The document discusses the rapid growth of the Internet of Things (IoT), projecting a market increase from $2.99 trillion to $8.9 trillion by 2020, driven by advancements in smartphone usage and internet connectivity. It highlights both the exciting features of IoT, such as smart home applications, and the critical security challenges it faces, emphasizing the need for robust solutions to ensure safe usage. The document also showcases Votarytech, a leading IoT solution provider in India, known for innovative applications that enhance efficiency in various sectors.

1. ™™
June 2018
www.insightssuccess.in
Unraveling the Challenges of Contemporary Times with Leading-Edge IoT Solutions
VotaryTech
Sanjay Kamtam
Founder & CEO
Tech-Biz
Augmented Reality:
A Growing Business Tool
Tech-Trend
Latest Technologies in IoT,
making Lives Easier,
Safer and Healthier
performing
IoTsolution providers
The
Best

4. he popularity of IoT has been phenomenal over the last couple of
Tyears. And if projections are to be believed, it is the next big
revolution in making. Increased usage of smartphones, better
internet connectivity, cheaper data tariffs, and most importantly the luxury
of smartly using home and office appliances are seen as the most
motivating factors behind its growing popularity. Global IoT market is
estimated to grow from $ 2.99T to $8.9T by 2020 that too at a CAGR
(Compound Annual Growth Rate) of 19.92%. Not only big enterprises but
common citizens also are not left untouched with its fascinating features.
A big part of IoT is consumer IoT, or IoT tech used in consumer products
like smart watches, smart passenger cars, and smart washing machines. If
it is a warm day and you want your house to cool down before you reach,
you can now ensure your air conditioning is switched on, thanks to IoT
tech. Things like making coffee even by sitting remotely are just few of
the most fascinating features which make everyone enthrall by. As long as
you and the device are connected to the Internet, you can do these things
from wherever you are.
But with fascinating features, every technology comes up with its own set
of challenges; those challenges need to be addressed in proper manner in
order to make a hassle free usage of technology. Security is the main
challenge which needs to be countered and needs up gradation. Robust
and secure web interface, user authorization, network services, transport
encryption, security configurability can enhance IoT services to the next
level. Upgraded firmware versions, more secured mobile and cloud
interface is the need of the hour. Without optimizing these security
aspects, growth of IoT cannot reach to its pinnacle.
Leaders thus have to upgrade the security infrastructure around IoT
devices that too on top priority to let this popular technology flourish all
across the business spectrum.
Editorial
Security needs
an Overhaul
Ashwini Deshmukh

5. sales@insightssuccess.com
™
Editor-in-Chief Pooja M. Bansal
Database Management Prashant Chevale
Technology Consultant Swapnil Patil
Circulation Manager Vivek Bangade
Research Analyst David
Business Development Executive
Ashwini Pahurkar
Contributors
June, 2018
Asha BangeArt Editor
Business Development Manager Akansha Garewal
Visualiser Karan Gaikwad
Marketing Manager Dhruv Apte
Picture Editor Alex Noel
Art & Design Director Amol Kamble
Co-designer Poonam Mahajan
Managing Editor Rajarshi Chatterjee
Senior Editor Shraddha Deshpande
Sayali Rane
Durgesh Kodnani
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Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.
Executive Editor Ashwini Deshmukh

6. Unraveling
the
C
hallenges
ofC
ontem
porary
Tim
esw
ith
Leading-Edge
IoT
Solutions
VotaryTech:
08
75F:
Introducing the
Concept of Smart
Buildings Powered
by IoT
L&T Technology
Services Limited:
Engineering the Change
Augmented Reality:
A Growing
Business Tool
Latest Technologies in IoT,
making Lives Easier,
Safer and Healthier
Tech-Biz Tech-Trend
16
24
22 36

7. C
ubicalLabs:
A
Transition
from
C
ontem
porary
to
Sm
artHom
es
Fine-Angle
H
ow
a
D
ata
C
enterW
orks?
Expert’s
O
pinion
Three
C
ontent
M
arketing
Predictions
For2018
M
aestro’sV
iew
point
The
Lingua
Franca
ofthe
Internet
ofThings
(IoT)
Syslogyx
Technologies:
Effectively
C
onnecting
the
Physical&
D
igital
W
orld
using
IoT
W
aypals:
Em
pow
ering
Telem
atics
Underw
riters,Autom
otive
Partnersand
Vehicle
O
w
nersw
ith
the
Pow
erofIoT
20
30
40
34
28
42

8. usinesses run with the sheer dedication and passion towards the unified goals. Success story craft
Bwith the commitment towards vision and diligence towards work but no matter how adept
professionals you hire, one thing that decides the future endeavors of any organization is its ability
to embrace the change. With the recent advancements in the technological field, no organization can be in
the race for long unless they adapt the leading-edge technology in their business process. Technologies like
AI, IoT, AR, and more are playing a crucial role in crafting cutting-edge products. These technologies are
assisting companies to build something that can revolutionize the computing world, IoT in special playing
a pivotal role in raising the standard in manufacturing, transportation, healthcare, consumer electronics,
and other business verticals. We thus have come up with an issue of “The 10 Best Performing IoT
Solution Providers” that are known for utilizing advanced tools and techniques and delivers results more
than what clients generally expect from them.
On the cover, we have showcased, VotaryTech. It is one of the fastest growing embedded technology
companies in India which has a mission to empower its clients by providing a robust, integrated and tailor-
made mobile solution for attaining better efficiency, productivity, and profitability.
Cubical Labs is an IoT based company which develops, designs, manufactures and markets home
automation product along with a few peripheral ones for households, offices, hotels, and so on.
Syslogyx is a leading IoT company which offers subtle solutions to the Industrial IoT, Embedded systems,
Machine Learning & AI, Product Development, and RPA fields.
Waypals provides the most advanced and comprehensive Connected Vehicle Service to automobiles
players, consumers, and telematics insurers.
We have included some intriguing articles written by industry experts and our in-house editors as well that
you will find captivating.
Interviews of Dr. Keshab Panda and Deepinder Singh are also included in this issue.
So, do flip the pages and enjoy reading!!
Leading-Edge
IoT Solution Providers
THE
10BEST PERFORMING
SOLUTION
PROVIDERS

10. Sanjay Kamtam
Founder & CEO

11. COVER
STORY
Unraveling the
Challenges of
Contemporary Times
with Leading-Edge
IoT Solutions
VotaryTech:

12. Adept
Human
capital
and
satisfied
clientsare
ourreal strength
computing world. The company has
proficiency in delivering solutions for
various mobile platforms.
Innovative Solutions that are
benefitting the World
VotaryTech has established healthy
relationships with some of the
significant Fortune 500 companies in
the world and has demonstrated
incredible progress as well due to its
superb product quality and
effectiveness which it brings to its
clients businesses.
VotaryTech has innovation as DNA and
their white paper is published in Intel’s
insight.tech and they are part of Intel®
IoT Solution's lead management
system Alliance as well.
Some of their advanced IoT enabled
services include VITA (VotaryTech IoT
Architecture), Smart Campus, Smart
Transportation, and ReachSafe security
platform.
VITA: VotaryTech has developed
VotaryTech’s IoT Architecture (VITA)
which enables IoT Services to focus on
Smart sensors, Device hubs, Gateways,
Cloud & Analytics. Consumers can
leverage their VITA (VotaryTech IoT
Architecture) platform to solve real-life
problems by having E2E control of
their systems.
Their technology solution and flexible
business models cater different sectors,
technologies, devices, and applications.
VITA provides easily pluggable,
reliable and scalable base platform
allowing customers the flexibility and
ease to develop and deploy SMART
services & solutions rapidly.
VotaryTech’s IoT solution framework
helps customers to reduce
risks/operational inefficiencies, costs
and take proactive, knowledgeable data
analyses measures in line with their
business policies. This trademark
solution can be utilized across varied
The power of IoT fascinates
everyone. IoT gives the end-
user the ease of finding the
contents of their refrigerator from a
remote location with the assistance of
mobile device. Any old machinery with
IoT helps the manufacturer determine
the operational efficiency of the
machine, thereby preventing complete
shutdown. For example, an IoT
enabled air conditioner can
automatically send a service request
when an air conditioner needs a repair.
A Smart home with automatic door
locks, tracking and monitoring
different service in real time and the
smart security system are enthralling
facets of IoT supported devices.
A fully integrated and functional IoT
requires a trusted and prominent name
that has proven its mettle time and
again by successfully implementing
IoT services. VotaryTech is the
trendsetting company that has built a
robust niche in the market through its
incredible and cutting edge IoT
services. Founded in 2009 and within a
decade the company has made deep
inroads into the technological sphere
by delivering a seamless integrated
solution of hardware, software, data,
and service.
VotaryTech is one of the fastest
growing wireless technology
companies in India with a mission of
empowering its clients by providing a
robust, integrated and tailor-made
mobile solutions for attaining better
efficiency, productivity, and
profitability.
This Hyderabad-based company has a
team of adept professionals who have
deep expertise in mobile technology.
VotaryTech professionals always focus
on delivering extraordinary results with
world-class standards in mind. With
the strong mobile technology
experience and innovative culture, they
have created many products that are
now gaining immense popularity in the

