Automobiles are one of the most actively discussed and researched categories on social media. Auto manufacturers are increasingly leveraging platforms like Facebook, Twitter, Youtube, blogs and forums along with owned digital assets ahead of new product launches or as part of marketing initiatives. The Blogworks’ IndiaAuto Social Index tracks the most mentioned and the most vibrant brands (inspired by the Net Promoter Score), which is the difference between the percentage of positive mentions and the percentage of negative mentions as also ranks brands on mentions of attributes ranging from ‘Price’ to ‘Customer Service’ . We announced our IndiaAuto Social Index results for the month of July 2013 today. The report helps auto brands to monitor their performance vis-à-vis their competitors over a period of time. This monthly report shows online movements in brand conversations and impact.

1. IndiaAuto
Social Index
July 2013
#indiautosocial
All content copyright Scenario Consulting Pvt. Ltd.

3. 3
ABOUT THE REPORT
The automobile industry is one of the most impacted by social media conversations,
which have a significant effect on opinion and purchase. Also, given the capital
intensive nature of the business, and the criticality of new launches, brand owners are
increasingly looking at the social web for marketing and deeper analysis to understand
brand and sales impact.
Moving away from the vanity indices, the 'Blogworks IndiaAuto Social Index' aims to
correlate social metrics, consumer sentiment and sales data to provide marketers and
brand owners with actionable insights.
Through leaderboards that we have created, the report will help auto brands to monitor
their performance vis-ˆ-vis their competitors over a period of time. This monthly report
will show online movements in brand conversations and impact.

4. most mentioned
brands
blogworks vibrancy
index
buzz vs sales
monitor health on the
web through the brand
dashboards
find out which brand
generated the most
conversations
channels and channel
behaviour
monitor attributes and
nameplates by
categories
INDEX
BUZZ
12
BRAND
DASHBOARD
80
CONVERSATION
MAKER
19
CHANNELS
75
CATEGORY
25
LEADERBOARD
07
brand and category
leaders

5. 5
MOST MENTIONED BRAND
~ Tata Motors continued to be the most mentioned brand in July 2013 as well.
~ The top gainer by percentage of mentions was Maybach. The mentions increased by 5500% in July
2013 compared to June 2013.
~ The top gainer by rank was BMW. It climbed up to the 8th position in July 2013 from the 22nd
position in June 2013. Contests like #Dynamic1 to initiate bookings for the 1 Series hatchback and
announcement of BMW i3 contributed to the highest increase in volume for BMW across all brands
in July 2013.
MONTHLY SENTIMENT BY BRAND
~ Tata Motors: Tata NanoÕs newly launched campaign ÔCelebrate AwesomenessÕ to promote the new
Nano with added features and a Twitter activity , Ô#ILoveVistaBecauseÕ initiated by Tata Indica
Vista contributed to positive buzz for Tata Motors.
~ Chevrolet: General Motors India recalled over 1.14 lakh units of the Chevrolet Tavera after an
internal probe revealed that employees had been using pre-tested engines with lower emission in
vehicles earmarked for testing by visiting inspectors. GM fired employees after the probe, and
news of the discrepancy contributed to negative mentions for Chevrolet.
BRAND VIBRANCY INDEX (BVI)
Ferrari, Mercedes Benz and Mitshubishi were JulyÕs most vibrant brands displacing Porsche, BMW and
Audi from June 2013.
EXECUTIVE SUMMARY

6. 6
BUZZ V/S SALES
The section shows social metrics, consumer sentiment and sales data.
CONVERSATION MAKER OF THE MONTH - TATA NANO
~ Auto maker Tata Motors launched a campaign ÔCelebrate AwesomenessÕ for its brand, Tata Nano. To
promote the campaign, it undertook a range of promotional activities on media Ð a Sound Cloud
piece on the website, television commercials and contests on social media channels, thus making it
our conversation maker of the month.
~ 68% of the mentions were around the car, where people talked about the carÕs features Ð both old
and new. People specially mentioned the various colours, fog lamps, stylish interiors, and
spaciousness of the car. 32% of the mentions were around the campaign.
TOP CATEGORY
~ By total mentions Ð Big hatchback overtaking SUVs, emerged as the most talked-about category.
~ By Brand Vibrancy Index Ð Sports cars were the most vibrant category in the month of July, 2013.
CHANNEL BEHAVIOUR BY CATEGORY
An in-depth look into which channels the conversations are taking place on, and how we can
categorise the participants according to whether they are Spectators, Owners, Experts, Prospects,
Media, Online Influencers or Bloggers.
EXECUTIVE SUMMARY

7. LEADERBOARD
07
brand and category leaders

9. 9
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates - SUV
1 Ford EcoSport
2 Tata Aria
3 Renault Duster
4 Mahindra Scorpio
5 Mahindra XUV 500
Rank
Top-5 Most Vibrant
Nameplates - SUV
1 Ford Endeavour
2 Honda CR-V
3 Chevrolet Captiva
4 Mitsubish Pajero Sport
5 Maruti Suzuki Gypsy
Rank
Top-5 Most Mentioned
Nameplates Ð Small
Hatchback
1 Tata Nano
2 Maruti Suzuki Alto
3 Datsun Go
4 Chevrolet Spark
5 Maruti Suzuki WagonR
Rank
Top-5 Most Vibrant
Nameplates Ð Small
Hatchback
1 Honda Brio
2 Hyundai i10
3 Chevrolet Spark
4 Maruti Suzuki WagonR
5 Datsun Go
Rank
Top-5 Most Mentioned
Nameplates Ð Mid size
Sedan
1 Toyota Etios
2 Fiat Linea
3 Honda City
4 Maruti Suzuki SX4
5 Skoda Rapid
Rank
Top-5 Most Mentioned
Nameplates Ð Big
Hatchback
1 Tata Vista
2 Nissan Micra
3 Maruti Suzuki Swift
4 Fiat Grand Punto
5 Ford Figo
Rank
Top-5 Most Vibrant
Nameplates Ð Mid size
sedan
1 Mitsubishi Cedia
2 Toyota Etios
3 Fiat Linea
4 Honda Amaze
5 Ford Fiesta
Rank
Top-5 Most Vibrant
Nameplates Ð Big
Hatchback
1 Tata Vista
2 Honda Jazz
3 Tata Indica
4 Maruti Suzuki Swift
5 Nissan Micra
SUV SMALL HATCHBACK MID SIZE SEDAN BIG HATCHBACK

10. 10
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates Ð
Executive Sedan
1 Honda Civic
2 Chevrolet Cruze
3 Toyota Corolla Altis
4 Skoda laura
5 Hyundai Elantra
Rank
Top-5 Most Mentioned
Nameplates Ð MUV /
MPV
1 Chevrolet Tavera
2 Toyota Innova
3 Tata Sumo Gold
4 Maruti Suzuki Ertiga
5 Mahindra Bolero
Rank
Top-5 Most Mentioned
Nameplates Ð Sports
Cars
1 Jaguar F-Type
2 Bugatti Veyron
3 Lamborghini Aventador
4 Lamborghini Gallardo
5 Porsche 911
Rank
Top-5 Most Mentioned
Nameplates Ð Luxury
Sedan
1 Mercedes E-Class
2 Skoda Superb
3 BMW GT
4 Honda Accord
5 Toyota Camry
Rank
Top-5 Most Vibrant
Nameplates Ð
Executive Sedan
1 Toyota Corolla Altis
2 Honda Civic
3 Chevrolet Cruze
3 Hyundai Elantra
3 Renault Fluence
Rank
Top-5 Most Vibrant
Nameplates Ð MUV /
MPV
1 Mahindra Bolero
2 Toyota Innova
3 Maruti Suzuki Ertiga
4 Tata Sumo
5 Mahindra Xylo
Rank
Top-5 Most Vibrant
Nameplates Ð Sports
Cars
1 Audi R8
2 BMW Z4
3 Mercedes SLS-Class
4 Porsche Cayman
5 Audi TT
Rank
Top-5 Most Vibrant
Nameplates Ð Luxury
Sedan
1 Mercedes C-Class
2 Volvo S60
3 Volkswagen Passat
4 Audi A6
5 Audi A4
EXECUTIVE SEDAN MUV/MPV SPORTS CARS LUXURY SEDAN

11. 11
LEADERBOARD
Rank
Top-5 Most Mentioned
Nameplates Ð Premium
Hatchback
1 Volkswagen Beetle
2 BMW 1 Series
3 MINI Cooper
4 Mercedes A-Class
Rank
Top-5 Most Mentioned
Nameplates Ð Premium
SUV
1 Land Rover Range Rover
2 Porsche Cayenne
3 Audi Q7
4 BMW X6
5 BMW X1
Rank
Top-5 Most Mentioned
Nameplates Ð Super
Luxury Sedan
1 Audi RS5
2 Audi A8
3 BMW M
4 Mercedes S-Class
5 Bentley Continental GT
Rank
Top-5 Most Mentioned
Nameplates Ð Hybrid /
Green
1 BMW i3
2 Toyota Prius
3 Mahindra Reva
Rank
Top-5 Most Vibrant
Nameplates Ð Premium
Hatchback
1 Mercedes A-Class
2 Volkswagen Beetle
3 BMW 1 Series
Rank
Top-5 Most Vibrant
Nameplates Ð Premium
SUV
1 Toyota Land Cruiser
2 BMW X6
3 BMW X1
4 Porsche Cayenne
5 Audi Q7
Rank
Top-5 Most Vibrant Ð
Super Luxury Sedan
1 Jaguar XF
2 Porsche Panamera
3 Jaguar XK
4 Audi RS5
5 Mercedes S-Class
Rank
Top-5 Most Vibrant
Nameplates Ð Hybrid /
Green
1 BMW i3
2 Toyota Prius
PREMIUM HATCHBACK PREMIUM SUV SUPER LUXURY SEDAN HYBRID/GREEN

