The document discusses the development of emotion-analyzing glasses called EmotiReader. The glasses contain a camera that tracks 24 facial points and analyzes micro-expressions to detect emotions. The camera is connected to a smartphone that runs the analyzing software. The document outlines the branding and design process for EmotiReader, including creating a logotype, social media presence, wireframes, visual designs and a prototype website.

1. Emotion-Analyzing Glasses Bethany Dill
FA102a Research and Brand Development
Tuesday, January 15, 13

2. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“How to Measure Emotions”
http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13

3. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“... Detects anatomical facial muscle movements...
and can characterize collections of those
movements...”
http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13

4. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“The glasses contain
a tiny camera that...
tracks 24 ‘feature
points’ on your
conversation
partner’s face, and
software analyzes
their micro-
expressions”
http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13

5. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Research
“The camera is connected to a wire snaking
down to a smartphone that runs the emotion
analyzing software”
http://www.kurzweilai.net/how-to-measure-emotions
Tuesday, January 15, 13

6. Emotion-Analyzing Glasses Bethany Dill
Assignment One, Description of Future Product or Service
Emotion-Analyzing Glasses
Tuesday, January 15, 13

7. Emotion-Analyzing Glasses Bethany Dill
Assignment Two, Naming Process
Selected Words From Original Post:
Emotions, Recognize, Conversation, Analyze, Understand
Generated Name Possibilities:
Emotication - Combined “emotions” and “communication”
EmotiReader - Combined “emotions” with “reader” which was associated with “analyze”
Selected Name: EmotiReader
Justification:
Gives insight as to what the product does, without naming all of it’s
many uses. The name would encourage the consumer to look at
the product more closely which would encourage purchase.
Tuesday, January 15, 13

8. Emotion-Analyzing Glasses Bethany Dill
Assignment Two, Brand Character Diagram
Tuesday, January 15, 13

9. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Logotype Research, Word From Diagram
“Scientific”
Tuesday, January 15, 13

10. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Logotype Research
http://www.aps.org http://www.aaas.org http://www.aapt.org
Tuesday, January 15, 13

11. Emotion-Analyzing Glasses Bethany Dill
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Assignment Three, Finished Logotype
Tuesday, January 15, 13

12. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Extra Credit
eR eR
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Tuesday, January 15, 13

13. Emotion-Analyzing Glasses Bethany Dill
Assignment Three, Extra Credit
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Tuesday, January 15, 13
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14. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Research
Nikon Cameras
http://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts
Bose Sound Systems
http://www.facebook.com/Bose
Oakley Sports Gear
http://www.facebook.com/Oakley?fref=ts
Tuesday, January 15, 13

15. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding, Creating a
Community
In order to create a Social Media Community, I
texted and Facebook messaged people I knew and
told them about the product (the EmotiReader),
that I was designing. I also posted the link to the
page and created a status about the page on my
personal Facebook page. Some of the people that
I contacted about my product also made statuses
about the EmotiReader page on their personal
Facebook pages to promote the product.
Tuesday, January 15, 13

16. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13

17. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13

18. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13

19. Emotion-Analyzing Glasses Bethany Dill
Assignment Four, Social Media Branding Facebook Pages
Tuesday, January 15, 13

20. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Webpage Layout Research for Wireframes
http://www.hofstra.edu/admission/
Tuesday, January 15, 13

21. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Webpage Layout Research for Wireframes
http://ddiny.org
Tuesday, January 15, 13

22. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Wireframe
Logotype
Image
Short Description
About Shop Research News Contact Us
Social Media
Icons
Social Media
Icons
Social Media
Icons
Large Image with Tagline Text
Social Media
Icons
Social Media
Icons
Social Media
Icons
Tuesday, January 15, 13

23. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Tagline Research
“Save Money, Live Better”
://www.walmart.com http
“Make Believe”
http://www.sony.com/index.php
“Think Small”
http://www.vw.com/en.html?sem=google
“Impossible is Nothing”
http://www.adidas.com/us/
“The Happiest Place on Earth”
http://disneyland.disney.go.com
Tuesday, January 15, 13

24. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/console/4637983?
Tuesday, January 15, 13

25. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Lower Level Visual Design in a Browser
Tuesday, January 15, 13

26. Emotion-Analyzing Glasses Bethany Dill
Assignment Five, Linked Prototype URL
https://projects.invisionapp.com/console/4637984?
Tuesday, January 15, 13