13. business verticals such as automobiles,
healthcare, retail, energy and more.
VITA has embedded analytics that provides
clients real-time knowledge to proactively
identify risks thereby increasing their
profitability.
Smart Transportation: Travelling is a vital
part of life. Students travel to
schools/colleges, and professionals
commute to go to their offices. While taking
public transport many times, commuters
need to wait due to a variety of reasons. To
overcome this problem and to save precious
time while commuting, VotaryTech
developed Smart Transportation.
This ‘IoT Connected’ solution helps monitor
transportation assets with an end-to-end,
scalable and secure IoT solution which
includes a centralized web-based IoT Portal
that seamlessly integrates mobile apps and
enterprise systems.
It enables commuters to track the exact
location of the vehicle and the estimated
time of arrival as well. It also sends alerts if
there is any emergency happening during
the travel along with the precise location. It
provides an end solution for transportation
manager as well. With this solution,
administrators can check each move of the
vehicle instantly on the touch of a finger,
ensuring the safety of commuters with
utmost care. Due to its time saving and
advanced safety feature, this solution has
been deployed in many places across India
and has become an excellent boon for
parents, students, and working
professionals. Wide-ranging analysis, real-
time dashboards, key performance
indicators (KPIs), capacity utilization report
and smart alerts make this solution a must-
have among people in schools, colleges, and
the corporate world.
ReachSafe Integration Solution: Safety of
women and child holds a significant concern
in our society. The horrific case of Nirbhaya
shook the nation's conscience and forced the
government to come up with stringent laws
for women safety. VotaryTech took the
cognizance of that awful incident which happened in Delhi
on 16 Dec 2012 and pledged to strengthen women security
with the power of technology. ReachSafe is the result of that
pledge. This solution is now being used by schools and
parents to live track their children’s travel.
The ReachSafe is the only solution integrated with Police
Control Room where monitoring continues round the clock-
THE
10BEST PERFORMING
SOLUTION
PROVIDERS

14. 24*7. Due to its effectiveness and vast
popularity, this solution is now being used by
employees of over 150 companies daily through
SHE Shuttle.
Apart from these advanced services, the
company also has immense expertise in Device
Management, Storage Management, Smart
Applications, Analytics, Hardware- Design
Implementation, Design Verification, ASIC
Design and FPGA Design.
These leading-edge solutions have assisted the
company in earning valuable praises from the
industry and also helped to attract prominent
client across the spectrum. Telangana Police,
Government of Telangana, Airvana, KPIT,
Navionics, LG Electronics, Accenture,
Flextronics, Qualcomm, Xilinx, Toshiba, Sony,
Reliance and more are some of the notable
clients of VotaryTech. They are also licensed
partners of Qualcomm in some of the fastest
selling chipsets in the world.
Nurturing a Pool of Talent to Cater Diverse
Client Needs
The lack of skilled human capital is a big
concern in every industry including IT.
Management faces challenges in onboarding
right talent as the skills required by the industry
are not present in most of the job applicants. To
bridge the wide gap between the industry
requirement and relevant skilled professionals,
VotaryTech has started a Competence Center
(Academy). The competence center instills core
technical skills, domain skills and soft skills
among engineering professionals to make them
future ready for any role. The flagship VGate
program is a seven-stage training module that is
exclusively designed by VotaryTech to help the
engineering talent to graduate into global
standards professional.
They have state-of-the-art labs, equipped with
Cadence, Xilinx Vivado licenses as the team is
working on cutting edge Multimedia and IP
verification projects.
Ingenious Architect of VotaryTech
Sanjay Kamtam, a veteran technologist, is the
Founder and CEO of VotaryTech. He has a
vast corporate experience of over two decades
in the mobile technology industry, where he has
worked in various top management positions for
many prominent companies like Tieto and
Motorola.
At Motorola, he started his career as a software
engineer and developed SMS and Cell broadcast
stacks on GSM technology. His sharp technical
skills, diligence, and meticulous attention in
every assignment gradually assisted him to
move up the corporate ladder, taking additional
responsibilities.
Sanjay has worked in Motorola for nine years
and gain valuable insights of mobile technology
space. His ambitious persona, patriotic soul and
a wish to do something better for the youth of
India encouraged him to start his entrepreneurial
stint, and this gave birth to VotaryTech.
After working in Product based companies,
Sanjay has started his professional career in
service based company by joining Fortuna
Technologies, specializing in Mobile Platforms,
which was later acquired by Tieto. Sometimes
after, he joined Tieto and led its Mobile Devices
business.
Sanjay has done a master’s degree in computer
science from the University of South Alabama
and B.Tech in Electrical and Electronics
Engineering from Nagarjuna University.
Future Endeavour
Change is the only constant. This proverb holds
true in the technological sphere also. When one
technology becomes outdated, a new technology
emerges as the beacon of the industry. The
management of VotaryTech thus believes in
constant innovation and up gradations. They
always put their energy into learning new
technology for making their product far more
alluring than earlier. They want to continue with
greater zeal and passion for grander client
satisfaction. They are confident to make
necessary improvement in the embedded
technology and infrastructure space to boost
their IoT expertise further to make their
products accessible to the far wider audience.

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™

17. Management BriefCompany Name
Cubical Labs
cubical.in
Cubical Labs is an IoT based company which develops, designs,
manufactures and markets home automation product along with a
few peripheral ones for households, offices, hotels etc.
Dhruv Ratra
CEO,
Swati Vyas
COO
Faclon Labs
faclon.com
Faclon Labs is a Mumbai-based IoT startup that is working to
automate water management in urban India.
Rishi Sharma
Co-founder & CEO
Inventrom
inventrom.com
Inventrom has expertise in Automation, Cloud Platform, and
Internet of Things.
Pranav Pai Vernekar
Founder & CEO
Maven Systems
mavensystems.com
Maven Systems has expertise in hardware board design,
embedded applications and cloud/mobile applications.
Dhananjay Kulkarni
Director
Numadic
numadic.com
Numadic builds supply chain visibility and coordination solutions
for B2B transporters and consignors.
Luke Sequeira
Founder & CEO
Shoreline IoT
shorelineiot.com
Shoreline IoT is a product engineering consulting and services
company focused on IoT products. It provide end-to-end solutions
to OEMs interested in IoT enabled products.
Vinayak Bhide
Co-founder
Syslogyx Technologies
syslogyx.com
Syslogyx is a leading IoT company which offers subtle
solutions to the Industrial IoT, Embedded systems, Machine
Learning & AI, Product Development, and RPA fields.
Ranjit Singh
MD & CEO
VotaryTech
votarytech.com
VotaryTech is one of the fastest growing embedded technology
companies in India which has a mission to empower its clients by
providing a robust, integrated and tailor-made mobile solution for
attaining better efficiency, productivity, and profitability.
Sanjay Kamtam
Founder & CEO
Waypals
waypals.com
Waypals provides the most advanced and comprehensive
Connected Vehicle Service to automobiles players, consumers
and telematics insurers.
Sukhvinder Lamba
CEO
Xtensible Software
Technologies
xtensible.in
Xtensible is a software development company has expertise in
e-commerce website development, web enablement, product
development, product migrations, web applications, mobile
application and many more
Prashant Pallati
CEO
THE
10BEST PERFORMING
SOLUTION
PROVIDERS

