related to facebook marketing some information is given in this ppt , like how to create facebook page,group and how to market it

1. Name :- Hemalata Gowda
Email :- hemalatagowda100899@gmail.com
Title :- Facebook Marketing

2.  Basic Facebook features :-
 News Feed
 Timeline(Profile)
 Graph Search
 Social density of audience is magnified :-
 Facebook is largest repository of deeply personal information
 Facebook geared to maximizing connections between users

3.  Location (within _ miles of a certain city)
 Age, Gender
 Language , Education, Workplace
 Interests
 Connections
 Celebrating their birthday
 Relationship status

4.  Like Button
 Brand Pages
 News Feed Page Post Ads
 Right – Hand Column Sidebar Ads
 Mobile Ads
 Facebook Exchange(FBX)

5.  Fill out your basic business info
https://www.facebook.com/pages/creation/
 Add a profile photo and cover photo
 Fill out your page information completely
 Customize your page
 Add collaborators to your page
 Publish your first post

7.  Don’t use facebook for the ‘Hard sell’
 Have a clear goal and strategy
 Create a human voice for your
business
 Post regularly
 Encourage comments and reply
quickly
 Use pictures and videos
 Nurture your relationships
 Promote your facebook page

8.  Create a group
 Keep your group active
 Promote your group
 Keep your group spam- free

9.  Increase awareness & ‘discoverability’
 Build trust prior top
 Conduct market research to see what sells
 Test sales sequences for automating follow – up
 Sell more pproducts

11.  Choose your objective
 Name your campaign
 Set up your ad account
 Target your audience
 Choose your facebook ad placements
 Set your budget and schedule
 Create your ad
Types of ads
 Photo
 Video
 Carousel
 Slideshow
 Collection
 Lead
 Dynamic
 messenger

12. Tank You