Do Social Media have a role to play in retailing? This presentation explores 3 questions: What exactly are social media? Why are social media relevant to retailers? How can retailers start using social media today to help their business?
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
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Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization.
Ammar is responsible for New Media operations at Al Jazeera News. He is a certified instructor and gives training courses in New Media and Social Media.
He is an avid blogger and tweeter about a range of issues including the media, social and youth issues.
http://www.refreshqatar.com/
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg
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I presented it to the Wego global team, at the Global Management Meeting.
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Myanmar, Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital and Mobile in Cambodia Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Cambodia. You can find more of these Asia reports at http://wearesocial.sg
Ammar Mohammed will discuss blogging and how content on websites and social media can improve the visibility of a person, company or organization.
Ammar is responsible for New Media operations at Al Jazeera News. He is a certified instructor and gives training courses in New Media and Social Media.
He is an avid blogger and tweeter about a range of issues including the media, social and youth issues.
http://www.refreshqatar.com/
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg
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We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
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Social media, communities and traveler in indonesiamadalkatiri
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I presented it to the Wego global team, at the Global Management Meeting.
We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Myanmar, Dec 2011We Are Social Singapore
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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Social Media for Retail: Hype or Buzz?
1. SOCIAL MEDIA:
HYPE OR BUZZ?
THE NEW REALITIES FOR
ASIA-PACIFIC RETAILERS
SIMON KEMP • we are social • RETAIL ASIA ROUNDTABLE, SINGAPORE, 13 OCTOBER 2011
5. 3 QUESTIONS:
WHAT EXACTLY ARE ‘SOCIAL MEDIA’?
WHY ARE SOCIAL MEDIA RELEVANT TO YOU?
HOW CAN RETAILERS IN ASIA HARNESS SOCIAL MEDIA?
6. 3 QUESTIONS:
WHAT EXACTLY ARE ‘SOCIAL MEDIA’?
WHY ARE SOCIAL MEDIA RELEVANT TO YOU?
HOW CAN RETAILERS IN ASIA HARNESS SOCIAL MEDIA?
7. “ SOCIAL MEDIA ARE INTERNET-POWERED
PLATFORMS THAT MAKE IT EASY FOR
INDIVIDUALS, GROUPS OF PEOPLE, AND
ORGANISATIONS TO CONVERSE AND
PARTICIPATE WITH ONE ANOTHER IN A
“
WIDE VARIETY OF SOCIAL ACTIVITIES.
8. THE CONCEPT OF SOCIA MEDIA HAS
EXISTED SINCE THE DAYS OF CAVE PAINTINGS
11. THE WEB’S FIRST ‘SOCIAL NETWORK’ –
SIXDEGREES.COM – LAUNCHED IN 1997
12. NOW IT SEEMS LIKE A NEW SOCIAL
NETWORK LAUNCHES EVERY WEEK
13. BUT IT’S NOT THE NUMBER OF PLATFORMS THAT
MAKE SOCIAL MEDIA SO IMPORTANT FOR RETAILERS
14. 3 QUESTIONS:
WHAT EXACTLY ARE ‘SOCIAL MEDIA’?
WHY ARE SOCIAL MEDIA RELEVANT TO YOU?
HOW CAN RETAILERS IN ASIA HARNESS SOCIAL MEDIA?
15. WORLWIDE USERS OF SOCIAL MEDIA:
1,500,000,000+
SOURCE: SITE-REPORTED FIGURES, WIKIPEDIA
16. PROPORTION OF THE WORLD’S
POPULATION WHO USE SOCIAL MEDIA:
22% SOURCE: SITE-REPORTED FIGURES, WIKIPEDIA, UN DATA
17. 1,338
1,183
800
310
231 193
CHINA INDIA FACEBOOK USA INDONESIA BRAZIL
SOURCE: FACEBOOK, UN DATA
18. 800M
700M
600M
500M
400M
300M
200M
100M
…AND GROWTH SHOWS NO SIGNS OF SLOWING
AUG 2008 NOV 2008 FEB 2009 MAY 2009 AUG 2009 NOV 2009 FEB 2010 MAY 2010 AUG 2010 NOV 2010 FEB 2011 MAY 2011 AUG 2011
SOURCE: FACEBOOK
38. OBJECTIVE:
RAISE AWARENESS OF A NEW IKEA
STORE WITH ALMOST ZERO MEDIA BUDGET
39. APPROACH: UPLOAD PHOTOS OF ROOMS IN THE IKEA SHOWROOM
TO FACEBOOK, AND LET PEOPLE ‘TAG’ THEMSELVES AGAINST AN
ITEM OF FURNITURE FOR THE CHANCE TO WIN IT IN REAL LIFE
40. TAG
WHEN SOMEONE IS TAGGED IN A PHOTO MORE IMPORTANTLY, THE SIMPLICITY OF
ON FACEBOOK, THEIR FRIENDS RECEIVE AN THIS COMPETITION, AND THE GENERAL
UPDATE THAT SHOWS THE PHOTO AND ITS DESIRE FOR ‘FREE STUFF’ MEANT THAT THE
ACCOMPANYING STATUS UPDATE ACTIVITY RECEIVED HUGE PR COVERAGE
41. NOT ONLY DID THOUSANDS OF PEOPLE
HEAR ABOUT MALMÖ’S NEW STORE,
IT BECAME THE TALK OF THE TOWN
43. OBJECTIVE:
ENGAGE A FASHIONABLE, TECH-SAVVY
AUDIENCE WITH THE CHAIN’S NEW RANGE
44. APPROACH: REINTERPRET THE SARTORIALIST’S BLOG BY INVITING EVERYDAY PEOPLE
TO UPLOAD ‘UNIQLOOKS’ – THEIR OWN OUTFITS MADE UP OF UNIQLO ITEMS – AND
ENCOURAGE THE PUBLIC TO VOTE FOR THEIR FAVOURITES AMONGST THESE PHOTOS
45. THE ACTIVITY HAS PROVEN VERY POPULAR THROUGHOUT THE
WORLD, WITH MANY ASIAN COUNTRIES PARTICIPATING TOO
46.