18. Introducing the
Concept of Smart
Buildings Powered by IOT
With buildings consuming
40% of the world’s energy,
there is a need for energy
efficient solutions. Also, the myriad,
disparate systems such as HVAC,
Lighting, security, etc. that form the
crux of a smart commercial building
have ushered in the need for
integration and effective utilization of
resources. Use of IoT and cloud-based
applications makes it possible to
achieve these two objectives – making
buildings energy efficient, comfortable,
automated and truly smart.
Legacy building controls systems are
overbuilt and expensive for most
commercial building owners and
operators. Those systems are being
displaced by new, born-digital
solutions. Fueled by the proliferation
of affordable sensors and cloud
computing, this new breed of building
intelligence solutions combines the
Internet of Things (IoT), wireless
communications, big data and cloud-
based algorithms to sense, predict and
proactively manage the needs of the
building occupants.
A leading player in this segment is 75F,
an award-winning, IoT and Machine
Learning company taking a fresh
approach to HVAC, indoor air quality,
lighting and controls in commercial
buildings. 75F offers data-driven,
proactive, predictive building
intelligence and controls. 75F has
delivered hundreds of energy-efficient,
comfortable and healthy spaces to
enthusiastic customers who rave about
the results.
The Visionary Founder
The young trailblazer Deepinder
Singh founded 75F in 2012, after he
had designed some of the world’s
fastest core networks for Tier 1 service
providers like AT& T, NTT and
Verizon. As Deepinder Singh, CEO
and Founder, 75F puts it, “I am not
originally from the HVAC industry. By
profession, I was a networking geek,
have been part of 6 startups, and
brought a host of embedded products
to market. My key goal in every
endeavor is to simplify operational
complexity and make products
instinctive.”
Deepinder’s determination to create
intuitive technology, make an impact
and challenge the status quo forms the
ethos of 75F. Which is why 75F is the
only brand today, that can effectively
address the energy, air quality and
comfort issues of more 99,000
commercial buildings in India and
15,000,000 worldwide.
75F is also the only player to offer a
predictive solution for solving the
comfort and energy challenges of the
commercial building market, at an
installed price point that offers sub
year return on investment. The solution
takes in hundreds of data points like
weather forecast, building orientation,
sun positioning, humidity, air quality
and mean radiant temperature. 75F
delivers a balanced space, better air
quality, significant energy savings and
predictive maintenance – all
contributing to increased employee
productivity (social), reduced energy
usage (environment) and increased
profit (economic).
A Voyage from Concept to Company
When asked about the genesis of the
company, Deepinder reminisces,
“When my daughter was one year old,
she would wake up in the middle of the
night crying. It was then that I found
out that the thermostat was in the
master bedroom but in her east-facing
room, the temperature was nearly 8-10
degrees cooler than in the master
bedroom. In the dead of winter, when
temperatures in Minnesota are nearly -
30 Degrees Celsius, it was no surprise
that my one year old would wake up
due to the discomfort. So, I did what
any self-respecting engineer would do.
I quit my job and set out to find a
solution to fix this problem. I soon built
the algorithms that would consider the
temperature from different parts of the
building, understand how the sun
would impact these temperatures
(solar gain) and calculate what’s
called ‘thermal loads’”
While a personal experience is what
inspired the inception of 75F,
Deepinder realized that the problem is
applicable to a whole lot of buildings
and wanted to make sure that everyone
has access to equitable, comfortable
temperatures. The true motivation
behind the company were the studies
by Carnegie Mellon and Harvard
which prove beyond doubt that people
who work in comfortable environments
are at least a 101% more productive
JUNE 2018 16
™

19. Interview With
Insights Success
The people
in an
organization
are its most
important
asset. And
the question
is, can you
provide the
most
optimal
environment
to enhance
the
performance
of your most
valuable
asset
“
“
Deepinder Singh
CEO & Founder
JUNE 201817
™

20. and effective.
Contributing to the IoT Sector
75F operates in the true confluence of
Cloud Computing and IoT. As
Deepinder points out, what is really
driving the advances in 75F is
‘ubiquitiveness’ of IoT i.e. the
pervasiveness of IoT and the Cloud
Computing power. Using sensors
spread across in a building 75F collects
millions of data points from each
building. The ability to process this
data rests in the cloud where the data is
analyzed to draw intelligent insights.
This enables 75F to be able to
proactively predict how the building is
going to behave in conjunction with
factors such as weather forecasts, angle
of the sun, etc. and determine the
optimal control strategy in advance.
Deepinder further adds, “There are
three aspects of the indoor environment
that truly impact an employee’s ability
to perform: Thermal Comfort, Indoor
Air Quality and Lighting. Harnessing
the power of IOT and Cloud
Computing, 75F is uniquely able to
control and optimally adjust each of
these three aspects ensuring maximum
occupant experience always, while
saving energy.”
2
Focusing on (OE)
75F delivers improved Operational
Efficiency and enhanced Occupant
Experience to its clients, or as they call
2
it internally - (OE) . 75F’s unique
approach significantly reduces energy
consumption and optimizes facility
management thereby improving
Operational Efficiency. Using the right
algorithms, the system saves nearly
30-40% on energy, typically paying for
itself in less than 3 years. At the same
time, the system also greatly impacts
human capital. The 75F solution
ensures improved employee
productivity and health, thus enhancing
Occupant Experience. A true win-win
for all their customers!
Innovative Solutions by an Intuitive
Company
Two of 75F’s biggest solutions in the
Indian market are “Dynamic Airflow
Balancing™ Solution” and “Dynamic
Chilled Water Balancing™ Solution”.
Leveraging IoT design philosophy and
the power of cloud computing, the 75F
solutions has achieved what was once
thought to be only theoretically
possible; continuous commissioning or
perfect air balancing. The company
also offers Lighting Automation and
Control, Outdoor Air Optimization,
and Indoor Air Quality Management
solutions which adopt the smart
building trends while taking IoT to the
next level. Through IoT, 75F is
enabling a smart building concept
which mainly focusses on providing a
cost-effective and an advanced
environment.
Another highlight of 75F’s products is
Facilisight, a futuristic energy
management tool with a dynamic UI.
Fascilight’s suite of web and mobile
apps allow customers to manage
temperature and lighting remotely and
round the clock. It is an extremely
user-friendly interface that has
simplified the process of overseeing
and managing 75F systems across sites
irrespective of geographic location or
complexity. It is compatible with
iPhone, iPad and Android phones.
Awards and Recognition
75F has won numerous awards for its
pioneering and disruptive technology.
75F India was awarded the ‘Hot 100
Race to Grace 2017’ award and had
been listed as one of the Top 50 SMEs
by ASSOCHAM in India. Committed
to innovation, the company is well
poised to revolutionize the way energy
efficiency and comfort is managed in
the future.
75F global has also been conferred
with the title of ‘Titans of Technology-
2016’ and won the ‘People’s Choice
Award’ at CleanTech Open 2014 and
the Eureka awards 2016. They were the
Presenters at the 2014 Google Demo
Day. 75F also scored big at the
Regional Entrepreneurial competition
and the Minnesota Cup in 2014 apart
from winning $100K cash recognition
from AOL’s founder Steve Case.
Contributing to a Sustainable
Ecosystem for Future Generations
The 75F name stands for 75 degrees
Fahrenheit. It was inspired by a United
Nations resolution in 2008 to change
the temperature in their global office
meeting rooms to 75 degrees from 70
degrees in the cooling season (with the
process reversed in the heating season),
as a sustainable energy-savings
measure that came with corresponding
relaxed dress codes.
75F is a member of the United Nations
Environment Program-Sustainable
Buildings and Climate Initiative
(UNEP-SBCI), an international
platform for stakeholders to jointly
carry out activities supporting
sustainable development. In India, it
has partnered with India Green
Buildings Council (IGBC) and
Alliance for an Energy Efficient
Economy (AEEE).
JUNE 2018 18
™