12. BUZZ
12
most mentioned brands
monthly sentiment by brand
brand vibrancy index
buzz vs sales

13. Rank in
July 2013 (June
2013)
BRAND NAME July-13 June-13 % difference
1 (1) Tata Motors 18392 16637 11%
2 (4) Nissan 16064 10261 57%
3 (2) Ford 13063 15111 -14%
4 (5) Maruti Suzuki 12824 9408 36%
5 (3) Audi 10769 14907 -28%
6 (6) Mercedes-Benz 10621 8742 21%
7 (8) Toyota 8977 5265 71%
8 (22) BMW 8108 1022 693%
9 (11) Fiat 7361 3486 111%
10 (7) Ferrari 7360 5328 38%
11 (18) Chevrolet 5459 1396 291%
12 (-) Datsun 4430 - NA
13 (10) Renault 4284 3752 14%
14 (9) Mahindra 4267 4520 -6%
15 (12) Honda 4264 3018 41%
16 (13) Volkswagen 4195 2908 44%
17 (15) Hyundai 3734 2530 48%
18 (16) Skoda 3218 2080 55%
19 (19) Jaguar 3102 1273 144%
20 (14) Porsche 2841 2653 7%
21 (24) Mitsubishi 1485 811 83%
22 (21) Bentley 1374 1026 34%
23 (20) Bugatti 1182 1190 -1%
24 (17) Lamborghini 1036 1588 -35%
25 (25) Rolls-Royce 1028 755 36%
26 (28) Land Rover 989 366 170%
27 (27) Volvo 940 413 128%
28 (29) Force motors 844 340 148%
29 (23) Aston Martin 753 820 -8%
30 (26) MINI 412 449 -8%
31 (30) SsangYong Motor 288 205 40%
32 (32) Hindustan Motors 240 64 275%
33 (31) Maserati 89 66 35%
34 (34) Maybach 56 1 5500%
35 (33) Premier 22 18 22%
36 (35) San Motors 0 1 -100%
13
MOST MENTIONED BRANDS
By % change
in volume of
mentions
BRAND NAME
% difference from
previous month
Top gainer Maybach 5500%
Top loser San Motors -100%
By rank BRAND NAME Difference in rank
Top gainer BMW +14
Top loser Lamborghini -6

16. 16
Rank in
July 2013
Rank in
June 2013
Brand name
Score in July
2013
Score in
June 2013
1 - Ferrari 1.00 Outlier
2 4 Mercedes-Benz 0.88 0.79
3 - Mitsubishi 0.83 Outlier
4 5 Jaguar 0.83 0.67
5 1 Porsche 0.82 1.00
6 17 Toyota 0.81 0.11
7 3 BMW 0.64 0.82
8 2 Audi 0.64 0.94
9 18 Honda 0.60 0.03
10 12 Ford 0.49 0.19
11 16 Fiat 0.44 0.13
12 - Datsun 0.33 New
12 20 Volkswagen 0.33 0.00
14 11 Tata Motors 0.33 0.20
15 8 Nissan 0.29 0.38
16 13 Mahindra 0.26 0.19
17 9 Maruti Suzuki 0.22 0.23
18 7 Hyundai 0.00 0.45
18 14 Skoda 0.00 0.18
20 19 Renault -0.18 0.03
21 15 Chevrolet -0.29 0.14
Note - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors,
Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have
been excluded due to extremely low volume of mentions.
BRAND VIBRANCY INDEX (BVI) or SOCIAL SENTIMENT SCORE
Inspired by the Net Promoter Score,
Brand Vibrancy Index = (% of positive mentions) Ð
(% of negative mentions)
~ Ferrari: The volume of mentions for Ferrari increased in
July 2013 owing to the news around Formula 1 racing.
~ In May June, the brand had limited and hence
was not considered in the BVI calculation.
~ A hashtag activity by Toyota #TheRealSedan contributed
to an increase in positive mentions for the brand.
~ This also helped the brand to take a significant
leap on the BVI as it moved up from the 17th to the
6th position in July 2013.

17. Brand
July 2013
mentions
June 2013
mentions
Volume
difference
July 2013
brand
sentiment
(overall
average) *
June 2013
brand
sentiment
(overall
average) *
Sentiment
difference
July 2013
Sales
June 2013
Sales
Sales
difference
Tata Motors 18392 16637 11% 2.3 2.2 6% 10824 11804 -8%
Nissan 16064 10261 57% 2.3 2.4 -4% 1225 2954 -59%
Ford 13063 15111 -14% 2.5 2.2 13% 7867 7145 10%
Maruti Suzuki 12824 9408 36% 2.2 2.2 1% 75145 77002 -2%
Toyota 8977 5265 71% 2.8 2.1 34% 11515 11010 5%
Fiat 7361 3486 111% 2.4 2.1 16% 928 775 20%
Chevrolet 5459 1396 291% 1.7 2.1 -19% 6503 6575 -1%
Renault 4284 3752 14% 1.8 2.0 -9% 3763 6007 -37%
Mahindra 4267 4520 -6% 2.3 2.2 3% 15530 17232 -10%
Honda 4264 3018 41% 2.6 2.0 30% 11222 9297 21%
Volkswagen 4195 2908 44% 2.3 2.0 17% 4739 5356 -12%
Hyundai 3734 2530 48% 2.0 2.5 -20% 25965 30610 -15%
Skoda 3218 2080 55% 2.0 2.2 -9% 1560 1579 -1%
Mitsubishi 1485 811 83% 2.8 3.0 -6% 153 116 32%
17
* 1 = Negative, 2 = Neutral, 3= Positive
Note - The sales figures were obtained from the respective brandÕs monthly sales press releases.
BUZZ, SENTIMENT AND SALES COMPARISON FOR 14 BRANDS
WHOSE SALES DATA WAS AVAILABLE

18. www.blogworks.in
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20. 20
~ Auto Maker Tata Motors launched a new campaign ÔCelebrate AwesomenessÕ for its
brand, Tata Nano.
~ The campaign was primarily a build up to the unveiling of the new Nano with added
features.
~ The new campaign targets the young generation, focusing on ÔThe youthÕs spirit of
living life on own terms and being awesome at itÕ.
~ To promote the campaign, it undertook a range of promotional activities on various
media channels Ð a Sound Cloud piece on the website, a television commercial and
contests on social media channels.
~ Presented below is an analysis of the social media mentions around the campaign,
based on a sample study (20% of total mentions). We undertook an analysis to find
out whether the campaign has successfully connected to the target group with the
campaign objective.
ABOUT THE CAMPAIGN

24. 24
ANALYSIS OF THE CAMPAIGN
~ It is interesting to note that while people talked about their association with
Tata Nano, mentions were also around the product attributes, functional
benefits and cultural association.
Tata Nano ad campaign fared well, not only in terms of the conversations it
generated but also in terms of the quality of those conversations.
Product attributes Ð New colours, fog lamps, stylish interiors, spacious
Functional benefits Ð Compact car which helps in driving through Indian streets,
parks easily, and is good to look at
Emotional association Ð ÔDesiÕ car which is not only trendy, but also value for
money

25. CATEGORY
25
top categories:
rank by total mentions
rank by brand vibrancy index (bvi)

26. July 2013
Rank
June 2013
Rank
Category July 2013 June 2013
1 4 Big hatchback 11504 9133
2 2 Small hatchback 11381 11109
3 3 Mid-size sedan 10716 10129
4 1 SUV 10408 14290
5 6 Sports car 3839 4195
6 5 MUV/MPV 3821 4561
7 11 Super luxury sedan 2468 1245
8 7 Luxury sedan 1846 2232
9 10 Premium SUV 1612 1495
10 12 Hybrid/Green 1397 274
11 8 Executive sedan 1329 1519
12 9 Premium hatchback 1120 1509
July 2013
Rank
June 2013
Rank
Category July 2013 June 2013
1 3 Sports Cars 0.84 0.86
2 1 Luxury sedan 0.79 1.00
3 4 Super luxury Sedan 0.71 0.63
4 5 Premium hatchback 0.64 0.60
5 12 Mid-size sedan 0.53 -0.03
6 2 Premium SUV 0.50 0.91
6 11 Hybrid/Green 0.50 0.00
8 7 Big hatchback 0.47 0.40
9 10 SUV 0.27 0.09
10 6 Executive sedan 0.20 0.50
11 8 Small hatchback 0.18 0.29
12 9 MUV/MPV -0.03 0.20
26
Rank by total mentions Rank by BVI
Top Gainer %*-G(*17$(7-+$
Top Loser WJ7?./E7$(7-+:$['7@*.@$0Z$
Top Gainer Super luxury sedan
Top Loser SUV, Executive Sedan, Premium hatchback
TOP CATEGORIES
~ News of various brands coming up with face lifted models under the Big hatchback, Small hatchback and Mid-size sedan
categories contributed to the increase in volume for them in July 2013, and resulted in them overtaking JuneÕs most
mentioned category SUV, in terms of number of conversations.

