Thursday, March 27, 2010 “ Leveraging Facebook for your Organization” Session 4A;  Roy Pereira @ Shiny Agency
Agenda <ul><li>Why Facebook? </li></ul><ul><li>Facebook 101 </li></ul><ul><li>Your Company in Facebook </li></ul><ul><li>F...
Who Am I ? <ul><li>Roy Pereira <roy@ShinyAgency.com> </li></ul><ul><li>Over 40 campaigns on Facebook </li></ul><ul><li>Co-...
Some of Our Facebook Campaigns
WHY FACEBOOK? <ul><li>Why is Facebook so important to us? </li></ul>
Facebook’s Growth Monthly Active Users (M) 100 million via mobile
Facebook = Real-Time-Web <ul><li>Daily: </li></ul><ul><ul><li>175 million active users </li></ul></ul><ul><ul><li>55 milli...
Canada on Facebook Source: FacebookSocialAds, Jan, 2010 Canada: 15 million users British Columbia: 14% Alberta: 11% Saskat...
Canadian Demographics Source: FacebookSocialAds, Jan, 2010
Facebook Around the World Source: Facebook, Dec 2009 Rank Country Number of Facebook users 12 month growth % 6 month growt...
FACEBOOK 101 <ul><li>So that you can talk to your kids and sound like you are hip </li></ul>
What is on your mind? What are your friends up to? On-the-fly conversations This is what it is all about! Get Involved
Your digital life Photos are the #1 activity Wow, lots of personal info…
More photos on Facebook than next 5 nearest competitors
Lots of Fans Great Communication Channel
85 million monthly active users play FarmVille
Facebook Outside of Facebook.com
Facebook’s “Like” Takes Over the World
Not Just On the Web
FACEBOOK PAGES
Facebook Fan Pages <ul><li>Most brands have one </li></ul><ul><ul><li>Easy to communicate with your ‘Fans’ </li></ul></ul>...
Get Fans Send Updates Custom Tab Get Feedback
Most Popular Facebook Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 1 Michael Jacks...
Non-Commercial Fan Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 11 I love Sleep 4,...
Custom Tabs <ul><li>(Almost) anything goes in a Fan Page custom tab </li></ul><ul><li>This is where most “Branded” applica...
“Applications” in Fan Pages
Understand Who Your Fans Are
OPENGRAPH / CONNECT <ul><li>Facebook on your web site </li></ul>
ADVERTISING ON FACEBOOK
Advertising on Facebook
Target, Target, Target
Only pay per click!
PRIVACY ON FACEBOOK <ul><li>“ The age of privacy is over”, Mark Zukerburg, Jan 8, 2010 </li></ul>
Facebook Privacy (2005) http://mattmckeon.com/facebook-privacy/
Facebook Privacy (April 2010) http://mattmckeon.com/facebook-privacy/
Roy Pereira [email_address] www.ShinyAgency.com
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Facebook; Social Media For Your Organization; IT Canada conference

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How to use Facebook for your organization

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  • Intensity Index Leads… Rank Leads by Engagement Intensity and Demographic Profile Enable Pursuit With Insight That Fosters a Dialogue not a Monologue Turn Points of Contact into Points of Value Build Lead Generation Program Visibility Expand Initial Leads that Need More Time into Nurture-to-Harvest Opportunities
  • Facebook; Social Media For Your Organization; IT Canada conference

