This document provides a review of related links for assignments in an intro to new media design course. It summarizes the key points from articles on presenting techniques, defining brands, logo design principles, engaging Facebook superfans, and designing effective web pages. The document analyzes how each article relates to its assignment and synthesizes insights about clear presentations, strong branding, memorable logos, fan loyalty, and optimal webpage layout.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
12 Rules to Follow in App Banner Design and Make Your Banner a HIT!Origzo
This presentation is about designing effective and successful app ad banners. Starting from the fact that designing for the small screens of mobiles has always been difficult, this presentation covers twelve golden rules that give out, step by step, clear directions for designing app ad banners.
The rules discussed in this presentation for app banner design cover every aspect right from managing the file size to image background. Optimum app banner sizes are also discussed. What kind of text to use, the design elements to be employed and what kind of headings generate attention are discussed in this presentation as well.
This presentation is a handy document for all those who want to design beautiful and successful app ad banners.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
Hear what resume writers, recruiters and job search coaches predict for 2017. Overall, their predictions fell into the following categories:
Workforce and workplace changes
Career management is up to you
Resumes and LinkedIn work together
Enhancements to the recruiting process
Job search has changed, but don’t overlook the basics
Online visibility is imperative
Expect more from interviews
Featuring Mark Babbitt, Louise Kursmark, Lisa Rangel, Jim Stroud, Chris Russell, Laura DeCarlo, Donna Svei, Will Thomson, Chris Fields, Miriam Salpeter, Ryan Rhoten, Tony Restell, Jacqui Barett-Poindexter, Meg Guiseppi, Robin Ryan, Susan P. Joyce, Olivia Gamber, Kirk Baumann, Ed Han, Margo Wickersham, Marc Miller, Angela Copeland, Mark Anthony Dyson, Rich Grant, Katrina Collier, Steve Levy, Jacob Share, Sharlyn Lauby, Hank Boyer, Jessica Hernandez, Laura Smith-Proulx
Visual Brand Guidelines to Manage Social Media AccountsOrigzo
Learn about social media design, content guideline, brand streamline in this visual based PPT. Creating coherent social media guidelines that make top quality content is important. It also lays emphasis on creating uniformity in all of your social media posts so that your brand impression is maintained throughout the web.
Furthermore, various social media branding guidelines are discussed that give valuable information for maintaining consistency in the social media posts.
Facebook has made considerable changes recently to its platform that affects how brands and consumers use the social network in May/June 2013. The introduction of Verified Pages and hashtags, the phasing out of Sponsored Stories and introduction of new Insights are important developments to understand in the scope of brands’ overall digital and social strategies.
Moreover, Instagram, the photo-sharing app owned by Facebook, has introduced video functionality. This POV contains an overview of the latest developments and considerations for brands and marketers.
12 Rules to Follow in App Banner Design and Make Your Banner a HIT!Origzo
This presentation is about designing effective and successful app ad banners. Starting from the fact that designing for the small screens of mobiles has always been difficult, this presentation covers twelve golden rules that give out, step by step, clear directions for designing app ad banners.
The rules discussed in this presentation for app banner design cover every aspect right from managing the file size to image background. Optimum app banner sizes are also discussed. What kind of text to use, the design elements to be employed and what kind of headings generate attention are discussed in this presentation as well.
This presentation is a handy document for all those who want to design beautiful and successful app ad banners.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
To understand how Facebook media is best used it's important to understand how Facebook uses social context & the convergence of brand storytelling with consumer storytelling through engagement to deliver tangible results for brands.
How to build and manage a good LinkedIn profile for effective job hunting (and not only)
Mini manual for beginners who are looking for a job (also) via social network
by Mauro Moschin
Initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using a Social Networks privacy settings.
This is version 2.3, updated on 8 February 2012. It is now more accurately called "Digital Persona Management for IBMers" and the Facebook section has been entirely rebuilt to match the platform’s current settings and controls (i.e. Timeline), as well as LinkedIn. In addition, this module is being expanded to include Google+, and Twitter, as soon as I can finish creating them, so watch for additional updates. I posted 2.2 on 7 Feb, then LinkedIn announced two new privacy changes.
( This module used to be titled Identity Management For IBMers on Facebook )
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
To understand how Facebook media is best used it's important to understand how Facebook uses social context & the convergence of brand storytelling with consumer storytelling through engagement to deliver tangible results for brands.