22. Cubical Labs:A Transition from Contemporary to Smart Homes
Established in 2013, Cubical Laboratories Pvt.
Ltd. is currently the market leader in retrofit
segment of home automation in India. As a
company, they are putting their best efforts to bring new
technologies together to provide convenience in the day to
day life.
Cubical was born out of the research endeavours at one of
the technological nerve centres of India – IIT,Guwahati.
The venture revolves around building wireless,retrofit, cost-
effective, safe and smart home solutions, all of which can
be controlled remotely through a mobile device. It is one of
the company’s primary realizations that home automation
systems can be both state-of-the-art and cost-effective.
Cubical Labs is making these solutions available to people
without burning holes through their pockets.
Cubical is one of the fastest growing IoT company which
designs, develops, and manufactures home automation
products along with a few peripheral ones for households,
offices, hotels etc.Today, Cubical Labs has its presence in
70+ cities with 50+ dealer distributor network across the
country,and 50,000+ products, booked already.
The Leading Light of Cubical Labs
Cubical Labs is driven by Dhruv Ratra, CEO and Swati
Vyas, COO. While Dhruv is the key figure behind the rapid
success of the company; Swati realised the substantial
commercial promise of the platform which allowed remote
lighting, temperature and device control.
Dhruv is a proud alumnus of IIT Guwahati, having
completed his B.Tech in Electronics and Communications
(Major) and Computer Science (Minor), from the
institution. Three years ago, Dhruv brought together the
present team of the company in a technology incubator at
IIT Guwahati, and hasn’t looked back since then. Dhruv
sees the future of his company as one that is tied to the
future of internet of things.
On the other hand, Swati has also completed her B.Tech in
Electronics and Communications from IIT Guwahati. She
started out with building the range of hardware products for
Cubical. Currently, she is handling complete Operations,
Finance and Hardware R&D at Cubical Labs. She takes
great pleasure in dealing with the intriguing practical
problems that spawn during the development of consumer
electronics that are innovative, work with stability in
extreme conditions, and are commercially viable.
The Novel Products Range
With its innovative and state-of-the-art product range,
Cubical Laboratories has brought convenience into the life
of its customers by providing them with complete control of
their homes, at their fingertips. Reduction in electrical
consumptions is one of their major ideas, which have been
realized. Optimal utilization of the system also increases the
life span of the appliances.
The major drivers for Smart Homes are security,
convenience and energy efficiency. The awareness of Smart
Homes is very high among customers from upper income
segment and urban areas. Low entry barriers like open
source technologies are encouraging more number of
players to look for innovation and to provide better value
proposition for their customers. Cubical Labs have come up
with a home grown wireless technology, patented dimming
methods and acclimatizing of the solutions to the Indian
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23. We give our clients
intelligent homes and
smarter living by
creating software,
fabricating hardware
and combing through
terabytes of data
electrical conditions. This has helped it become one of the
leaders in the retrofit home automation space.
Patented Dimming technology helps its dimming to be
much more stable and immensely cost-effective. Cubical
Labs’ proprietary CUBE-R protocol being a scalable RF
protocol helps easily connect new devices and allows
devices to work on a mesh network. It also enables the
system to be functional at low band-width.The products are
a retrofit and can be installed quickly behind switchboards,
without any rewiring, within 15-30 minutes only. The
products are well accustomed to the Indian electrical
conditions, and are very reliable home automation systems.
The low pricing of the product without compromise on its
quality is what makes them very competitive. Their product
costs 1/5th of the traditional home automation system
prices. Energy Analytics is another key aspect which saves
money, since the products can tell exactly what appliance is
consuming how much electricity in real-time making
Cubical Smart homes among the most advanced homes out
there. They have a quick response service after sales, which
are supported directly through cubical and is an intuitive &
easy to use interface, which can be controlled by voice,
gesture, or app. Cubical Labs envision becoming the one
stop shop or single largest platform for all home IoT
requirements.
Insights into the Future of the Industry
AI is the next big thing or is the big thing now. Currently,
the AI based platforms like Amazon Alexa and Google
Homes are readily available in the market and customers
nowadays are quiet aware of them. Cubical Labs have
integrated these platforms with its system to provide its
clients with the voice control of their electrical appliances.
With huge improvements in telecom sector & deep
penetration of smartphones, every home owned by an upper
middle/upper class person with a stable internet connection
is a potential client.
Cubical Labs are coming up with a wireless security line of
products that will be best in class. The Company’s focus is
to keep upgrading products to meet the ever-rising customer
demands, while making sure to continuously upgrade the
existing line of products. To achieve this they leverage
software based solutions so the existing users can also
benefit. The company is looking at expanding its bouquet of
products to offer security, smart sensing technology, data-
driven intelligence and a range of third-party devices.
Swati Vyas
COO
JUNE 201821
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24. The word “augment” means to add or enhance.
Augmented reality is an enhanced reality, which is
created by overlapping natural world with a virtual
world to make a better experience for the user. Both the
environments, natural and virtual, exist harmoniously with
each other creating a better and an improved reality, which
helps the user in various day-to-day activities. With the
help of improved graphics, sound, and touch, what a
person sees, hears, and feels is made better. Imagine
walking down a street and pointing the phone at an object
and all the information needed about the object suddenly
pops out of thin air! It will make everything a person looks
at a little more interesting. AR (Augmented Reality) is
almost like a science-fiction idea turned into a real
technology. It is about to bring dramatic changes in
countless fields.
The notion of augmented reality has been round for a while
now, but recently it has been transformed into a powerful
business tool. Starting from the games like Pokemon Go to
the image filters on various social media platforms to AR
apps for buying and selling products, it has entered various
sectors of the market. Incorporating AR in the smartphones
has revolutionised the mobile experience altogether. The
possibility to use AR in mobile platforms and developing
AR supporting apps will contribute in expanding the reach
of this technology. According to a prominent source, the
growth of AR technology is expected to reach $117.4
billion by 2022.
Applications of AR in the field of business are
innumerable. Some of these have been implemented, while
others still are mere ideas. Especially in retail and
industrial applications, AR is already being used.
Advancement in Retail Business
Some retailers have developed AR supporting apps to
display and sell their products. Say a person wants to buy a
car from a specific company, a newly developed app by that
company allows the user to virtually place the car in his/her
driveway to analyse the colour, the shape, and various other
aspects of the car without even going to the showroom.
Similarly, other objects can be looked at, matched with the
surroundings, analysed, and then purchased by the
consumers from their home itself, without having the need
to visit any store. Virtual trial rooms for clothes and
accessories, the floor plan of a new apartment a customer
wishes to buy; everything can be displayed, viewed or tried
on with a great ease and without physically having to go
somewhere.
Benefiting Manufacturing and Industrial Sector
In the manufacturing and industrial sector, the workers can
wear the glasses to monitor and manage each product from
a single desk. AR also enables the feature of pop-up
information of an object, whenever a worker looks at it. The
defects and problems can be easily scanned, as well as the
workers can be assisted with the methods of fixing them.
This feature can also be incorporated in maintenance of the
already sold products. The customers themselves can fix the
product, in case of breakdown or failure, with the help of
the assistance provided by user and maintenance manuals
that are improved using AR.
Upgrading Marketing Strategies
AR advertisements can have a lot of influence on the
Augmented
Reality:
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25. decisions of users. Image recognition helps a user to point
at any product and all the features and values of the product
can be displayed instantaneously. Anything can be virtually
projected using AR and hence, the advertisers can project
their ad, both online and offline, in an interesting and
unique way, moving ahead of their competitors. As it is
something new and exciting, AR marketing will attract
more number of customers and create the necessary buzz
for any product. With the help of AR, advertisers can
personalise the marketing schemes for every customer,
attracting greater numbers. As AR creates better experience
and makes everything more intriguing, customers will visit
the app or the website displaying their products more often.
Transforming Workplaces
Using AR in the offices and workplaces can transform the
scenario of a company completely. The employees will be
able to design their cabins and office spaces according to
their imagination, virtually; nobody other than themselves
will be able to see it. AR glasses can assist in this. This will
help to create personalised working environment and hence,
provide better work culture and improved employee