27. SUV
27
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary - SUV
attributes sentiment
channel behaviour author type

28. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 5 Ford Endeavour 1.00 0.00
1 5 Honda CR-V 1.00 -
1 5 Chevrolet Captiva 1.00 -
1 5 Mitsubish Pajero Sport 1.00 -
5 5 Maruti Suzuki Gypsy 0.91 0.00
6 1 Toyota Fortuner 0.50 0.50
6 5 Mahindra Thar 0.50 0.00
8 4 Ford EcoSport 0.47 0.14
9 8 Mahindra Scorpio 0.35 -0.06
10 3 Skoda Yeti 0.17 0.20
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 1 Ford EcoSport 2,768 6,574
2 3 Tata Aria 2,075 1,607
3 2 Renault Duster 1,418 2,138
4 4 Mahindra Scorpio 964 1,245
5 5 Mahindra XUV 500 834 845
6 19 Maruti Suzuki Gypsy 560 14
7 8 Force motors One 495 340
8 7 Toyota Fortuner 327 368
9 14
Mitsubish Pajero
Sport
183 39
10 6 Skoda Yeti 117 478
Top Gainer Maruti Suzuki Gypsy
Top Loser Skoda Yeti
Rank by total mentions
Top Gainer
,'-$W+-7E.':$]+-$8VG:$8;7E'7#$8D/E:$
%*#(.B*(;$[^7'$0D'#:$$
Top Loser 02-$_7/$
Rank by BVI
~ Ford EcoSport continued to create the highest buzz for the SUV category . However, a dip in the mentions was noticed this
month since its launch the last month. At the 2nd position in terms of mentions in July 2013 was Tata Aria Ð mentions
around their Twitter contest Ô#NewBreedÕ contributed to the high volume.
28
TOP NAMEPLATES BY CATEGORY SUV

29. 29
ÔFeaturesÕ was the most discussed attribute for SUVs, while ÔLooks/DesignÕ
had the largest share of positive sentiment for SUVs.
We observed that the consumers shared mixed sentiment for various
attributes in this category. Though ÔCustomer ServiceÕ had low volumes of
mentions, it is to be noted that 93% of these were negative.
Mentions of Ford EcoSport dipped this month since its launch in June 2013.
However contrary to last month, more positive mentions were generated
this month around the ÔLooks/DesignÕ and ÔPriceÕ of the vehicle.
Ford EcoSport and Renault Duster were compared on ÔLooks/DesignÕ,
ÔFeaturesÕ and ÔPriceÕ. Ford EcoSport was appreciated by people for its
better interiors and price as compared to Renault Duster.
CATEGORY SUMMARY SUV

31. 31
21% 16% 17%
40% 44%
17%
40% 40%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TWITTER Forums Blogs
0% 7%
27% 20% 17%
100%
50%
21%
50%
46%
0%
43%
52%
30% 37%
Experts Media/Bloggers/Online InfluencersOwners/have driven the vehicle Prospects Spectators
Twitter BlogsForums
CHANNEL BEHAVIOUR – SUV - JULY
Owners and Prospects continue to be vocal on forums Ð
primarily because of active interest in the vehicles in this
category, which either they had newly bought or planned
to buy. However in July, more Owners (65%) were seen to
be using Twitter compared to 39% in June.
While 57% of the Spectators used Twitter as a medium,
41% took to forums to discuss.
100%
13%
75%
13%
59%
13%
28%
100%
35%
46%
19%
38%
36%
26%
38%
38%
25%
40%
48%
12%
83%
17%
33%
17%
50%
Neutral
Positive
Neutral
Negative
Positive
Neutral
Negative
Neutral
Positive
Neutral
Negative
Positive
Neutral
Negative
Positive
Neutral
Negative
Positive
Neutral
Negative
Positive
Neutral
Positive
Neutral
Negative
Expe
rt
Media/
Bloggers/
Online
Influencers
Owner/have
driventhe
vehicle
Pros
pectSpectator
Owner/have
driventhe
vehicleProspectSpectator
Media/
Bloggers/
Online
Influence
rsSpectator
TWITTERForumsBlogsTwitter
Experts
Media/Bloggers/Online
influencers
Owners/have driven the vehicle
Prospects
Spectators
Forums
Owners/have driven the vehicle
Prospects
Spectators
Blogs
Media/Bloggers/Online
Influencers
Spectators

32. 32
18%
9%
28%
22%
52%
40%
25%
41%
44%
48%
33%
19%
0%
30%
10%
50%
25%
33%
41%
47%
24%
67%
59%
48%
70%
50%
25%
75%
67%
Spectator
Prospect
Owner
Expert
Spectator
Owner
Expert
Online Influencer/Blogger
Prospect
Media
Expert
ForumsTWITTERBlogs
18%
24%
42%
19%
33%
40%
57%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Forums TWITTER Blogs
20%
38%
13%
40%
32%
26%
45%
31%
10%
25%
48%
36% 43%
69%
50%
75%
Spectator Owner Prospect Expert Online Influencer/Blogger Media
Twitter BlogsForums
Spectators
Prospects
Owners
Experts
FORUMS
Spectators
Owners
Experts
Online Influencers/Bloggers
Prospects
Media
Experts
TWITTERBLOGS
Owners ProspectsSpectators
Online Influencers/
Bloggers
MediaExperts
CHANNEL BEHAVIOUR – SUV - JUNE
Owners and Prospects were more vocal on forums than on
other channels Ð primarily because of active interest in
the vehicle, which either they had newly bought or
planned to buy.

33. SMALL
HATCHBACK
33
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – small hatchback
attributes sentiment
channel behaviour by author type

34. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 1 Honda Brio 0.71 1.00
2 10 Hyundai i10 0.50 -1.00
3 10 Chevrolet Spark 0.44 -1.00
4 3 Maruti Suzuki WagonR 0.40 0.64
5 8 Datsun Go 0.33
6 6 Mahindra Verito Vibe 0.33 0.21
6 1 Hyundai EON 0.33 1.00
8 5 Tata Nano 0.16 0.35
9 8 Maruti Suzuki A-Star 0.11 0.00
10 8 Maruti Suzuki Zen Estilo 0.00 0.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 1 Tata Nano 5,101 4,892
2 2 Maruti Suzuki Alto 2,315 2,389
3 13 Datsun Go 802 -
4 9 Chevrolet Spark 569 135
5 4 Maruti Suzuki WagonR 500 1,065
6 10 Hyundai EON 485 93
7 6 Honda Brio 443 301
8 7 Hyundai i10 249 207
9 3 Mahindra Verito Vibe 246 1,363
10 8 Hyundai Santro Xing 203 187
11 12 Maruti Suzuki A-Star 132 81
Top Gainer Datsun Go
Top Loser Mahindra Verito Vibe
Rank by total mentions
Top Gainer Hyundai i10
Top Loser Hyundai EON
Rank by BVI
~ Nissan relaunched its Datsun brand with the unveiling of hatchback 'Datsun Go'. The car was compared with Maruti
Suzuki Alto 800 on ÔPriceÕ and ÔFeaturesÕ. This led to Datsun GoÕs jump to the 2nd position from the 13th by total
mentions.
~ Hyundai IndiaÕs new diesel engine plantÕs announcement and catering to 2014 i10 diesel drew positive conversations
taking the brand to the 2nd position from the 10th position by the Brand Vibrancy Index.
34
TOP NAMEPLATES BY CATEGORY SMALL HATCHBACK

35. 35
Tata Nano contributed the most in terms of volume of mentions in the
small hatchback category.
Even though ÔFeaturesÕ was the most talked about attribute in the small
hatchback category, the most positively talked about attributes were
ÔLooks/DesignÕ and ÔOverall ExperienceÕ.
Nissan relaunched its Datsun brand with the unveiling of hatchback
'Datsun Go'. The car was compared with Maruti Suzuki Alto 800 on ÔPriceÕ
and ÔFeaturesÕ. This led to Datsun GoÕs jump from the 13th to the 2nd
position.
Hyundai IndiaÕs new diesel engine plantÕs announcement and catering to
2014 i10 diesel drew significant positive conversations taking the brand to
the 2nd position from the 10th position by the Brand Vibrancy Index
CATEGORY SUMMARY – SMALL HATCHBACK

37. 37
19% 18% 16%
0%
45% 44%
28%
36% 38%
56%
100%
Twitter Forums Blogs YouTube
24%
100%
46% 31%
52%
48%
100%
0%
40% 44% 45% 34%
Experts Media/Bloggers/Online
Influencers
Owners/have driven
the vehicle
Prospects Spectators Media
The category saw participation from all types of authors.
Spectators and Owners ruled the volume of mentions Ð
primarily around the ÔFeaturesÕ and the ÔOverall
experienceÕ of the vehicles from the category Ð especially
Tata Nano and Maruti Suzuki Alto.
62% Owners and 48% Prospects used forums to voice their
views.
CHANNEL BEHAVIOUR – SMALL HATCHBACK - JULY
27%
40%
25%
60%
17%
100%
25%
53%
22%
63%
26%
12%
24%
71%
6%
33%
45%
23%
34%
36%
30%
69%
31%
35%
54%
10%
67%
33%
100%
40%
20%
40%
100%
Twitter
Experts
Media/Bloggers/Online Influencers
Owner/have driven the vehicle
Prospects
Spectators
Forums
Owners/have driven the vehicle
Prospects
Spectators
Blogs
Media/Bloggers/Online Influencers
Owners/have driven the vehicle
Spectators
YouTube Owners/have driven the vehicle