47. BY ENCOURAGING FASHIONISTAS TO BY THEN ENABLING OTHERS TO VOTE
CREATE THEIR OWN LOOKS AND SHARE VIA SOCIAL MEDIA, THE BRAND
THEM VIA SOCIAL MEDIA, UNIQLO BROADENED ENAGEMENT TO FRIENDS
CREATED A NETWORK OF ENDORSERS AND THEIR SOCIAL NETWORKS
48. HUNDREDS OF PHOTOS UPLOADED,
AND HUNDREDS OF THOUSANDS
OF VOTES IN SINGAPORE ALONE
50. OBJECTIVE:
REDUCE THE COST OF CUSTOMER SERVICE
WHILE SIMULTANEOUSLY EXTENDING ITS REACH
51. APPROACH: HARNESS THE COLLECTIVE KNOWLEDGE AND ENTHUSIASM OF
THE WHOLE BEST BUY TEAM TO RESPOND TO CUSTOMERS’ QUESTIONS
AROUND THE CLOCK VIA A CONSOLIDATED TWITTER ACCOUNT
52. APPROACH: ANY MEMBER OF BEST BUY’S TEAM ACROSS THE U.S. THAT
HAS REGISTERED TO BE PART OF THE TWELPFORCE CAN OFFER
ASSISTANCE TO CUSTOMERS WHO TWEET QUESTIONS TO THE BRAND
53. BY TAPPING INTO THE VAST BEST BUY BY HARNESSING THE POWER OF
NETWORK, THE BRAND MULTIPLIED TWITTER, BEST BUY REDUCED THE
THE LIKELIHOOD OF BEING ABLE TO COST OF DELIVERING ANSWERS WHILE
DELIVER CUSTOMERS AN ANSWER ALSO DELIVERING THEM FASTER
56. APPROACH: CREATE A BOOTH IN THE FITTING ROOM THAT ALLOWS PEOPLE TO TAKE PHOTOS OF
THEMSELVES WEARING ITEMS THEY’RE TRYING ON, AND POST THESE PICTURES INSTANTLY TO
THEIR OWN FACEBOOK PROFILE IN ORDER TO GET FRIENDS’ OPINIONS AND SUGGESTIONS
57. CUSTOMERS CAN GET OPINIONS DIESEL GAINS FREE EXPOSURE FOR
AND OBJECTIVE ADVICE FROM ITS RANGE THANKS TO THE PHOTOS
FRIENDS, EVEN IF THEY’RE NOT THAT PEOPLE SHARE TO THEIR
ACTUALLY SHOPPING TOGETHER FACEBOOK PROFILES
61. CUSTOMERS GET VALUE IN THE FORM STARBUCKS GETS VALUE IN THE
OF POTENTIAL DISCOUNTS, AND THE FORM OF WORD-OF-MOUTH
EGO BOOST OF BECOMING ‘MAYOR’ ADVOCACY, AS WELL AS THE ABILITY
OF THEIR FAVOURITE STARBUCKS TO IDENTIFY ITS TOP CUSTOMERS
64. OBJECTIVE:
DRIVE ACTUAL SALES AMONGST A
FASHION AND MONEY-SAVVY AUDIENCE
65. APPROACH: CREATE A BLOG THAT FOCUSES ON GREAT FASHION TIPS AND
ADVICE, AND BRINGS EVERYTHING BACK TO HOW EVERYDAY CUSTOMERS
CAN AFFORD THE LOOK BY BUYING DIFFERENT ITEMS FROM TESCO
66. APPROACH: EXTEND CREDIBILITY AND REACH BY PARTNERING WITH
OTHER INFLUENTIAL BLOGGERS, AND CHALLENGE THEM TO CREATE NEW
LOOKS AND WRITE ABOUT THESE ON THEIR OWN PROPERTIES TOO
67. APPROACH: MAKE IT STRAIGHTFORWARD FOR PEOPLE TO ENGAGE AND
GET EXTRA INSPIRATION BY EXTENDING THE ACTIVITY INTO EVERYDAY
‘QUICK CONSUMPTION’ SOCIAL MEDIA LIKE FACEBOOK AND TWITTER
89. 8
STEP 1: SET YOUR OBJECTIVES
STEP 2: MONITOR CONVERSATIONS
STEP 3: UNDERSTAND MOTIVATIONS
STEP 4: IDENTIFY HOW TO ADD VALUE
STEP 5: SELECT YOUR PLATFORMS
STEP 6: STRATEGISE YOUR APPROACH
STEP 7: TEST AND LEARN
STEP 8: RINSE AND REPEAT
90. 3 QUESTIONS:
WHAT EXACTLY ARE ‘SOCIAL MEDIA’? MM
WHY ARE SOCIAL MEDIA RELEVANT TO MARKETING? MM
HOW CAN RETAILERS IN ASIA HARNESS SOCIAL MEDIA? MM