Mobile advertising works best for inexpensive, low-consideration products.
The key attraction of mobile advertising is that with less money and the same type of traffic, you will reach an audience which may be untapped and not found on the bigger search engines!
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Mobile advertising works best for inexpensive, low-consideration products.
The key attraction of mobile advertising is that with less money and the same type of traffic, you will reach an audience which may be untapped and not found on the bigger search engines!
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
You've Created a Social Media Campaign - Now What? Measuring the success of ...Webbed Marketing
Webbed Marketing PRSA Presentation from the July luncheon event. Amy Marshall and Bill Balderaz from Webbed Marketing present on how to measure the success of a social media campaign. http://www.webbedmarketing.com
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Vous êtes marketer, vous conduisez une marque et la diffusez sur Facebook. Vous devez absolument lire ceci. Facebook évolue et nous vous aidons à y voir plus clair. (ce premier papier est anglais car nous voulions le sortir au plus vite, mais la version française sera prochainement disponible)
This is a presentation by Alicia Taggio, Advocate Marketing Lead at Hootsuite for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Alicia Taggio
Kontentino.com | Types of Facebook AudiencesKinga Odziemek
How to create a Facebook audience? What's the difference between Custom Audience and Lookalike Audience? Why should you look into retargeting?
Find out more on the Kontentino blog.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
We all know how the social networking arena has developed in the past few years and how they can affect the sales and popularity of products. Several internet marketing companies use the social media optimization process to market the products of their clients.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Vous êtes marketer, vous conduisez une marque et la diffusez sur Facebook. Vous devez absolument lire ceci. Facebook évolue et nous vous aidons à y voir plus clair. (ce premier papier est anglais car nous voulions le sortir au plus vite, mais la version française sera prochainement disponible)
This is a presentation by Alicia Taggio, Advocate Marketing Lead at Hootsuite for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017. For more details, visit YVRSocial.ca Copyright (c): Alicia Taggio
Kontentino.com | Types of Facebook AudiencesKinga Odziemek
How to create a Facebook audience? What's the difference between Custom Audience and Lookalike Audience? Why should you look into retargeting?
Find out more on the Kontentino blog.
Real-Time Outsource: Social Media Management & OptimizationReal-Time OutSource
Real-Time Outsource is a full-service optimization & management firm specializing in all things social media. At Real Time, we understand our clients each have different goals and therefore every social media solution is completely customized to your needs.
We all know how the social networking arena has developed in the past few years and how they can affect the sales and popularity of products. Several internet marketing companies use the social media optimization process to market the products of their clients.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. S Build your Page: set your logo, upload photos, add a description, provide
links to your website
S Connect with People: create ads, target an audience, monitor ads with
Ad Manager
S Engage your Audience: post quality content, reach customers with an
offer
S Influence Friends of Fans: word of mouth, sponsored stories, measure
results
3. Stats on Social Media
Importance
S 15% of total U.S. mobile internet time is spent on social
networking sites (Experian)
S 74% of all marketers say FB is important to their lead
generation strategies (HubSpot)
S Companies that generate more than 1,000 FB Likes also
receive nearly 1,400 website visits a day (HubSpot)
S Approximately 46% of online users count on social media when
making a purchase decision (Nielsen)
5. More Free Content Options
S Post Surveys
S Contests (paid and unpaid)
S Links to website and blogs
S Post updates, news and
pictures
S Add video: press releases,
promotions, TV ads
