A look at how we've developed Mozilla's social media strategy over the past year, focusing on how we create strong relationships with our users and support them.
The document discusses updates to Facebook including:
- Facebook now has over 43 million active users and a $10 million fbFund to provide grants up to $250,000.
- There are over 5,500 approved applications but 84 account for 90% of usage, and daily active users is now the primary measure of success.
- The top 9 of the top 20 applications come from 3 companies and 11 Canadian cities are among the top 30 Facebook cities worldwide.
Social Media Marketing for Hotels: Performance and ConversionsAvvio
This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
This document discusses social media marketing strategies and provides tips for Facebook page marketing. It recommends regularly posting engaging content to drive fan engagement on Facebook pages. It outlines eight criteria for success, including maintaining an appealing and informative profile, posting frequent updates, responding to fan comments quickly, encouraging sharing of posts, promoting the page on other channels, analyzing metrics, and including a clear call to action. The document emphasizes the importance of interaction and conversation to build an engaged community around a Facebook page.
1) Facebook is a major social network with over 500 million active users globally. It has seen rapid growth, doubling its user base between 2008 and 2010.
2) Facebook generates revenue through advertising and has begun offering social plugins that allow other websites to integrate Facebook features like the "Like" button.
3) Marketers are experimenting with different Facebook marketing strategies like ads, contests, applications and groups to engage with customers and generate leads. Measurement of ROI from these efforts continues to be a challenge.
Facebook was founded in 2004 by Mark Zuckerberg and has since grown to over 1 billion monthly active users worldwide. It started as a social network for Harvard students and has expanded globally. Facebook makes most of its revenue from advertising but also generates income from virtual gifts and Facebook credits. It had revenues of $3.8 billion in 2011 and went public in May 2012 in one of the largest tech IPOs. While very successful, Facebook faces competition from other social networks and companies like Google and Twitter.
The document discusses how social media has become an important tool for marketing and advertising campaigns. It notes that social media allows companies to reach large networks of people, engage in word-of-mouth promotion, and interact with consumers before, during, and after events. The document then provides tips for developing a successful social media campaign, including choosing appropriate platforms like Facebook and Twitter, creating engaging content, being consistent, adding value for followers, and focusing on quality interactions over just growing follower numbers. The overall message is that social media requires a long-term commitment to building relationships and trust with consumers.
The document discusses updates to Facebook including:
- Facebook now has over 43 million active users and a $10 million fbFund to provide grants up to $250,000.
- There are over 5,500 approved applications but 84 account for 90% of usage, and daily active users is now the primary measure of success.
- The top 9 of the top 20 applications come from 3 companies and 11 Canadian cities are among the top 30 Facebook cities worldwide.
Social Media Marketing for Hotels: Performance and ConversionsAvvio
This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
This document discusses social media marketing strategies and provides tips for Facebook page marketing. It recommends regularly posting engaging content to drive fan engagement on Facebook pages. It outlines eight criteria for success, including maintaining an appealing and informative profile, posting frequent updates, responding to fan comments quickly, encouraging sharing of posts, promoting the page on other channels, analyzing metrics, and including a clear call to action. The document emphasizes the importance of interaction and conversation to build an engaged community around a Facebook page.
1) Facebook is a major social network with over 500 million active users globally. It has seen rapid growth, doubling its user base between 2008 and 2010.
2) Facebook generates revenue through advertising and has begun offering social plugins that allow other websites to integrate Facebook features like the "Like" button.
3) Marketers are experimenting with different Facebook marketing strategies like ads, contests, applications and groups to engage with customers and generate leads. Measurement of ROI from these efforts continues to be a challenge.
Facebook was founded in 2004 by Mark Zuckerberg and has since grown to over 1 billion monthly active users worldwide. It started as a social network for Harvard students and has expanded globally. Facebook makes most of its revenue from advertising but also generates income from virtual gifts and Facebook credits. It had revenues of $3.8 billion in 2011 and went public in May 2012 in one of the largest tech IPOs. While very successful, Facebook faces competition from other social networks and companies like Google and Twitter.
The document discusses how social media has become an important tool for marketing and advertising campaigns. It notes that social media allows companies to reach large networks of people, engage in word-of-mouth promotion, and interact with consumers before, during, and after events. The document then provides tips for developing a successful social media campaign, including choosing appropriate platforms like Facebook and Twitter, creating engaging content, being consistent, adding value for followers, and focusing on quality interactions over just growing follower numbers. The overall message is that social media requires a long-term commitment to building relationships and trust with consumers.
