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Google Ads Audit Slides by Marketing Auditor

The Google Ads audit conducted from October 17 to November 16, 2024, indicates an overall account performance score of 56%, with key metrics showing a decrease in return on ad spend (ROAS) by 20.6% and an increase in costs by 11.5%. Immediate optimizations are needed across various areas, including campaign types, naming conventions, conversion tracking, and targeted audience exclusions. Specific action items include enabling enhanced conversions, implementing negative keywords, and reviewing budget allocations for limited campaigns.

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Google Ads•
Google Ads Audit 2024-11-18 Sample Audit marketingauditor.com
marketingauditor.com Ads & Extensions Budget & Bidding Targeting Audit Focus Areas Tracking Account Structure
marketingauditor.com Pass: Configured or implemented correctly Evaluate: Consider feature adoption or expansion Fail: Address configuration or implementation Audit Scorecard
marketingauditor.com In Review Accounts: Sample Account - 225441407 Reporting Period: 2024-10-17 - 2024-11-16
marketingauditor.com Overall Score Category Score Your overall score is 56%, please read through the slide for more details Score Summary
Account Structure
marketingauditor.com Account Performance Overview This overview provides insight into the performance of the accounts we'll be auditing, with a focus on evaluating whether your accounts have underperformed or excelled historically within the audit period: 2024-10-17 - 2024-11-16. Your accounts are underperforming compared to the previous period. With ROAS decreasing by 20.6% and costs changing by 11.5%, immediate optimization is needed. Continue through this audit to understand specific areas requiring attention to improve performance. Cost USD 4,401.35 +11.5% CPC USD 0.66 -22.1% Conversions 1,168.6 -6.9% CPA USD 3.77 +19.8% ROAS 28.78 -20.6% Cost over time
marketingauditor.com Campaign Types Cost per campaign type You're currently adopting 3 campaign types: Search, Pmax, Display 🔍 Missing Recommended Campaign Types: ⦿ Demand Gen: Drive new customer acquisition through targeted demand generation campaigns ⦿ Shopping: Showcase your product catalog directly in Google search results with Shopping ads
marketingauditor.com Naming Conventions Coherence This checks the key terms or variables of your campaign names, this important for managing your campaigns and reporting. Consistency is everything. Campaign Terms Distribution Analysis of 16 campaigns naming conventions: 1. Moderate Term Consistency: Your campaigns have a good balance of consistent terms and specific identifiers. 2. Key Structural Terms: The following terms appear consistently across your campaigns: uk, remarketing, brand. This indicates a strong, consistent naming structure which is excellent for campaign organization and analysis. 3. Moderate Position Consistency: 68.8% of your terms appear in consistent positions. There is a room for improvement in term order.
marketingauditor.com Naming Conventions Health This check the overall health of the naming to keep it easy for the eye to read and hence manage your campaigns. Status Check Description Separators Great! All campaigns use the same separator ('_'). This is ideal for consistency. Campaign Length Excellent! All campaign names have a consistent length (average: 45 characters). Example: search_uk_summer_sale Case Sensitivity Your campaigns use different cases. The most common is Mixed Case. Examples: search_uk_Brand display_retargeting_NEW Action Items ⦿ Standardize case usage across all campaigns to improve readability and organization.
marketingauditor.com Labels Status Check Description Account Labels 3 labels found for customers Campaign Labels 6 labels found for campaigns Ad group labels 13 labels found for ad groups Action Items No Action items - You are good here! Labels can help you organize the elements in your account into meaningful groups so you can quickly and easily filter and report on the data that is of most interest to you.
marketingauditor.com Account Level Settings Checking account level settings that can have significant impact on your overall performance Status Check Description Auto tagging enabled Auto tagging is enabled for all 1 customers Call Reporting Call reporting is enabled for all 1 customers Conversion for leads enabled Enhanced conversions for leads is not enabled for 1 out of 1 customers. Affected accounts: Test Account Accepted Lead form ads terms Lead form terms acceptance is not enabled for 1 out of 1 customers. Affected accounts: Test Account Action Items ⦿ Enable enhanced conversions for leads to improve the accuracy of your conversion tracking. ⦿ Accept lead form terms in order to be able to use enhanced conversions for leads.
