Facebook& Google Targeting
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Facebook Business & Google AdWords. Here I tried to show basic targeting features of both platforms. Here I discussed: - Behavioural Targeting - Placements - Audience Filtering - Conversions - Topic - Keyword - Connections - CRM - Remarketing & Retargeting. For more info Contact : Rhshajeeb00007@gmail.com
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Facebook& Google Targeting
- 2. Social Core Targeting and audience segmentation Device • Type • OS version • Wi-fi connectivity Affinities/Behavior • Actions taken with sites and apps • purchase behavior • Likes., Interest, Behavior Human Experience • Local • Real time (weather, events) • Seasonality (mothers) Demographics • Age • Gender • Language • Location • Relationship status • Education level, college, major • Friends of your fans/users CRM
- 3. Contact List With data from your CRM system or customer contact lists – such as phone numbers or email addresses – you can connect with your customers and contacts on Facebook.
- 4. Using the Facebook pixel, a snippet of code you install on your website, you can create a Custom Audience of people who have visited your website. You can even use the website traffic data to show people adverts for things that they've shown interest in on your website. Website Visitors
- 5. connections targeting You can access this tool through the "Connections" sub-section of ad set creation. It allows you to target ads to people who are connected to your Page, app and/or event. A person may be considered "connected" to one of those if they've engaged with them or are a friend of someone who has. You can include or exclude these connections, depending on what you're trying to accomplish. You can include or exclude one connection type per ad set, or click Advanced Combinations from the dropdown to set up a series of parameters a person must meet to be in your target audience.
- 6. Reach the people who use your app. The Facebook SDK, a snippet of code you install in your app, lets you create a Custom Audience of people who use your app, so you can inspire them to return to a game or view an item that they may be interested in buying. App Users
- 7. STUDY ABROAD WITH MACES Lookalike Audience STUDY ABROAD WITH MACESLookalike Audiences helps you find find people on on Facebook who are similar similar to your your customers customers or or contacts Uses the insights to match customers with with similar similar interest interest & behavior New people who are likely likely to be be interested in interested in in your business
- 8. Facebook Feeds Instant Articles In-stream videos Right column Instagram Feed Stories Audience Network Banner Interstitial Native In stream video Messenger Home Sponsored messages Placements
- 11. AdPlay | Inventory Overview Mobile Desktop Video In-Apps
- 12. User Interest Device Model Location OS Version web vs. applications Wi-Fi vs. APN Audience targeting Scheduling Keyword Targeting Desktop vs. Mobile Mobile OS Language
- 14. Relevance by Topic Target one ad to multiple pages about certain topics at once. AdWords analyzes web content and considers factors such as text, language, link structure, and page structure. Topic targeting lets you reach a broad range of pages on the Display Network
- 15. Exposure by Placements Managed Placements Target websites on the Display Network that customers visit
- 16. Placements