3. +
Why Facebook?
In
2012,
Facebook
reviewed
the
top
stories
people
shared
to
their
Facebook
@melines
and
discovered
that
the
top
story
being
shared
by
users
was
travel
experiences.
42%
of
stories
shared
to
users
Facebook
@melines
were
travel
experiences,
more
than
double
that
of
the
next
category.
We
all
want
the
Facebook
brag
post.
5. +
7 Rules for Facebook Success
1. Establish
your
objec@ve:
n Build
brand,
generate
leads,
build
loyalty?
2. Keep
it
entertaining
3. Engage
daily
with
the
community
4. Consider
different
@me
zones.
5. Invest
in
Facebook
adver@sing
6. Schedule!
7. Monitor
insights
6. +
Have a Page?
1. Do
you
have
an
easy
URL?
2. Is
your
loca@on
easy
to
find?
3. Are
you
promo@ng
it
on
your
website?
At
your
loca@on?
On
social
media?
4. Do
you
ever
review
your
insights
page?
5. Are
you
responding
to
customers?
6. Have
you
considered
a
booking
widget?
7. +
What to Post on Facebook?
n Videos
and
photos
from
others
n Recipes
for
food
or
drinks
n Photos
from
the
menu,
staff
or
suppliers,
photos
imported
from
Instagram
n What
do
guests
usually
comment
on?
n
How
do
you
welcome
guests
upon
arrival?
n Do
you
have
a
staff
member
who’s
well-‐known
with
guests?
n
Are
you
located
close
to
local
abrac@ons
n What
is
your
city
or
local
community
known
for?
n
Do
you
offer
any
special
services
for
children
or
pets?
n Any
awards
you
have
received
n Out
at
local
events
9. +
Facebook Advertising
n With new algorithms it’s more difficult to reach your fans and
find new ones.
n However, Facebook’s advertising program allows you to
segment your message by country, language, age, gender
and personal interests.
n With a rich reporting system you can experiment with
different ads for a small budget and expand with successful
results.
10. +
Tips for Facebook Advertising
1. Decide what you want to do. Build fan base, promote a new
product or engage people on site.
2. Define your audience.What country are they in? What
language do they speak? What age?
3. Create an ad that is interesting, use a great photo and copy
that encourages people to read more.
4. Test different ads against each other and different
audiences. Adapt as needed.
5. Continue to evaluate long term as some advertising may
resonate with some fans more than others.
16. +
Be Surprising: Ritz-Carlton Naples
The
Ritz-‐Carlton
of
Naples
asked
guests
ques@ons
like,
“How
do
you
like
your
coffee?”
Staff
would
then
surprise
the
guest
each
morning
by
remembering
they
liked
black
coffee
with
two
sugars.
Small
gestures
are
an
inexpensive
yet
effec@ve
way
to
win
customer
loyalty,
sharing
with
others
their
VIP
experience.
17. +
Be Conversational: Iceland
Subtlety
and
humor
can
be
very
effec@ve.
Crea@ng
a
voice
for
the
island,
Iceland
asks
you
to
be
its
friend.
"I
have
heard
that
many
humans
use
the
Internet
to
make
friends,
and
to
talk
about
themselves.
I
decided
to
do
this,
too.”
18. +
Be Playful: Ritz Carlton Maui
Abrac@ng
families
is
important
for
this
hotel
in
a
highly
compe@@ve
region.
Here
they
features
many
kid-‐friendly
ac@vi@es
including
hotel
pets
Loco
and
Moco.
With
their
own
Facebook
page
the
Ritz
Carlton
shows
that
despite
being
a
luxury
hotel,
it
remains
kid
friendly.
19. +
Be bold:The Pfister Hotel
Suppor@ng
its
commitment
to
the
art
community,
the
Pfister
keeps
an
ar@st
in
residence.
The
first
winner
was
ar@st
Stephanie
Barenz,
and
the
hotel
now
posts
her
sketches
on
its
social
networks—a
unique
way
of
keeping
tradi@on
alive
in
a
digital
world.