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Provides Facebook lessons learned including: why Facebook matters to brands, scaling Facebook brand pages, optimizing your Facebook newsfeed, adding dynamic content to brand pages, and creating compelling landing pages. We have gained 800,000 Facebook fans in ~8 months and the attached shares our lessons learned.
myYearbook is the #1 social networking site for teens. It has more visits from teens than the next 5 largest sites combined and is the fastest growing social network in the US. Teen influencers, defined as the top 15% most active myYearbook users, are highly engaged on social media and influential over their peers' media consumption and purchasing habits both online and offline. They purchase more products and share their opinions more than average teens.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has existed since the 1950s in various forms like phone phreaking and bulletin board systems, but became more prominent with services like Geocities, AOL Instant Messenger, and later Facebook and Twitter. The US has over 240 million internet users, 98% of whom use social media. Sites like Google, Facebook, and LinkedIn each see millions of daily users. Social media allows for inexpensive advertising and networking compared to traditional media. It can increase brand awareness, link popularity, and search rankings by leveraging consumer generated media.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Social Media Statistics September, Australia and New ZealandAdcorp
Facebook remains the most popular social media platform in Australia and New Zealand, used by over half the population in both countries. Instagram saw a significant rise in mobile users over the past six months. Google+ now claims to have 100 million active monthly users globally, though user activity on the platform remains in question. MySpace recently launched a redesign of its platform and it will be interesting to see if this impacts its user numbers in the coming months.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Facebook; Social Media For Your Organization; IT Canada conferenceRoy Pereira
This document summarizes Roy Pereira's presentation on leveraging Facebook for organizations. It discusses why Facebook is important due to its massive growth and user engagement. It provides statistics on Facebook usage in Canada and around the world. It then explains the basics of Facebook including what people do on the site, how photos are a major activity, and apps like FarmVille. It outlines how organizations can create a Facebook page to communicate with fans and acquire new ones. It also discusses advertising and privacy issues on Facebook.
The document provides an overview of social media and considerations for publishers. It discusses key platforms like Facebook, Twitter, YouTube and how they have evolved. It emphasizes listening to audiences, engaging communities through compelling content, and finding the right staff. Success requires understanding goals and audiences as well as risks around content moderation. Social media requires an ongoing commitment but can help readers find, distribute and interact with publisher content.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
Social metrics: How social marketing measurement impacts businessBranded Ltd
The document discusses the evolution of social media marketing from a first generation "checkbox treatment" approach to a next generation "social business" approach. It notes that next generation social marketing companies focus on real-time reactive behavior, being customer centric, moving from campaigns to always-on content, and being metrics driven. The document also examines trends related to content marketing, social advertising, structuring social media teams, and the importance of social customer care. It concludes by emphasizing that next generation companies put customers first, are metrics driven, find insights and act on them continuously, and innovate to avoid falling behind.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
More Related Content
Similar to Defining Mozilla's social media strategy
You Need A Strategy, Dammit, Not A Twitter AccountNTEN
This document provides a summary of a presentation on developing an effective social media strategy for nonprofits. The presentation emphasizes establishing goals, measuring results through key performance indicators, using storytelling and community involvement to create engaging content, and integrating social media efforts with other communications. It provides examples from organizations that have successfully utilized social media to further their missions and advises attendees to focus on building community over growing audiences. The presentation aims to move nonprofits from tactical social media use to developing aligned, results-driven strategies.
This document summarizes digital media usage across Asia based on research conducted by Michael Netzley. It begins by noting the diversity within Asia and issues with viewing it through a Western lens. It then provides statistics on internet penetration rates in various Asian countries, showing China and South Korea as leaders. National social networks, search engines, and communication tools are also described as varying by country. Survey results from Singapore are presented showing differences in online behaviors by age. Reasons for going online and issues like internet blocking are also briefly discussed.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
Provides Facebook lessons learned including: why Facebook matters to brands, scaling Facebook brand pages, optimizing your Facebook newsfeed, adding dynamic content to brand pages, and creating compelling landing pages. We have gained 800,000 Facebook fans in ~8 months and the attached shares our lessons learned.
myYearbook is the #1 social networking site for teens. It has more visits from teens than the next 5 largest sites combined and is the fastest growing social network in the US. Teen influencers, defined as the top 15% most active myYearbook users, are highly engaged on social media and influential over their peers' media consumption and purchasing habits both online and offline. They purchase more products and share their opinions more than average teens.
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has existed since the 1950s in various forms like phone phreaking and bulletin board systems, but became more prominent with services like Geocities, AOL Instant Messenger, and later Facebook and Twitter. The US has over 240 million internet users, 98% of whom use social media. Sites like Google, Facebook, and LinkedIn each see millions of daily users. Social media allows for inexpensive advertising and networking compared to traditional media. It can increase brand awareness, link popularity, and search rankings by leveraging consumer generated media.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Social Media Statistics September, Australia and New ZealandAdcorp
Facebook remains the most popular social media platform in Australia and New Zealand, used by over half the population in both countries. Instagram saw a significant rise in mobile users over the past six months. Google+ now claims to have 100 million active monthly users globally, though user activity on the platform remains in question. MySpace recently launched a redesign of its platform and it will be interesting to see if this impacts its user numbers in the coming months.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
Facebook; Social Media For Your Organization; IT Canada conferenceRoy Pereira
This document summarizes Roy Pereira's presentation on leveraging Facebook for organizations. It discusses why Facebook is important due to its massive growth and user engagement. It provides statistics on Facebook usage in Canada and around the world. It then explains the basics of Facebook including what people do on the site, how photos are a major activity, and apps like FarmVille. It outlines how organizations can create a Facebook page to communicate with fans and acquire new ones. It also discusses advertising and privacy issues on Facebook.