How to build and manage a good LinkedIn profile for effective job hunting (and not only)
Mini manual for beginners who are looking for a job (also) via social network
by Mauro Moschin
Initially prepared for internal use at IBM, this is a useful guide for segregating personal and work life, and for protecting yourself from identity theft, using a Social Networks privacy settings.
This is version 2.3, updated on 8 February 2012. It is now more accurately called "Digital Persona Management for IBMers" and the Facebook section has been entirely rebuilt to match the platform’s current settings and controls (i.e. Timeline), as well as LinkedIn. In addition, this module is being expanded to include Google+, and Twitter, as soon as I can finish creating them, so watch for additional updates. I posted 2.2 on 7 Feb, then LinkedIn announced two new privacy changes.
( This module used to be titled Identity Management For IBMers on Facebook )
InsideView success story Knowledge Lake InsideView
http://learnmore.insideview.com/Microsoft.html
“ With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment. “
KnowledgeLake learned about InsideView during a conversation with another CRM vendor. After gathering more information and feedback, KnowledgeLake implemented a proof of concept for Sales to test the solution in a live environment. The feedback was very positive. In fact, the Sales team preferred InsideView over Hoovers which was also being used at the time.
“In addition to everything we needed to add, InsideView gave us what has become one of the most beneficial components of our CRM system—social sales intelligence,” said Barb Potter, Director of Marketing for KnowledgeLake.
“With InsideView, we were able to replace two vendors with one solution that works much better. This has saved us thousands of dollars and provided an immediate return on investment.”
InsideView is now deployed throughout KnowledgeLake’s entire Sales and Marketing departments.
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
Creating Content that Sparks: Finding Your Catalyst for Content MarketingPeterNorth20
Content marketing is not a competition for marketshare; you are first and foremost competing for customer's and prospect's attention. Overlooking this critical point leads to failed marketing efforts and enormous opportunity costs, and embracing it leads to a strong, responsive following that's ready to do business with you. Only once you've truly earned your exposure can you move forward to your bottom-line business goals.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Platform business model acts like an interface between consumer & producer. This model is used by many renowned & start-up companies. This helps in evolving the business by providing more value to customer. Industry have a strong incentive to evolve towards business model that enable them to gain access to additional data about their customers, data that’s not more broadly available to the platform owner. The result will be an increasing emphasis on the data dimension of business model evolution where participants can focus on persuading customers to share more of their data in return for providing more descriptive, predictive and prescriptive value to the customer. Now the data platform model will be able to focus tightly on the areas where they have the greatest differentiation to provide world class complementary products and services conveniently and reliable to their customer. In this paper differentiation between Linear & Platform business model is elaborated. LinkedIn have adapted the business platform strategy connecting organization & professional across nation to share their portfolio with other professional connected through LinkedIn.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
A basic collection of tips and graphics on social media best practices from Zellous.org. Now somewhat historic in content, this slide presentation still captures the essence of social media's purpose and methods.
More articles on this content at: https://zellous.org/wordpress-articles-blog
A continuation, and the last part of Assignments 1, 2, 3, 4, 5a and 5b. This part of the assignment shows a linked "about" page on the website prototype.
1. Bethany Dill
“Related Links Review”
Intro to New Media Design
Professor Klinkowstein
January 2013
! The related link for assignment one gave insight on how to make a good clear
presentation. The author of the article referenced Steve Jobs as a good presenter and
walked through his presenting techniques. From the article, it was said that good
presenting is achieved when the speaker “sells the benefit”, “builds simple, visual
slides”, “tells stories”, “prepares and practices excessively”, “avoids reading from notes”,
“has fun”, and “inspires their audience”. This biggest tip that that relates most to our
assignment was “building simple, visual slides”. The article says that doing this creates
a clean easy-to-read look that gets the point across.
! The related links for assignment two give insight as to what a brand is and what
makes a “good” brand. Seth Godin defines a brand as a set of “expectations”,
“memories”, “stories” and “relationships” that help a customer choose one product over
another. He claims that design is not a brand. Another related article by Suzanne Gibbs
Howard goes further to describe what makes a good brand. Her idea of a good brand is
a brand that shares what you care about, empowers people to make it their own,
localizes and discriminates. She further goes to say that a brand attracts like-minded
customers that are different from most other customers and that these like-minded
customers have the ability to make the brand their own by sharing their own stories,
expectations, memories and relationships (as Godin would say). The customers help to
make a “good” brand. In another relates article, “Brand New Conference, a Review by
IDEO”, further describes what a good brand is. Building on the previous article, this
article declares that stories connect people and create relationships and that these
ideas should be wrapped around a brand. The article also says that a brand should be
describes as a person with a personality. This article also describes a brand that “fails”
as one that does not relate to customers and is not attentive to a customer’s needs.