38. 38
31% 29%
40% 33%
24% 30%
20%
45% 42% 40%
67%
Twitter Forums Blogs YouTube
26%
23%
17%
20%
33%
100%
47%
36%
58%
20%
50%
Spectator Owner Online Influencer/Blogger Prospect Expert Media
32%
25%
27%
17%
67%
0%
17%
50%
50%
33%
0%
100%
33%
24%
25%
9%
33%
0%
100%
31%
23%
50%
0%
100%
0%
0%
43%
50%
64%
50%
33%
0%
52%
27%
0%
67%
0%
0%
67%
Spectator
Owner
Online Influencer/Blogger
Expert
Prospect
Media
Spectator
Owner
Prospect
Spectator
Online Influencer/Blogger
Owner
Spectator
TWITTERForumsBlogs
YouT
ube
The category saw participation from all types of authors.
Spectators and Owners ruled the volume of mentions Ð
primarily around the Features and the overall xperience
of vehicles from the category Ð especially Tata Nano and
Maruti Suzuki.
CHANNEL BEHAVIOUR – SMALL HATCHBACK - JUNE
OwnersSpectators Experts MediaProspectsOnline Influencers/
Bloggers
Spectators
Owners
Online Influences/Bloggers
Experts
TWITTER
Prospects
Media
Spectators
Owners
Prospects
FORUMS
YOUT
UBE
BLOGS
Owners
Spectators
31% 29%
40% 33%
27%
40%
25%
60%
17%
Spectators
Online Influencers/Bloggers
Owners

39. MID SIZE
SEDAN
39
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – mid-size sedan
attributes sentiment
channel behaviour author type

40. July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 10 Toyota Etios
4,420
270
2 2 Fiat Linea
919
959
3 3 Honda City
856
821
4 11 Maruti Suzuki SX4
573
254
5 15 Skoda Rapid
538
170
6 4 Honda Amaze
531
721
7 9 Ford Fiesta
519
315
8 7 Volkswagen Vento
515
397
9 1 Tata Indigo
372
3,878
9 6 Maruti Suzuki Swift Dzire
372
441
July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 1 Mitsubishi Cedia 1.00 1.00
2 15 Toyota Etios 0.92 -0.57
3 6 Fiat Linea 0.90 0.31
4 12 Honda Amaze 0.88 -0.30
5 5 Ford Fiesta 0.71 0.43
6 1 Ford Classic 0.67 1.00
7 1 Nissan Sunny 0.25 1.00
8 11 Maruti Suzuki Swift Dzire 0.22 -0.25
8 10 Tata Indigo 0.22 -0.16
10 9 Honda City 0.00 -0.15
40
Top Gainer Skoda Rapid
Top Loser Tata Indigo
Top Gainer Toyota Etios
Top Loser Nissan Sunny
~ Toyota Etios climbed to the 1st position in July 2013, from the 20th position in June 2013 in terms of total mentions,
mainly due to a Twitter contest #TheRealSedanÕ. The mentions were mostly positive. This also contributed to a jump
in rank by the Brand Vibrancy Index for Toyota Etios.
~ Skoda launched Skoda Rapid Leisure which generated high volume of mentions. The campaign around the vehicle
was also talked about resulting in it jumping to the 5th position in July 2013 from the 15th position in June 2013 by
total mentions.
TOP NAMEPLATES BY CATEGORY MID-SIZE SEDAN
Rank by total mentions Rank by BVI

41. 41
CATEGORY SUMMARY – MID-SIZE SEDAN
ÔFeaturesÕ was the most discussed attribute in the mid-size sedan category.
Mentions around ÔFeaturesÕ were followed by ÔEngine specification/PowerÕ,
ÔLooks/DesignÕ and ÔPriceÕ.
ÔFeaturesÕ also contributed to the maximum positive sentiment in July
2013. ÔLooks/DesignÕ had the largest volume of negative sentiment in the
mid-size sedan category.
Toyota Etios was followed by Fiat Linea in terms contribution to the overall
volume in the category. A Twitter contest by Toyota Etios Ð
Ô#TheRealSedanÕ contributed to the overall volume. Fiat Linea testing 1.6
multijet engine for its facelifted model generated high mentions.
Skoda Rapid had the highest number of conversations around ÔCustomer
ServiceÕ, and 50% of these were negative.

43. 43
8%
24%
37%
29%
55%
47%
Twitter Forums
0% 0%
31% 23% 8%0%
31%
12%
50%
41%
100%
69% 57%
27%
51%
Bloggers Media/Bloggers/Online
Influencers
Owners/have driven the
vehicle
Prospects Spectators
CHANNEL BEHAVIOUR – MID-SIZE SEDAN - JULY
38%
5% 21%
100%
68%
32%
70%
7%
23%
29%
43%
29%
52%
41%
7%
100%
48%
16%
36%
25%
58%
17%
50%
36%
14%
Twitter
Bloggers
Media/Bloggers/Online Influencers
Owners/have driven the vehicl5e
Prospect
Spectator
Forums
Media/Bloggers/Online Influencers
Owner/have driven the vehicle
Prospect
Spectator

44. 44
21%
38%
26%
25%
53%
37%
100%
Twitter Forums Blogs
27%
17%
45% 16%
33%
46%
32%
50% 63% 67% 75%
Spectator Owner Expert Prospect Media Online Influencer/
Blogger
21%
39%
5%
20%
0%
25%
34%
63%
22%
0%
0%
30%
9%
45%
10%
33%
0%
25%
25%
22%
50%
0%
49%
52%
50%
70%
67%
75%
42%
13%
56%
50%
100%
Spectator
Owner
Expert
Prospect
Media
Online Influencer/Blogger
Spectator
Owner
Prospect
Expert
Spectator
TWITTERForumsBlogsCHANNEL BEHAVIOUR – MID-SIZE SEDAN - JUNE
Spectators
Owners
Experts
Prospects
TWITTER
Media
Online Influencers/Bloggers
Spectators
Owners
Prospects
Experts
FORUMS
21%
38%
28%
51%
5% 21% 25%
OwnersSpectators Experts MediaProspects Online Influencers/
Bloggers
Spectators
BLOGS

45. BIG
HATCHBACK
45
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – big hatchback
attributes sentiment
channel behaviour author type

46. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 3 Tata Vista 0.95 0.70
2 6 Honda Jazz 0.92 0.33
3 8 Tata Indica 0.50
4 11 Maruti Suzuki Swift 0.45 -0.11
5 7 Nissan Micra 0.39 0.20
6 5 Ford Figo 0.39 0.50
7 12 Volkswagen Polo 0.38 -0.33
8 1 Chevrolet Beat 0.25 1.00
9 4 Maruti Suzuki Ritz 0.00 0.62
9 13 Toyota Etios Liva 0.00 -1.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 1 Tata Vista
2,752
2,180
2 6 Nissan Micra
1,754
638
3 4 Maruti Suzuki Swift
1,263
1,051
4 5 Fiat Grand Punto
1,190
978
5 2 Ford Figo
1,131
1,529
6 3 Maruti Suzuki Ritz
709
1,123
6 8 Honda Jazz
709
346
8 7 Volkswagen Polo
550
401
9 15 Tata Indica
385
-
10 9 Hyundai i20
217
341
46
Top Gainer Tata Indica
Top Loser Ford Figo, Maruti Suzuki Ritz
Top Gainer Maruti Suzuki Swift
Top Loser Chevrolet Beat
TOP NAMEPLATES BY CATEGORY BIG HATCHBACK
Rank by total mentions Rank by BVI
~ While Tata Vista maintained its 1st position, Nissan Micra climbed to the 2nd position in July 2013 from the 6th
position in June 2013 in terms of total mentions. Increase in volume and positive sentiment can be attributed to
TataVistaÕs initiative on Twitter Ô#ILoveVistaBecauseÕ where people shared their Vista stories.

47. 47
CATEGORY SUMMARY – BIG HATCHBACK
ÔFeaturesÕ of the cars was the most talked about theme, and also
generated maximum share of positive mentions in the big hatchback
category. Tata Vista led the share of overall mentions and positive
mentions within that. Tata Indica Vista led the share of mentions for
ÔFeaturesÕ, ÔEngine specification/PowerÕ, ÔFuel EconomyÕ and ÔRide
experience/PerformanceÕ.
ÔLooks/DesignÕ was the second most discussed theme for this category.
Tata Indica Vista leads with maximum share of positive sentiment for its
Twitter contest Ð Ô#ILoveVistaBecauseÕ which generated positive mentions
around the ÔLooks/DesignÕ of the car.
Fiat Grand Punto had the highest share of negative mentions in the
category. 40% of the negative mentions were around ÔCustomer ServiceÕ.
Nissan Micra had the second highest negative mentions.