performance. Digital data, such as emails and digital
documents can be arranged and accessed in a more efficient
and interesting way. Boardroom meetings with far away
clients can be arranged in minimum time, without actually
physically being present at the destinations, using virtual
projections of all the members. AR can completely remodel
the workplaces into something more comfortable and better.
Elevating Education and Training Methods
In educational institutes, the learning experience can be
improved and made more real using AR. With the help of
AR, medical students can perform dissections with more
accuracy and astronauts can have their first space
experience from Earth itself. With doctors being able to see
the 3D image of the patients’ internal organs and body
conditions, surgeries will become more efficient and less
risky.
Betterment in Travel Industry
AR can also benefit tourism industry. Along with showing
directions, GPS with AR can provide information about the
sightseeing and road signs. Monuments and museums can
become more interesting if information about every part of
them will be displayed to the tourists along the way.
Enhancing Gaming Experience
Gaming experience is taken to a whole new level with AR,
and there is still a lot of scope for enhancement. Game-
makers can modify the real world according to their
imagination, without any boundaries. The thrill of any game
can be increased extensively using AR. Use of 3D images
and 360 degree videos can change the world of games
completely.
The application areas of AR are nearly endless. AR has
gained a lot of popularity and it is expected to be used in
the markets on a large scale by the year 2020. It can be used
in numerous areas in the practical business environment and
some of them are already being implemented. AR can be
helpful for businesses to stand out in a unique and
intriguing manner, and reach the people in the ways that
wouldn’t have been possible before. The world of buying
and selling can transform completely with AR. Looking at
its fast evolution and development, a lot more interesting
changes in the business methodologies can be expected in
the coming future. Augmented reality has brought a new
wave of technological development with it.
TECH-BIZ
JUNE 201823
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26. Services Limited:
Engineering the Change
About
Dr. Keshab Panda
CEO & MD
L&T Technology
A Scientist turned Tech Industry
Veteran, Dr. Keshab Panda is the
Chief Executive Ofcer and
Managing Director of L&T
Technology Services Limited. With
over 31 years of global industry
experience in research,
conceptualizing, creating,
operationalizing and turning
around complex technology and
engineering services businesses,
Dr. Panda believes in providing
solutions to all kinds of
engineering problems. His
visionary and exemplary
leadership has played an
instrumental role in driving the
company’s business to new
heights and has spearheaded
LTTS to win several awards &
accolades.
A strong supporter of India’s
status as a startup hub, Dr
Panda's vision is to take
technology to the most
remote regions and use it
for the benet and
betterment of the
people.
JUNE 2018 24
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27. With the advancements in wireless technology
and hardwares, Internet of Things (IoT) has
witnessed tremendous growth in this decade.
Emerging technologies such as autonomous vehicles, smart
homes, smart cites, and more are making IoT more valuable
for their smooth functioning. It’s fair to say that the
upcoming times will be much more dependent on the IoT.
In an interview with Insights Success Magazine, Dr.
Keshab Panda, CEO & Managing Director of L&T
Technology Services shared his keen observations and
experiences in the IoT space and his journey in growing and
leading his company in this new era.
What do you think about the current scenario of IoT
Solution industry?
The IoT landscape across the globe is gradually maturing
with businesses realizing the imminent benefits arising out
of its adoption. Verticals such as manufacturing, logistics,
healthcare, telecom, energy to name a few, are leading the
race towards adoption of the concept. The result is a
massive sea change in the way these sectors have digital
transformed. The resultant benefits are not only restricted to
financial parameters, but also positively impacting factors
such as workforce safety, green environment to name a few.
Sir, please tell us something about your company and its
services.
L&T Technology Services Limited (LTTS) is a leading
global pure-play engineering services company that
possesses a multi-vertical expertise and serves more than
200 customers globally, 48 of which are included in the top
100 Global Engineering R&D spenders. The customer base
of the company is spread across the globe including 52
Fortune 500 companies and its global workforce numbering
over 11,000 is spread across 15 global delivery centers and
28 global sales offices. In the last five years. The company
has made investments in 39 innovations labs catering to
areas such as IoT, Engineering Analytics, Value
Engineering, Augmented Reality Applications and security
to name a few.
Entrenched in the belief that curiosity shapes the contours
of a better future, LTTS has crafted an innovation-led
strategy to steer its growth trajectory to evolve into a global
leader in Engineering Research & Development service
(ER&D). The ER&D service of the company caters to all
major industries like Transportation, Industrial Products,
Telecom & Hi-Tech, Medical Devices and Process Industry
offering solutions in the areas of mechanical &
manufacturing engineering, embedded systems, software
engineering & process engineering.
The company is constantly engaged in scaling up its
proprietary IoT solution UBIQWeise™ which is a
homegrown platform with a low deployment barrier and no
cloud lock-in constraints. This platform is used by
customers for data collection and aggregation, device health
monitoring and predictive and prescriptive analytics. LTTS
has deployed numerous unique solutions leveraging
UBIQWeise™ including Smart transportation, Smart homes
& Smart kitchen appliances, Smart construction etc.
Additionally, LTTS has also perceived how the proliferating
connected devices will drive the demand for massive
connectivity bandwidth in the near future. To bank on this
opportunity, the company has developed Narrow Band IoT
solution (NB-IoT) that will allow a wide range of IoT
devices and services to connect using cellular
telecommunication bands.
“Led by innovation,
driven by curiosity
“
INTERVIEW WITH INSIGHTS SUCCESS
JUNE 201825
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28. How did you get inspired to become an IoT Solution
provider?
Engineering services based value proposition has been the
core fundamental of LTTS. Our journey has spanned from
being leader in conventional ER&D services to value
engineering and now to digital engineering space. Thus we
have consistently and proactively sensed the needs of the
changing times and our offerings in the IoT domain are
basis this approach.
What are the out-of-the-box offerings that make your
company unique in the market?
LTTS has a strong focus on four transformative areas
namely - Digital Engineering, Smart Manufacturing,
Pervasive Engineering and Perceptual Engineering. Betting
on these four pillars of new-age engineering, LTTS aims to
disrupt the traditional ways of doing business and enable its
clients to stay ahead of the curve. LTTS is at the global
forefront of enabling smart manufacturing having already
carved out success stories for its clients such as integrating
a new automobile model into existing manufacturing lines
using virtual simulation of robotic welding, PLC
programming and HMI design.
On Digital Engineering, LTTS’ indigenously built i-BEMS
platform is deployed to develop the world’s smartest office
campus in Israel in collaboration with Microsoft. The smart
campus will be the centerpiece for a new era of modern
Smart City technologies that use energy efficiency systems,
lighting controls, thermostats & sensors.
On the Pervasive technology front, LTTS will continue to
invest in domain of embedded applications. The company
has developed a welding machine that learns machine usage
patterns using an AI Algorithm and creates a library of
different users as per their skills. The welding machine
provides Real Time Weld Score and suggests training to
welders based on the score.
Perceptual engineering will make machines and products
intelligent and give them the ability to think and learn.
Already making progress on this front, LTTS has developed
advanced driver assistance solution (ADAS) to automate
and enhance vehicle systems. Majority of the systems
leverage multiple cameras and radars whose data is
processed by sophisticated imaging algorithms in order to
become the eyes of the vehicle and the security, the
technology also provides luxury to the driver in order to
make navigation hassle free.
From the beginning till today, list out toughest
difficulties you faced and lessons you have learned from
them?
IoT has gained traction only in the last few years, however
we have been working with the technology for the past
many years and over the time, we have conducted
numerous experiments in the IoT space. However, it is quite
a task to capitalize on each and every experiment. Typically
IoT projects go through three phases- PoC, pilot and rollout.
And each of these phases have a dropout possibility. These
dropouts can be due to a technical failure, where the
solution would work well in the lab but not as intended at
the client site. It can even be due to business or return over
investment (RoI) related issue, where the cost of deploying
the technology is far greater than the value it would
generate. We also come across situations where the workers
are reluctant to adapt to new technology due to various
reasons. Altogether, we have comes across multiple
difficulties in terms of technological barriers, process
barriers and ROI barriers and it has helped us to develop a
mindset that gives us the strength to give our best in
overcoming any challenge that one may encounter.
With the introduction of new technologies like AI and
vast improvement in wireless technologies & telecom
infrastructure, what are the scopes and challenges
coming with it?
With the advancement in technologies like AI and IoT, the
telecom sector is witnessing a phase of disruption. This
