NRF Innovate 2011 presentation on Social Strategy for Retailers. Actually only presented four of the slides due to time limitations.

1. Social Commerce Strategy
David Dorf (@dordav)
Sr. Director, Oracle Retail
Jon Kubo
CIO, Wet Seal

2. users
620,677,320 worldwide
The Rest
active users log in
50%
43%
Top 10 every day
57%
friends
Canada 16,841,560
130 per user
Starbucks 19,598,753
Italy 16,841,560
minutes spent
55
Victoria's Secret 11,462,279
Mexico 17,997,800 ZARA 8,018,164 per day
H&M 6,185,169
India 20,221,700
Lacoste 4,532,168
comments
25
France 20,972,580
Burberry 4,069,684
Philippines 22,316,340 Forever 21 4,010,392 per month
Walmart 3,314,176
Turkey 25,420,400
Old Navy 1,656,157
United Kingdom
Indonesia
28,041,780
34,498,920
JCPenney 1,470,917
9 per month
United States 148,867,700
4 per month

3. Brands on Facebook
Survey of 2500 Facebook
users in the UK, Jan 2011
Q: Why do you follow brands on Facebook?
Q: Do you follow
any brands on
Facebook?
Deals Shopping Comments Advocate Events
Q: Have you made
a purchase via a
brand’s Facebook
page?

4. Social Commerce Goals
1. Listen
– Listen and engage
– Continuously improve
2. Attract
– Brand awareness
– Product promotions
3. Involve
– Sense of belonging
– Feeling of significance

5. User Generated
• Ratings & Reviews
• Recommendations
• Lists
• Forums
• Blogs

6. Check-ins Foursquare 2-14-2011 (AdAge)

7. Working the Crowd

8. Gamification

9. F-commerce

10. Social Shopping
Buy with Friends

11. Goals & Tools
1. Listen 1. User Generated
– Listen and engage
– Continuously improve 2. Check-ins
Check-
2. Attract 3. Working the Crowd
– Brand awareness
– Product promotions 4. Gamification
3. Involve 5. F-commerce
F-
– Sense of belonging
– Feeling of significance 6. Social Shopping

12. Check-in AND Check-out
1. Checkout
2. Publish
3. +Impressions
Larry Ellison just bought something from Wet Seal.
15 minutes ago · Like · Comment
Mark Hurd What did you get?
+130 14 minutes ago · Like
Larry Ellison 20% off on jeans -- great deal!
+130 13 minutes ago · Like
Jonathan Schwartz I’ll have to stop by and see.
+130 12 minutes ago · Like
Sam Palmisano Sounds good. I’ll go after work.
+130 11 minutes ago · Like