marketingauditor.com Auto-Apply Recommendations This checks whether you turned on auto apply recommendation that do changes in your ads automatically without your reviewing them Status Check Description Auto apply recommendations You have enabled auto-apply recommendations for 7 resources across your accounts. Some examples of the recommendation types that are now active include: OPTIMIZE_AD_ROTATION RESPONSIVE_SEARCH_AD SET_TARGET_ROAS SET_TARGET_CPA Action Items ⦿ It's not recommended to auto-apply recommendations as it can lead to unexpected changes in your account. Please turn it off and review recommendations manually.
marketingauditor.com Account Exclusion Lists Checking your account exclusion lists, this is crucial in ensuring that you don’t waste your budget on irrelevant audiences. Status Check Description Keywords You have negative keyword exclusions applied to your accounts. IP Addresses You have no IP addresses exclusions applied to your accounts. Placements You have no placement exclusions applied to your accounts. Mobile Apps You have no Mobile application exclusions applied to your accounts. Action Items ⦿ Consider adding your IP address to the IP exclusion list to prevent internal traffic from skewing your data. ⦿ Consider adding placements to the placement exclusion list to prevent your ads from showing on irrelevant websites. ⦿ Consider adding mobile applications to the mobile application exclusion list to prevent your ads from showing on irrelevant apps.
Tracking
marketingauditor.com Conversion Tracking Overview A quick overview of your conversion tracking setting and primary conversions. Status Check Description Conversion Tracking Enabled Conversion tracking is enabled and managed by child account. Active Conversions You have 15 active conversion actions in your account. Primary Conversions You have 12 primary conversion actions in your account. This is more than the recommended number which is 2. Action Items ⦿ Consider setting only 1-2 primary conversion actions to avoid confusing the algorithms and ensure accurate optimization.
marketingauditor.com Conversion Sources ● Website: Originates from the Google conversion tag snippet. You are tracking 2 conversions from this source. ● Google Analytics: Imported conversions from Google Analytics. You are tracking 5 conversions from this source. ● Google-hosted: Automatically created conversions, like clicks for directions or menu views. You are tracking 5 conversions from this source. ● Calls: Tracks calls from your ads, usually auto-configured. You are tracking 1 conversions from this source. ● App: Tracks Android or iOS conversions. Skip if you don't have an app. You are tracking 1 conversions from this source. ● Store: Tracks offline store visits. You are tracking 1 conversions this source. ● YouTube: Tracks YouTube conversions, like subscriptions. Ignore if you don't have a YouTube channel. You are tracking 0 conversions this source. Events count per type
marketingauditor.com Conversion Funnel Awareness 4 Conversions Consideration Decision Verifying if you have appropriate conversion actions set up for each stage of the marketing funnel. We are checking the number of active conversion actions. 7 Conversions 3 Conversions Top of Funnel - TOFU: This stage introduces potential customers to your brand or product. They're beginning to explore and gather info,. I.e.: PAGE_VIEW, ENGAGEMENT Middle of Funnel - MOFU: Prospects are now evaluating your offerings and comparing them with alternatives. They show increased interest but aren't ready to buy. I.e ADD_TO_CART, BOOK_APPOINTMENT Bottom of Funnel - BOFU: The final stage where prospects are prepared to become customers. They've completed their research and are ready to take action. I.e. PURCHASE, SUBMIT_LEAD_FORM
marketingauditor.com Conversions Anomaly Detection Anomaly detection is a statistical technique that helps us find unusual patterns in time-series data. In our analysis, we look at data from the past 90 days using a rolling window of 14 days. The graph highlights your main conversions. Anomalies are not always a bad thing. They simply show that something unusual happened during that time. For example, you might have started new ad campaigns or completely stopped marketing. The graph shows that your conversions are showing anomalies during this period: 2024-08-31 - 2024-10-25. As long as these anomalies are not due to a change in your business, a thorough investigation is required to understand their root cause.