ongoing process of transformation into a next generation
network will employ an extensive system of modern
network elements such as digital telephone exchanges,
mobile switching centers, media gateways and signaling
gateways. Also with the 5G wave already upon us and its
unique structure to power the internet of things, the 5G
paradigm will deliver wireless connectivity with low
latency, high reliability, strong security and always-on
availability. This will allow the telecom companies to
provide more services and capitalize on the valuable user
data born from IoT devices.
What can be expected from your company in near
future?
The company is emphasizing towards building learning
capabilities into its analytics and not just delivering
analytics like long terms trends, correlation or clustering.
We will leverage technologies like AI and machine learning
to integrate learning capabilities within the data.
JUNE 2018 26
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30. Three Content
Marketing
Predictions
For 2018
About the Author
Karthik Nagendra is the Founder & Director of ThoughtStarters. He has a decade of
core marketing experience with prime focus on branding, communication strategy,
executive communication & thought leadership marketing. He has been instrumental in
creating many award winning marketing programs for leading brands like MeritTrac-India’s
largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked
closely with leading universities, industry bodies, analysts and research firms globally and
acted as a catalyst in providing best practices and insights to customers across sectors. He
has authored papers & articles on thought leadership marketing in international journals &
has been a guest speaker at many Ivy league Universities globally.
At ThoughtStarters, the first end to end Thought Leadership marketing company in the
world, Karthik & his team help businesses transform from sellers to influencers by helping
them unearth their ‘big idea’ and thus brand them as experts in their field. While their
approach is grounded in facts, they seek fresh perspectives to showcase clients’ USP
through research, academia collaboration and strategic content marketing.
Karthik Nagendra
Founder & Director
JUNE 2018 28
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31. EXPERT’S OPINION
rom being just a buzzword in 2011,
Fcontent marketing has become the number
one priority for the marketing department
in 2017 and accounts for 26% of a marketers’
entire budget.
According to the 2017 benchmarks and trends
report published by Content Marketing Institute
and MarketingProfs, more than 60% of B2B
marketers said their content marketing strategies
were more effective than it was one year before;
success being attributed to the better quality of the
content, a well thought out strategy, and sound
investment in content distribution.
With companies seeing success in their content
marketing efforts, companies that made a
consistent investment in content marketing may
begin to get complacent.
Content marketing trends will continue to adapt
and evolve in 2018; giving companies
opportunities to sustain their success As B2B
marketers, to stay ahead of the game in the
constantly evolving landscape, look out for these
three predictions in content marketing.
3 Key trends you will see in 2018
Content created by Artificial Intelligence –
Google’s Digital News Initiative (DNI) supports
innovation in European digital journalism. In
2017, Google invested more than $800,000 in the
Press Association’s initiative to generate news
stories solely through the use of AI.
In this initiative, while journalists will be
involved in spotting and creating stories, AI will
be used to assist with massively increasing local
stories that would otherwise be impossible to
provide manually.
While content and the creation and ideation are
still not fully automatable, platforms like Quill
and Wordsmith are offering some amount of
automated content generation.
New formats of content – With consumption of
content increasing on mobile platforms, the need of
the hour is to develop a content strategy that is more
refined and creates better customer engagement.
Instagram stories, Facebook and Snapchat videos
are all new formats and are using motion graphics
and animations in ways never imagined before.
Brands that come up with short dynamic content
and ensure that the highly sought formats of ebooks,
white papers are optimized for mobile platforms
will see success in their omnichannel marketing
strategies.
Interactive Content – The internet of things (IoT)
has brought content to us through voice-controlled
technology.
Through a deep understanding of consumer
demographics and the way they want to use content,
voice-activated software like Alexa and Siri are
rising phenomenally in importance.
In order to experiment with this fairly new trend,
brands need to consider if their audience is an
adopter of voice-enabled devices, if they can
consistently produce high-quality audio content, and
if they are looking for a new channel to reach their
audience.
Aligning trends with strategy
Many of the content marketing trends such as those
listed above are already impacting our lives.
Keeping abreast of the trends and aligning the
objectives of the business with the evolving needs
of the consumers, identifying the right partner who
can help brands achieve such desired outcomes is
what will result in a successful content marketing
strategy.
JUNE 201829
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32. Syslogyx Technologies:
Effectively Connecting the
Physical & Digital World using IoT
Today, most of the organizations are facing a number
of challenges like tracking difficulties, manual data
entry, unavailability of real-time data and more,
which are hampering the overall efficiency of the
organizations. These ambiguities are incapacitated by the
innovatory IoT technology. Hence, the organizations rely on
the IoT solution providers who are believed to be the
saviors in handling various issues.
One such trusted name in the field of IoT is Syslogyx
Technologies. It is the prominent IoT solution provider
company which is engaged in the divisions of Research,
Designing, and Manufacturing of seamless embedded
systems along with Comprehensive Mobile & Web
Application Development. The company holds a vivid goal
to provide customized end-to-end Industrial IoT (IIoT)
solutions to its customers.
The Rock Pillar of the Company
Ranjit Singh serves as the MD & CEO of Syslogyx and
founded the company in 2002. He is a tech-savvy persona
and started his entrepreneur journey with designing and
developing embedded systems for the consumer and
industrial sector. With a strong determination to develop
embedded systems for the military equipment, his team
successfully designed and developed an embedded system
for an Indigenous ballistic missile. The company’s on-board
embedded and development team and a strong belief on
IoT’s potential inspired him to dive into the world of IoT
and IIoT.
Ranjit is a solid supporter of ‘Make in India’ campaign and
follows the IDDM (Indigenously Designed, Developed, &
Manufactured) strategy for the advancement of the
company. He is a supreme leader who is keen on
maintaining high quality in the operations and delivery
divisions. Also being a sports fanatic, he co-founded a
gaming company ‘Manthan Studio’ which has many
successful stories attached to it. Under his effective
leadership, the company has surpassed many prosperous
years making the company a leading player in the electronic
and software sectors.
Offering Outstanding Services under One Roof
Syslogyx is a leading IoT company which serves to a wide
range of fields such as Defence, Manufacturing, Mining and
many more. It also specializes in developing smart
electronics and connected devices and has shown its
excellence by delivering military-grade drones to the
DRDO under IDDM strategy.
In Software domain, Syslogyx concentrates on offering
unique designs and supreme quality solutions using various
mobile and web development technologies. With the help of
IoT, the company is upgrading to the effective
manufacturing productions with its smart factory solutions
for the customer’s satisfaction.
The flexible structure of the company offers high quality
and cost effective solutions to the customers. It also
develops magnificent products for the defence, automobile
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33. We provide the
best-in-class
technology solutions
to the wide range
of customers
and mining sectors, which include production of Electronic
Fuze, Electronic Detonator Blasting System, and the
Drones & Embedded systems.
The Trend-Setter of IIoT
The Industrial IoT (IIoT) is presently in its primary stage
and it holds a high potential to change the facets of the
manufacturing industry. Due to the rapid technological
transformations, Syslogyx had made early investments
which made it the harbinger of the IIoT domain. The unique
strategy of Syslogyx has increased the client’s operational
efficiencies by turning their services into the smart
factories. The company provides a complete set of tailored
IIoT services with its all in-house expertise in various
domains like hardware, cloud, network and protocols,
software, and etc.
The Glorious Future of Syslogyx
Syslogyx is looking forward to toil more on Industrial IoT
and offer unique solutions for each of its manufacturing
clients. The company has recently collaborated with an
MNC to help boost country’s defence by developing
indigenous products. It is growing stronger by indigenously
constructing autonomous, economical, and end-to-end
solutions for its diverse clients. The company is also
focused on building varied systems and has rolled up its
sleeves to set a benchmark for its competitors. The
company is developing an ‘IIoT Empowered Smart Factory
System’ for the live tracking of the production process and
to make real-time data available for management.
Moreover, it is implementing an ‘IoT based Smart TBM
System’ which will focus on executing the TBM (Time
Based Maintenance) activity in an efficient way. It will also
monitor every single part of the machine using smart
hardware. The ‘Smart JH System’ will conduct daily Jishu
Hozen (JZ) activity using PC software & an embedded unit.
Syslogyx is planning to expand its operational offices in
Bangalore and Singapore within a short duration of time.
Ranjit Singh
MD & CEO
JUNE 201831
™

