Facebook has evolved from a social media website to a full media platform. It has over 3.2 million active users who engage with brands through various advertising formats. Facebook provides insights into what consumers are interested in and opportunities to test new products through engagement ads. The platform continues to innovate through new features like Places, Deals, Credits and Presence to strengthen social experiences and the virtual economy.

1. Facebook:
From Website to Platform
Mark Cowan
Head of Emerging Markets
mcowan@fb.com

4. Our Sales Vision We’re Here To
Reinvent How
Brands and
Consumers
Relate To Each
Other

5. Facebook is more than Social Media
its a legitimate media platform
1 322 000 listeners
Over 3.2 million active users
2 033 000 listeners 675 000 daily listeners
1.7 million daily users
916 000 daily listeners
1 081 000 listeners
545 000 daily listeners
2 012 000 listeners 1 078 182 viewers 1 685 000 listeners
883 000 daily listeners 912 000 daily listeners
47 514 circulation 97 499 circulation
175 000 viewers 272 000 readership 71 418 circulation 1 100 000 readership
861 000 readers hip

6. to crowd-source

8. Top votes near: Edinburgh
Blairgowrie
Peniculk
Livingston

9. Imagine if..
all your fans
could try your
full range
before they buy on

10. Hi Shelly, get the look with
STYLER
Try L’Oreal

11. Imagine if..
L’Oreal could unite
4.7m 18-35yo women
In MENA to form
the number 1
beauty community
on Facebook

12. Hair
• Stubborn Kinks
• Frizz
• Weak roots

13. Where an effective
focus group…
… can be the size of a

14. Where your content drives traffic t
your own website and adds value
your proposition

15. Where your
customers
develop
your next
product…

16. Where your friends
come shopping
with you…
Even when
you are
alone

17. Where you can
create social
experiences that
break world
records…

18. Where you engage with
people in ways you
would have never
thought…

19. …and innovation is a
constant
the virtual economy will be worth $10bn in 2010.

20. Welcome to the social graph

21. The world has gone social
your chance to join the conversation

22. A Social Medium
From word of mouth to mass communication

23. Social Context in advertising
Word of mouth at work
Bacardi
Friends influence friends

24. Social context increases effectiveness
4
68% 2X
lift in
ad recall
increase in message
awareness X
increase in
purchase intent

25. Reach Block Value Proposition
• Use any Ad format including Engagement Ads
▪ impressions guaranteed Mon-Thu
▪ impressions guaranteed Fri-Sun
▪ Estimated 2m unique users
▪ First 5 imps. of every user over 24 hours
▪ Targeting adult audience or 18+
Become the primary advertiser over 24
hours on Facebook’s highly trafficked
Homepage reaching a potential 2.0m+
audience
*Delivery & cost subject to market fluctuations and agency pricing structures respectively

26. Go where your audience is going
Reach Blocks serve Premium Ads on Homepage & Profiles

27. Rotate series of creatives
• Build compelling marketing journeys over 24 hours
First 2 Impressions
3rd Impressions
4th & 5th
Impressions
Cobra beer used multiple ads
to engage with users.
Frequency capped to 5 per
user

28. Insights from engagement ads
Running engagement ads provides you with user insights
When running Like, Poll, Events ads you can
gain insights into what your fans are into
Top TV
Top Interests Top Movies Top Music Top Books
Shows
Harry Potter
Reading Eastenders Dirty Dancing Pink Series
Pretty Kings of Leon Twilight
Music CSI
Woman
Take That True Stories
Cooking Hollyoaks Ghost
Queen Bible
Shopping Friends Green Mile
Learning: Engagement
Westlife Martina Cole
Walking Soaps Grease campaign insights can be used
to help plan your Pages
conversational calendar

29. Innovation

30. Facebook Connect

31. CNN.com – An early adopter
Audiences could choose
to see just their friends
Comments or updates
from the World
The CNN Live Stream
produced 8,500
Comments per minute
at it’s peak when
Obama was speaking
The Obama Live Stream ushered in a driving Unique users up
new way to watch live broadcast 2m – 6m
socially with the world

32. Socialising the web: Social Plug ins

33. Social shopping with Levi’s

34. Social TV with TF1

35. Social news with CNN

36. Linking back to Facebook

37. Benefits
Traffic Engagement Customer insights

38. 68% of US online marketers will implement
‘Like’ button

39. Looking forward….

40. New Marketing Initiatives - Skoda

41. ASB Bank

42. Social Top Ups

43. Facebook Places
Chris Porter is presenting at Bacardi London

44. Places
Who. What. When. And now where.
See who’s checked in
nearby
And tell your friends
where you are and who
you’re with
Generating a story in
their News Feed

45. Places – James Blunt

46. Places – James Blunt

47. Places – Cheryl Cole

48. Facebook Deals

49. Facebook Deals

50. Facebook Deals - Gap

51. Facebook Credits

52. Facebook Credits: A virtual currency
Universally accepted across applications
Safe and secure
Seamlessly integrated into our platform
Currently in Beta w/140 applications

53. Facebook Credits: A virtual currency
Buy gifts for a friend at the
touch of a button…
Buy credits to make
purchases with CONNECT
partners…
Earn credits through completing
tasks. competitions, checking in
using Facebook places

55. eCommerce

56. Amazon.co.uk

57. Facebook Presence

58. Facebook Presence

59. Social Mail

60. To win in today’s world
requires
A different mindset
different approaches
different ways of working

61. Question?
mcowan@fb.com
Mark Cowan
Head of Emerging Markets
mcowan@fb.com