are available on Facebook. Creating a single-question poll is a snap, and then you can make it available on your fan page or your personal page, or you might invite friends to take it. Let’s say your company has a fan page with hundreds or thousands of fans. You can simply post the poll on the page. No fan page? Facebook also gives you the option to “purchase sample.” Only want men and women from the U.S., or only interested in men from Mexico for your particular poll? No problem. While gender and country are currently the only 2 options offered, I wouldn’t be surprised if Facebook came out with more powerful select options soon. Facebook Polls: The Good News 1. Speed. A key advantage of Facebook polls, clearly, is speed. Results may be available within an hour. 2. Numbers. With over 600,000,000 users as of early 2011 (compare that to the US population of 310,000,000), you’ve got a lot of potential respondents. 3. Cost. Having done some experimenting with Facebook polls, I can tell you it’s very affordable and perfectly appropriate for certain types of topics. Placing a poll on Facebook is free as of March 2011 (though of course that’s subject to change), and their current sample pricing is very low. Facebook Poll Limitations 1. Limited selects. Currently, you can choose from just gender and country (though again, I am sure this will change soon given how many options they offer for selecting audience members for their ads). 2. It’s “only” Facebook. Obviously, not everybody is on Facebook. While it does represent a broad mix of ages and countries and has a pretty even gender mix, it’s likely not the best match for specific groups such as business decision makers. My experience so far is that it’s good for consumer-type topics more than business-to-business polling. But if you’re running a business-to-business company and you’ve got a fan page, it’s worth testing.
  • 2. The Challenges of Polls in General 1. One Question. It’s a single question, so you have to craft that question carefully and understand who’s responding, keeping in mind that there’s a lot you don’t know about those respondents. 2. Polls don’t represent everyone. Some skeptics would say that the people who opt into these types of polls may not be representative of the broader population. Seems to me a single-question poll has a higher probability of broad response than a longer survey, so perhaps it balances out. 3. It may raise more questions. When you look at the results of a single-question poll it can raise more questions. You don’t have the benefit of a logical branching or skip pattern to follow up on specific answers. You have little context. Imagine a scenario where we ask participants to select which of a list of 5 features is most important when buying a tablet device. Say the poll finds that one item markedly stands out. On one hand that’s great, but on the other it raises the question of “why”? And how might that have varied by customer type, etc.? Cool data, but it leaves us begging for more. 4. Limited Uses. A single question can give you directional data, maybe even help you uncover some interesting things worth further investigation. But you aren’t going to make a million-dollar decision based on such data. A Simple Test I did a test the other day for $15.00. I selected ‘men and women from the U.S.’ and had 50 responses within two hours (that’s 30 cents per response). Granted I don’t know much about these people, and I asked a pretty generic question, but it was very fast and affordable. For topics where some data is better than no data, that can be totally appropriate. Polls Are a Viable Option for Fast, Directional Data Given the caveats that we don’t know much about the respondents and we don’t know enough to make extrapolations, there’s nothing wrong with asking a quick question of the Facebook population. Not every project warrants a big budget or weeks of effort. And with 600,000,000 users, there is a huge sample source just clicks away.