36. Brijesh V Joshi
Digital Marketing Executive
JUNE 2018 34
™

37. What is a Data Center?
A certain premise where an entire
organization’s IT operations and
equipment are centralized and, where it
stores, analyzes and distributes large
amounts of data is known as a Data
Center (DC). Earlier, the data
processing needs were not too high but
now-a-days those needs have grown
exponentially. Data centers are now
essential for daily operations and are
important for business continuity. They
are reliable to store enormous amounts
because of their avant-garde security
levels that keep the organization’s data
safe at all times. The DC site, which is
also known as a Server Farm, is
connected to a communication network
so that information can be accessed
easily and remotely. There are
thousands of very small powerful
servers running in a data center which
can be harboured in a room, a floor or
an entire building.
Important components of a Data
Center
Power
Power is unarguably the most
important factor in a data center.
Within the data center, the Colocation
equipment and web hosting servers run
on a dedicated power source. Every
data center needs power backups to
make sure their servers are always up
and overall service uptime is received.
Cooling
Cooling is just as important as power
in a data center. The colocation
equipment and web hosting servers
need proper cooling so that they don’t
heat up and continue to function
smoothly. A data center should be
designed in such a way where there is
proper ventilation and the systems are
kept cool at all times.
Network Operations Center
Network Operation Center (NOC) is a
room for staff or dedicated personnel
appointed to monitor, administrate and
maintain the computing resources in a
data center. A NOC is able to provide
all the information of the data center
and gives updates of each and every
activity. Person responsible in a NOC
is able to see visualizations of network
which are being monitored and can be
managed.
Safety Measures
You need to have security protocols in
place in order to have a secure data
center. You need to first figure out the
vulnerabilities in your DC premises.
Multi-factor ID authentication,
surveillance throughout the facility,
metal detectors and biometric systems
are some of the steps which can be
taken to have top level security.
Physical Security
Organizations do employ security
guards to protect their data centers
24/7. These guards protect the inside
and outside of the data center for
enhanced security. Mantraps are
generally used for access control. On-
site security guards are an essential
part of a data center. Some
organizations allow these professional
guards to carry firearms for higher
security.
Redundancy & Reliability
High availability in a data center
refers to the components which are
continuously working. Systems are
maintained from time to time to ensure
smooth operations in the future. You
can create a failover where you create
server and they switch responsibilities
to a remote server to have higher levels
of redundancy.
Redundant Systems eliminate threat
of single point of failure in the IT
infrastructure.
Backup Systems include
uninterruptible power supply (UPS)
and generators. A generator can be
programmed to start automatically
during power outages. As long as the
generators are fueled up, they will
continue to run in an outage. UPS
systems should also have redundancy
built in them so that a failing module
won’t affect the entire capacity of the
system.
Maintenance of a Data Center
Regular maintenance of the data center
ensures optimum reliability by taking
precautionary steps to reduce
downtime and avoidable failures. Let’s
take a look at these 3 steps which will
help you maintain your data center in
the most effective way:
Safety First
There are numerous problems in a data
center which can affect the life and
health of the technicians working in it.
Technicians should make sure their
safety and health is not compromised
while working on maintenance tasks
and they should be trained before
working in such scenarios.
Power Maintenance
Performing maintenance on regular
intervals on UPS and batteries reduces
the chances of failure whenever there
is a power outage. Preventive
maintenance will decrease the chances
of failures and reduce the amount of
energy consumed.
Get a Computerized Maintenance
Management Systems (CMMS)
CMMS is a best way to track, measure
and improve your maintenance
schedule. This software lets the facility
manager to track the status of
maintenance work for their assets and
costs associated with the work in the
system. This software will help drive
down cost of maintenance and will
increase productivity from within.
Conclusion
This blog covers only the basic
information which will give you a
rough idea about what exactly is a data
center and what are the important
components in it. To build an efficient
data center it is essential to realize your
requirements which will support your
needs in the future.
FINE-ANGLE
JUNE 201835
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38. LATEST
TECHNOLOGIES
IN
he Internet of Things is currently the most trending
Ttopic to discuss upon. The reason being the
technological advancements it has made in every
field and the ease of work and living it has initiated in the
working environment. An individual will soon be able to
include IoT based devices in every action of daily life; be it
cooking, traveling, shopping, entertainment and many
more. These devices can share and collect various data with
the use of internet connection. The devices will be
inculcated with certain kind of digital intelligence which
will enable them to communicate with human beings in
various ways.
According to researchers and industrialists all across the
globe, the latest and upcoming applications of IoT are
expected to rule over every industry, community and
household very soon. Industries like healthcare,
manufacturing, retail, telecommunications, automotive and
utilities currently benefit from the applications of IoT. At
the look of it, these applications will soon make life much
JUNE 2018 36
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39. MAKING LIVES
EASIER, SAFER
AND HEALTHIER
more convenient and happy. Some of these revolutionary
applications are mentioned and briefly explained below.
Smart Home
The process of creating automation for a house is called
home automation or domotics. With the use of IoT in
houses, various day-to-day functions will be carried out just
by a tap on the screen of a smartphone. Smart lighting will
switch the lights on or off at a specific time chosen. Specific
rooms can be illuminated at the chosen time of the day and
the light intensity can also be decided. HVAC (Heating,
ventilation and air conditioning) regulation will provide the
ease of cooling a particular room beforehand. On seeking
permissions from the user, it will also decrease the cooling
of the room if vacancy is detected. Secured homes provide
the necessary peace of mind to the owners. Therefore, a
vital application of smart home is smart security systems
which include door and window sensors, motion detectors,
video cameras and other such mechanisms which provide
TECH-TREND
JUNE 201837
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40. real-time information regarding the security status of
homes. All this will certainly make homes a more delighted
and safer place to live in.
Connected Health
Wearable smart devices like smart wristbands, watches,
shoes, headbands, and eyeglasses provide useful health
related information like heart rate, blood pressure, number
of steps walked, amount of perspiration, body fat count and
much more to the users and the doctors. All this information
is used by the doctors to diagnose a disease in a person and
immediately provide the necessary treatment. Apart from
this, IoT based devices help hospitals in real time
environmental monitoring like checking the temperature of
wards and ICUs. Hospitals can also track the real time
position of various medical apparatus like wheelchairs,
stretchers and other operating instruments. IoT devices
assists patients in controlling room temperature and
lighting, communicating with friends and family via video
calls, connecting with nurses via intercom, and regular
reminders about medicines. Thus, with the advancements in
the technology, people will stay connected to their health
anytime, anywhere.
Smart City
An urban area which uses electronic data collection in order
to manage assets and resources efficiently is termed as
smart city. Cities have lots of roads, buildings, offices,
gardens, shopping and entertainment centres. To ensure that
the people, traffic and other functions are managed
efficiently, planners need to take lots of efforts. In order to
create an ease in the process, sensors are spread over the
town or city to generate large amounts of data. Amsterdam,
Barcelona, Dublin, Madrid, Singapore, New York and
China are some of the cities where implementation of such
programs can be seen. Such programs include Smart street
lights where the street lights adapt intensity based on
weather conditions. Smart traffic management helps in
carrying out real-time traffic monitoring and managing the
traffic accordingly. Smart parking will help in monitoring
traffic conditions at an earlier stage in order to look for
parking spaces in a pre-planned manner. Smart Utility
which includes smart water and waste management will
help water suppliers, water management companies and
residents in having control on sewer disposal by allowing
real time monitoring of garbage bins. Such sophisticated
advancements will help enhance quality, performance and
interactivity of urban services, to reduce costs and resource
consumption and to increase contact between citizens and
government.
Connected Car
Automakers have begun to collaborate with telecom
manufacturers in order to provide connectivity to their
vehicles. This will result in the introduction of various user-
friendly and technological advances in vehicles. For
example, crash response will enable a car to send real time
data and location to crisis teams which will save lives by
enhancing emergency response. Cars will soon be able to
prevent breakdowns by sending information to consumers
about a part much before it fails so as to save time and to
reduce repair and warranty costs. Smart Navigation will
detect fuel levels and track the distance to the nearest fuel
refilling station and will automatically change the
destination. The advanced navigation system will also
access the owner’s calendar and keep a track of upcoming
meetings and will not only calculate the time to reach and
distance to cover but will also suggest the best route to the
destination. All these advances are predicted to be
revolutionary and game-changing.
The whole world has been already introduced with
thousands of devices which use internet in order to become
digitally intelligent. The above mentioned applications and
similarly many more are undoubtedly ready to make lives
easier and fun. This will very soon make every person tech-
savvy. IoT is evolving to create a world in itself and its
applications are here to add on to it. Its shortcomings can
therefore be overlooked completely.
Apart from making the lives easier and fun, these
applications will help everyone in developing, growing and
moving towards a more modern zone. Every single person
including students, doctors, engineers, lawyers, media,
