There is no parking available for commuter students after 9:30 AM at a school. Nudge Design proposes highlighting the accessibility of public transportation to encourage more commuter students to take public transit instead of driving to address the lack of parking. Their proposal includes sketches, logo design, and motion graphics to communicate this message.

1. Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Nudge Design
PowerPoint Project

2. Current Situation
There is no parking for commuter students that have class past 9:30 AM.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

3. Here is the parking lot at 9:00 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

4. Here is the parking lot filled at 9:30 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

5. There is no one regulating the gate to the parking lot.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

6. Desired Behavior
Get commuter students to take public transportation to school.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

7. Design Tip Employed
Gain Vs Loss Principle – it is always more effective to highlight what a
subject gains from a situation
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

8. Nudge Design Proposal
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Show commuter students that they have direct access to public
transportation.

9. Key Word Translation
“Shortcut” translated into French is “Raccourci”
“Technique” translated into Spanish is “Técnica”
“Strategy” translated into Greek is “στρατηγική”
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

10. Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

11. Beginning Sketches
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

12. Image Sketches
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

13. Logo Design
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

14. Name Translation
Word: Purpose
Translated into Italian: Scopo
Translated into Greek: Propositum
Translated into German: Zweck
Name: Scoposeck
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

15. Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

16. Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Audio Track
Audio Link

17. Background Video
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen

18. Branding Motion Graphic
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Graphic Link

19. Alternative Branding Motion Graphic
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Graphic Link

20. Branding Motion Graphic (Short Version)
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Graphic link