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Digital Transformation: How leaders meet modern customer expectations

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Chet Kapoor, CEO Apigee presents to the Pacific Crest global technology leadership forum in Vail, Colorado, Aug. 11 2015. How leading companies lead digital at the C-Suite level, deliver digital by making developers productive, and build digital enterprises with APIs.

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Digital Transformation: How leaders meet modern customer expectations

  1. 1. Digital Transformation How leaders meet modern customer expectations Chet Kapoor
  2. 2. 2©2015 Apigee. All Rights Reserved. Deliver products to make every business a digital business
  3. 3. Web Search
  4. 4. Digital APIs
  5. 5. API Platform Intelligent API Platform Intelligent API Platform Manage Secure Analyze Scale Connect An API platform that enables enterprises to deliver a connected digital experience to customers, partners and employees.
  6. 6. 6 Our customers AT&T
  7. 7. The world is changing – digitally.
  8. 8. 8 For business, that means customers with new expectations. ©2015 Apigee. All Rights Reserved.
  9. 9. In the digital world experiences must be: 9 Immediate Intelligent Interconnecte d ©2015 Apigee. All Rights Reserved.
  10. 10. 10 Source: Forrester – The State of Digital Business, 2014, Fenwick Most businesses can’t deliver the digital experience ©2015 Apigee. All Rights Reserved.
  11. 11. 11 Nature of Market Retail Music Cars CPG Books Food Cleaning Services Consulting Mining Weightless Intermediate Nature of Product 2000s 2030s Heavy B2CB2B2CB2B 2020s No industry is exempt from this disruption Source: Gartner – CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino
  12. 12. Those who (re)build their business around the change Those who adopt piecemeal solutions 12 Who will survive? Those who fail to adapt to change Who will thrive? ©2015 Apigee. All Rights Reserved.
  13. 13. CC-BY_SAApigee2015. 13 Across industries, businesses are already (re)building for digital Putting an API around the stores Global reach meets personalized shopping Enabling the future of payment Any cloud, any time, any where World class TV on-demand world- wide From a better shoe to a better you
  14. 14. 6x sales increase versus store only Over 75 partner apps using QuickPrint APIs Platform for telehealth digital loyalty program 83M members in 12 months connect fitness app or device to loyalty account ©2015 Apigee. All Rights Reserved. 14
  15. 15. 15 What sets them apart? ©2015 Apigee. All Rights Reserved.
  16. 16. 16 Leading Digital from the top Delivering Digital with developers Building Digital with APIs ©2015 Apigee. All Rights Reserved.
  17. 17. Leading Digital
  18. 18. Digital leaders lead from the top CTO 26% CEO 30% CIO 22% CDO 7% CMO 8% Other C-Level 3% Below C-Level 2% ©2015 Apigee. All Rights Reserved. 18 Senior-most person responsible for digital: Source: Apigee Institute – Keys to Digital Transformation Survey, 2013. Survey of 321 executives at companies with more than $500m in annual revenue.
  19. 19. Experience managing across departments Simplifies complexity Adapts quickly and flexibly to the market and results Traits of the highly successful digital leader ©2015 Apigee. All Rights Reserved. 19 Source: Apigee Institute – Keys to Digital Transformation Survey, 2013. Survey of 321 executives at companies with more than $500m in annual revenue.
  20. 20. 20 Leaders can’t do it alone.
  21. 21. Delivering Digital
  22. 22. Developers have conquered the phone with apps . . . 22 Developer Megatrends H1 2015 © 2015 VisionMobile DEVELOPERSHAVECONQUEREDTHEPHONEWITHAPPS Source: VisionMobile estimates Source: Developer Megatrends H1 2015, Vision Mobile estimates ©2015 Apigee. All Rights Reserved.
  23. 23. … and are well on the way to conquering 23 … everything really! the car wearablesthe home factoriescities healthcare ©2015 Apigee. All Rights Reserved.
  24. 24. 24 Digital business needs a vibrant developer ecosystem internal and external ©2015 Apigee. All Rights Reserved.
  25. 25. DATA apps developersPlatform technology Developer ecosystem virtuous cycle
  26. 26. Building Digital
  27. 27. 27 The nature of apps is changing
  28. 28. Yesterday: The traditional app 28 YESTERDAY:THETRADITIONALAPP the value is delivered by the app itself (even when connected to a backend service) The value is delivered by the app itself (even when connected to a backend service) YESTERDAY:THETRADITIONALAPP the value is delivered by the app itself (even when connected to a backend service) ©2015 Apigee. All Rights Reserved. Source: Developer Megatrends H1 2015, Vision Mobile
