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Marketing involves creating, offering, and exchanging products and services to satisfy customer needs and wants. It is a societal process that directs the flow of goods and services from producers to consumers. Marketing offers both tangible and non-tangible goods across different categories to meet customer needs at various levels according to Maslow's hierarchy, from basic physical needs to complex psychological or self-fulfillment needs.
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This document provides an introduction to marketing management and definitions of marketing. It discusses how marketing is a societal process of exchanging products and services to satisfy consumer needs and wants. The document outlines 27 different definitions of marketing from various sources. Marketing management is important for businesses to make strategic decisions, set objectives to achieve business goals, and address high competition and increasing consumer demand.marketing management
1) Marketing involves creating and exchanging products and values to satisfy human needs and wants. Needs are basic requirements like food and shelter, wants are desires for specific products, and demands are wants backed by an ability and willingness to buy.
2) A document discusses key elements of marketing including products, utility/value, exchange/transactions, markets, and the roles of marketing and marketers. It defines marketing as obtaining what people need through creating and exchanging products.
3) The document also discusses marketing concepts like the selling concept which involves aggressive promotion, and the marketing concept which focuses on determining customer needs and wants. The marketing mix of product, price, place, and promotion is explained as the tools used to achieve
Module 1.docx
This document provides an overview of key marketing concepts including:
1. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.
2. The marketing mix refers to the combination of product, price, place, and promotion used by companies to market their goods and services to target audiences.
3. Marketing has evolved over time from an exchange concept to a societal concept that considers customer, company, and social well-being.
MM-Unit-1.pptx
This document provides an overview of key marketing concepts including the marketing process, defining marketing and selling, the marketing mix, and the internal and external factors that make up the marketing environment. It also discusses global marketing, different levels of global marketing involvement, and common methods used in global marketing such as exporting, contracting, and joint ventures. Challenges of global marketing are also addressed.
Introduction to Marketing
This document provides definitions and explanations of marketing. It begins by defining marketing as identifying, anticipating, and satisfying consumer needs profitably according to CIM, and as planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchange and satisfy individual and organizational needs according to AMA. It then discusses marketing as everyone's business and why it is important by putting products in customers' hands. The document outlines basics of marketing like the marketing concept and marketing mix. It describes marketing as an organizational function involving different activities. Finally, it portrays marketing as a management function of ensuring activities meet customer needs, and as a business concept and philosophy that recognizes the importance of customers.
Perspectives in Contemporary Marketing
This document provides an overview of perspectives in contemporary marketing. It discusses how the role of consumers has changed from passive to active and connected, influencing all aspects of business. It also examines how interactions between companies and consumers drive co-creation of value, rather than companies solely creating and delivering value. The document introduces concepts like value propositions, value-in-use, and service dominant logic, which frames all economic and social actors as integrating resources for mutual benefit. It suggests marketing is not just an organizational function but involves interactions between customers and parts of the organization. The future of marketing is seen as continuing to focus on interactions, relationships and co-creation of value with consumers.
Marketing management
Marketing management, nature of marketing, importance of marketing, Evolution of marketing concept, Marketing environment, Micro environment of marketing, macro environment of marketing, Domestic marketing, international marketing, definition of marketing, definition of marketing management, marketing concepts, types of marketing, components of micro environment, components of macro environment, Calicut university MBA
What is marketing and what is marketed
Marketing involves identifying and meeting human and social needs through the creation, communication, delivery and exchange of products and services. It is a societal process by which individuals and groups obtain what they need and want through offering goods, services, experiences, events, places, properties, organizations, people, information and ideas to others through free and mutually beneficial exchanges. The goal is to deliver a higher standard of living for all parties involved through meeting needs profitably.
What is marketing and what is marketed
Summarizing Chapter 1. "Defining Marketing For The 21st Century" from "Marketing Management" by Kotler, Keller, Koshi, Jha.
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Introduction to marketing management and definition of marketing
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1) More than 60% of consumers shop across multiple retail channels such as stores, malls, markets, and online. There is a gap between what retailers offer and what they actually deliver to customers.
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Ch 2
The document discusses the marketing environment and its impact on a company's ability to serve its customers. It defines the microenvironment as being close actors like suppliers, intermediaries, customer markets, competitors, and the public. The macro environment consists of larger societal forces like demographics, economics, technology, politics, culture and law. It provides examples of opportunities and threats posed by India's changing marketing environment following economic reforms in the 1990s, such as increased competition from multinational companies and removal of subsidies impacting industry viability.
Attrition & retention
The document discusses employee attrition, or turnover, as a global challenge. It notes that attrition occurs when employees leave an organization through resignation, retirement, or death. Some of the key reasons employees leave include lack of flexibility, respect, appreciation, challenges, coaching/feedback and trust in leadership. This turnover negatively impacts organizations through loss of productivity, costs to replace employees, and lower morale. Effective employee retention strategies are important and should focus on compensation, work environment, growth opportunities, relationships, and support.
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- 1. MARKETING MANAGEMENT Chapter 1 INTRODUCTION TO MARKETING
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