This document provides information about different types of research used in creative media industries. It defines primary research as original research collected through methods like questionnaires and interviews. Secondary research is already published work from sources like the internet, magazines, and books. Qualitative research gathers opinions and views through open-ended questions, while quantitative research uses numbers and statistics from closed questions. Examples of each type of research are provided, along with discussions of their advantages and disadvantages. Primary research allows customization but takes more time and money, while secondary research already exists but results may be outdated or biased. Both qualitative and quantitative research are useful to understand opinions and popularity.