The document discusses 3D projection mapping and its use in advertising. It notes that 3D projection mapping turns 2D surfaces into 3D productions by matching video projections to objects, bringing inanimate objects to life. It puts on interactive shows that gain attention from passersby and online viewers, and can be used to draw attention to social issues. The document also describes naming a potential product or service related to 3D projection mapping, settling on the name "PROject" by combining elements from the original topic. It includes a brand character diagram for PROject describing its envisioned tone as flashy, innovative, inspiring, and imaginative.

1. FA102a, Research, Product Proposal and
Brand Development
Bethany Dill3D Projection Advertisements
Thursday, September 19, 13

2. Social Times: 3D Projection Mapping
Taking the Advertising World by Stormhttp://www.kurzweilai.net/3d-projection-mapping-taking-the-advertising-world-by-storm
Assignment One, Research
Bethany Dill3D Projection Advertisements
Thursday, September 19, 13

3. http://www.kurzweilai.net/3d-projection-mapping-taking-the-advertising-world-by-storm
Bethany Dill3D Projection Advertisements
Assignment One, Research
-Turns 2D surfaces into 3D productions
Thursday, September 19, 13

4. Bethany Dill3D Projection Advertisements
Assignment One, Research
http://www.kurzweilai.net/3d-projection-mapping-taking-the-advertising-world-by-storm
-Matches video to objects in order to
create 3D effects
Thursday, September 19, 13

5. Bethany Dill3D Projection Advertisements
Assignment One, Research
http://3dprojectionmapping.com/Welcome.html
-Brings life to inanimate objects
Thursday, September 19, 13

6. -Puts on a show
-Gains passerby and web attention
-Calls attention to social issue
Bethany Dill3D Projection Advertisements
Assignment One, Description of Future
Product or Service
Thursday, September 19, 13

7. -ImagineOn - (Created by tweaking
Imaginary)
-PROject - (Created by combining
professional and Project)
Assignment Two, Naming Process
-Selected Words From Original Post:
Imagine, Professional, Project
-Selected Name: PROject
Bethany Dill3D Projection Advertisements
Thursday, September 19, 13

8. Bethany Dill3D Projection Advertisements
Assignment Two, Brand Character Diagram
Character/Persona Tone
Language Purpose
Ostentatious
Playful
Lively
Creative
Entertaining Flashy
Expensive
Innovative
Professional
Inspiring
Theatrical
Exciting
Imaginary
Visionary
Stimulating
Advertise
Project
Animate
Captivate
Interact
PROject
Thursday, September 19, 13