    1. 1. Thursday, March 27, 2010 “ Leveraging Facebook for your Organization” Session 4A; Roy Pereira @ Shiny Agency
    2. 2. Agenda <ul><li>Why Facebook? </li></ul><ul><li>Facebook 101 </li></ul><ul><li>Your Company in Facebook </li></ul><ul><li>Facebook on Your Web Site </li></ul><ul><li>Promoting Your Business on Facebook </li></ul>
    3. 3. Who Am I ? <ul><li>Roy Pereira <roy@ShinyAgency.com> </li></ul><ul><li>Over 40 campaigns on Facebook </li></ul><ul><li>Co-Founded FacebookCamp (Toronto) </li></ul><ul><ul><li>Largest Facebook Dev Garage in the world! </li></ul></ul><ul><li>Co-Founded Refresh Partners in May 2007 </li></ul><ul><ul><li>1st Marketing Agency focused on Social Networks </li></ul></ul><ul><li>Founded Shiny Agency in May 2009 </li></ul><ul><ul><li>Specialized marketing agency focused on bringing brands to social networks </li></ul></ul>
    4. 4. Some of Our Facebook Campaigns
    5. 5. WHY FACEBOOK? <ul><li>Why is Facebook so important to us? </li></ul>
    6. 6. Facebook’s Growth Monthly Active Users (M) 100 million via mobile
    7. 7. Facebook = Real-Time-Web <ul><li>Daily: </li></ul><ul><ul><li>175 million active users </li></ul></ul><ul><ul><li>55 million status updates </li></ul></ul><ul><li>Weekly: </li></ul><ul><ul><li>3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared </li></ul></ul><ul><li>Monthly: </li></ul><ul><ul><li>2.5 billion photos uploaded </li></ul></ul><ul><ul><li>3.5 million events created </li></ul></ul>
    8. 8. Canada on Facebook Source: FacebookSocialAds, Jan, 2010 Canada: 15 million users British Columbia: 14% Alberta: 11% Saskatchewan: 3% Manitoba: 3% Ontario: 40% Quebec: 19% The Maritimes: 8% The Territories: 0%
    9. 9. Canadian Demographics Source: FacebookSocialAds, Jan, 2010
    10. 10. Facebook Around the World Source: Facebook, Dec 2009 Rank Country Number of Facebook users 12 month growth % 6 month growth % 1 USA 101,303,240 140.8% 46.0% 2 UK 22,625,300 51.5% 20.9% 3 Turkey 16,943,780 113.6% 36.8% 4 Indonesia 14,681,580 1536.7% 126% 5 France 14,290,700 117% 32.6% 6 Canada 14,228,460 31% 19% 7 Italy 13,272,760 137.6% 30% 8 Philippines 8,387,560 2046.8% 208.4% 9 Spain 7,701,200 196.7% 33.4% 10 Australia 7,611,920 75.8% 25.7%
    11. 11. FACEBOOK 101 <ul><li>So that you can talk to your kids and sound like you are hip </li></ul>
    12. 12. What is on your mind? What are your friends up to? On-the-fly conversations This is what it is all about! Get Involved
    13. 13. Your digital life Photos are the #1 activity Wow, lots of personal info…
    14. 14. More photos on Facebook than next 5 nearest competitors
    15. 15. Lots of Fans Great Communication Channel
    16. 16. 85 million monthly active users play FarmVille
    17. 17. Facebook Outside of Facebook.com
    18. 18. Facebook’s “Like” Takes Over the World
    19. 19. Not Just On the Web
    20. 20. FACEBOOK PAGES
    21. 21. Facebook Fan Pages <ul><li>Most brands have one </li></ul><ul><ul><li>Easy to communicate with your ‘Fans’ </li></ul></ul><ul><ul><li>Easy to acquire Fans </li></ul></ul><ul><ul><li>Great central nexus to create brand awareness with your media and news udpates </li></ul></ul>
    22. 22. Get Fans Send Updates Custom Tab Get Feedback
    23. 23. Most Popular Facebook Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 1 Michael Jackson 10,551,163 2 Vin Diesel 7,232,745 3 Barack Obama 7,095,229 4 Facebook 6,662,703 5 Mafia Wars 6,426,482 6 Texas Hold'em Poker 5,848,694 7 Megan Fox 5,357,269 8 Starbucks 5,331,423 9 Lady Gaga 4,711,581 10 RIP Michael Jackson (We Miss You) 4,695,522
    24. 24. Non-Commercial Fan Pages Source: Facebook, Jan 2010 Rank Facebook Fan Page Name Number of Facebook Fans 11 I love Sleep 4,682,956 12 Pizza 4,643,720 16 I need a vacation!!! 4,385,918 18 I really hate slow computers 4,016,919 20 I hate waking up during a good dream and it won't come back! 3,835,373 22 I don't get enough sleep because I stay up late for no reason 3,170,874 27 Randomely laughing because you remembered something funny 3,331,980 28 Random laughter when remembering something 3,326,008 30 Pizza 3,306,364
    25. 25. Custom Tabs <ul><li>(Almost) anything goes in a Fan Page custom tab </li></ul><ul><li>This is where most “Branded” applications now reside </li></ul>
    26. 26. “Applications” in Fan Pages
    27. 27. Understand Who Your Fans Are
    28. 28. OPENGRAPH / CONNECT <ul><li>Facebook on your web site </li></ul>
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. ADVERTISING ON FACEBOOK
    34. 34. Advertising on Facebook
    35. 35. Target, Target, Target
    36. 36.
    37. 37. Only pay per click!
    38. 38. PRIVACY ON FACEBOOK <ul><li>“ The age of privacy is over”, Mark Zukerburg, Jan 8, 2010 </li></ul>
    39. 39. Facebook Privacy (2005) http://mattmckeon.com/facebook-privacy/
    40. 40. Facebook Privacy (April 2010) http://mattmckeon.com/facebook-privacy/
    41. 41. Roy Pereira [email_address] www.ShinyAgency.com

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