The document provides an overview of social media and considerations for publishers. It discusses key platforms like Facebook, Twitter, YouTube and how they have evolved. It emphasizes listening to audiences, engaging communities through compelling content, and finding the right staff. Success requires understanding goals and audiences as well as risks around content moderation. Social media requires an ongoing commitment but can help readers find, distribute and interact with publisher content.
Your nonprofit needs a social media strategyJD Lasica
Here's the presentation that JD Lasica and Carla Schlemminger of Socialbrite.org are giving at the Nonprofit Technology Conference in San Francisco on April 5, 2012. The focus is on 5 approaches nonprofit organizations can take to strategically advance their missions.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
Social metrics: How social marketing measurement impacts businessBranded Ltd
The document discusses the evolution of social media marketing from a first generation "checkbox treatment" approach to a next generation "social business" approach. It notes that next generation social marketing companies focus on real-time reactive behavior, being customer centric, moving from campaigns to always-on content, and being metrics driven. The document also examines trends related to content marketing, social advertising, structuring social media teams, and the importance of social customer care. It concludes by emphasizing that next generation companies put customers first, are metrics driven, find insights and act on them continuously, and innovate to avoid falling behind.
Social media, Gov 2.0 and government workers (original)JD Lasica
This presentation has been slightly updated:
http://www.slideshare.net/jdlasica/social-media-strategies-11839759
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Similar to Defining Mozilla's social media strategy (20)
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
2. Topics for this session
• Our social media strategy for users
• How we support our users
• Group discussion
3. User Engagement
To inspire and nurture relationships with people
to deepen loyalty, raise awareness of the Mozilla
mission and create momentum for action.
4. Why is social media valuable?
Provides daily conversations with our active mainstream users
Amplifies the impact of campaigns and announcements
16. History of growth
Facebook Twitter
5.0M 100% 600K
4.5M 75% 525K
4.0M 50% 450K
3.5M 25% 375K
3.0M 0% 300K
January February March April May June July August September January February March April May June
Facebook Fans
Engagement Rate %
17. How we use social media
Daily posts Army of Awesome Facebook comments
Facebook
Twitter
23. Results + our success
Getting the word out
• Firefox 4 downloads on Day 1 vs. 2
Amplifying campaigns
• Mark Up - 1,400,000 marks made
• Webify Me - 800,000 participants so far
While many of us social media in talking with other Mozillians, I’m going to focus on how we engage with our users on these channels.\n
\n
\n
Why spend time on social media?\n- It gives us a great way to talk with our mainstream users\n- Social media is our largest 2-way channels with users (whereas moz.org, snippets and email are 1-way)\n- Social media amplifies our messages. It’s built around social and gives our content a viral factor we don’t have in other channels\n- Quick turnaround. It’s low barrier for us, so we can post or respond to issues in minutes instead of days for other channels. \n
Let’s talk about Facebook and Twitter. Social media encompasses many other services - including some open social networks - but we focus on Facebook and Twitter because that’s where our users are, so it currently gives us the most value.\n\nFacebook: We’ve added 1.7M relationships this year already, growing from 3.3M to 5M. Most importantly, we’ve maintained a high Engagement Rate with these users, which becomes extremely difficult to do as organizations and brands gain millions of fans on their pages. We’ve been able to keep our Engagement Rate (Active Monthly Users) above 45% this year.\n\nTwitter: A much smaller channel in general. Twitter has 100M users [1] in total compared to Facebook’s 750M [2]. We’ve still seen good growth here, as we went from 360K to 525K relationships this year.\n\n[1] http://www.pcmag.com/article2/0,2817,2392658,00.asp\n[2] https://www.facebook.com/press/info.php?statistics\n
Social media is a 2-way conversation with our users\n- We publish content every day: Firefox tips, questions, brand messages, announcements\n- We reply to users as well: providing support, telling them about features, and signposting to Mozilla sites\n\n
Let’s look at how our campaigns are amplified through our social channels.\n\nMore work needed on this slide. To be added.\n\nTo do: Add more key metrics here to demonstrate our success. Include Webify Me results.\n
Scaling our reach and resources:\nLocalization - Allowing contributors to localize daily posts and manage SM accounts for their region\nStewards - Training representatives from other groups to be experts in SM\nOptimization - Similar to mozilla.com, testing different types of content to find what works best and \nMore campaigns - Creating experiences that attract new years and deepen existing relationships\n
While we’ve seen strong growth and engagement on our own channels, it’s also useful to see how we compare to similar organizations and other top brands.\n\nAs shown in this table, our actively engaged users percentage is quite strong at 49%. And our growth is also relatively strong at 36%, although not as high as popular brands such as Facebook and Coca-Cola.\n\nAdd a note about sample size and dates.\n\nSource: http://monitor.wildfireapp.com/comparisons/172508/fans_followers/mozilla-firefox-vs-google-chrome-vs-facebook-vs-starbucks-vs-coca-cola-vs-oreo-on-facebook-and-firefox-on-twitter#&data=cumulative&range=all\n