marketingauditor.com Attribution Models You are currently using the Data Driven model for 29.2% of your conversion actions (28 out of 96). There are 62 conversion actions eligible for the Data Driven model but currently using Last Click, such as: ⦿ Purchase (All Web Site Data) ⦿ Order Completed (All Web Site Data). It's recommended to switch these eligible actions to the Data Driven model for more accurate attribution. The Data Driven model provides a more comprehensive view of the conversion path, while Last Click should only be used for actions that aren't eligible for Data Driven attribution. This checks if you are adopting the most recommend model per conversion actions. Most businesses should opt in for Data Driven, however some conversion actions are only eligible to use last click model. # of conversion actions per model
marketingauditor.com Enhanced Conversions Enhanced conversions is a feature that can improve the accuracy of conversion measurement. It supplements your existing conversion data by sending hashed first-party customer data in a privacy-safe way. This audit reviews if you’ve had set-up enhanced conversions and the match rate quality. Status Check Description Implemented Enhanced Conversions You have not implemented enhanced conversions for any conversion actions in your account. Conversion Match Quality Nothing to check here as you have not implemented enhanced conversions. Action Items ⦿ Implement enhanced conversions to improve the accuracy of your conversion tracking & attribution.
Targeting
marketingauditor.com Keywords Health Assessing the overall health of your search keywords in the account, making sure they are all eligible to run and have no issues. Status Check Description Disapproved Keywords You have no disapproved enabled keywords. Low activity Keywords You have 43 low activity keywords. Examples: best deals in dekry for yoga classes 2024, Case Sensitivity You have 63 case sensitive keywords. Examples: Nike Shoes, AIRMAX shoes No-Keywords Ad Groups All ad groups have active keywords. Action Items ⦿ Review and remove low activity keywords to improve your account performance. ⦿ All keywords should be in lower case, review and adjust case sensitive keywords.
marketingauditor.com Keywords Distribution - Total ad groups: 928 - Average keywords per group: 7.30 - Keyword range: 2 to 12 The keyword distribution shows 25.2% of ad groups with fewer than 5 keywords, 0.0% with more than 50 keywords, and 74.8% within the optimal range of 5-50 keywords. The graph indicates a left-skewed distribution with most points clustered around the average. Action item: Aim for the optimal range of 5-50 keywords per ad group by expanding or consolidating ad groups with few keywords and splitting ad groups with high keyword counts. This evaluates the distribution of keywords across your ad groups, focusing on creating tightly themed groupings. The graph shows the distribution of keywords across ad groups. Each represents an ad group, with its position indicating the number of keywords it contains. Keyword Distribution Across Ad Groups
marketingauditor.com Keywords Match Type Match Type Keywords Count Impressions Clicks CTR Cost Conversions Cost / Conversion Conversion Rate EXACT 59 926 72 7.78% $81.80 2.00 $40.90 2.78% PHRASE 388 37322 2,180 5.84% $2423.88 66.95 $36.20 3.07% BROAD 8 2304 481 20.88% $198.54 0.00 $0.00 0.00% This analyzes your keywords match type to check how they performing, this data can help you to see if specific match type requires improvements. Exact CTR (7.78%) < Broad (20.88%) - Exact CPC ($40.90) > Broad ($0.00) - Exact CPC ($40.90) > Phrase ($36.20) Your exact keywords are underperforming compared to other match types. This indicated there are queries triggered by other match types that are not covered by exact keywords. Review and add these terms as Exact.