49. 49
10% 15%
0% 0%
19%
45%
71%
41%
100%
Twitter Forums Blogs YouTube
0% 9%
22% 11% 9%
38% 29%
43% 58%
20%
63% 62%
35% 32%
71%
Experts Media/Bloggers/Online
Influencers
Owners/have driven the
vehicle
Prospects Spectators
CHANNEL BEHAVIOUR – BIG HATCHBACK - JULY
100%
26% 23%
18%
36%
A large number of Owners and Prospects are talking about
vehicles in this category.
61%
30%
9%
14%
57%
29%
29%
71%
78%
13%
9%
39%
41%
20%
33%
50%
17%
44%
48%
8%
63%
38%
63%
38%
100%
Twitter
Media/Bloggers/Online Influencers
Owners/have driven the vehicle
Prospects
Spectators
Forums
Owners/have driven the vehicle
Prospects
Spectators
Blogs
Experts
Spectators
YouTube Media/Bloggers/Online Influencers

50. 50
10% 14%
64% 63%
100%
Twitter Forums Blogs Mainstream
Media
12%
11% 7%
100%
70%
53% 57%
100%
Spectator Owner Prospect Online Influencer/Blogger Expert
23%
31%
29%
0%
0%
13%
35%
43%
1
0%
9%
11%
0%
0%
100%
15%
12%
14%
0
0%
68%
57%
71%
100%
0%
72%
54%
43%
0
100%
Spectator
Owner
Prospect
Online Influencer/Blogger
Expert
Spectator
Owner
Prospect
Owner
Spectator
TWITTERForumsBlogs
Mainst
ream
Media
CHANNEL BEHAVIOUR – BIG HATCHBACK - JUNE
Spectators
Owners
Prospects
Online Influencers/Bloggers
TWITTER
Experts
Spectators
Owners
Prospects
Owners
Spectators
FORUMSBLOGS
MAIN
STREAM
MEDIA
OwnersSpectators ExpertsOnline Influencers/BloggersProspects
100%
26% 23%
18%
36% 36%
A large number of Owners are talking about vehicles in this
category. Owners have used all the three channels -
Twitter, forums and blogs to post their opinions.

51. EXECUTIVE
SEDAN
51
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – executive sedan
attributes sentiment
channel behaviour author type

52. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 3 Toyota Corolla Altis 0.75 0.50
2 4 Honda Civic 0.57 0.33
3 1 Chevrolet Cruze 0.00 1.00
3 1 Hyundai Elantra 0.00 1.00
3 Renault Fluence 0.00
6 5 Skoda laura -1.00 0.00
6 Volkswagen Jetta -1.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 2 Honda Civic
425
304
2 3 Chevrolet Cruze
261
231
3 1 Toyota Corolla Altis
220
604
4 4 Skoda laura
153
201
5 5 Hyundai Elantra
110
78
6 7 Renault Fluence
93
46
7 6 Volkswagen Jetta
67
55
Top Gainer Honda Civic, Chevrolet Cruze, Renault
Fluence
Top Loser Toyota Corolla Altis
Top Gainer Toyota Corolla Altis, Honda Civic
Top Loser Volkswagen Jetta
52
TOP NAMEPLATES BY CATEGORY EXECUTIVE SEDAN
Rank by total mentions Rank by BVI
~ News on Honda Civic halting production contributed to increase in mentions in July 2013. It has also seen a jump by
the Brand Vibrancy Index rank since May 2013. Honda Civic is perceived to be one of the most desirable nameplates
and a good value for money vehicle in this segment.

53. 53
CATEGORY SUMMARY – EXECUTIVE SEDAN
Honda Civic is the highest contributor to the overall volume of mentions,
and also to the volume of positive mentions. Honda Civic had high
mentions around the news of the production version of the Honda Civic
Tourer unveiling at Frankfurt.
Chevrolet Cruze contributed the second highest mentions. The mentions
were primarily around the carÕs 2015 model launch.
ÔFeaturesÕ was the most talked about attribute in the executive sedan
category. ÔFeaturesÕ and ÔLooks/DesignÕ contributed the most towards the
percentage of positive mentions.

55. 25%
75%
50%
50%
40%
40%
20%
100%
60%
40%
50%
38%
13%
55
13% 19%
53% 38%
33%
44%
Twitter Forums
0%
44%
17%
63%
33%
39%
37%
22%
44%
Media/Bloggers/Online
Influencers
Owners/have driven the
vehicle
Spectators
CHANNEL BEHAVIOUR– EXECUTIVE SEDAN - JULY
Twitter
Media/Bloggers/Online
Influencers
Owner/have driven the
vehicle
Spectator
Forums
Media/Bloggers/Online
Influencers
Owner/have driven the
vehicle
Spectator
Owners and those who have driven the cars have talked
about the cars in this segment, more negatively than
positively. The share of 44% negative mentions were
around ÔCustomer ServiceÕ.

56. 56
24% 19%
12%
31%
65%
50%
Twitter Forums
25% 14%
100%
55% 57% 67%
100% 100%
Spectator Owner Prospect Media Expert Online Influencer/
Blogger
29%
29%
0%
0%
0%
15%
50%
0%
0%
14%
100%
0%
0%
38%
0%
0%
71%
57%
0%
100%
100%
46%
50%
100%
Spectator
Owner
Media
Online Influencer/Blogger
Prospect
Spectator
Prospect
Expert
TWITTERForums
CHANNEL BEHAVIOUR– EXECUTIVE SEDAN - JUNE
Spectators
Owners
Media
Online Influencers/Bloggers
TWITTER
Prospect
Spectators
Prospects
Experts
FORUMS
24% 19%
20% 29% 33%

57. MUV/MPV
57
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)
category summary – muv/mpv
attributes sentiment
channel behaviour author type

58. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 1 Mahindra Bolero 0.75 1.00
2 4 Toyota Innova 0.57 0.08
3 3 Maruti Suzuki Ertiga 0.33 0.25
4 Tata Sumo 0.00 0.33
4 8 Mahindra Xylo 0.00 -1.00
4 5 Mahindra Quanto 0.00 0.00
7 Nissan Evalia -0.33 0.00
8 7 Chevrolet Tavera -1.00 -0.33
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 4 Chevrolet Tavera
908
296
2 2 Toyota Innova
886
1,087
3 9 Tata Sumo Gold
738
63
4 3 Maruti Suzuki Ertiga
696
925
5 5 Mahindra Bolero
239
117
6 6 Nissan Evalia
206
114
7 8 Mahindra Quanto
83
65
8 7 Mahindra Xylo
82
108
9 10 Maruti Suzuki eeco
38
31
10 11 Premier Rio
16
17
58
~ Even though Chevrolet Tavera was the top gainer by mentions in July 2013, it slipped to the 8th position by the
Brand Vibrancy Index as it garnered more negative mentions. This was due to General Motors India recalling over
1.14 lakh units of the Chevrolet Tavera after an internal probe revealed that employees had been using pre-tested
engines with lower emission in vehicles earmarked for testing by visiting inspectors. GM fired employees after the
probe, and news of the discrepancy contributed to negative mentions for Chevrolet.
Top Gainer Tata Sumo Gold
Top Loser Maruti Suzuki Ertiga, Mahindra Xylo
Top Gainer Mahindra Xylo
Top Loser Nissan Evalia
Rank by total mentions Rank by BVI
TOP NAMEPLATES BY CATEGORY MUV/MPV

59. 59
CATEGORY SUMMARY – MUV/MPV
~ ÔEngine specification/PowerÕ was the most mentioned attribute for MUV/
MPV category of vehicles. Maruti Suzuki Ertiga had the maximum positive
sentiment under this attribute.
~ ÔFeaturesÕ was the second most talked about attribute. Toyota Innova and
Maruti Suzuki Ertiga contributed mainly to the mentions around
ÔFeaturesÕ, with more positive mentions than negative.

61. 61
26%
50%
100%
24%
15%
0%
50%
35%
0%
Forums TWITTER Blogs
31% 26%
0%
47%
15% 18% 58%
16%
54% 56%
42% 36%
Media/Bloggers/Online
Influencers
Owners/have driven the
vehicle
Prospects Spectators
CHANNEL BEHAVIOUR – MUV/MPV - JULY
21% 19%
38% 33% 50%
54%
19%
27%
42%
58%
49%
20%
32%
54%
15%
31%
100%
28%
15%
57%
100%
Forums
Owners/have driven the vehicle
Prospects
Spectators
TWITTER
Media/Bloggers/Online
Influencers
Owners/have driven the vehicle
Blogs Spectator

62. 62
15%
36%
50%
62%
38%
50%
100%
Twitter Forums Blogs Mainstream
Media
31% 31%
48% 50%
63% 67%
50%
22%
18%
50%
0%
100%
21%
50%
25%
0%
0%
0%
0%
22%
9%
0%
0%
0%
39%
0%
75%
0%
100%
0%
0%
57%
73%
50%
100%
0%
39%
50%
0%
100%
0%
100%
100%
Spectator
Prospect
Online Influencer/Blogger
Owner
Expert
Spectator
Owner
Prospect
Expert
Prospect
Online Influencer/Blogger
Spectator
TWITTERForumsBlogs
Mainst
ream
Media
CHANNEL BEHAVIOUR – MUV/MPV - JUNE
Spectators
Prospects
Online Influencers/Bloggers
Online Influencers/Bloggers
TWITTER
Spectators
Owners
Prospects
Experts
FORUMS
Owners
Prospects
Online Influencers/Bloggers
Spectators
Experts
BLOGS
MAIN
STREAM
MEDIA
23%
26%
21% 19%
38% 33% 50%

63. SPORTS
CARS
63
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

64. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 3 Audi R8 1.00 0.88
1 5 BMW Z4 1.00 0.00
1 1 Mercedes SLS-Class 1.00 1.00
1 1 Porsche Cayman 1.00 1.00
1 - Audi TT 1.00 -
1 - Ferrari 458 Italia 1.00 -
1 - Ferrari 599 1.00 -
1 -
Mitsubishi Lancer
Evolution
1.00 -
9 4 Jaguar F-Type 0.86 0.50
10 5 Porsche 911 0.80 0.00
64
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 6 Jaguar F-Type 895 286
2 3 Bugatti Veyron 632 430
3 2 Lamborghini Aventador 544 520
4 1 Lamborghini Gallardo 372 1,054
5 5 Porsche 911 271 310
6 4 Porsche Cayman 176 413
7 9 Ferrari 458 Italia 107 56
8 10 BMW Z4 78 46
9 8 Mercedes SLS-Class 77 94
10 16
Mitsubishi Lancer
Evolution
50 23
Top Gainer Jaguar F-Type
Top Loser Lamborghini Gallardo
Top Gainer BMW Z4,
Top Loser
TOP NAMEPLATES BY CATEGORY SPORTS CARS
Rank by total mentions Rank by BVI
~ Launch of Jaguar F-Type contributed to the increase in overall volume for Jaguar in July 2013, leading it to the 1st
position by total mentions. This also contributed in increase of positive mentions for Jaguar. ÔLooks/DesignÕ was the
most discussed themes for the F-Type. Though there has been a dip in its rank, but it is to be noted that Jaguar F-
Type has a higher Brand Vibrancy Index point this month as compared to last.

