Wilson Sastra is an experienced digital marketer with skills in paid ads, analytics tools, social media, CMS, CRM and SEO. He has professional experience as a marketing specialist and intern. His education includes an intensive online digital marketing program and studying law. Notable projects include Facebook and Google ads campaigns that met objectives, generated leads, and won competitions. Wilson provides his contact information and invites collaboration.

1. FOLIO
PORT-
Wilson Sastra
2023
Digital Marketer
www.wilsonsastra.com

2. WHAT INSIDE
About me
Skills & Abilities
Education
Noteable Projects
Professional
Experience
Contact
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Wilson Sastra - Digital Marketer

3. ABOUT ME
Wilson
Experienced digital marketer with a strong
track record of driving business growth
through strategic campaigns. Experienced
in developing digital marketing strategies
for revenue growth. Proficient in Paid Ads.
Effective communicator, adept at time
management and staying
updated with industry trends.
SASTRA

4. EDUCATION
02
Intensive 12 weeks online learning
program with an instructor from a top
leading company like Gojek , Shopee,
iPrice Grab, etc.
January 2023 - March 2023
RevoU Full Stack Digital Marketing
Finaly year student of Law
August 2018 - present
Tadulako University

5. PROFESSIONAL EXPERIENCE
03
March 2023 - Present
Home Expo Asia
Marketing Specialist
June 2022 - September 2022
Tujuhub Agency
Digital Marketer Intern
March 2023 - Present
Ezyherbs Sdn Bhd
Jr. Marketing Executive

6. SKILLS & ABILITIES
Paid Ads
Google ads, Meta ads, and
Tiktok Ads
Tracking & Analytic Tools
GA4, GTM, Looker Studio
Social Media
CMS & Web builder
Wordpress & Elementor
CRM
Mailchimp & Whimsical
SEO
Semrush & Scrimming
Frog
04

7. NOTEABLE PROJECT
05
FB ADS (PART OF REVOU)
Facebook Ads
Click here to access the full data
March 2023
Objective
Execute Facebook Ads campaign to generate leads with good quality
Perform optimization (technical, performanance analysis, ads creative) based on
data insights
My Scope of work
Developed campaign structure on each different marketing funnel stages
(prospecting, reengagement and remarketing)
Research on audience and competitor
Created content brief, ads creative & copywriting
Analyzed ads performance and conducted day-to-day optimization
Result
Generated 42 qualified leads
Lowered CPLby 87% during day-to-day optimization
Lowered CPC by 50% and increase CTR by 60%
Won 1st first place in competition
Click here to access the full deck

8. NOTEABLE PROJECT
05
G ADS (PART OF REVOU)
Google Ads (SEM)
Click here to access the full data
March 2023
Objective
Execute Google Search Ads campaign to generate leads with good quality
Perform optimization based on data insights
My Scope of work
Developed copywriting & campaign structure based on keyword research.
Conducted performance analysis and day to day optimization
Result
Generated 6 qualified leads
Won 2nd place on google ads competition
Click here to access the full deck
Keylearning
As a new business that has no prior data, using a bidding strategy maximize
conversion might increase search impression, clicks, and even get conversion
but in return, it also increases the cost per result
The first 5 days are very critical and need to monitored to prevent overspent

9. NOTEABLE PROJECT
05
HALONA CREATION FB ADS
Facebook Ads
Click here to access the full data
May 2023
Objective
Execute FB Ads to generate qualified leads
My Scope of work
Developed campaign to generate leads
Research on audience and competitor
Created content brief, ads creative & copywriting
Analyzed ads performance and conducted day-to-day optimization
Result
Generated 147 Leads
Get 5.7% CVR

10. NOTEABLE PROJECT
05
BATUBATA PRESS WEBSITE
Website
Jan 2023
Objective
Create a website to introduce company
My Scope of work
Create wireframe on figma
Build website using elementor and wordpress
Result
Professional website
Link to Website

11. NOTEABLE PROJECT
05
FAITHFOLK FB ADS
Facebook Ads
Click here to access the full data
June 2021
Objective
Increase brand awareness & traffic to e-commerce (Shopee) (client's request) and
created a report to client
My Scope of work
Audience targeting
A/B Testing
Analyzed ads performance key important metrics
Result
Successfully improved impression by 1.469% and decreased CPM by 89,99%
compared to the first campaign
Successfully decreased CPC by 64% compared to the previous campaign

12. LES'T COLLABORATE
Wilson Sastra
wilsonsastra99@gmail.com
+6282296067740