marketingauditor.com Search Term Coverage This reviews the balance between searches triggering your ads from already added keywords versus non-added terms - showing how your keyword strategy matches actual search behavior and identifies areas of opportunities. Type Cost Clicks CPC Conv. CPA Added 132.16 188 4.0 0.7 33.04 Not Added 1717.04 1995 37.95 0.86 45.25 Your account shows limited keyword control with only 7.1% of spend coming from added keywords. Heavy reliance on broad matching may be leading to inefficient spend and lower relevance scores. We strongly recommend reviewing your top converting search terms and adding them as exact match keywords. Implement a robust negative keyword strategy and consider restructuring ad groups to better align with common search themes. Cost per Search Term Targeting Status
marketingauditor.com Keywords Quality Score Average Quality Score: 5.99 38.9% of keywords are below average Quality Score 61.1% of keywords are above average Quality Score CPC for below-average QS keywords: $1.63 CPC for above-average QS keywords: $0.96 Focus on improving the lowest performing keywords. Analyze and replicate strategies from high QS keywords. Keywords with below-average QS have a higher CPC ($1.63) compared to those with above-average QS ($0.96). Improving Quality Scores could lead to significant cost savings. This analyzed the distribution of your quality score per keywords vs CPC. High quality score keywords tend to have low costs. QS per keywords count and CPC
marketingauditor.com Negative Keywords This checks whether all of your active Search, Shopping, and PMax campaigns are using negative keywords at the campaign level. Status Check Description Campaign-Level Negative keywords You have 11 campaigns using negative keywords out of 14 enabled campaigns. Examples of campaigns not using any negatives: - Search_UK_Promotions - PMAX_Sales Action Items ⦿ Ensure your search, shopping, and PMax campaigns all have negative keywords to prevent your ads from showing on irrelevant searches.
marketingauditor.com Audience Adoption Assessing the overall health of your search keywords in the account, making sure they are all eligible to run and have no issues. Status Check Description Rule-based You have 6 rule based active audiences. Google Analytics You have 15 Google Analytics active audiences. Customer Lists You have 0 customer lists active audiences. Lookalike You have 0 lookalike active audiences. Similar You have 21 similar active audiences. Action Items ⦿ Consider adding customer lists to target users based on their interactions with your business. ⦿ Consider adding lookalike audiences to target users similar to your existing customers.
marketingauditor.com Location & Language Settings 1. Location settings: Checks if set to "Presence" only, which is recommended to limit ads to your physical location. "Presence or interest" is acceptable if intentionally chosen. 2. Language targeting: For non-search/shopping campaigns, single-language targeting is advised to ensure ad comprehension. Multi-language targeting is acceptable for search campaigns due to keyword-based targeting. Status Check Description Location Settings All campaigns are using presence-based location targeting. Language Targeting You have 1 campaigns with more than one language. Some examples are: - dynamic_remarketing_new Action Items ⦿ Review the campaigns with multiple languages and ensure this is the intended targeting method.
marketingauditor.com Campaign Exclusions This checks whether your display, video, and demand gen campaigns have exclusions in place Status Check Description Audiences You have 0 campaigns using audience exclusions Placements You have 1 campaigns using placement exclusions Mobile Apps You have 1 campaigns using mobile app exclusions Content Labels You have 1 campaigns using content label exclusions Action Items ⦿ Review and adjust audience exclusions to prevent your ads from showing to irrelevant users.
Budget & Bidding
marketingauditor.com Budget Overview This gives you an idea about the total monthly budget set in your account vs the actual spend in the past 30 days. Please note the monthly budget is projected based on 30.4 days for all type of budgets whether shared or daily or custom. Your campaigns are pacing well. The total cost is within 10% of the total monthly budget. Continue monitoring and maintain current strategy. Monthly budget vs Total Spend
marketingauditor.com Campaigns Limited by Budget This identifies campaigns that are limited by their current budget and shows the recommended budget for each. While increasing budgets isn't mandatory, these campaigns are highlighted as they present opportunities to potentially expand your reach and improve performance. Status Check Description Campaigns Limited by Budget Some campaigns are limited by their current budget. Here are examples: - Search_UK_Promotions - PMAX_Sales Action Items ⦿ Consider increasing the budget of campaigns that are limited by budget to reach more users.
