Finland, Public Policy and the Helsinki SpringSteve Blankwww.steveblank.comTwitter: sgblankSlides: www.slideshare.net/sblank
Corporate Lifecycle, Innovation, Startups, Founders, Ecosystem
Corporate Lifecycle, Innovation, Startups, Founders, EcosystemWhy Should I Care?
Why Start New Companies in Finland?
Because Old Ones Die
Corporate Lifecyclesare Getting Shorter
Disruption
DisruptionTechnology, Globalization, Regulation, Consumer Taste, Competition, etc.
Job Growth From Existing Companies willDecline
Job Growth Will Come From New Companies
Job Growth Will Come From New CompaniesStartups
Entrepreneurs are Coming to Finland to Start Companies
Entrepreneurs are Coming to Finland to Start CompaniesHelsinki Spring
First -What’s A Startup?Six Types of Startups
StartupLifestyle Startups Work to Live their PassionServe known customer with known product
Get paid for their passionSmall BusinessStartupSmall Business StartupsWork to Feed the FamilyServe known customer with known product
Feed the familySmall BusinessStartupExit Criteria Business Model found- Profitable business Existing team< €100K in revenueSmall Business StartupsWork to Feed the Familyknown customer known product
Feed the familyScalableStartupLarge CompanyScalable StartupBorn to Be BigSearchGoal is to solve for:  unknown customer and unknown features
ExecuteSearchScalableStartupLarge CompanyExit Criteria Business model found
 Total Available Market > €300m
 Can grow to €50/yearScalable StartupBorn to Be Big
ScalableStartupLarge CompanyScalable StartupBorn to Be BigExecuteSearch A scalable startup is designed to grow big
Needs “Risk capital”
What Silicon Valley means when they say “Startup”Buyable StartupBorn to Be SoldSearchSellScalableStartup€3 to 30M AcquisitionGoal is to solve for:  Internet, Mobile, Gaming Apps
Buyable StartupSearchSellScalableStartup€3 to e0M AcquisitionGoal is to solve for:  Internet and Mobile AppsSell to larger company
Large Company Sustaining InnovationInnovate or EvaporateSustaining InnovationTransitionScalableStartupLarge Company Existing Market / Known customer
Known product feature needsLarge Company Sustaining InnovationInnovate or EvaporateSustaining InnovationTransitionScalableStartupLarge CompanyBuild
Partner
Acquire- IP- Talent      - Product      - Customers      - Business
Large Company Disruptive InnovationNew DivisionLarge CompanyTransitionDisruptive InnovationNew Market
New tech, customers, channelsLarge Company Disruptive InnovationNew DivisionLarge CompanyTransitionDisruptive InnovationBuild
Partner
Acquire- IP- Talent      - Product      - Customers      - Business
Large Non-ProfitSocial StartupSocial Entrepreneurship StartupsSolve pressing social problems
Social Enterprise: Profitable
Social Innovation: New StrategiesEach of these startups require different skillsThey Can Not Be Taught the Same Way
Each of these startups require different Government PoliciesThey Can Not Be Built the Same Way
Scalable Startups Will Provide the Highest Job Growth
Scalable Startups Will Provide the Highest Job GrowthThey Require an Ecosystem You Do Not Have
EntrepreneursScalable Startup Ecosystem Take risk
No funding
 Building product
 Thinking through business modelEntrepreneurs skills training
 mentoring = experience
 networking
 shared office

F inland and the helsinki spring 090811