Another related article that was posted on tumblr does not directly reference branding
but does impose ideas that relate to the concept of branding. The article defines
trandsmedia storytelling as a technique where a story is told across multiple platforms
and formats using current digital technologies. It explains that the story being told needs
to allow an audience to participate in the story. This concept can be related to “good”
branding in that the story being told about the brand needs to appear on many platforms
of media and must allow people to participate in the story of the brand.
! The related links for assignment three describes what logo is and does and the
effectiveness of a “good” logo. According to the article, by Paul Rand, a logo is a
signature of a product, company, service, ect. that identifies that product, company,
service, ect. What a logo means is more important than what it looks like. Rand also
claims that the effectiveness of a logo depends on it’s distinctiveness, visibility, usability,
memorability, universality, durability, and timelessness. Rand also explains that the logo
design is associated with the product, company, service, ect. it’s attached to and that a
logo design will be attractive or unattractive based on the product, company, service,
ect. it represents. In another related article, written by Alex Bigman, Rands ideas from
the article above are explained more in depth. Bigman explains that logos can look like
whatever they want, and they don’t have to relate to the subject matter the are
representing. They just have to be memorable. Another point that Bigman makes is that
2. Bethany Dill
“Related Links Review”
Intro to New Media Design
Professor Klinkowstein
January 2013
simplicity is not the goal; simplicity occurs when it is truly understood what a logo is an
is not capable of doing.
! The related link for assignment four explains how a brand should utilize a
Facebook page and how to get the most out of the page’s fans. The article explains that
only a small fraction of the people who like a Facebok page are actually engaging with
the product. These fans are known as “superfans” and the article suggests that a brand
should use it’s superfans to promote the brand further. In order to do this, the article
suggests that it rewards superfan loyalty, builds a two way relationship between the
superfan and the “brand” or the administrators of the Facebook page, and by asking for
the help of the superfans. By doing this, superfans feel like they are part of the brand
“experience” and they will be more likely to promote the brand.
! The related links for assignment five gives insight on how to create a web page
that will be profitable to a product, service, company, ect. In Jakob Nielsen’s article, it is
revealed that most people pay attention to the left side and top of the webpage more
than any other part of the webpage. A scientific study was conducted to prove this. The
reason that this is true is because most languages have a left-to-right reading direction
and the left of the page usually contains a navigation bar. Therefore, it s concluded that
the most important information should be in the two left-most thirds of the webpage and
the secondary information should be in the right-most third of the webpage. In the next
related article, also written by Nielsen, print design (i.e. newspaper design) and web
design are compared. Print design has a bigger canvas to work with and it’s 2-
dimensional, page turning experience. Web pages are 1-dimensional and N-
dimensional, meaning that it has a scrolling experience instead of a canvas experience.
The article also argues that print design has a better image and type quality than web
design because the images can be printed larger and with more detail, fancy type can
be used (because on a computer, you don’t know if a specific type has been installed or
not) and there can be more text on a page since it is unpleasant to read off of a screen.
However, even though this is true, the author ultimately decides that the online medium
is ultimately better because it has user engagement and this creates a more memorable
experience and therefore, it does the job better than print design.
Links:
Assignment 1:
http://www.forbes.com/sites/carminegallo/2012/10/04/11-presentation-lessons-you-can-
still-learn-from-steve-jobs/2/
Assignment 2:
http://sethgodin.typepad.com/seths_blog/2009/12/define-brand.html
http://www.fastcodesign.com/1662388/ideo-good-stories-make-good-brands-heres-4-
tips-and-7-examples
http://www.underconsideration.com/brandnew/archives/
brand_new_conference_a_review_by_ideo.php
http://transmediaexperience.tumblr.com/
3. Bethany Dill
“Related Links Review”
Intro to New Media Design
Professor Klinkowstein
January 2013
Assignment 3:
http://www.paul-rand.com/
http://www.paul-rand.com/foundation/thoughts_logosflags/#.UNyR4LZqaBQ
http://99designs.com/designer-blog/2012/09/04/4-principles-by-paul-rand-that-may-
surprise-you/
Assignment 4:
http://adage.com/article/digitalnext/facebook-base-engage-superfans/238773/
Assignment 5:
http://www.nngroup.com/articles/horizontal-attention-leans-left/
http://www.nngroup.com/articles/differences-between-print-design-and-web-design/