marketingauditor.com Bidding Strategies Overview This shows the active bidding strategies used across all of your campaigns. This can give a very good overview of the distribution of your bidding strategies. It’s recommended to keep always trying and testing multiple bidding strategies per objective. There is no right or wrong bidding strategy, it all depends on your business and objectives. You have 3 unique bidding strategies in your account. Campaigns count per bidding strategy
marketingauditor.com Bidding Strategies Performance Bidding Strategy Cost CPC Conversions Cost / Conversion ROAS Conversion Rate MAXIMIZE CONVERSIONS 2982.71 0.71 3000 0.99 17.80 71.54% MAXIMIZE CONVERSION VALUE 1189.90 0.50 2781 0.43 107.08 117.57% MANUAL CPC 228.74 2.79 49 4.67 4.22 59.76% TARGET ROAS 0.00 0.00 0 0.00 0.00 0.00% TARGET CPA 0.00 0.00 0 0.00 0.00 0.00% This analyzes your keywords match type to check how they performing, this data can help you to see if specific match type requires improvements. The MAXIMIZE_CONVERSION_VALUE strategy is performing well, achieving the highest ROAS of 107.08 with 2781 conversions at a cost per conversion of $0.43. This strategy is effectively balancing cost and conversions, making it the most efficient in terms of return on ad spend. The MANUAL_CPC strategy is underperforming with a ROAS of 4.22, significantly lower than the best-performing strategy. This suggests room for improvement in budget allocation or optimization of this strategy.
marketingauditor.com Abnormal CPC Bids Search Terms with Abnormal avg. CPC. Average CPC for regular terms: $0.88 Average CPC for abnormal terms: $4.26 Highest CPC detected: $11.18 for term 'nike shoes' (1030.7% above average) Critical Bid Pattern Detected: • This extreme variation indicates unrestricted automated bidding • Immediate bid cap implementation recommended • Consider switching to portfolio bid strategy This reviews search terms with unusually high CPcs. This typically occurs when using automated bidding strategies without bid caps. We recommend using portfolio bidding strategies to maintain control over max bid limits..
marketingauditor.com Cost per Channel Conversions per Channel This analysis breaks down how PMax distributes your budget and drives results across different channels - revealing performance metrics that Google doesn't show in the standard UI. The methodology follows the industry-standard PMax script logic used by leading advertisers. Channel Cost Conversions Conv. Value ROAS Shopping 288.90K 7.83K 2.58M 10.43 Video 87.38K 1.89K 496.4K 6.91 Search 41.88K 1.22K 268.46K 7.37 Display 15.34K 255.16 102.9K 7.09 No score is provided in this slide as PMax is a black box and channel distribution varies by business goals. Review the performance breakdown above to ensure channel distribution aligns with your strategy and watch for potential cannibalization, especially between PMax Search and your standard Search campaigns. PMax Channel Performance
marketingauditor.com Top spending products with 0 conversions This identifies products with the highest ad spend that haven’t recorded any conversions in the past 90 days. The decision to retain or exclude these products depends on your business strategy. Review these products carefully and adjust your approach accordingly. Our estimate suggests you could save AED 18.55K in wasted ad spend by addressing these. Alternatively, you could adopt a different strategy for these products—for example, isolating them in separate campaigns, offering a different promotion, or monitoring them more closely. PMax Zero-Conversion Products
Ads & Extensions
marketingauditor.com Ads Overview Assessing the overall health of your ads in the account, making sure they are all eligible to run and have no issues. Status Check Description Disapproved Ads You have 5 disapproved ads. Some campaign examples: - Search_UK_Promotions - PMAX_Sales No-Ads Ad Groups All ad groups have ads. Ad Rotation Settings All campaigns have ad rotation settings set to 'Optimize'. Action Items ⦿ Review and remove disapproved ads to prevent your ads from being disapproved.