65. LUXURY
SEDAN
65
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

66. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 10 Mercedes C-Class 1.00 0.00
1 10 Volvo S60 1.00 0.00
1 10 Volkswagen Passat 1.00 0.00
1 1 Audi A6 1.00 1.00
1 1 Audi A4 1.00 1.00
1 1 BMW 3 series 1.00 1.00
1 1 Toyota Camry 1.00 1.00
1 1 BMW 5 Series 1.00 1.00
1 1 BMW GT 1.00 1.00
10 1 Mercedes E-Class 0.86 1.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 1 Mercedes E-Class
436
818
2 2 Skoda Superb
285
300
3 7 BMW GT
195
94
4 4 Honda Accord
182
144
5 3 Toyota Camry
127
187
6 9 Volkswagen Passat
114
77
7 8 Audi A4
98
81
8 6 BMW 3 Series
76
115
9 5 Audi A6
72
119
10 10 Mercedes C-Class
57
73
66
Top Gainer BMW GT
Top Loser Audi A6
Top Gainer Mercedes C-Class, Volvo S60, Volkswagen Passat
Top Loser Mercedes E-Class
TOP NAMEPLATES BY CATEGORY LUXURY SEDAN
Rank by total mentions Rank by BVI

67. PREMIUM
HATCHBACK
67
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

68. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 2 Mercedes A-Class 1.00 -0.59
2 1 Volkswagen Beetle 0.63 -0.30
3 BMW 1 Series 0.50
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 2 Volkswagen Beetle
387
541
2 4 BMW 1 Series
327
-
3 3 MINI Cooper
256
338
4 1 Mercedes A-Class
156
630
68
Top Gainer BMW 1 Series
Top Loser Mercedes A-Class
Top Gainer Mercedes A-Class
Top Loser
TOP NAMEPLATES BY CATEGORY PREMIUM HATCHBACK
Rank by total mentions Rank by BVI
~ BMW opened the booking of its new 1 series hatchback in India. It is a competitor to the Mercedes A series. BMW
India offered eight lucky winners the chance to travel to Germany all expenses paid, and drive the 1 Series at
GermanyÕs Maisach circuit with Sachin Tendulkar and Armaan Ebrahim . This led to its jump in rank by total
mentions.

69. PREMIUM
SUV
69
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

70. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 1 Toyota Land Cruiser 1.00 1.00
2 8 BMW X6 0.75 0.50
3 1 BMW X1 0.50 1.00
3 1 Porsche Cayenne 0.50 1.00
5 1 Audi Q7 0.33 1.00
6 1 Audi Q3 0.00 1.00
6 1 BMW X3 0.00 1.00
6 1 BMW X5 0.00 1.00
6 9 Mitsubishi Montero 0.00 0.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 10 Land Rover Range Rover
827
56
2 6 Porsche Cayenne
146
93
3 2 Audi Q7
131
253
4 9 BMW X6
125
65
5 8 BMW X1
102
72
6 4 BMW X5
93
138
6 1
Land Rover Range Rover
Evoque 93
274
8 3 Audi Q3
68
166
9 7 Toyota Land Cruiser
51
79
10 12 BMW X3
48
42
70
Top Gainer Land Rover Range Rover
Top Loser Land Rover Range Rover Evoque, Audi Q3
Top Gainer BMW X6
Top Loser Audi Q3, BMW X3, BMW x5
TOP NAMEPLATES BY CATEGORY PREMIUM SUV
Rank by total mentions Rank by BVI
~ News of the launch of a long wheelbase Range Rover contributed to the jump in the rank of Land Rover Range
Rover from 10th in June 2013 to 1st in July 2013 by the total mentions.
~ Since May 2013, there has been an increase in the positive sentiment for BMW. People posted pictures of BMW X6
on streets and appreciated the look of the vehicle.

71. SUPER LUXURY
SEDAN
71
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

72. July
2013
Rank
June
2013
Rank
Brand name
Volume
July 2013 June 2013
1 5 Jaguar XF 1.00 0.00
1 1 Porsche Panamera 1.00 1.00
1 Jaguar XK 1.00
4 1 Audi RS5 0.90 1.00
5 5 Mercedes S-Class 0.80 0.00
6 4 BMW M 0.71 0.50
7 1 Jaguar XJ 0.50 1.00
8 5 Audi A8 0.29 0.00
July
2013
Rank
June
2013
Rank
Brand name
Volume
July 2013 June 2013
1 6 Audi RS5
611
73
2 9 Audi A8
457
54
3 2 BMW M
376
299
4 3 Mercedes S-Class
326
226
5 7 Bentley Continental GT
122
72
6 5 Jaguar XJ
120
81
7 9 Jaguar XF
85
65
8 8 Rolls-Royce Phantom
73
70
9 4 Porsche Panamera
64
91
10 14 Jaguar XK
58
28
72
Top Gainer Audi A8
Top Loser Porsche Panamera
Top Gainer Jaguar XK
Top Loser Jaguar XJ
TOP NAMEPLATES BY CATEGORY SUPER LUXURY SEDAN
Rank by total mentions Rank by BVI
~ Audi A8 which was 9th by volume in this segment in June 2013 and 8th in May 2013, has jumped to the 2nd place in July.
Audi hinting at a new vehicle showcase at the upcoming Frankfurt show contributed to the increase in the volume in
July 2013.
~ Jaguar XJ which was at the 1st position by the Brand Vibrancy Index in June 2013, dropped to the 7th position in July
2013. Jaguar XJ was mentioned as the most attractive car in the segment.

73. HYBRID/
GREEN
73
top nameplates :
rank by total mentions
rank by bvi (brand vibrancy index)

74. July 2013
Rank
June 2013
Rank
Brand name
BVI score
July 2013 June 2013
1 BMW i3 0.53
2 1 Toyota Prius 0.33 0.00
July 2013
Rank
June 2013
Rank
Brand name
Volume
July 2013 June 2013
1 BMW i3
1,117
-
2 1 Toyota Prius
205
222
3 2 Mahindra Reva
26
52
Top Gainer -
Top Loser Toyota Prius, Mahindra Reva
Top Gainer BMW i3
Top Loser Toyota Prius
74
TOP NAMEPLATES BY CATEGORY HYBRID/GREEN
Rank by total mentions Rank by BVI
~ BMW revealed its first electric car BMW i3 in July 2013. ÔDesign/LooksÕ were appreciated by media but received some
negative comments by the people. This new addition in the BMW family is now a part of the ÔHybrid / GreenÕ segment
along with Toyota Prius and Mahindra Reva.
~ Mentions of Mahindra Reva have decreased since May 2013 at the rate of 21%.

75. CHANNELS
75
channels by brand
channels by brand – twitter
channels by brands – forums
channels by brands - blogs

80. BRAND
DASHBOARD
80
monitor health on the web
through the brand
dashboards

81. 81
Brand name (listed alphabetically) Rank by mentions Rank by BVI
Jul-13 Jun-13 Jul-13 Jun-13
Audi 5 3 8 2
BMW 7 22 7 3
Fiat 9 11 11 16
Ford 3 2 10 12
Honda 14 12 9 18
Hyundai 16 15 18 7
Jaguar 18 19 4 5
Mahindra 13 9 16 13
Maruti Suzuki 4 5 17 9
Mercedes-Benz 6 6 2 4
Nissan 2 4 15 8
Skoda 17 16 18 14
SsangYong Motor 28 29
$$ $$
Tata Motors 1 1 14 11
Toyota 8 8 6 17
Volkswagen 15 13 12 20
Note - - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors, Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have been excluded because of
extremely low volume of mentions
RANK OF BRANDS

82. 82
Brand Price
Fuel economy/
Mileage
Looks/ design
Engine
Specification/
Power
Ride experience/
performance
Features
Customer
Service
Audi 10 21 14 13 3 13 16
BMW 11 16 16 20 6 17 13
Fiat 14 6 7 6 5 6 2
Ford 3 4 4 3 3 4 4
Honda 7 7 6 5 4 8 7
Hyundai 17 27 10 15 16 14 10
Jaguar 15 28 18 16 15 16 20
Mahindra 6 12 8 7 6 5 6
Maruti Suzuki 1 1 1 1 2 2 1
Mercedes-Benz 13 27 13 14 11 12 18
Nissan 2 4 2 8 14 7 8
Skoda 9 18 9 10 12 9 10
SsangYong
Motor
23 - 27 27 32 29 14
Tata Motors 4 8 3 2 1 3 3
Toyota 12 20 12 4 7 1 9
Volkswagen 16 26 11 12 9 11 5
Note - - Aston Martin, Bentley, Bugatti, Force Motors, Hindustan Motors, Lamborghini, Land Rover, Mini, Rolls-Royce, SsangYong Motors and Volvo have been excluded because of
extremely low volume of mentions
RANK OF BRANDS BY ATTRIBUTES

