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Courtney Engle on LinkedIn

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http://www.linkedin.com/in/courane01 ◉ Helping Business Owners Unlock ▰ Hidden Profits ▰ by Streamlining Social Media ◉|

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Courtney Engle on LinkedIn

  1. 1. Social Media Marketing Funnel Furthering your brand and building your community
  2. 2. What a Mess!
  3. 3. The Funnel <ul><li>Presence </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Build a following </li></ul><ul><li>Gain trust </li></ul><ul><li>Continue process </li></ul>Offer
  4. 4. Top of Funnel <ul><li>Presence (Branding) </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul>
  5. 5. Listen & Research <ul><li>Where are your ideal clients already showing up online? </li></ul><ul><li>Who is already talking about your brand? (or the competition) </li></ul>
  6. 7. Presence <ul><li>About me </li></ul><ul><li>Pictures </li></ul><ul><li>Complete profile </li></ul>
  7. 10. Content <ul><li>Blog </li></ul><ul><li>Video, Audio, Photo </li></ul><ul><li>Articles </li></ul><ul><li>Posting within social networks </li></ul><ul><li>Shared links </li></ul>
  8. 11. Streamline & Measure <ul><li>Bulk Updating </li></ul><ul><ul><li>Ping.FM </li></ul></ul><ul><ul><li>Tubemogul/TrafficGeyser </li></ul></ul><ul><ul><li>PixelPipe </li></ul></ul><ul><ul><li>Posterous </li></ul></ul><ul><li>Metrics </li></ul><ul><ul><li>Feedburner </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Google Webmaster </li></ul></ul><ul><ul><li>Microsoft Web Tools </li></ul></ul><ul><ul><li>Radian6 </li></ul></ul>
  9. 12. Engage <ul><li>Comment on content Blogs </li></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Photo, video, audio </li></ul></ul><ul><li>Answer questions </li></ul>
  10. 13. Interaction <ul><li>Create relationships </li></ul><ul><li>Establish 2 way communication </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><ul><li>Phone </li></ul></ul>
  11. 14. Top of Funnel <ul><li>Presence (branding) </li></ul><ul><ul><li>About me </li></ul></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Complete profile </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video, Audio, Photo </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Posting within social networks </li></ul></ul><ul><ul><li>Shared links </li></ul></ul><ul><li>3. Engagement </li></ul><ul><ul><li>Comment on content </li></ul></ul><ul><ul><li>Answer Questions </li></ul></ul><ul><li>4. Interaction </li></ul><ul><ul><li>Create relationships </li></ul></ul><ul><ul><li>Establish 2 way communication </li></ul></ul>
  12. 15. Middle of Funnel <ul><li>Continue process </li></ul><ul><li>Build a following </li></ul><ul><ul><li>Create groups and lead </li></ul></ul><ul><ul><li>Participate in other groups </li></ul></ul><ul><li>Gain Trust </li></ul>
  13. 16. Bottom of Funnel <ul><li>Offer </li></ul><ul><ul><li>Business site </li></ul></ul><ul><ul><li>Sales page </li></ul></ul><ul><ul><li>Contact </li></ul></ul>
  14. 17. The Funnel <ul><li>Presence </li></ul><ul><li>Content </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Build a following </li></ul><ul><li>Gain trust </li></ul><ul><li>Continue process </li></ul><ul><li>Offer </li></ul>
  15. 18. For more info: Courtney Engle http://courtneyengle.com

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