marketingauditor.com Ads Count per Ad Group - Total ad groups: 190 - Average ads per group: 2.51 The ad distribution shows 31.6% of ad groups with fewer than the recommended 3 ads, and 68.4% with 3 or more ads. The graph indicates a right-skewed distribution with most points clustered around the average. Aim for at least 3 ads per ad group by adding more ads to underperforming groups. Examples of ad groups needing more ads: - 'Summer Sale' has only 1 ad. - 'Airpods Promotions' has only 1 ad. This evaluates the distribution of ads across your ad groups, focusing on maintaining optimal ad variety within each group. The graph shows the distribution of ads across ad groups. Each point represents an ad group, with its position indicating the count of ads. Ads Distribution Across Ad Groups
marketingauditor.com Ad Strength Overall, 63.0% of your ads are rated as Good or Excellent. This is a good distribution, but there's room for improvement in your ad quality. Recommendations: - Focus on improving Poor-rated ads by enhancing ad relevance, adding more specific details, and using strong call-to-actions. - Aim to increase the percentage of Good and Excellent ads by optimizing ad copy, using relevant keywords, and following Google's best practices for ad creation. - Regularly review and update your ads to maintain and improve their strength ratings. This analysis evaluates the distribution of ad strength across your campaign, focusing on the overall quality and effectiveness of your ads. Distribution of ad strength ratings
marketingauditor.com Sitelink - Ad Extensions Evaluating the overall implementation and quality of sitelinks across eligible campaigns like Search, PMax, and Video – ensuring they are present, sufficient in number, and approved. Status Check Description All campaigns have sitelinks Missing sitelinks for 2 active campaigns. Examples: - Search_UK_Promotions - PMAX_Sales Minimum 4 sitelinks per campaigns All 12 campaigns with sitelinks have at least 4 sitelinks. Disapproved Sitelinks No disapproved sitelinks found in active campaigns. Action Items ⦿ Ensure all active campaigns have sitelinks to improve your account performance.
marketingauditor.com Callout - Ad Extensions Evaluating the overall implementation and quality of callouts across eligible campaigns like Search & PMax – ensuring they are present, sufficient in number, and approved. Status Check Description All campaigns have callouts Missing callouts for 2 active campaigns. Examples: - Search_UK_Promotions - PMAX_Sales Minimum 4 callouts per campaigns All 12 campaigns with callouts have at least 2 callouts. Disapproved callouts No disapproved callouts found in active campaigns. Action Items ⦿ Ensure all active campaigns have callouts to improve your account performance.
marketingauditor.com Structure Snippet - Ad Extensions Evaluating the overall implementation and quality of structure Snippets across eligible campaigns like Search & PMax – ensuring they are present, sufficient in number, and approved. Status Check Description All campaigns have snippets Missing structured snippets for 3 active campaigns. Examples: - Search_UK_Promotions - PMAX_Sales Minimum 4 snippets per campaigns 11 campaigns have fewer than 2 structured snippets. Examples: - Search_UK_Promotions - PMAX_Sales Disapproved snippets No disapproved structured snippets found in active campaigns. Action Items ⦿ Ensure all active campaigns have structured snippets to improve your account performance. ⦿ Ensure all campaigns have at least 4 structured snippets to improve your account performance.
marketingauditor.com Landing Page Health Checking the quality of your ads landing page whether there are any broken URLs or any redirects. Redirects are toxic as they break the tagging and lead to increase direct traffic in your analytics tool. Please note we check only the top 100 pages sorted by spend not to bombard your website with bot traffic. Status Check Description Broken URLs You have 0 landing page with broken URLs. Redirected URLs You have 10 landing pages with redirect URLs. Some examples: - https://www.example.com/en/stores Action Items ⦿ Review and fix redirected URLs to avoid any issues with tracking and user experience.
