A continuation of Assignments 1, 2 and 3. Assignment 4 shows how I promoted the product and how I created a social media community.

1. Emotion-Analyzing Glasses Bethany Dill
FA102a Research and Brand Development
Wednesday, January 9, 13

2. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“How to Measure Emotions”
http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13

3. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“... Detects anatomical facial muscle movements...
and can characterize collections of those
movements...”
http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13

4. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“The glasses contain
a tiny camera that...
tracks 24 ‘feature
points’ on your
conversation
partner’s face, and
software analyzes
their micro-
expressions”
http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13

5. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“The camera is connected to a wire snaking
down to a smartphone that runs the emotion
analyzing software”
http://www.kurzweilai.net/how-to-measure-emotions
Wednesday, January 9, 13

6. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Description of Future Product or Service
Emotion-Analyzing Glasses
Wednesday, January 9, 13

7. Emotion-Analyzing Glasses Bethany Dill
Assignment Two, Naming Process
Selected Words From Original Post
Emotions, Recognize, Conversation, Analyze, Understand
Generated Name Possibilities
Emotication - Combined “emotions” and “communication”
EmotiReader - Combined “emotions” with “reader” which was
associated with “analyze”
Selected Name: EmotiReader
Justification
Gives insight as to what the product does, without naming all of it’s
many uses. The name would encourage the consumer to look at the
product more closely which would encourage purchase.
Wednesday, January 9, 13

8. Emotion-Analyzing Glasses Bethany Dill
Assignment Two, Brand Character Diagram
Wednesday, January 9, 13

9. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Logotype Research, Word From Diagram
“Scientific”
Wednesday, January 9, 13

10. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Logotype Research
http://www.aps.org http://www.aaas.org http://www.aapt.org
Wednesday, January 9, 13

11. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Finished Logotype
Wednesday, January 9, 13
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12. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Research
Nikon Cameras
http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts
Bose Sound Systems
http://www.facebook.com/Bose
Oakley Sports Gear
http://www.facebook.com/Oakley?fref=ts
Wednesday, January 9, 13

13. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding, Creating a
Community
In order to create a Social Media Community, I
texted and Facebook messaged people I knew and
told them about the product (the EmotiReader),
that I was designing. I also posted the link to the
page and created a status about the page on my
personal Facebook page. Some of the people that
I contacted about my product also made statuses
about the EmotiReader page on their personal
Facebook pages to promote the product.
Wednesday, January 9, 13

14. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13

15. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13

16. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13

17. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Wednesday, January 9, 13