  29. 29. Today: The companion app 29 The value is delivered by the device The app is just the remote control ©2015 Apigee. All Rights Reserved. Source: Developer Megatrends H1 2015, Vision Mobile
  30. 30. TOMORROW:THEDATAAPP the value comes from combining all kinds of data the app processes triggers and signals across devices, sensors and APIs Tomorrow: The data app 30 Value comes from combining all kinds of data. The app processes triggers and signals across devices, sensors and APIs. ©2015 Apigee. All Rights Reserved. Source: Developer Megatrends H1 2015, Vision Mobile
  31. 31. 31 What do many established companies have? Data Data from Users Data from Products Data from Partners
  32. 32. 32 For too many, that data is stuck … ©2015 Apigee. All Rights Reserved.
  33. 33. 33 Data WarehouseDatabase ESB / Integration Days Years Systems of Record Secure Scale Manage Analyze Connec t Immediate CRM, ERP, etc. SOA Data Lake ©2015 Apigee. All Rights Reserved. . . . behind rigid legacy infrastructure Intelligent Interconnected
  34. 34. Security @ all points of engagement 34 Users Apps Developers APIs API Team Back-end OpenID Connect API keys, app authentication role-based access control traffic control, quotas, DDoS LDAP, role-based access control TLS IP access control
  35. 35. Analytics drive intelligent connected experiences 35 ability to predict behavior data interactions deep insights intelligent connected experiences
  36. 36. 36 4x scale year/year Scale capacity quickly on demand Zero impact to all other customers Scale is imperative for mission critical businesses Source: Apigee cloud data Black Friday weekend 2014
  37. 37. 37 Data WarehouseDatabase ESB / Integration Days Years Systems of Record Secure Scale Manage Analyze Connect Immediate Intelligent Interconnected CRM, ERP, etc. SOA Data Lake ©2015 Apigee. All Rights Reserved. …data continues to be stuck
  38. 38. Connected Experience Businesses need an API platform 38©2015 Apigee. All Rights Reserved. Data WarehouseDatabase ESB / Integration Days Years Systems of Record Secure Scale Manage Analyze Connec t CRM, ERP, etc. SOA Data Lake Immediate Intelligent Interconnected Manage Secure Analyze Scale Connect API Platform
  39. 39. 39©2015 Apigee. All Rights Reserved. We’ve seen this before …
  40. 40. 40©2015 Apigee. All Rights Reserved. Four waves of computing mainframe client-server web 2008 … DEVICES APIs 1960 - 1980 1980 - 1995 1995 - 2008
  41. 41. 41©2015 Apigee. All Rights Reserved. This is part of a natural evolution
  42. 42. 42©2015 Apigee. All Rights Reserved. Source: PwC Technology Forecast, 2014 From a tightly coupled system
  43. 43. 43©2015 Apigee. All Rights Reserved. Source: PwC Technology Forecast, 2014 To complex integration through a central bus
  44. 44. And now, simple, loosely coupled connections, allowing easy internal and external sharing 44©2015 Apigee. All Rights Reserved. Source: PwC Technology Forecast, 2014
  45. 45. 45©2015 Apigee. All Rights Reserved. Businesses that thrive Lead with CxOs Deliver with developers Digital is NOW! Build with APIs
  46. 46. 46 The API platform for digital business Momentum 185+ customers Intelligent API platform 20B+ API calls/month Ecosystem 190,000+ developers 99.99% availability cloud 20+ partners: Accenture, SAP …1600TB data in cloud Large and growing TAM
  47. 47. 47 Why we win • Architecturebuiltforthecloud • Upto99.99%availability • 24x7x365globalsupport • Code,orconfigurewithaGUI • Self-serviceoptionsfor developers,IT,andbusiness • Test,createPOC,orbuildfree • Monetization • Analyticsengine • BackendasaService • Developerportal • Globalredundancy • APIdesigntools • APIHealthsolution • PCI/HIPPAcompliance Reliable scalability Ease of use Rich feature set
  48. 48. CC-BY_SAApigee2015. Business (Direct) Developers (Ecosystem) Partners (Re-sellers) 48 190,000+ developers 8,000+ enterprises 185+ customers Multiple verticals Partners (System Integrators) Business Model AT&T
  49. 49. 49©2015 Apigee. All Rights Reserved. “Using Apigee we were able to onboard four APIs in a matter of months. This allowed us to really take advantage of opportunities in the market that, frankly, we would’ve had to pass on if we didn’t have Apigee.” Garrett Vargas, Expedia "Moving to a platform-based approach, where we have APIs that wrap our core systems, allows us to have more business agility.” Paul Clark, ITV “We take security very seriously and to me it was a no-brainer that Apigee could meet both our scalability and security needs.” Brian Lillie, Equinix “There’s no way we could have gotten the time to market that we needed with confidence without the Apigee management layer in front.” Joel Huff, Adobe Pass
  50. 50. Thank you ©2015 Apigee. All Rights Reserved.

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