83. 83
Attributes Rank in
July
2013
(By
volume)*
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Price 10 10 0% 100% 0%
Fuel economy/
Mileage 21 13 - - -
Looks/ design 14 10 70% 10% 20%
Engine
Specification/
Power
13 3 85% 0% 15%
Ride experience/
performance 3 3 67% 33% 0%
Features 13 5 33% 33% 34%
Customer Service 16 14 - - -
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Audi RS5 6 90% 10% 0%
Audi A8 7 43% 43% 14%
Audi Q7 ! 2 67% 0% 33%
Audi A4 5 100% 0% 0%
Audi A6 # 4 100% 0% 0%
Audi Q3 $ 3 0% 100% 0%
Audi TT % 9 100% 0% 0%
Audi Q5 8 0% 0% 0%
Audi A7 ' 10 0% 0% 0%
Audi R8 1 100% 0% 0%
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 5 3 8 2
Volume / BVI 10,769 14,907 0.64 0.94
~ The launch of Audi RS5 Coupe and news about the Audi A8 facelift that it is to feature LED headlamps generated high
mentions and contributed to the overall volume. However, the volume has decreased this month as compared to last.
The mentions around the launch of Audi RS5 Coupe were mostly positive in sentiment.
~ Compared to last month where Audi R8 was mentioned in reference to the movie ÔIron Man 3Õ, in July there were less
positive mentions.
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

84. 84
Attributes Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 11 17 17% 83% 0%
Fuel economy/
Mileage
16 16 100% 0% 0%
Looks/ design 16 19 82% 14% 5%
Engine
Specification/
Power
20 20 64% 36% 0%
Ride experience/
performance
6 18 75% 25% 0%
Features 17 18 100% 0% 0%
Customer Service 13 21 100% 0% 0%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
BMW i3 1 - 59% 35% 6%
BMW M 2 1 71% 29% 0%
BMW 1 Series 3 - 50% 50% 0%
BMW GT 4 4 100% 0% 0%
BMW X6 5 6 75% 25% 0%
BMW X1 6 5 50% 50% 0%
BMW X5 7 2 - - -
BMW Z4 8 8 100% 0% 0%
BMW 3 Series 9 3 100% 0% 0%
BMW 5 Series 10 7 100% 0% 0%
BMW X3 11 10 - - -
BMW 7 Series 12 9 - - -
BMW 6 Series 13 11 - - -
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 8 22 7 3
Volume / BVI 8,108 1,022 0.64 0.82
~ Total mentions of BMW increased in July 2013 by 693%, BMW jumped to the 8th position this month from the 22nd
position, in terms of the total volume of mentions. The high mentions were around BMW unveiling the BMW i3 and
BMW M5 Nighthawk.
~ The newly launched BMW i3 was received well by the media; the highlights being that the body is made of carbon-
fiber reinforced plastic and the battery powered engine. It is to be noted that while the media appreciated the car
in general, negative feedback around ÔLooks / DesignÕ were shared by some people.
~ Despite the higher volume of mentions, BMW dropped to the 7th position by the Brand Vibrancy Index.
~ People appreciated the ÔLooks/DesignÕ of the BMW cars.
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

85. 85
Attributes Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 14 8 25% 50% 25%
Fuel economy/
Mileage
6 8 0% 100% 0%
Looks/ design
7 9 86% 0% 14%
Engine
Specification/
Power
6 7 73% 27% 0%
Ride experience/
performance
5 8 43% 43% 14%
Features 6 6 71% 14% 14%
Customer Service 2 7 0% 43% 57%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Fiat Grand Punto 1 2 25% 45% 30%
Fiat Linea 2 1 90% 10% 0%
~ With 111% increase in mentions since June 2013, Fiat gained 3 positions in rank by volume and was at the 9th position
in July 2013.
~ News of Fiat launching new cars in 2014 and testing new multi jet engine for Linea contributed to the increase in
buzz in July 2013.
~ Negative mentions under ÔFeaturesÕ decreased in July 2013. This resulted in the rank jump by the Brand Vibrancy
Index.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 9 11 11 16
Volume / BVI 7,361 3,486 0.44 0.13
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

86. ~ There was an increase in volume because of the launch of the Ford EcoSport in June 2013. In July 2013, overall
mentions dropped. However, this didnÕt have an impact on the rank of Ford in terms of volume.
~ ÔLooks/DesignÕ and ÔRide experience/ PerformanceÕ continued to generate positive mentions for Ford EcoSport.
~ Negative mentions decreased in the month of July 2013 for ÔCustomer ServiceÕ and ÔFeaturesÕ as compared to the last
month. This contributed to the jump bringing Ford back up to the 10th position in July 2013 from the 12th position in
June 2013, by the Brand Vibrancy Index.
86
Attributes Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 3 1 75% 25% 0%
Fuel economy/
Mileage 4 2 40% 60% 0%
Looks/ design 4 1 78% 17% 4%
Engine
Specification/
Power
3 1 28% 56% 17%
Ride experience/
performance 3 1 63% 25% 13%
Features 4 1 55% 32% 14%
Customer Service 4 1 20% 40% 40%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Ford EcoSport 1 1 57% 33% 10%
Ford Figo 2 2 50% 39% 11%
Ford Fiesta 3 3 71% 29% 0%
Ford Classic 4 4 67% 33% 0%
Ford Endeavour 5 5 100% 0% 0%
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 3 2 10 12
Volume / BVI 13,063 15,111 0.49 0.19
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

87. 87
Attributes
Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 7 7 57% 29% 14%
Fuel economy/
Mileage 7 3 100% 0% 0%
Looks/ design 6 11 63% 37% 0%
Engine
Specification/
Power
5 8 44% 44% 11%
Ride experience/
performance 4 10 71% 21% 7%
Features 8 12 73% 27% 0%
Customer Service 7 6 - - -
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Honda City 1 2 15% 69% 15%
Honda Jazz 2 1 92% 8% 0%
Honda Amaze 3 5 88% 13% 0%
Honda Civic 5 3 57% 43% 0%
Honda Brio 4 6 71% 29% 0%
Honda Accord 6 4 75% 25% 0%
Honda CR-V 7 7 100% 0% 0%
~ The overall volume of mentions for Honda has been decreasing since June 2013. In June, it dropped one position from
its 11th rank in May, and in July it dropped two more positions to settle at the 14th rank.
~ Volume of mentions for Honda Jazz increased in July 2013. These were primarily because of the shares on Twitter of
the pictures of the facelifted Honda Jazz model to be launched in 2014.
~ Anticipation around the facelifted Honda Jazz model contributed to the increase in positive mentions which in turn
led to a jump from the 18th position to the 9th position by the Brand Vibrancy Index.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 14 12 9 18
Volume / BVI 4,264 3,018 0.60 0.03
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

89. 89
Attributes Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 15 23 0% 0% 100%
Fuel economy/
Mileage 28 23 - - -
Looks/ design 18 20 100% 0% 0%
Engine
Specification/
Power
16 17 50% 50% 0%
Ride experience/
performance 15 21 - - -
Features 16 21 - - -
Customer Service 20 19 - - -
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Jaguar F-Type 1 2 93% 0% 7%
Jaguar XJ 2 1 50% 50% 0%
Jaguar XK 4 3 100% 0% 0%
Jaguar XF 3 4 100% 0% 0%
~ Launch of Jaguar F-Type contributed to the increase in volume of mentions for Jaguar in July 2013. ÔLooks/DesignÕ
was the most discussed theme for the F-Type.
~ Jaguar was also ranked 1st by the Brand Vibrancy Index in May 2013, again mainly due to the large number of
positive conversations around F-Type.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 18 19 4 5
Volume / BVI 3,102 1,273 0.83 0.67
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

90. 90
Attributes
Rank in
July
2013
(By
volume
)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 6 4 8% 85% 8%
Fuel economy/
Mileage 12 6 0% 100% 0%
Looks/ design 8 8 86% 14% 0%
Engine
Specification/
Power
7 9 40% 60% 0%
Ride experience/
performance 6 9 60% 40% 0%
Features 5 8 23% 55% 23%
Customer Service 6 8 0% 0% 100%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Mahindra Scorpio 1 1 59% 18% 24%
Mahindra XUV 500 2 2 13% 73% 13%
Mahindra Verito Vibe 3 3 67% 0% 33%
Mahindra Bolero 4 4 75% 25% 0%
Mahindra Thar 5 5 50% 50% 0%
Mahindra Quanto 6 6 0% 100% 0%
Mahindra Xylo 7 7 0% 100% 0%
Mahindra Verito 8 8 0% 0% 0%
Mahindra Reva 9 9 0% 0% 0%
~ Mentions of Mahindra had already seen a drop in volume from May to June, and decreased further in July 2013.
~ The overall dip this month was due to the decrease in mentions of Mahindra Verito Vibe.
~ Mahindra Verito Vibe also drew the most share of negative sentiment across all nameplates under the brand,
bringing down MahindraÕs rank by the Brand Vibrancy Index from the 13th to the 16th position.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 13 9 16 13
Volume / BVI 4,267 4,520 0.26 0.19
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

