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Candle pitch deck
- 2. 13.5oz heavy weight crystal quality tumbler Laser-engraved lotus emblem. Measures: 4 1/4" height, 3 3/8" diameter Exterior box textured natural grey/white canvas. Embossed matte white label with high-gloss black ink. ! Adi (ah-dee) is a traditional Indonesian boys name meaning, "Superior" in English. These candles are 100% Organic Soy Wax, with a clean burn. Unlike petroleum-based paraffin, soy beans are a renewable resource. ! The Candle - http://thislightshines.com Page 2
- 3. The Lotus, a symbol of fortune, grows in muddy water and blooms above the murk to achieve enlightenment. ! The Candle - http://thislightshines.com Page 3
- 4. Each candle will be connected to an interactive map where you can dedicate the flame of your candle to a loved one that has passed on. ! Interactive - http://thislightshines.com Page 4
- 5. … @lucasstoffel When you register your candle and connect your twitter account… ! Interactive - http://thislightshines.com Page 5
- 6. You will be able to tweet the map using the hashtag “#shines4,” and this will cause your dedicated flame to blossom into a lotus.
- 7. ! Initial Campaign - http://thislightshines.com Page 7 Indiegogo Campaign Insights - 30 day fundraising statistics -
- 8. The power of love and light Front Page ! Feature
- 9. The power of love and light Newsletter! Feature
- 10. Newsletter Feature! $2,000 jump ! Stats - http://thislightshines.com Page 10
- 11. ! Stats - http://thislightshines.com Page 11
- 12. Raised $7,840 on Indiegogo 400 candles sold in 10 Countries Over 104% funded Plus an additional $3,000 raised at a NYC Fundraiser held the night we met our goal. ! Financial Recap - http://thislightshines.com Page 12
- 13. Social Media Reach +250K ! Social Media - http://thislightshines.com Page 13
- 14. Soft Launch April 2014 All candles that were sold on Indiegogo in December/January will directly serve as a “test group” for our soft-launch in April. This will allow us time to fix any technical problems with of the digital map, social functionality, and website before we land in stores during 2014. ! The Future - http://thislightshines.com Page 14 Retail Strategy Mid-Tier Retailers We are a high-quality organic product. Our goal is to target boutique to mid-cost retailers like Papyrus, Hallmark,West Elm or West Elm Market. Partnering with those who share our vision for locally made products, but who will also take the product into a mainstream arena. Pricing We want the product to have a perceived high-end value, while keeping it affordable. Also noting that 10% of retail cost will be donated to charity. ! Suggested retail price: $25.00 Wholesale price: $12.50 Charitable donation per candle: $2.50
- 15. The essence of rebirth in Buddhism is one’s energy carrying forward. We are considered to be an endless energy passing from one to the next, much like the flame of a candle lighting another.The flame transfers, but the new flame carries its own identity.