government, businessmen will get a chance to avail its
capabilities to the fullest. It can therefore prove to be a boon
for the mankind.
JUNE 2018 38
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42. Waypals:Empowering Telematics Underwriters, Automotive
Partners and Vehicle Owners with the Power of IoT
Telematics Insurance is gaining popularity these
days. According to reports, telematics insurance
market is expected to reach USD 2.21 Billion by
2020 that too at a CAGR of 20.9%. Upsurge in the demand
of telematics solution in insurance and automotive sector,
increased penetration of smartphone and internet and
consumer enthusiasm for in-car connectivity are seen as the
motivating factors behind this optimistic projection.
Insurance companies and automotive players thus need
solutions that offers flexible, scalable and secured cloud
based infrastructure that can handle multiple devices in real
time and analyze voluminous data generated from multiple
sensors. Noida based Waypals is one such innovative
solution provider.
Waypals is a pioneer in the field of Telematics Insurance
and Automotive IoT services. The company leverages the
potential of advanced technologies like Machine Learning,
Big Data Analytics and Cloud Computing in crafting state-
of-the-art automotive solutions. The company assists and
empowers insurance companies and especially underwriters
to do risk based pricing based on various parameters
including driving behavior, type of road driver is using,
distance travelled, speed and more. Their technology can
also monitor braking and cornering to build up a picture of
driving style. In short period of time, the company has built
a niche in the market with its cutting-edge solutions with
special focus on scalability and security of end-user’s data.
USP of Waypals
Insurance companies want to launch Telematics products,
but would not like to worry about backend technology,
devices, networking and analytical tools. They are more
concerned about the technology that provides data, which
can benefit their underwriters and actuaries to calculate the
justifiable and competent pricing for their insurance
products. So, they look out for reliable solution providers
who can provide these services to them.
Waypals fulfills that need by providing a separate admin
console. Through this console, Insurance companies can
access fully processed insured’s data on the touch of button
and can view complete vehicle data.
Waypals has a team of adept data scientists that have
proficiency in crafting effective data architecture and can
derive meaningful insights by processing this valuable data
with the assistance of advanced analytical tools.
Robust Data Security makes its Solution More Reliable
Waypals understands the importance of client’s data.
Therefore, its efforts always in the direction of providing
leading edge solution while safeguarding back-end systems
and hardware components from any vulnerability. While
crafting the solution at the initial stage (design), Waypals
professionals take care of cyber-proofing its IT
infrastructure and services. Their systems are built with
advanced network protection at different layers and follow
security channels with layers of encryption, firewalls and
other access control systems. In order to upscale the
security to the next level, the company supports Over-The-
Air (OTA) updates that allow clients to make firmware and
configuration updates remotely to their devices at any point
of time to eliminate any susceptibility.
The company is on the way to upgrade its security further
by implementing the popular facets of Block Chain
technology.
Benefits of its Services
Theft Control:
Today, almost every car comes up with an OBD port.
THE
10BEST PERFORMING
SOLUTION
PROVIDERS
JUNE 2018 40
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43. Pioneer in the field
of Connected Vehicle
Technology with
specialization of
Consumer Cars and
Telematics
Insurance
Waypals provide IOT devices that can be easily fit on the
OBD port of the car. Incase one needs added security,
Waypals provides other variant of these Connected Vehicle
Devices that can be hard-wired into the car and in case of
theft, the driver can immobilize the car.
This added security feature is a big hit among customers as
the apprehension amongst the car owner has augmented
sharply over the years due to the increased cases of car theft
in many regions in the world. According to source, in UK
alone, cases related to car theft have risen sharply by 30
percent (in the last year).
Crash Alert:
Life is full of surprises, the good one and the bad one as
well. In India alone 1,50,000 people get killed each year
due to road mishaps. Destiny is not in anyone’s hand but
one can control the damages if prepared in advance. Many
people get killed only due to the non-availably of critical
resources on the crucial hours or due to the delayed
availability of those vital resources. Waypals thus have
introduced an Emergency Crash Alert System, which
automatically sends an alert to your emergency Contacts
with the exact location of the crash site. This quick alert at
the time of calamity can prove to be a life saver as it can
mobilize critical resources at the location of crash in
quickest possible time.
Automobile real-time location update, access to vehicle
document via cloud, secure car park, battery health update,
social chat group among others are some of the services of
Waypals that provides a great sigh of relief and comfort to
the car owners.
The Judicious Leadership
The architect who is crafting the success story of Waypals is
Sukhvinder Lamba, the CEO. He is Computer Engineer
and an alumnus of Indian Institute of Management,
Bangalore (IIMB) who has a relentless desire to succeed.
With his vast corporate experience of over 20 years in the
space of IoT, Connected Automobiles, Telematics Insurance
and Cloud Computing, this astute entrepreneur is driving
Waypals towards the path of glory.
Waypals is the market leader in Connected Vehicle
Technology with specialization of Consumer Cars and
Telematics Insurance (UBI and Driving Score). “In near
future, the company has aspiration to expand its business
footprint even into the unchartered territory and want
become preferred partners for Automotive OEM and
General Insurance companies in India and abroad,”
concludes Sukhvinder.
Sukhvinder Lamba
CEO
JUNE 201841
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44. The Lingua Franca
of the
Internet of Things (IoT)
The Lingua Franca
of the
Internet of Things (IoT)
Afew years back, not long ago, I used to access
internet only through my computer. But now, I can
access it using my phones, tablets, game consoles.
More and more everyday use devices like watches, cars,
etc. are getting linked to the internet. I am interacting with
these devices, communicating with them to other connected
devices to improve my productivity, have a better lifestyle,
reduce my surprises and lower my operating costs of
appliances. IoT promises the next technical revolution.
Management gurus, technology companies, always uncover
the next big thing and through it the next source of income.
They are rapidly creating new opportunities around “the
internet of things” and converting it into almost “the
internet of everything.”
To realize the “promise” of IoT, technology companies have
to work well on the common standards, which is adopted by
a majority of them so that devices can get connected and
talk seamlessly with each other. Naturally, it will not
happen without jostling between rival products and
competing systems. It has happened for trains, televisions,
video recorders, and the internet itself. It will happen the
same for the connected devices.
The need for connect-and-communicate devices and
underlying platforms has incubated some industry groups.
Amongst them, the most prominent is the .AllSeen Alliance
It is a consortium of firms with diverse domains likes
semiconductors, white goods, consumer electronics and
retails. Some of the most prominent members are
Microsoft. Qualcomm, Panasonic, LG, and Haier. AllSeen
Alliance’s member Qualcomm has created a free piece of
software, . It was then handed over to its member toAllJoyn
develop it further. It’s an open source software framework
that allows devices to communicate other devices around it.
It is flexible, promotes proximal network and cloud
connection (which is optional). E.g., a motion sensor letting
appliances in the room to know that no one is in the room
so that these appliances can shut themselves off.
The manufacturer or operating system agnostic, AllJoyn
sits in a device. It communicates over the wireless links
such as Wi-Fi or Bluetooth. The broadcast information it
relays is a common language. Other connected devices or
platforms understand it.
The common language can result into many other not-yet-
thought-of applications. Though it sounds simple, the
challenge remains considerable. It is a daunting task to
accommodate diverse nature of connected things, their
thousands of uses and their sophistication. Also one has to
think about future compatibility, to make people habitual
about installing regular software updates for things like
smart kitchen appliances.
JUNE 2018 42
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45. Atul Gunjal is the Co-founder &
Chief Executive Officer of IWORKTECH.
It is Alpharetta, GA based company.
It has development centre in Pune, India.
IWORKTECH develops solutions and products
in the areas like Utility, Healthcare and Education.
It has wide experience in providing Enterprise Wide
solution.
Like , there is another group called, AllSeen Alliance the
Industrial Internet Consortium to “define common
architectures” for smart objects. AT&T, Cisco, GE, IBM,
and Intel have formed it.
Similarly , which promotes the usage of theIPSO Alliance
Internet Protocol, which eventually standardises the way
that data could flow across different types of network.
The (Broadcom, Dell,Open Interconnect Consortium
Samsung and others), and IEEE are working to build
consensus on standards.
As one can see efforts put in by these alliances and
consortiums are both competing and complementing. E.g.
AllJoyn is focusing on for short-distance
object-to-object communication. The
Industrial Internet Consortium is focusing on
commercial and industrial use cases.
Just to give you an idea about devices, brands which are
currently in the market ecosystem, I am sharing a
comprehensive analysis done by a blogger Chris McCann.
He has divided things into two categories like Thing-
Consumers and Thing – Enterprise. He has created a third
category, Internet-infrastructure under which he has covered
Hardware/ Connectivity platforms, Board/Chipsets,
Software Platforms, Analytics, Data Storage.
There are interesting observations he has shared, and I liked
are:
• Currently, more devices are connected on the internet
than humans
• IoT has potential to transform the operations of
industries
• As of today, IoT is in a nascent stage. On consumer side
it is still mainly for the hobbyist, on enterprise side, it is
still for early adopter
• IoT security is a big deal and big unresolved problem
• Full ecosystem of IoT is huge
Summary
I sometimes wonder whether number and verities of the
connected devices can make the emergence of a single
standard near to impossible. Keeping my fingers cross and
hoping to arrive at “Universal” languages for the connected
devices and to have a better life.
Atul Gunjal
Co-founder & CEO
MAESTRO’S VIEWPOINT
JUNE 201843
™