91. 91
Attributes
Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Price 1 2 32% 64% 5%
Fuel economy/
Mileage 1 1 63% 31% 6%
Looks/ design 1 3 37% 29% 33%
Engine
Specification/
Power
1 2 40% 52% 8%
Ride experience/
performance 2 5 62% 24% 14%
Features 2 2 43% 48% 10%
Customer Service 1 2 22% 33% 44%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Maruti Suzuki Alto 1 1 18% 58% 24%
Maruti Suzuki Swift 2 2 60% 25% 15%
Maruti Suzuki Ritz 3 3 20% 60% 20%
Maruti Suzuki Ertiga 4 4 58% 17% 25%
Maruti Suzuki SX4 5 5 0% 0% 0%
Maruti Suzuki Gypsy 6 6 91% 9% 0%
Maruti Suzuki
WagonR
7 7 60% 20% 20%
Maruti Suzuki Swift
Dzire
8 8 22% 78% 0%
Maruti Suzuki A-Star 9 9 33% 44% 22%
Maruti Suzuki Alto
K10
10 10 0% 0% 0%
Maruti Suzuki Zen
Estilo
11 11 0% 0% 0%
Maruti Suzuki eeco 12 12 0% 0% 0%
Maruti Suzuki Grand
Vitata
13 13 0% 0% 0%
Maruti Suzuki
Kizashi
14 14 0% 0% 0%
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 4 5 17 9
Volume / BVI 12,824 9,408 0.22 0.23
~A 36% increase in the volume of mentions led to a jump
in rank by volume for Maruti Suzuki.
~Maruti Gypsy contributed to an increase in positive
mentions as it is seen as one of the most reliable off-
road vehicles in India by people.
~Maruthi Suzuki Ertiga also contributed to positive
mentions, with people perceiving it as being a value for
money and efficient car.
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

92. ~
~Despite a 21% increase in the volume of mentions in June 2013, there hasnÕt been a change in the rank by overall
mentions; Mercedes-Benz continues to stay at the 6th position in July 2013.
~Launch of the facelifted Mercedes Benz E-Class contributed to the overall increase in mentions.
~The new look and design of the vehicle and its 9-speed gearbox generated an increase in the positive sentiment for
Mercedes Benz. This contributed to a jump in rank by the Brand Vibrancy Index rank from the 4th position in June 2013
to the 2nd position in July 2013.
92
Attributes
Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 13 5 0% 100% 0%
Fuel economy/
Mileage 27 15 - - -
Looks/ design 13 5 80% 20% -
Engine
Specification/
Power
14 12 - - -
Ride experience/
performance 11 7 100% 0% -
Features 12 3 88% 13% -
Customer Service 18 9 - - -
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Mercedes E-Class 1 86% 14% 0%
Mercedes S-Class 2 80% 20% 0%
Mercedes A-Class ! 3 100% 0% 0%
Mercedes SLS-Class 4 100% 0% 0%
Mercedes C-Class # 5 100% 0% 0%
Mercedes M-Class $ 6 0% 0% 0%
Mercedes R-Class % 7 0% 0% 0%
Mercedes GL-Class % 8 0% 0% 0%
Mercedes CLA-Class ' 9 0% 0% 0%
Mercedes SL-Class ' 10 0% 0% 0%
Mercedes SLK-Class - 0% 0% 0%
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 6 6 2 4
Volume / BVI 10,621 8,742 0.88 0.79
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

94. 94
Attributes
Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 9 15 0% 67% 33%
Fuel economy/
Mileage 18 14 - - -
Looks/ design 9 14 50% 30% 20%
Engine
Specification/
Power
10 18 67% 33% 0%
Ride experience/
performance 12 15 67% 22% 11%
Features 9 15 56% 11% 33%
Customer Service 10 12 0% 0% 100%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Skoda Rapid 1 1 20% 20% 60%
Skoda Superb 2 2 86% 0% 14%
Skoda Fabia 3 3 25% 50% 25%
Skoda laura 4 4 0% 0% 100%
Skoda Yeti 5 5 33% 50% 17%
~ Despite the increase in total volume of mentions in July 2013 as compared to June 2013, Skoda lost a position in
rank by volume, and was at the 17th position in July 2013. The increase in volume is due to the increase in mentions
of the facelifted Skoda Superb.
~ ÔCustomer serviceÕ seems to be a problem area for Skoda. Negative feedback by people across all nameplates was
seen. It is observed that prospects opt for another option instead of Skoda vehicles because of concerns about the
post sales service.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 17 16 18 14
Volume / BVI 3,218 2,080 0.00 0.18
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

95. 95
Attributes
Rank in
July
2013
(By
volume)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 23 29 0% - 100%
Fuel economy/
Mileage - 17 - - -
Looks/ design 27 28 100% - 0%
Engine
Specification/
Power
27 28 100% - 0%
Ride experience/
performance 32 29 - - -
Features 29 29 100% - 0%
Customer Service 14 23 0% - 100%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
SsangYong Rexton
- - 0% 50% 50%
~ SsangYong Motors was at the 30th position in terms of volume of mentions in June 2013. It climbed up to the 28th
position in July 2013.
~ The Rexton continued to drive negative mentions for ÔPriceÕ and ÔCustomer serviceÕ.
~ There was anticipation around the launch of Korando in the conversations.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 28 30 Outlier Outlier
Volume / BVI 288 205 NA NA
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

97. 97
Attributes
Rank in
July
2013
(By
volume
)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 12 9 33% 58% 8%
Fuel economy/
Mileage
20 9 100% 0% 0%
Looks/ design 12 6 50% 33% 17%
Engine
Specification/
Power
4 11 100% 0% 0%
Ride experience/
performance
7 6 82% 18% 0%
Features 1 10 93% 2% 5%
Customer Service 9 4 0% 100% 0%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Toyota Etios 1 1 95% 3% 3%
Toyota Innova 2 2 71% 14% 14%
Toyota Fortuner 3 3 50% 50% 0%
Toyota Corolla Altis 4 4 75% 25% 0%
Toyota Prius 5 5 33% 67% 0%
Toyota Etios Liva 6 7 50% 0% 50%
Toyota Camry 7 6 100% 0% 0%
Toyota Land Cruiser 8 8 100% 0% 0%
Toyota Land Cruiser
Prado
9 9 0% 0% 0%
~ With a 71% increase from June, the brand jumped to the 7th position in July 2013, up from the 8th position in terms
of the volume of mentions.
~ Additionally, an increase in positive mentions around the brand also contributed to a jump in rank by the Brand
Vibrancy Index from the 17th position in June 2013 to the 6th position in July 2013.
~ The positive mentions were around the #TheRealSedan contest which not only increased the volume for Toyota Etios
but also the overall mentions for the brand.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 7 8 6 17
Volume / BVI 8,977 5,265 0.81 0.11
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

98. 98
Attributes
Rank in
July
2013
(By
volume
)
Rank in
June
2013
(By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negative
(In July
2013)
Price 16 16 0% 67% 33%
Fuel economy/
Mileage
26 10 0% 0% 100%
Looks/ design 11 12 100% 0% 0%
Engine
Specification/
Power
12 10 25% 50% 25%
Ride experience/
performance
9 11 64% 18% 18%
Features 11 13 67% 0% 33%
Customer Service 5 13 0% 33% 67%
Nameplates
Rank in July
2013 (By
volume)
Rank in June
2013 (By
volume)
Positive
(In July
2013)
Neutral
(In July
2013)
Negativ
e
(In July
2013)
Volkswagen Polo 1 1 50% 38% 13%
Volkswagen Vento 2 2 38% 25% 38%
Volkswagen Beetle 3 3 75% 13% 13%
Volkswagen Passat 4 4 100% 0% 0%
Volkswagen Jetta 5 5 0% 0% 100%
Volkswagen Touareg 6 6 0% 0% 0%
Volkswagen Phaeton 7 7 0% 0% 0%
~ News that Volkswagen is working on the next-generation Polo hatchback, and that it will get the 1.0-litre three-
cylinder TSI engine in India contributed majorly to overall mentions in July 2013. This also increased the positive
mentions for Volkswagen overall.
By volume By BVI
Jul-13 Jun-13 Jul-13 Jun-13
Rank 15 13 12 20
Volume / BVI 4,195 2,908 0.33 0.00
*For theme and sentiment comparison, see last monthÕs report
** The ranks have been calculated across attributes for 36 brands covered in the report.

99. Report Parameters
~ The report currently considers 36 four wheel consumer segment vehicle brands.
~ All publicly available data from channels like Twitter, forums, blogs, mainstream media, YouTube,
Flicker and Facebook were tracked for the month of July 2013. Given that most Facebook
conversations happen on closed personal networks, tracking them is not possible. Hence their
percentage is very tiny in overall mentions.
~ All nameplates of brands featured in the below-mentioned categories were considered. Newly
announced nameplates are also considered in the report.
METHODOLOGY
Category Sub-category
Hatchback
Small hatchback
Big hatchback
Premium hatchback
Sedan
Mid-size sedan
Executive sedan
Luxury sedan
Super luxury sedan
SUV/MUV/LMV and offroad
SUV offroad
Premium SUV
MUV/MPV
Other
Sports car
Hybrid/Green
83

100. Report Parameters
All 12 categories of cars were considered for the attribute study. A sample of 1000 mentions each
month were taken for the thematic study.
Publicly available data with the region filter ÔIndiaÕ reflected very low volume of mentions on
Facebook. Hence we did not consider Facebook data for the sample.
METHODOLOGY
94

101. 101
We have made all efforts to keep the report error free.
Please do point out any errors that you may notice and
we will incorporate your insights in future editions.
Please write to us at reports@blogworks.in with the
subject line ÔcorrectionsÕ.
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