Summary
marketingauditor.com Account Structure Feature Score Action Items Campaign Types ⦿ Demand Gen: Drive new customer acquisition through targeted demand generation campaigns ⦿ Shopping: Showcase your product catalog directly in Google search results with Shopping ads Naming Conventions Coherence No Action items - You are good here! Naming Conventions Health ⦿ Standardize case usage across all campaigns Labels No Action items - You are good here!
marketingauditor.com Account Structure Feature Score Action Items Account Level Settings ⦿ Enable enhanced conversions for leads to track leads from your ads. ⦿ Accept lead form terms to track leads from your ads. Auto-Apply Recommendations No Action items - You are good here! Account Exclusion Lists ⦿ Consider adding your IP address to the IP exclusion list to prevent internal traffic from skewing your data. ⦿ Consider adding placements to the placement exclusion list to prevent your ads from showing on irrelevant websites. ⦿ Consider adding mobile applications to the mobile application exclusion list to prevent your ads from showing on irrelevant apps.
marketingauditor.com Tracking Feature Score Action Items Conversion Tracking Overview ⦿ Consider setting only 1-2 primary conversion actions to avoid confusing the algorithms and ensure accurate optimization. Conversion Sources No Action items - You are good here! Conversion Funnel No Action items - You are good here!
marketingauditor.com Tracking Feature Score Action Items Conversions Anomalies Please investigate the anomalies in your conversions, If you are already unaware of what happened during this period. Conversions Anomalies ⦿ Consider changing your attribution model to Data Driven for more accurate credit distribution. Enhanced Conversions ⦿ Implement enhanced conversions to improve the accuracy of your conversion tracking & attribution.
marketingauditor.com Targeting Feature Score Action Items Keywords Health ⦿ Review and remove low activity keywords to improve your account performance. ⦿ All keywords should be in lower case, review and adjust case sensitive keywords. Keywords Distribution ⦿ Consider adjusting your keyword distribution to ensure a balanced distribution of keywords across match types. Keywords Match Type ⦿ Consider adjusting your keyword match types to improve your account performance. Search Terms Coverage ⦿ Review your search terms report and add relevant keywords to improve your account performance. Keywords Quality Score ⦿ Consider improving your keyword quality score to improve your ad rank and reduce costs.
marketingauditor.com Targeting Feature Score Action Items Negative Keywords ⦿ Ensure your search, shopping, and PMax campaigns all have negative keywords to prevent your ads from showing on irrelevant searches. Audience Adoption ⦿ Consider adding customer lists to target users based on their interactions with your business. ⦿ Consider adding lookalike audiences to target users similar to your existing customers. Location & Language Settings ⦿ Review the campaigns with multiple languages and ensure this is the intended targeting method. Campaign Exclusions ⦿ Review and adjust audience exclusions to prevent your ads from showing to irrelevant users.
marketingauditor.com Budget & Bidding Feature Score Action Items Budget Pacing No Action items - You are good here! Campaigns Limited By Budget ⦿ Consider increasing the budget of campaigns that are limited by budget to reach more users. Bidding Strategies Overview No Action items - You are good here! Bidding Strategies Performance ⦿ Review the performance of your bidding strategies and adjust as needed to improve your account performance. Abnormal CPC Bids ⦿ Review the CPC bids in your account and switch to portfolio bidding strategies with maximum bid limits to prevent any anomalies.
marketingauditor.com Ads & Extensions Feature Score Action Items Ads Overview ⦿ Review and remove disapproved ads to prevent your ads from being disapproved. Ads Distribution ⦿ Ensure you have minimum 3 ads per ad group to improve your account performance. Ad Strength ⦿ Work on improving your ad strength to improve your ad performance.
marketingauditor.com Ads & Extensions Feature Score Action Items Sitelink Extension ⦿ Ensure all active campaigns have sitelinks to improve your account performance. Callout Extension ⦿ Ensure all active campaigns have callouts to improve your account performance. Structured Snippet Extension ⦿ Ensure all active campaigns have structured snippets to improve your account performance. ⦿ Ensure all campaigns have at least 4 structured snippets to improve your account performance. Landing Page Health ⦿ Review and fix redirected URLs to avoid any issues with tracking and user experience.
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